Share Name Share Symbol Market Type Share ISIN Share Description
Bidstack Group Plc LSE:BIDS London Ordinary Share GB00BZ7M6059 ORD 0.5P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  -1.50p -4.29% 33.50p 33.00p 34.00p 36.00p 32.50p 35.00p 5,537,290 15:54:11
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Software & Computer Services 0.3 -3.3 -4.2 - 81.11

Bidstack Group PLC Appointment of Vice President, Sales

14/05/2019 10:30am

RNS Non-Regulatory


Bidstack Group PLC

14 May 2019

RNS Reach Announcement:

14 May 2019

Bidstack Group PLC ("Bidstack or "the Company")

Appointment of Lewis Sherlock as Vice President, Sales

Over 17 years' experience in digital advertising sales for Verizon (Oath), AOL, WPP and Carat

Bidstack Group plc (AIM: BIDS.L) the native in-game advertising group, is pleased to announce the appointment of Lewis Sherlock as its new Vice President, Sales. Lewis will head up Bidstack's demand (sales to advertisers) side of the business.

Lewis was most recently Head of Demand Platforms (DSP), for Europe, the Middle East and Africa at Oath, Verizon's combination of Yahoo and AOL (which has recently been renamed Verizon Media).

At Oath, Lewis was responsible for strategy and commercial partnerships for Oath's DSP business across agencies, trading desks, publishers and direct clients.

Previous to this role within Verizon Lewis spent three and a half years, latterly as Head of Enterprise Strategy, International where he was tasked with the global roll out across all non-US markets of AOL's DSP platform 'ONE by AOL'.

Lewis moved to AOL following their acquisition of, who were pioneers in programmatic video. He joined at an early stage and was appointed to run the commercialisation of the business across Europe.

Previously Lewis had spent nearly four years at WPP, including as Director, Account Management and Planning at Xaxis, having been part of the leadership team that created the go to market strategy and brand. Xaxis helps brands deliver the best outcomes from programmatic media.

James Draper, CEO of Bidstack, commented, "Lewis' experience and approach to how he'd grow our business left us in no doubt he's a strong addition to the team. He has startup, net new media, agency and worldwide DSP experience. His appointment highlights our growing reputation and our ability to attract the incredible talent from the programmatic advertising industry.

"Although this is not a Board appointment, we believe this hire represents a real building block in our strategy to grow Bidstack into the biggest media owner in the video game sector."


Bidstack Group PLC

James Draper, CEO +44 (0) 7850 341 885

SPARK Advisory Partners Limited (Nomad)

Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550

Peterhouse Capital Limited (Broker)

   Eran Zucker/Lucy Williams/Duncan Vasey                                         +44 (0) 20 7409 0930 

Alma PR

Josh Royston/Sam Modlin +44 (0) 203 405 0205


Notes to editors

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary API technology is capable of inserting adverts into natural advertising space within video games across multiple video games platforms (mobile, PC and console).

Bidstack's customers are games publishers and developers and advertising agencies, brands and programmatic advertising platforms. Bidstack contracts exclusive access to the native in-game advertising space within video games from their developers or publishers and sells that advertising space either direct to specific brands and their agencies or through programmatic advertising platforms.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact or visit



(END) Dow Jones Newswires

May 14, 2019 05:30 ET (09:30 GMT)

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