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BHRD Be Heard Group Plc

0.475
0.00 (0.00%)
25 Apr 2024 - Closed
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Be Heard Group Plc LSE:BHRD London Ordinary Share GB00BT6SJV45 ORD GBP0.01
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 0.475 0.00 01:00:00
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
0 0 N/A 0

Be Heard Group PLC Final Results (2450L)

18/04/2018 7:00am

UK Regulatory


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TIDMBHRD

RNS Number : 2450L

Be Heard Group PLC

18 April 2018

18 April 2018

Be Heard Group plc

RESULTS FOR THE YEARED 31 DECEMBER 2017

Connected, digital offering delivering organic revenue growth

Be Heard, the digital marketing services group, today announces its full year results for the year ended 31 December 2017.

Highlights

   --      Strong revenue growth 

o 25% increase in organic net revenue

   --      Profit in line with guidance announced in January 
   --      Connected offering extended by two acquisitions 

o The Corner (integrated creative agency) and Freemavens (data and analytics)

   --      Increasing demand for integrated, end-to-end marketing services 

o 13 clients using two or more of our partner companies; four clients use three or more

o 30% of revenue coming from clients using two or more Be Heard partners

   --      Good new business momentum 

o 46 client wins, including first using all Be Heard partners

   --      Management structure strengthened to drive the next phase of growth 

Headline financial results

 
                                2017     2016     Change 
                                GBPm     GBPm 
 Billings                       34.7     28.9     +20% 
 Net revenue                    19.6     9.5      +106% 
 Trading EBITDA (1)             3.6      2.4      +50% 
 Operating profit (adjusted) 
  (2)                           1.6      0.8      +98% 
 Profit / (loss) per 
  share (diluted)               (0.00)   (0.01) 
 

Peter Scott, Chief Executive, said:

"2017 was only our second year as Be Heard. Phase one of our strategy is well advanced - building an integrated, end-to-end platform to offer connected, digital marketing services. We now have 330 digital experts covering data and analytics, integrated creative, media, content and UX, design and build. We continue to see an immense opportunity ahead for Be Heard, as the traditional holding groups scramble to adapt to changing client needs.

"The Group's focus is now shifting to the next phase of our strategy - driving organic revenue growth by maximising collaboration across our partner agencies. Against a backdrop of weakness in the sector, we have seen strong new business momentum in 2018 to date, at both Group and partner company levels, after some existing clients were slow out of the blocks in the first quarter. We are optimistic of further progress in the year ahead as we help clients navigate the digital customer journey."

Enquiries

   Be Heard Group plc                          +44 20 3828 6269 

Peter Scott, Group Chief Executive

   N+1 Singer                                        +44 20 7496 3000 

Mark Taylor / Lauren Kettle

   Dowgate                                            +44 20 3903 7715 

James Serjeant

   FTI Consulting                                  +44 203 727 1000 

Jamie Ricketts / Niamh Fogarty

About Be Heard

Be Heard (AIM: BHRD) is a digital marketing services group helping clients solve the challenges they face in the connected world. Our five partner companies are:

agenda21, a digital media and analytics agency, which became a partner on admission in November 2015 www.agenda21digital.com

MMT, a user experience ("UX"), design and build agency, which became a partner in May 2016 www.mmtdigital.co.uk

Kameleon, a content marketing agency, which became a partner in December 2016 www.kameleon.co.uk

Freemavens, a data-driven analytics and insight consultancy, which became a partner in February 2017 www.freemavens.com

The Corner, an integrated creative agency based in London, which became a partner in November 2017 www.thecornerlondon.com

www.beheardgroup.com

@Be_Heard_Group

Notes

1. Represents Operating Profit (adjusted) prior to central group costs

2. Adjusted to exclude non-recurring and non-cash items

Strategic Review

Building a leading, integrated digital marketing services group

From a standing start little more than two years ago, Be Heard has built a connected group that offers end-to-end marketing services.

Be Heard's defining characteristic is its agile, forward-looking, connected business model.

This is what sets us apart from the traditional marketing holding groups that are - increasingly - struggling to adapt to the needs of the digital age.

Be Heard has been designed and built for the needs of today's marketers. No legacy conflicts, no legacy structure. Instead, a pure focus on helping clients solve one of the major challenges of our age: making the most of the digital customer journey.

This is why Be Heard exists - and now has 330 digital experts, covering data and analytics, integrated creative, media, content and UX, design and build.

As part of our buy-and-build strategy, we extended our connected offering in 2017 through the acquisition of data and insights consultancy Freemavens and integrated creative agency The Corner.

Digital transformation is driving market growth

Business growth is increasingly driven by digital channels and services. Marketers are increasing investment in digital channels to drive brand growth as well as direct marketing. Two data points illustrate this trend. First, global internet advertising overtook broadcast TV spend in 2017. Second, mobile devices are projected to account for 94% of net growth in global advertising expenditure over the next three years.

Increasing demand for our integrated, end-to-end marketing services model

The convergence of technology, data and creative is changing client needs.

There is a growing opportunity for an agile mid-size player - as clients seek new thinking, integrated solutions and transparency.

Be Heard's connected approach is attracting new clients and generating additional revenue. We have 13 clients served by two or more Group companies, and four clients served by three or more; 30% of our 2017 net revenue was generated by multi-company clients compared to just 1% in 2016.

We enjoyed strong new business performance in 2017, with 46 client wins and our first Group wins (where clients chose to enlist the services of all five of our partner agencies).

In recognition of the opportunity for more collaboration and cross-fertilisation between Be Heard partner agencies, we expect to announce the co-location of our London teams in the second half of 2018.

Management structure strengthened to drive the next phase of growth

Having laid the foundations for a connected digital market group, our focus now shifts to the next phase of our strategy - driving organic revenue growth through collaboration across our partner agencies.

To oversee this phase, and support the demands of an enlarged Group, we have completed a strengthening of the management structure in recent months.

At board level, Peter Scott was appointed Group Chief Executive on 4(th) January 2018, having created the Group in 2015 and driven the first phase of acquisition-led growth in his previous role as Executive Chairman. Peter's focus has shifted to the integration and development of Be Heard's operations and offering.

On the same date, recognising the requirements of a growing, AIM-listed company, David Morrison was appointed as Non-Executive Chairman, having served as a Non-Executive Director since August 2017. David has a wealth of experience building and developing growth companies.

Simon Pyper was appointed Group Chief Financial Officer on 9(th) April 2018. Simon adds significant experience to the Be Heard board, from senior leadership roles over the past three decades in the media sector and consumer industries.

Following Peter's appointment as Group Chief Executive, and with Simon's imminent arrival, the Board decided to share COO responsibilities between them, and accordingly Robin Price decided to step down from the Board on 9(th) April 2018. Ian Maude stepped down from the Board, also with effect from 9(th) April 2018.

To drive growth and collaboration across Be Heard's partner agencies, Richard Costa D'Sa was appointed Group Development Director in December 2017, having joined Be Heard as Chief Growth Officer in July 2017. In a short period he has made a strong impact on collaboration and culture across the Group.

Operations review

Revenue growth was strong at Group level, with organic net revenue up 25%, including double digit growth at MMT, Freemavens and agenda21, and good progress at The Corner which joined the Group in December 2017. Kameleon had a challenging first half of the year but recovered well and enjoyed good new business success in the second half of the year. Group profitability grew at a lower rate due to one-off issues late in the year, albeit trading EBITDA was up 50% to GBP3.6m.

Mapping the digital customer journey, Be Heard comprises five partner agencies. The leadership group of these companies is closely aligned with Be Heard, through a combination of equity, earn outs and a commitment to a joint vision, endeavour and culture.

MMT Digital

Be Heard's Group's UX, design and build operation creates digital solutions that transform business performance.

MMT Digital enjoyed rapid growth driven by its expansion into digital transformation and UX and increasing collaboration with agenda21 - both through existing relationships and new client wins (including cross-referrals). As outlined on 4(th) January 2018, margin was impacted by the increase in contractors that were required to support rapid topline growth. Given growth rates, MMT Digital has found recruiting and retaining developers challenging due to the widely recognised UK skills shortage but nevertheless has continued to recruit, and now has c.100 developers.

MMT Digital is increasingly competing with large consultancies and the 'big four' holding groups, as it moves up the client food chain. It is now the leading global partner for Kentico (the website content management system firm) and has expanded the range of CMS platforms it supports. MMT Digital designed and built TOBi, the UK's first AI powered e-commerce enabled chatbot for a UK telecoms company.

Freemavens

Be Heard's data and analytics business is a data-driven growth consultancy. Freemavens has flourished since joining the Group in February 2017, with like-for-like revenue up 39%. In recognition of its important role within Be Heard's connected offering, Freemavens is moving to a more central role within the Group to drive insights, strategy and product development, and relocated to Frith Street in April 2018 to share the same building as agenda21 and Kameleon.

During the year, new client wins included GSK, Diageo, Mastercard and Sainsbury's. Freemavens continued as a core insights partner for Unilever People Data Centre (PDC).

agenda21

Be Heard's digital media planning and buying agency is a media agency engineered for the digital age. agenda21 performed well in 2017, with revenues up 11% following rapid growth in 2016.

New client wins included Addison Lee, Travis Perkins and Vodafone Enterprise, offsetting some client volatility with Casumo (the online gaming firm) taking its media planning and buying in-house during the year. agenda21's data driven media planning and buying has shown tangible results - for example, increasing Addison Lee's return on investment from its app by 48%.

Be Heard stands apart from the crowd in its ability to add media to creative and analytics - in simple terms, putting 'the band back together'. agenda21 is central to this connected offering.

During the year agenda21 launched its proprietary Content Compass platform, onboarding a number of clients, and rolled out a new AI powered media offering.

Kameleon

Kameleon is a content marketing agency where data meets creativity.

It was a challenging first year with the Group for Kameleon, largely for reasons out of its control as three major clients all but ceased activity and spend on marketing - the UK government, NCS and Lee Cooper.

It is a testament to the leadership of co-founder Richard Armstrong, and talent of his team, that Kameleon returned to profitability in the final quarter of 2017.

Kameleon had some impressive client achievements in 2017, winning and then developing and implementing social marketing strategies for all Coca-Cola brands in the UK in a three month period.

But the year overall was disappointing with Kameleon suffering a revenue decline of 52%, resulting in trading EBITDA loss of GBP0.7m. As part of the swift and decisive remedial action to get Kameleon back on track, the CEO exited Kameleon and had his share of the earnout cancelled. During the year, Kameleon relocated into Frith Street, helping to drive good new business conversion in the first quarter.

The Corner

The Corner is a modern, integrated creative agency for modern times.

The Corner joined the Group in December 2017 - the creative element within Be Heard's connected offering, alongside media and analytics.

Year-on-year revenue was up 18%, with normalised EBITDA of GBP1.3m in 2017.

Since joining the Group, The Corner created and co-led the new business pitch for blu global. We see multiple opportunities with Group companies as The Corner moves to the centre of our connected offering.

The Corner's market-leading capability was recognised by winning Marketing Week's Campaign of the Year for its Jigsaw 'Heart Immigration' campaign and figuring in The Sunday Times' Best 100 Small Companies to work for.

Expanding the new business pipeline

Be Heard has seen good success in converting new business at partner agency and Group level in 2018 to date.

This reflects a greater focus on developing the Be Heard offering and converting 'low hanging fruit'.

New business opportunities at partner agency level have been led by founders and business development teams. This has benefitted from cross referrals from other Group companies and Company specific opportunities (inbound, via intermediaries, and outbound).

New business opportunities at Group level have been led by the Group Development Director, Richard Costa D'Sa. He is leading a focus and drive for greater collaboration and integration to convert 'low hanging fruit' from existing clients, creating new Be Heard opportunities, improving Group intermediary relationships and partnerships and reinvigorating Group marketing and communications.

Summary and outlook

Be Heard is two years into its journey. Phase one of our strategy is well advanced - building an integrated, end-to-end platform to offer connected, digital marketing services. The Group now has 330 digital experts covering data and analytics, integrated creative, media, content and UX, design and build, and continues to see an immense opportunity ahead as the traditional holding groups scramble to adapt to changing client needs.

Our focus is now shifting to the next phase of the strategy - driving organic revenue growth by maximising collaboration across our partner agencies. Against a backdrop of weakness in the sector, we have seen strong new business momentum in 2018 to date, at both Group and partner company levels, after some existing clients were slow out of the blocks in the first quarter. We are optimistic of further progress in the year ahead as we help clients navigate the digital customer journey.

FINANCIAL REVIEW

The group now has five partner companies that offer complementary skills and competencies across the digital marketing spectrum, with their clients increasingly using more than one of the companies to meet their digital needs.

Partner companies

The results for the year comprise the trading of the Partner companies as follows:

 
 agenda21 (acquired November     12 months 
  2015) 
 MMT Digital (acquired May       12 months 
  2016) 
 Kameleon (acquired December     12 months 
  2016) 
 Freemavens (acquired February   10.7 months 
  2017) 
 The Corner (acquired November   1 month 
  2017) 
 

Headline results

Group Billings for the year were GBP34.67m (2016: GBP28.85m). Group Net Revenue for the year was GBP19.6m (2016: GBP9.5m). Operating profit before non-recurring and non-cash items was GBP1.6m (2016: GBP0.8m).

Non-recurring and non-cash items of GBP5.4m (2016: GBP4.4m) comprised:

 
 Depreciation                  GBP0.11m (2016: GBP0.07m) 
 Amortisation and impairment   GBP4.10m (2016: GBP2.86m) 
  of intangibles 
 Impairment of goodwill        GBP2.27m (2016: nil) 
 Write back of contingent      GBP(2.27m) (2016: nil) 
  consideration 
 Acquisition costs             GBP0.94m (2016: GBP1.01m) 
 Termination payments          GBP0.11m (2016: nil) 
 Share-based payments          GBP0.24m (2016: GBP0.51m) 
 

resulting in an operating loss of GBP3.9m (2016: GBP3.6m)

Key performance indicators

Key performance indicators used within the Group are:

Trading EBITDA

This is determined prior to the charging of Group central costs to operating profit before non-recurring and non-cash items. With Group central costs of GBP2.0m (2016: GBP1.6m), trading EBITDA for the year was GBP3.6m (2016: GBP2.4m).

Trading EBITDA margin

This is measured against Net Revenue and on a Group basis gives a margin for the year of 18% (2016: 25%). This is below the Board's threshold target of 20% and accordingly analysis is ongoing at Partner companies under the control of Group finance to identify areas for improvement.

Net Revenue growth

Average Net Revenue growth across Partner companies in comparison to prior years, a proportion of which were pre- acquisition by the Group, was 25% in 2017 (2016: 16%).

Clients served across Partner companies

13 of the Group's clients are served by 2 or more Partner companies; four clients are served by 3 or more Partner companies. 30% of Group Net Revenue came from multi-company clients (2016: 2%).

Net Revenue per employee

The range of net revenues per employee across the Group* during the year was GBP91k to GBP109k (2016: GBP81k to GBP106k). (* excluding Kameleon where this was GBP46k as they rebuilt after the loss of key clients in the first part of the year).

Taxation

Due to reliefs as detailed in Note 7 of the accounts, available to the Group there is no charge to corporation tax for the year (2016: nil).

Earnings per share

Earnings per share for the year were GBP(0.00) (2016: GBP(0.01)).

Dividends

The Board is not proposing to pay a dividend for 2017 (2016: GBPnil).

Cash Flow

Net cash outflows from operating activities was GBP1.6m (2016: outflow GBP1.6m) and net funds raised by the issue of shares on AIM and Convertible Loan Notes issued were GBP7.95m (2016: GBP7.65m).

Net cash outflows on acquisition-related payments (inclusive of working capital and loan note payments) totalled GBP9.2m (2016: GBP14.6m).

Liquidity & financial position

In June 2017 the Group entered into an agreement with Barclays Bank in respect of a GBP3m Revolving Credit Facility maturing in June 2020.

The Group had cash balances of GBP3.1m at 31 December 2017 (2016: GBP2.8m) with a drawn-down balance of GBP1.0m (2016: nil) owing on the Revolving Credit Facility.

Acquisitions

On 9 February 2017, the Group acquired a 75% stake in Freemavens Limited, a marketing analytics and innovation consultancy specialising in the use of big data, for an initial consideration of GBP0.9m plus assumed debt of GBP0.8m. The management of Freemavens between them hold 9.3m shares in Be Heard Group plc and retain the remaining 25% holding in Freemavens that is subject to put & call options, not to be exercised before 1 January 2021, that are subject to a maximum value of GBP6.0m. The transaction was funded by the placement of shares in the market to the value of GBP2.1m at 3.6p per share.

On 2 November 2017 The Corner Communications (London) Limited ('The Corner'), an integrated creative agency based in London, was acquired by the Group for an initial consideration of GBP7.95m and potential earnout payments based on their results to December 2020 that could raise this to a maximum of GBP12.7m. The management of The Corner between them hold 80.4m shares in Be Heard Group plc. The transaction was funded by the raising of gross proceeds of GBP6.2m through placement of shares in the market to the value of GBP2.2m at 2.8p per share and the raising of GBP4.0 million through the issue of Convertible Loan Notes.

Operational developments

Under the leadership of the CEO, an Operations Board has been established that meets every six weeks to connect the senior management of Partner companies to discuss and manage the key strategic and operational issues.

In February 2018 the Group held its first awayday for the second-tier management across the Group that proved immensely valuable in connecting people and providing a cross Group understanding of the different skill sets and capabilities.

The financial capabilities of the Group have been enhanced by the recruitment of an experienced Chief Financial Officer and bringing in additional senior contractual resource to develop reporting systems and provide commercial support to Partner Company finance teams. Moving to a single location will afford the opportunity to consolidate appropriate parts of the financial operations across the Group.

The recruitment of an experienced Group Development Director, initially on a six-month contract basis, and full time since December 2017, has had a significant effect upon the development of cross-group opportunities that will result in three significant clients signing up to Group Master Service Agreements, under which all Group companies will be able to operate. By combining resources our partners can work seamlessly across broader briefs to deliver faster and more effective solutions to clients.

As the Group grows we believe more and more opportunities will present themselves where we can, as a Group, add significant value to our clients.

It remains our intention to co-locate our London-based businesses as soon as an appropriate location becomes available. In the meantime, three of the businesses and the Group team now share space in the same building, with a fourth company located close by. This interim level of co-location is already proving valuable in developing new business opportunities and working practices across the Group and confirms the rationale for a full-scale move.

With the assistance of outside professional resource we are conducting a Group-wide general data protection regulation review to ensure all Partner companies have a consistent and compliant approach.

Peter Scott

Chief Executive Officer

17 April 2018

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

For the year ended 31 December 2017

 
                                                Year ended                 Year ended 
                                                31 December                31 December 
                                                   2017                       2016 
                                 Notes           GBP'000                    GBP'000 
 
 Billings                          2                       34,666                     28,854 
 Cost of sales                                           (15,116)                   (19,364) 
                                              -------------------        ------------------- 
 
 NET REVENUE                                               19,550                      9,490 
 Administrative expenses                                 (23,434)                   (13,127) 
                                              -------------------        ------------------- 
   OPERATING LOSS                                         (3,884)                    (3,637) 
------------------------------  ------  -------------------------  ------------------------- 
 Operating profit before 
  non-recurring and non-cash 
  items                                                     1,601                        810 
 Depreciation                                               (107)                       (67) 
 Amortisation                                             (2,604)                    (2,036) 
 Impairment of intangibles                                (1,493)                      (824) 
 Impairment of goodwill                                   (2,269)                          - 
 Write back of contingent                                   2,269                          - 
  consideration 
 Acquisition costs                                          (937)                    (1,012) 
 Termination payments                                       (109)                          - 
 Share based payments                                       (235)                      (508) 
------------------------------  ------  -------------------------  ------------------------- 
 
 LOSS FROM OPERATIONS              3                      (3,884)                    (3,637) 
 
 Finance income                                                 -                          6 
 Finance costs                     6                         (66)                       (30) 
                                           ----------------------     ---------------------- 
 LOSS BEFORE TAXATION                                     (3,950)                    (3,661) 
 
 Taxation                          7                        1,536                        762 
                                         ------------------------   ------------------------ 
 LOSS AFTER TAX                                           (2,414)                    (2,899) 
 
 Loss and Total Comprehensive 
  Expense attributable to: 
                                                            (162)                          - 
  Non-controlling interest 
 Equity holders of the parent                             (2,252)                    (2,899) 
                                         ------------------------   ------------------------ 
                                                          (2,414)                    (2,899) 
                                                      ===========                =========== 
 
 EARNINGS PER SHARE 
 Basic                             8                       (0.00)                     (0.01) 
 Diluted                           8                       (0.00)                     (0.01) 
                                                   ==============                   ======== 
 

All of the above losses after taxation arise from continuing operations.

There was no other comprehensive income for the year. Total comprehensive expense for the year ended 31 December 2017 is GBP2,414k (2016: GBP2,899k).

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

For the year ended 31 December 2017

 
                                               Share                 Merger                                    Attributable               Non- 
                          Share               Premium                Relief               Retained              to Owners             Controlling 
                         Capital              Reserve                Reserve              Earnings              of Parent              Interests             Total 
                         GBP'000              GBP'000                GBP'000               GBP'000               GBP'000                GBP'000             GBP'000 
 
 Balance at 1 
  January 2016                  3,329                  5,566                   798               (1,125)                  8,568                      -            8,568 
 
 Total 
  comprehensive 
  expense for the 
  year ended 31 
  December 2016                     -                      -                     -               (2,899)                (2,899)                      -          (2,899) 
 
 Issue of new 
  shares                        3,815                  5,482                 3,158                     -                 12,455                      -           12,455 
 Issue costs 
  deducted 
  from equity                       -                  (439)                     -                     -                  (439)                      -            (439) 
 
 Share based 
  payment 
  expense                           -                      -                     -                   508                    508                      -              508 
 
                     ----------------   --------------------   -------------------   -------------------   --------------------   --------------------   -------------- 
 Balance at 1 
  January 2017                  7,144                 10,609                 3,956               (3,516)          18,193                             -           18,193 
 
 Total 
  comprehensive 
  expense for the 
  year ended 31 
  December 2017                     -                      -                     -               (2,252)                (2,252)                  (162)          (2,414) 
 
 Issue of new 
  shares                        2,675                  2,920                 2,733                     -                  8,328                      -            8,328 
 Issue costs 
  deducted 
  from equity                       -                  (305)                     -                     -                  (305)                      -            (305) 
 
 Share based 
  payment 
  expense                           -                      -                     -                   235                    235                      -              235 
 
   Non-controlling 
   interests on 
   acquisition of 
   subsidiary                       -                      -                     -                     -                      -                     64               64 
                     ----------------   --------------------   -------------------   -------------------   --------------------   --------------------   -------------- 
 Balance at 31 
  December 2017                 9,819                 13,224                 6,689               (5,533)                 24,199                   (98)           24,101 
                              =======             ==========             =========             =========             ==========             ==========          ======= 
 
 
 

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

at 31 December 2017

 
                                                2017                                             2016 
                    Notes          GBP'000                 GBP'000                 GBP'000                  GBP'000 
 ASSETS: 
 NON-CURRENT 
 ASSETS 
 Property, plant 
  and equipment       9                                               324                                               93 
 Intangible 
  assets             10                                            45,232                                           40,272 
                                                    ---------------------                            --------------------- 
 TOTAL 
  NON-CURRENT 
  ASSETS                                                           45,556                                           40,365 
 
 CURRENT ASSETS 
 Trade and other 
  receivables        13                    10,423                                            7,804 
 Cash and cash 
  equivalents                               3,107                                            2,812 
                            ---------------------                              ------------------- 
 TOTAL CURRENT 
  ASSETS                                                           13,530                                           10,616 
 
 LIABILITIES: 
 CURRENT 
 LIABILITIES 
 Trade and other 
  payables           14                  (14,984)                                         (11,069) 
 Bank and other 
  loans              15                   (1,000)                                            (175) 
                            ---------------------                           ---------------------- 
 TOTAL CURRENT 
  LIABILITIES                            (15,984)                                         (11,244) 
 
 NON-CURRENT 
 LIABILITIES 
 Other payables      14                     (682)                                            (307) 
 Bank and other 
  loans              15                   (4,014)                                                - 
 Deferred tax 
  liability          17                   (1,093)                                            (988) 
 Provision for 
  liabilities        18                  (13,212)                                         (20,249) 
                              -------------------                            --------------------- 
 TOTAL 
  NON-CURRENT                            (19,001)                                         (21,544) 
 LIABILITIES 
 
 TOTAL 
  LIABILITIES                                                    (34,985)                                         (32,788) 
                                                    ---------------------                            --------------------- 
 TOTAL NET ASSETS                                                  24,101                                           18,193 
                                                               ==========                                       ========== 
 CAPITAL AND 
 RESERVES: 
 ATTRIBUTABLE TO 
  EQUITY 
 HOLDERS OF THE 
 PARENT 
 Share capital       19                                             9,819                                            7,144 
 Share premium 
  reserve            20                                            13,224                                           10,609 
 Merger relief 
  reserve            20                                             6,689                                            3,956 
 Retained 
  earnings           20                                           (5,533)                                          (3,516) 
                                                    ---------------------                             -------------------- 
 Equity 
  attributable 
  to owners of 
  parent 
  company                                                          24,199                                           18,193 
 Non-controlling 
  interests          21                                              (98)                                                - 
                                                    ---------------------                            --------------------- 
 TOTAL EQUITY                                                      24,101                                           18,193 
                                                               ==========                                        ========= 
 

The financial statements were approved by the Board of Directors and authorised for issue on 17 April 2018

and were signed on its behalf by:

Peter Scott David Wilkinson

Director Director

CONSOLIDATED STATEMENT OF CASH FLOWS

For the year ended 31 December 2017

 
                                                  2017                                                        2016 
                                      GBP'000                      GBP'000                      GBP'000                        GBP'000 
 OPERATING ACTIVITIES 
 Loss before taxation                                                    (3,950)                                                       (3,661) 
 Adjustments for: 
 Depreciation                                          107                                                         67 
 Amortisation                                        2,604                                                      2,036 
 Impairment of 
  intangibles                                        1,493                                                        824 
 Impairment of                                       2,269                                                          - 
 goodwill 
 Write back of                                     (2,269)                                                          - 
 contingent 
 consideration 
 Share based payment 
  expense                                              235                                                        508 
 Finance income                                          -                                                        (6) 
 Finance costs                                          66                                                         30 
                         ---------------------------------                         ---------------------------------- 
                                                                           4,505                                                         3,459 
                                                             -------------------                                        ---------------------- 
 Profit/(loss) from 
  operations before 
  changes                                                                    555                                                         (202) 
 in working capital 
  and provisions 
 Decrease/(increase) 
  in trade and other 
  receivables                                           45                                                      (994) 
 Decrease in trade and 
  other payables                                   (2,614)                                                      (366) 
                                       -------------------                                        ------------------- 
                                                                         (2,569)                                                       (1,360) 
                                                             -------------------                                        ---------------------- 
 Cash consumed by 
  operations                                                             (2,014)                                                       (1,562) 
 
 Net tax received                                                            458                                                            12 
                                                              ------------------                                            ------------------ 
 Cash flow from 
  operating 
  activities                                                             (1,556)                                                       (1,550) 
 
 INVESTING ACTIVITIES 
 Purchase of property, 
  plant and equipment                                (251)                                                       (98) 
 Consideration paid 
  on acquisition of 
 subsidiaries                                      (6,675)                                                    (9,841) 
 Deferred 
  consideration 
  paid                                             (2,330)                                                    (3,931) 
 Payment to buy out 
  shareholders                                       (175)                                                      (850) 
 Cash with 
 subsidiaries 
 over which control 
 has been obtained                                   2,378                                                      3,163 
 Finance income                                          -                                                          6 
 Expenditure on                                       (45)                                                          - 
 development 
 costs 
                         ---------------------------------                            ------------------------------- 
 Cash flow from 
  investing 
  activities                                                             (7,098)                                                      (11,551) 
 
 FINANCING ACTIVITIES 
 Issue of ordinary 
  shares                                             4,283                                                      8,117 
 Share issue expenses                                (305)                                                      (439) 
  Bank loan                                          1,000                                                          - 
 Loan notes issued                                   4,000                                                          - 
 Finance costs                                        (29)                                                       (30) 
                                        ------------------                                         ------------------ 
 Cash flow from 
  financing 
  activities                                                               8,949                                                         7,648 
 
   INCREASE/(DECREASE) 
   IN CASH AND CASH                                           ------------------                                         --------------------- 
   EQUIVALENTS                                                               295                                                       (5,453) 
 
 
 Cash and cash equivalents 
  at 1 January                                2,812                   8,265 
                               --------------------   --------------------- 
 Cash and cash equivalents 
  at 31 December                              3,107                   2,812 
                                         ==========              ========== 
  Cash available on 
   demand                                     3,107                   2,812 
                                         ==========              ========== 
 

NOTES TO THE FINANCIAL STATEMENTS

For the year ended 31 December 2017

 
 Reconciliation of net cashflow to                        2017                     2016 
  movement in net debt: 
                                                       GBP'000                  GBP'000 
 
 Net increase/(decrease) in cash and 
  cash equivalents                                         295                  (5,453) 
 
 Revolving credit facility drawn                       (1,000)                        - 
 Convertible loan notes issued                         (4,000)                        - 
                                        ----------------------   ---------------------- 
 Movement in net debt in the year                      (4,705)                  (5,453) 
 
 Net debt at 1 January                                   2,812                    8,265 
                                                 -------------            ------------- 
 Net debt at 31 December                               (1,893)                    2,812 
                                                       =======                  ======= 
 
 
 
 

There were no significant non-cash transactions.

NOTES TO THE FINANCIAL STATEMENTS

For the year ended 31 December 2017

   1.       ACCOUNTING POLICIES AND CRITICAL ACCOUNTING JUDGEMENTS 

Be Heard Group plc is incorporated in England and Wales. The Company is domiciled in the UK. The Company is a public limited company which is listed on the Alternative Investment Market ("AIM"). The address of its registered office is 10 Norwich Street, London, England EC4A 1BD.

The principal accounting policies adopted in the preparation of the financial statements are set out below. The policies have been consistently applied to all the years presented, unless otherwise stated.

These financial statements have been prepared in accordance with International Financial Reporting Standards, International Accounting Standards and Interpretations issued by the International Accounting Standards Board as adopted by the European Union ("IFRSs") and with those parts of the Companies Act 2006 applicable to companies preparing their accounts under IFRSs. The consolidated financial statements have been prepared under the historical cost convention and on a going concern basis.

The financial statements are presented in pounds sterling (the functional currency) and rounded to the nearest thousand (GBP'000).

Going concern

The Directors have, at the time of approving the financial statements, a reasonable expectation that the Company and the Group ("the Group") have adequate resources to continue in operational existence for the foreseeable future. In reaching this conclusion the Directors have considered the financial position of the Group, its cash, liquidity position and borrowing facilities together with its forecasts and projections for 18 months from the reporting date that take into account reasonably possible changes in trading performance. The going concern basis of accounting has therefore continued to be adopted in preparing the financial statements

Basis of consolidation

Where the Company has the power, either directly or indirectly, to govern the financial and operating policies of another entity or business so as to obtain benefits from its activities, it is classified as a subsidiary. The consolidated financial statements present the results of the Company and its subsidiaries as if they formed a single entity. Intercompany transactions and balances between Group companies are therefore eliminated in full.

Business combinations

The consolidated financial statements incorporate the results of business combinations using the acquisition method of accounting other than disclosed above. In the consolidated statement of financial position, the acquiree's identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date. The results of acquired operations are included in the consolidated statement of comprehensive income from the date on which control is obtained. Acquisition-related costs are expensed as occurred. The consideration transferred includes the fair value of any asset or liability resulting from a contingent consideration agreement. Non-controlling interests in acquired companies are measured at the non-controlling interests' proportionate share of the acquiree's identifiable net assets.

Critical judgements and estimates

There are areas in which Group management has exercised its judgement in the application of the Group's accounting policies and making estimates about the future. These include:

   --      Depreciation rates - fixed assets are depreciated over their expected useful economic life. 

-- Amortisation rates - the Group applies a reasonable industry standard to amortise acquired intangibles over a 3-year period.

-- Impairment of goodwill - the Group assesses the discounted future cashflows of acquired companies using reasonable measures of discount factors and growth rates, in line with industry standards.

-- Bad debt provision - debts outstanding over 90 days will usually be provided against, unless there is evidence of imminent recovery.

Goodwill

Goodwill represents the excess of the cost of a business combination over the interest in the fair value of identifiable assets, liabilities and contingent liabilities acquired. Cost comprises the fair value of assets given, liabilities assumed, and equity instruments issued.

Goodwill is capitalised as an intangible asset with any impairment in carrying value being charged to the statement of comprehensive income.

Any gains on acquisition are recognised in the statement of comprehensive income on the date of acquisition.

Impairment tests on goodwill are undertaken at least annually or more frequently if events or changes in circumstance indicate a potential impairment.

Impairment of non-financial assets

Impairment tests on goodwill are undertaken annually on 31 December and on other non-financial assets whenever events or changes in circumstances indicate that their carrying value may not be reasonable. Where the carrying value of an asset exceeds its recoverable amount (i.e. the higher of value in use and fair value less costs to sell), the asset is written down accordingly.

Impairment charges are included in the administrative expenses line item in the consolidated statement of comprehensive income, except to the extent that they reverse gains previously recognised in the consolidated statement of recognised comprehensive income. Any impairment loss for goodwill is not reversed.

Intangible assets (other than goodwill)

Intangible assets are recognised on business combinations if they are separable from the acquired entity or arise from other contractual/legal rights. The amounts ascribed to such intangibles are arrived at by using appropriate valuation techniques. Intangible assets principally related to brand names and customer lists which were valued by discounting estimated future net cashflows from the asset.

Externally acquired intangible assets are initially recognised at cost and subsequently amortised on a straight-line basis over their useful economic lives. Cost includes all directly attributable costs of acquisition. The amortisation expense is included within the administration expense line in the consolidated statement of comprehensive income. Externally acquired intangible assets are amortised over their useful economic life of 3 years.

Intangible assets are subject to impairment tests whenever events or changes in circumstances indicate that their carrying value may not be recoverable.

Segment reporting

Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision maker. The chief operating decision maker is identified as the Group Board who are responsible for allocating resources and assessing the performance of the operating segments. The Group is organised into six operating segments based on individual entities within the Group.

Billings

Billings represent the total amounts receivable from clients, exclusive of VAT, in respect of services provided.

Net revenue

Net revenue is recognised when it is probable that future economic benefits will flow to the Group and the revenue can be reliably measured. Net revenue is measured at the fair value of the consideration received or receivable from customers, net of trade discounts, VAT, and other sales related taxes. Net revenue is recognised as follows:

-- Net revenue from commissions on digital media placements is recognised on a straight-line basis over the digital campaign year. Where a campaign has run but not yet billed by the balance sheet date, income is accrued. Where amounts are received in advance of the campaign running, income is deferred.

-- Net revenue derived from retainer fees is recognised on a straight-line basis across the retainer year in accordance with the terms of the contractual arrangements.

-- Net revenue from creative services is recognised using the percentage completion method, determined on the proportion of the service provided at the balance sheet date. When services have been delivered but not yet billed by the balance sheet date, income is accrued. Where amounts are received in advance of delivery, income is deferred based on the percentage of services not yet completed.

-- Net revenue from user experience ("UX") delivery contracts is recognised on a time and materials basis. Services delivered but not billed at the balance sheet date are accrued.

Property, plant and equipment

Items of property, plant and equipment are initially recognised at cost. As well as the purchase price, cost includes directly attributable costs.

Depreciation is provided on all items of property, plant and equipment to write off the carrying value of items over their expected useful economic lives. It is applied at the following rates:

   --      Land and buildings leasehold - 33% per annum on a straight-line basis 
   --      Fittings and equipment - 33% per annum on a straight-line basis 
   --      Computers - 33% per annum on a straight-line basis 

Leased assets

Where substantially all of the risks and rewards incidental to ownership are retained by the lessor (an "operating lease"), the total rentals payable under the lease are charged to the statement of comprehensive income on a straight-line basis over the lease term.

The land and buildings elements of property leases are considered separately for the purposes of lease classification.

Deferred taxation

Deferred tax assets and liabilities are recognised where the carrying amount of an asset or liability in the balance sheet differs from its tax base, except for differences arising on:

   --      the initial recognition of goodwill; 

-- the initial recognition of an asset or liability in a transaction which is not a business combination and at the time of the transaction affects neither accounting nor taxable profit; and

-- investments in subsidiaries and jointly controlled entities where the Group is able to control the timing of the reversal of the difference and it is probable the difference will not reverse in the foreseeable future.

Recognition of deferred tax assets is restricted to those instances where it is probable that taxable profit will be available against which the differences can be utilised.

The amount of the asset or liability is determined using tax rates that have been enacted or substantively enacted by the balance sheet date and are expected to apply when the deferred tax liabilities/(assets) are settled/(recovered).

Deferred tax assets and liabilities are offset when the Group has a legally enforceable right to offset current tax assets and liabilities, and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

Pensions

The pension schemes operated by the Group are defined contribution schemes. The pension cost charge represents the contributions payable by the Group.

Foreign currency

Transactions entered into by Group entities in a currency other than the currency of the primary economic environment in which it operates are recorded at the rates ruling when the transactions occur. Foreign currency monetary assets and liabilities are retranslated at the rates ruling at the date of the statement of financial position. Exchange differences arising are recognised in the statement of comprehensive income.

Research and development costs

Expenditure on internally developed products is capitalised if it can be demonstrated that:

   --       it is technically feasible to develop the product for it to be available for use or sold; 

-- adequate technical, financial and other resources are available to complete the development;

   --       there is an intention to complete and sell or use the product; 
   --       there is an ability for the Group to sell the product; 
   --       sale of the product will generate future economic benefits; and 
   --       expenditure on the project can be measured reliably. 

Capitalised development costs are amortised over three years. The amortisation expense is included within the administrative expenses line in the statement of comprehensive income. Development costs previously recognised as an expense are not recognised as an asset in a subsequent period.

Development expenditure not satisfying the above criteria and expenditure on the research phase of internal projects are recognised in the statement of comprehensive income as incurred.

Financial assets

The Group classifies its assets into one of the following categories, depending on the purpose for which the asset was acquired. The Group's accounting policy for each category is as follows:

Loans and receivables: These assets are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They arise through the provision of goods and services to customers (trade receivables). They are initially recognised at fair value plus transaction costs that are directly attributable to the acquisition or issue and subsequently carried at amortised cost using the effective interest rate method, less provision for impairment.

The effect of discounting on these financial instruments is not considered to be material.

Impairment provisions are recognised when there is objective evidence (such as significant financial difficulties on the part of the counterparty or default or significant delay in payment) that the Group will be unable to collect all the amounts due under the terms receivable, the amount of such a provision being the difference between the net carrying amount and the present value of the future expected cash flows associated with the impaired receivable. For trade receivables, such provisions are recorded in a separate allowance account with the loss being recognised within administrative expenses in the income statement. On confirmation that the trade receivable will not be collectable, the gross carrying value of the asset is written off against the associated provision.

Where possible, credit insurance is sought against the credit risk associated with trade receivables.

Financial liabilities

The Group classifies its financial liabilities into one of two categories, depending on the purpose for which the liability was acquired. The Group's accounting policy for each category is as follows:

Other financial liabilities include the following:

-- Trade payables and other short term monetary liabilities, which are recognised at amortised cost.

-- Loan notes are recognised at amortised cost (other than convertible loan notes which are detailed below).

Convertible loan note

Convertible loan notes are considered to be a hybrid financial instrument comprising a financial liability (loan) and an embedded derivative (share option). At the date of issue, both elements were included in the balance sheet as liabilities held at fair value. The fair value of the loan element was estimated using the prevailing market interest rate for a similar non-convertible debt. This amount is recorded as a liability on an amortised cost basis until extinguished upon conversion at the instrument's maturity date. The fair value of the option element was estimated using the Black Scholes option pricing model with subsequent changes in fair value being recognised in the income statement.

On conversion of the loan note to equity, the fair value of the equity will be calculated based on a pre-agreed share price. The difference between the fair value of the equity issued and the carrying value of the loan note immediately prior to conversion will be recognised within finance costs in the income statement.

Investments

Investments in subsidiaries are held at cost less impairment.

Shared based payment

Where share options are awarded to employees, the fair value of the options at the date of grant is charged to the consolidated statement of comprehensive income over the vesting year. Non-market vesting conditions are taken into account by adjusting the number of equity instruments expected to vest at each statement of financial position date so that, ultimately, the cumulative amount recognised over the vesting year is based on the number of options that eventually vest. Market vesting conditions are factored into the fair value of options granted. As long as all other vesting conditions are satisfied, a charge is made irrespective of whether the market vesting conditions are satisfied. The cumulative expense is not adjusted for failure to achieve a market vesting condition.

Where the terms and conditions of options are modified before they vest, the increase in the fair value of the options, measured immediately before and after the modification, is also charged to the statement of comprehensive income over the remaining vesting year.

Standards and amendments and interpretations to published standards not yet effective

Certain new standards, amendments and interpretations to existing standards have been published that are mandatory for the Group's accounting years beginning on or after 1 January 2018 or later years and which the Group has decided not to adopt early are:

Amendments to IFRS 2 Share-Based Payment (effective for accounting years beginning on or after 1 January 2018)

IFRS 9 Financial Instruments (effective for accounting years beginning or after 1 January 2018).

IFRS 15 Revenue from Contracts with Customers (effective for accounting years beginning on or after 1 January 2018)

IFRS 16 Leases (effective for accounting years beginning on or after 1 January 2019)

The implementation of these standards is not expected to have any material effect on the Group's financial statements, with the exception of IFRS 16. Specifically, the Group has assessed the impact of implementing IFRS 15 and the impact on the financial statements for the current or prior years is GBPnil.

The impact that the implementation IFRS 16 will have on the financial statements is currently being assessed.

 
 2.    BILLINGS                       Year ended     Year ended 
                                        31 Dec         31 Dec 
                                         2017           2016 
                                       GBP'000        GBP'000 
       Billings arises from: 
  Provision of services                    34,666         28,854 
                                          =======        ======= 
 
    Billings by geographical location and by operating 
    segment is given in note 24. 
 
 
 3.    LOSS FROM OPERATIONS                       Year ended   Year ended 
                                                    31 Dec       31 Dec 
                                                     2017         2016 
                                                   GBP'000      GBP'000 
 
       This has been arrived at after 
        charging/(crediting): 
 
  Staff costs (see note 4)                            10,898        4,391 
  Acquisition costs                                      937        1,012 
  Depreciation of property, plant 
   and equipment                                         107           67 
       Amortisation of computer software 
        and other intangible assets                    2,604        2,036 
   Impairment of intangible assets                     1,493          824 
       Impairment of goodwill                          2,269            - 
       Write back of contingent consideration        (2,269)            - 
  Audit fees                                              29           25 
  Audit of accounts of subsidiaries 
   of the company pursuant to legislation                 61           37 
  Non-audit fees: taxation advisory 
   services                                               10            7 
  Operating lease rentals                                737          226 
  Foreign exchange differences                             9         (20) 
                                                     =======      ======= 
 

Details of transactions with related parties of the Directors are given in note 26.

 
 4.    STAFF COSTS 
 
                 Staff costs for all employees during the year, 
                including the Executive Directors, were as follows: 
 
                                          Year ended        Year ended 
                                             31 Dec            31 Dec 
                                              2017              2016 
                                            GBP'000           GBP'000 
 
 
 
  Wages and salaries                              9,824             3,904 
  Social security costs                             983               472 
  Other pension costs                                91                15 
                                        ---------------   --------------- 
                                                 10,898             4,391 
                                                =======           ======= 
 
         The average monthly number of employees during 
         the year, including the three Executive Directors, 
         was as follows: 
 
                                            Number                 Number 
 
  Selling                                            35                12 
  Production                                        158                68 
  Management and administration                      32                24 
                                        ---------------   --------------- 
                                                    225               104 
                                                =======           ======= 
 
 
   5.      DIRECTORS' EMOLUMENTS, INTERESTS AND SERVICES CONTRACTS 

The value of all elements of remuneration received by each Director in the year was as follows:

 
                      Salary                             Benefits            Total            Pension 
                       fees             Bonuses           in kind         emoluments       Contributions         Total 
  2017                GBP'000           GBP'000           GBP'000           GBP'000           GBP'000           GBP'000 
 
  Peter Scott                 230                 -                 3               233                 -               233 
  Robin Price 
   (resigned 9 
   April 2018)                188                 -                 1               189                 -               189 
  Ian Maude 
   (resigned 
   9 April 
   2018)                      126                20                 1               147                 -               147 
  David 
   Wilkinson                   30                 -                 -                30                 -                30 
  Rakhi 
   Goss-Custard                60                 -                 -                60                 -                60 
  David Poutney                30                 -                 -                30                 -                30 
  David 
   Morrison 
   (appointed 1 
   August 2017)                13                 -                 -                13                 -                13 
                  ---------------   ---------------   ---------------   ---------------   ---------------   --------------- 
  Total                       677                20                 5               702                 -               702 
                          =======           =======           =======           =======           =======           ======= 
 
 
 
                     Salary                             Benefits            Total            Pension 
                      fees             Bonuses           in kind         emoluments       Contributions         Total 
 2016                GBP'000           GBP'000           GBP'000           GBP'000           GBP'000           GBP'000 
 
 Peter Scott                 150                75                 8               233                 -               233 
 Robin Price 
  (resigned 9 
  April 2018)                150                75                 7               232                 -               232 
 Ian Maude 
  (resigned 
  9 April 
  2018)                      138                 -                 3               141                 -               141 
 David 
  Wilkinson                   30                 -                 -                30                 -                30 
 Rakhi 
  Goss-Custard                60                 -                 -                60                 -                60 
 Rodger 
  Sargent                     15                 -                 -                15                 -                15 
 David Poutney                15                 -                 -                15                 -                15 
                 ---------------   ---------------   ---------------   ---------------   ---------------   --------------- 
 Total                       558               150                18               726                 -               726 
                         =======           =======           =======           =======           =======           ======= 
 
 
 

The Executive Directors have service contracts with the Company which are terminable by the Company, or the relevant Director, on twelve months' notice.

The Directors of the Company on 17 April 2018 and at the statement of financial position date, and their interest in the issued ordinary share capital of the Company as at that date of 31 December 2017 were as follows:

 
                                 17 April      31 December   31 December 
                                   2018           2017          2016 
                                   GBP             GBP           GBP 
 
  Peter Scott                     21,256,680    19,856,680    16,644,776 
  Robin Price (resigned 
   9 April 2018)                   2,897,227     2,897,227     2,006,752 
  Ian Maude (resigned 
   9 April 2018)                   2,605,989     2,605,989     2,160,752 
  David Wilkinson                  2,386,208     1,886,208     1,083,828 
  Rakhi Goss-Custard                 764,325       764,325       320,754 
  David Poutney                   11,692,857    10,692,857     5,000,000 
  David Morrison                   2,142,857     2,142,857             - 
  Simon Pyper                              -             -             - 
                                  ==========   ==========    ========== 
 
 
 

Details of the options over the Company's shares are as follows:

 
                                          Options 
                                            held 
                                            at 
                           Type of      31 December    Exercise 
                           Option          2017          Price        Date of     Expiry Date 
                                                                       Grant 
 
   Peter Scott               EMI         16,972,792     GBP0.0325   23 November   23 November 
                                                                        2015          2025 
   Robin Price               EMI         16,972,792     GBP0.0325   23 November   23 November 
    (resigned                                                           2015          2025 
    9 April 2018) 
   Ian Maude                 EMI         16,972,792     GBP0.0325   23 November   23 November 
    (resigned                                                           2015          2025 
    9 April 2018) 
   Rakhi Goss-Custard   Fully taxable     7,833,657     GBP0.0325   23 November   23 November 
                                                                        2015          2025 
   Peter Scott          Fully taxable     See note       GBP0.01    23 November   23 November 
                                             (i)                        2015          2025 
   Peter Scott          Fully taxable     See note       GBP0.01    23 November   23 November 
                                             (ii)                       2015          2025 
   Peter Scott          Fully taxable     See note       GBP0.01    23 November   23 November 
                                            (iii)                       2015          2025 
 
 

On 9 April 2018, Robin Price and Ian Maude resigned as Directors of the Company. At that date their options over the Company's shares lapsed.

   note (i)         such number of Ordinary Shares as is equal to two per cent of the lower of: 
   a)   the Company's entire issued share capital on the date the Option is exercised; and 

b) such number of Ordinary Shares as would constitute the Company's entire issued share capital if the total share capital (including share premium) of the Company was GBP37 million (on the assumption that the amount of share premium paid on each Ordinary Share is equal to the mean average amount of share premium paid on each Ordinary Share in issue immediately prior to the time at which such number is calculated).

The performance condition applicable to these options is that the mid-market closing price per Ordinary Share must be at least GBP0.10 for each day during a year of twenty consecutive business days.

   note (ii)        such number of Ordinary Shares as is equal to two per cent of the lower of: 
   a)   the Company's entire issued share capital on the date the Option is exercised; and 

b) such number of Ordinary Shares as would constitute the Company's entire issued share capital if the total share capital (including share premium) of the Company was GBP37 million (on the assumption that the amount of share premium paid on each Ordinary Share is equal to the mean average amount of share premium paid on each Ordinary Share in issue immediately prior to the time at which such number is calculated).

The performance condition applicable to these options is that the mid-market closing price per Ordinary Share must be at least GBP0.125 for each day during a year of twenty consecutive business days.

   note (iii)        such number of Ordinary Shares as is equal to two per cent of the lower of: 
   a)   the Company's entire issued share capital on the date the Option is exercised; and 

b) such number of Ordinary Shares as would constitute the Company's entire issued share capital if the total share capital (including share premium) of the Company was GBP37 million (on the assumption that the amount of share premium paid on each Ordinary Share is equal to the mean average amount of share premium paid on each Ordinary Share in issue immediately prior to the time at which such number is calculated).

The performance condition applicable to these options is that the mid-market closing price per Ordinary Share must be at least GBP0.15 for each day during a year of twenty consecutive business days.

Peter Scott is not permitted to transfer, charge, assign or dispose any Ordinary Shares issued to him in satisfaction of the exercise of any of these options until 23 November 2018 (save to family members, in the event of a takeover of the Company or to sell to cover the tax arising in connection with his acquisition of those Ordinary Shares).

The following information is relevant to the determination of the fair value of the options detailed in (i), (ii) & (iii) as above:

 
 Option pricing model used    Monte Carlo 
 Date of grant                23 November 
                               2016 
 Share price at grant date    3.45p 
 Exercise price               1p 
 Expected volatility          27% 
 Risk free interest rate      1.26% 
 

The expected volatility is based on a statistical analysis of daily share prices of a similar stock to Be Heard Group plc over a 12-month year prior to the date of the grant.

Based on the results of the stochastic model, the modal vesting time (excluding instances in which vesting does not occur) is between 4.5 and 5 years from the date of grant.

The performance condition applicable to the EMI options is that the mid-market closing price per Ordinary Share must be at least GBP0.08 for each day during a year of twenty consecutive business days.

The market price of the shares at 31 December 2017 was GBP0.0285, with a quoted range during the year of GBP0.0275 to GBP0.0415.

The following information is relevant to the determination of the fair value of the options:

 
 Option pricing model used    Black Scholes 
 Date of grant                23 November 
                               2016 
 Share price at grant date    3.25p 
 Exercise price               3.25p 
 Expected volatility          27% 
 Risk free interest rate      0.90% 
 

The expected volatility is based on a statistical analysis of daily share prices of a similar stock to Be Heard Group plc over a 12-month year prior to the date of the grant.

The market vesting conditions have been factored into the calculation by applying an appropriate discount to the fair value of equivalent share options without the specified vesting conditions.

 
 6.    FINANCE COSTS               Year ended          Year ended 
                                     31 Dec               31 Dec 
                                      2017                 2016 
                                    GBP'000              GBP'000 
 
  Loan note interest                            41                29 
  Other interest                                25                 1 
                                   ---------------   --------------- 
  Total finance costs                           66                30 
                                           =======           ======= 
 
  Interest on the 8% convertible loan has been 
   charged at the rate of 11.9%, being the estimated 
   interest that would have been applied on a pure 
   loan in the absence of the convertible element. 
   This has increased the interest charge in the 
   year by GBP14k (2016: GBPnil). 
 
 
 
 7.    TAX EXPENSE                             2017              2016 
                                              GBP'000           GBP'000 
       Current tax credit 
  UK corporation tax on profits 
   or losses for the current year                   (483)             (233) 
       UK corporation tax on profits                (357)                 - 
        or losses for the prior year 
 
  Deferred tax credit                               (696)             (529) 
                                          ---------------   --------------- 
  Total tax credit                                (1,536)             (762) 
                                                  =======           ======= 
 
 

The reasons for the difference between the actual tax charge for the year and the standard rate of corporation tax in the UK applied to profits for the year are as follows:

 
                                                        2017              2016 
                                                       GBP'000           GBP'000 
 
  Loss before tax                                          (3,950)           (3,661) 
                                                   ---------------   --------------- 
  Expected tax charge based on the 
   effective standard rate of corporation 
   tax in the UK of 19.25% (2016: 
   20.00%)                                                   (760)             (732) 
 
       Effect of: 
  Expenses not deductible for tax 
   purposes                                                    422               368 
  Share scheme deduction                                      (50)             (704) 
  Additional deduction for R&D expenditure                   (928)             (201) 
  Surrender of tax losses for R&D 
   tax credit refund                                             6                88 
       Losses carried back                                     132                 - 
  Other adjustment                                               -              (11) 
       Prior year adjustment                                 (357)                 - 
  Deferred tax not recognised                                  (3)               429 
  Adjust deferred tax to average 
   rate                                                          2                 1 
                                                   ---------------   --------------- 
  Tax credit for the year                                  (1,536)             (762) 
                                                           =======           ======= 
 
 8.    EARNINGS PER SHARE                               2017              2016 
                                                       GBP'000           GBP'000 
       The earnings per share is based 
        on the following: 
  Earnings                                                 (2,252)           (2,899) 
                                                           =======           ======= 
 
  Weighted average number of shares                    812,812,081       553,597,753 
 
  Diluted number of shares                           1,045,693,688       778,222,256 
 
  Earnings per share                                        (0.00)            (0.01) 
  Diluted earnings per share                                (0.00)            (0.01) 
                                                           =======       ======= 
 
 

Earnings per ordinary share has been calculated using the weighted average number of shares in issue during the year. The weighted average number of equity shares in issue was 812,812,081 (2016: 553,597,753).

The diluted earnings per share is the same as the earnings per share due to the consolidated Group loss.

 
 9.    PROPERTY, PLANT AND 
        EQUIPMENT 
 
                              Fixtures           Plant &          Leasehold 
                                  & 
                              Fittings          Machinery       Improvements          Total 
                               GBP'000           GBP'000           GBP'000           GBP'000 
       Cost 
  At 31 December 
   2016                                 35               596               103               734 
  Additions                              7               244                 -               251 
  Acquisition 
   of subsidiaries                       -               321                 -               321 
  Disposals                              -             (348)             (103)             (451) 
                           ---------------   ---------------   ---------------   --------------- 
  At 31 December 
   2017                                 42               813                 -               855 
                           ---------------   ---------------   ---------------   --------------- 
       Depreciation 
  At 31 December 
   2016                                 13               526               102               641 
  Charge for the 
   year                                  7                99                 1               107 
  Acquisition 
   of subsidiaries                       -               234                 -               234 
  Disposals                              -             (348)             (103)             (451) 
                           ---------------   ---------------   ---------------   --------------- 
  At 31 December 
   2017                                 20               511                 -               531 
                           ---------------   ---------------   ---------------   --------------- 
       Net Book Value 
  At 31 December 
   2017                                 22               302                 -               324 
                                   =======           =======           =======           ======= 
  At 31 December 
   2016                                 22                70                 1                93 
                                   =======           =======           =======           ======= 
 
 
 
 
 
 10.    INTANGIBLE         Development        Goodwill          Customer            Brand 
         ASSETS                                   on 
                              Costs         Consolidation     Relationships         Value             Total 
                             GBP'000           GBP'000           GBP'000           GBP'000           GBP'000 
        Cost 
  At 31 December 
   2016                              499            37,539             6,439             2,157            46,634 
  Addition                            45                 -                 -                 -                45 
  Acquisition 
   of subsidiaries                     -             9,525             2,496             2,225            14,246 
  Remeasurement                        -           (2,965)                 -                 -           (2,965) 
                         ---------------   ---------------   ---------------   ---------------   --------------- 
  31 December 
   2017                              544            44,099             8,935             4,382            57,960 
                         ---------------   ---------------   ---------------   ---------------   --------------- 
        Amortisation 
  At 31 December 
   2016                              474             3,000             2,441               447             6,362 
  Charge for 
   the year                           25                 -             1,684               895             2,604 
  Impairment                           -             2,269             1,493                 -             3,762 
                         ---------------   ---------------   ---------------   ---------------   --------------- 
  31 December 
   2017                              499             5,269             5,618             1,342            12,728 
                         ---------------   ---------------   ---------------   ---------------   --------------- 
        Net Book Value 
  At 31 December 
   2017                               45            38,830             3,317             3,040            45,232 
                                 =======           =======           =======           =======           ======= 
  At 31 December 
   2016                               25            34,539             3,998             1,710            40,272 
                                 =======           =======           =======           =======           ======= 
 
 
 

Development costs relate to Amplify and Content Compass; data analytics tools developed in-house by Agenda21.

Amortisation of GBP2,604k and impairment of GBP3,762k are included in administrative expenses in the year.

The Group tests intangible assets biannually for impairment or more frequently if there are indications of impairment. A discounted cashflow analysis is computed to compare the discounted future cashflows to the net carrying value of goodwill and other intangible assets for each operating segment as appropriate.

   11.      GOODWILL AND IMPAIRMENT 

Details of the carrying amount of goodwill allocated to cash generating units (CGUs) is as follows:

 
                                                        Goodwill carrying 
                                                              amount 
                                                     2017              2016 
                                                    GBP'000           GBP'000 
   Details of the carrying amount 
    of goodwill allocated to cash generating 
    units 
  (CGUs) is as follows: 
 
  Agenda 21 Digital Limited                              11,340            11,340 
  MMT Limited                                            15,058            15,072 
  Kameleon Worldwide Limited                              2,907             8,127 
  Freemavens Limited                                        752                 - 
  The Corner Communications (London)                      8,773                 - 
   Limited 
                                                ---------------   --------------- 
                                                         38,830            34,539 
                                                        =======           ======= 
 
 

The value of goodwill relating to CGUs that have been held for less than a year is assessed according to the expectations of amounts likely to be paid in total for the CGU, and in addition any revisions to the fair value of assets acquired.

The value of CGU's held for more than a year is assessed according to the projected performance of the business. This is done by using appropriate short-term forecasts, and reasonable growth rates and discount factors to determine the net present value of the investment.

Agenda 21 Digital Limited

The recoverable amount of Agenda 21 Digital Limited has been determined from a review of the current and anticipated performance of this unit. In preparing the projection, a discount rate of 8% has been used based on the weighted average cost of capital and a future growth rate of 6% has been assumed beyond the first three years, for which the projection is based on the budget produced by Agenda21. The future growth rate has then been applied until the tenth year. It has been assumed investment in capital equipment will equate to depreciation over this year. The discount rate was based on the Company's cost of capital as estimated by management.

The recoverable amount exceeds the carrying amount by GBP2,218k. If any one of the following changes were made to the above key assumptions, the carrying amount would still exceed the recoverable amount by GBP1,164k.

Discount rate: Increase from 8% to 10%

Growth rate: Reduction from 6% to 4%

MMT Limited

The recoverable amount of MMT Limited has been determined from a review of the current and anticipated performance of this unit. In preparing the projection, a discount rate of 8% has been used based on the weighted average cost of capital and a future growth rate of 6% has been assumed beyond the first three years, for which the projection is based on the budget produced by MMT. The future growth rate has then been applied until the tenth year. It has been assumed investment in capital equipment will equate to depreciation over this year. The discount rate was based on the Company's cost of capital as estimated by management.

The recoverable amount exceeds the carrying amount by GBP3,080k. If any one of the following changes were made to the above key assumptions, the carrying amount would still exceed the recoverable amount by GBP1,685k.

Discount rate: Increase from 8% to 10%

Growth rate: Reduction from 6% to 4%

Kameleon Worldwide Limited

Goodwill in Kameleon Worldwide Limited was remeasured in June 2017, with a reduction of GBP2.95m. This was due to the loss of key clients that might have been known at the date of acquisition.

Goodwill was further impaired in December 2017 by GBP2.27m due to ongoing poor trading. In addition, one of the founders has left the Company, which has reduced the future consideration due by GBP1.77m. Contingent consideration has been reduced in conjunction with the goodwill impairment.

The recoverable amount of Kameleon Worldwide Limited has been determined from a review of the current and anticipated performance of this unit. In preparing the projection, a discount rate of 8% has been used based on the weighted average cost of capital and a future growth rate of 6% has been assumed beyond the first three years, for which the 2018 projection is based on the budget produced by Kameleon. The 2019 projection is based upon the budgeted monthly profit at the end of 2018, on the basis that in a turnaround scenario, linear growth rates are not appropriate. The future growth rate has then been applied until the tenth year. It has been assumed investment in capital equipment will equate to depreciation over this year. The discount rate was based on the Company's cost of capital as estimated by management.

The recoverable amount exceeds the carrying amount by GBP282k. If any one of the following changes were made to the above key assumptions, the carrying amount would still exceed the recoverable amount by GBP42k.

Discount rate: Increase from 8% to 10%

Growth rate: Reduction from 6% to 4%

Freemavens Limited

Freemavens Limited was acquired on 9 February 2017.

The recoverable amount of Freemavens Limited has been determined from a review of the current and anticipated performance of this unit. In preparing the projection, a discount rate of 8% has been used based on the weighted average cost of capital and a future growth rate of 6% has been assumed beyond the first three years, for which the projection is based on the budget produced by Freemavens. The future growth rate has then been applied until the tenth year. It has been assumed investment in capital equipment will equate to depreciation over this year. The discount rate was based on the Company's cost of capital as estimated by management.

The recoverable amount exceeds the carrying amount by GBP7,295k. If any one of the following changes were made to the above key assumptions, the carrying amount would still exceed the recoverable amount by GBP6,753k.

Discount rate: Increase from 8% to 10%

Growth rate: Reduction from 6% to 4%

The Corner Communications (London) Limited

The Corner Communications (London) Limited was acquired on 29 November 2017.

The recoverable amount of The Corner Communications (London) Limited has been determined from a review of the current and anticipated performance of this unit. In preparing the projection, a discount rate of 8% has been used based on the weighted average cost of capital and a future growth rate of 6% has been assumed beyond the first three years, for which the projection is based on the budget produced by The Corner. The future growth rate has then been applied until the tenth year. It has been assumed investment in capital equipment will equate to depreciation over this year. The discount rate was based on the Company's cost of capital as estimated by management.

The recoverable amount exceeds the carrying amount by GBP4,763k. If any one of the following changes were made to the above key assumptions, the carrying amount would still exceed the recoverable amount by GBP3,865k.

Discount rate: Increase from 8% to 10%

Growth rate: Reduction from 6% to 4%

   12.      SUBSIDIARIES 

The subsidiaries of Be Heard Group plc, which have been included in these consolidated financial statements are as follows:

 
                                                                Proportion 
                                                                 of voting 
                                                                  rights 
                                                                    and 
                                                                 ordinary 
     Subsidiary            Country           Registered        share capital   Nature of 
    undertakings       of incorporation         Office             held         business 
 
 Agenda 21 Digital         United          53 Frith Street         100%        Holding company 
  Holding Limited          Kingdom            London W1D 
                                                 4SN 
 
 Agenda 21 Digital         United          53 Frith Street         100%        Digital media 
  Limited *                Kingdom            London W1D                        and analytics 
                                                 4SN                            agency 
 
 MMT Limited               United           1a Uppingham           100%        Digital marketing 
                           Kingdom         Gate, Uppingham,                     company 
                                            Rutland, LE15 
                                                 9NY 
 
 Kameleon Worldwide        United          53 Frith Street         100%        Digital marketing 
  Limited                  Kingdom            London W1D                        agency 
                                                 4SN 
 Freemavens                United          3 Loughborough          75%         Analytics 
  Limited                  Kingdom         Street, London,                      consultancy 
                                               SE11 5RB 
 The Corner                United            1 Richmond            100%        Advertising 
  Communications           Kingdom          Mews, London,                       agency 
  (London) Limited                             W1D 3DA 
 

In all cases the country of operation and of incorporation is England.

*indirectly held by Agenda 21 Digital Holding Limited

 
 13.    TRADE AND OTHER RECEIVABLES            2017              2016 
                                              GBP'000           GBP'000 
         CURRENT 
  Trade receivables                                 7,191             6,022 
  Corporation tax recoverable                         556                82 
  Other receivables                                   128               406 
  Prepayments and accrued income                    2,443             1,294 
                                          ---------------   --------------- 
                                                   10,318             7,804 
 
        NON-CURRENT 
 
        Other receivables                             105                 - 
                                          ---------------   --------------- 
                                                   10,423             7,804 
                                                  =======           ======= 
 
 
 
 14.    TRADE AND OTHER PAYABLES                2017              2016 
                                               GBP'000           GBP'000 
         CURRENT 
  Trade payables                                     3,879             2,009 
  Other taxes and social security                    1,180               916 
  Other payables                                     6,300             4,017 
  Accruals and deferred income                       3,625             4,127 
                                           ---------------   --------------- 
                                                    14,984            11,069 
                                                   =======           ======= 
 
    Other payables due in less than one year include 
    GBP6,029k of deferred consideration (2016: 
    GBP3,950k). 
 
 
 
 NON-CURRENT 
 
 Other payables         682       307 
                    =======   ======= 
 
 

Other payables due in greater than one year include GBP682k of deferred consideration (2016: GBP307k).

   15.        BANK AND OTHER LOANS 

CURRENT

Revolving Credit Facility

The Group entered into an agreement with Barclays Bank on 29 June 2017 in respect of a GBP3,000k Revolving Credit Facility maturing on 29 June 2020. The facility is unsecured and interest is payable at 4.0% plus LIBOR. The facility must be reduced to a GBPnil balance for 10 consecutive working days once every 12 months.

As at 31 December 2017, the Company had drawn GBP1,000k of the facility (2016: GBPnil).

NON-CURRENT

Convertible Loan Notes

Convertible loan notes were issued on 28 November 2017. The notes are convertible by the holder into ordinary shares of the Company at any time between the date of issue of the notes and their redemption date. The notes are convertible at 3.5 pence per share.

If the notes are not converted, they may be redeemed at par at the option of the issuer on the fourth, fifth or sixth anniversary of issue. Interest, payable quarterly in arrears of 8% per annum is payable in years 1-4 and interest of 10% per annum payable in years 5-6.

 
                                                 2017 
                                                GBP'000 
 
 Nominal value of convertible loan notes 
  issued                                              4,000 
 Less: 
 Share option component                               (674) 
                                            --------------- 
 Liability component at date of issue                 3,326 
 Interest charged                                        41 
 Interest payable                                      (27) 
                                            --------------- 
 Liability component at 31 December 2017              3,340 
 Add: 
 Share option component                                 674 
                                            --------------- 
 Value of convertible loan notes at 31 
  December 2017                                       4,014 
                                                    ======= 
 

The interest charge for the year is calculated by applying an effective rate of interest of 11.9% to the liability component for the one month since the loan notes were issued, being the interest rate that would have been applied if there were no share option element (see note 6).

   16.          FINANCIAL INSTRUMENTS 

The Group's overall risk management programme seeks to minimise potential adverse effects on the Group's financial performance.

The Group's financial instruments comprise cash and cash equivalents and various items such as trade payables and receivables that arise directly from its operations. The Group is exposed through its operations to the following risks:

   --       Credit risk 
   --       Foreign currency risk 
   --       Liquidity risk 

In common with all other businesses, the Group is exposed to risks that arise from its use of financial instruments. This note describes the Group's objectives, policies and processes for managing those risks. Further quantitative information in respect of these risks is presented throughout these financial statements.

The Board has overall responsibility for the determination of the Group's risk management policies. The objective of the Board is to set policies that seek to reduce the risk as far as possible without unduly affecting the Group's competitiveness and effectiveness. Further details of these policies are set out below:

Credit risk

The Group is exposed to credit risk primarily on its trade receivables, which are spread over a range of customers, a factor that helps to dilute the concentration of the risk.

It is Group policy, implemented locally, to assess the credit risk of each new customer before entering into binding contracts. Credit insurance is purchased where available; for riskier clients without sufficient trading history to be covered, payment in advance is required.

The maximum exposure to credit risk is represented by the carrying value in the statement of financial position as shown in note 13 and in the statement of financial position. The amount of the exposure shown in note 13 is stated net of provisions for doubtful debts.

The credit risk on liquid funds is low as the funds are held at banks with high credit ratings assigned by international credit rating agencies.

Foreign currency risk

Foreign exchange transaction risk arises when individual Group operations enter into transactions denominated in a currency other than their functional currency. The general policy for the Group is to sell to customers in the same currency that goods are purchased in reducing the transactional risk. Where transactions are not matched excess foreign currency amounts generated from trading are converted back to sterling and required foreign currency amounts are converted from sterling and the use of forward currency contracts is considered.

Liquidity risk

If any part of the Group identifies a shortfall in its future cash position the Group has sufficient facilities that it can direct funds to the location where they are required. If this situation is forecast to continue into the future remedial action is taken.

Credit risk

The carrying amount of financial assets represents the maximum credit exposure. The Group maintains its cash reserves at reputable banks. The maximum exposure to credit risk at the reporting date was:

 
                                      2017              2016 
                                     GBP'000           GBP'000 
   Financial assets 
  Trade and other receivables              7,424             6,427 
  Cash and cash equivalents                3,107             2,812 
                                 ---------------   --------------- 
                                          10,531             9,239 
                                         =======           ======= 
 
 

The maximum exposure to credit risk for trade receivables at the reporting date by geographic region was:

 
                 2017              2016 
                GBP'000           GBP'000 
 
  UK                  6,597             5,839 
  Non-UK                594               183 
            ---------------   --------------- 
                      7,191             6,022 
                    =======           ======= 
 

The Group policy is to make a provision against those debts that are overdue, unless there are grounds for believing that all or some of the debts will be collected.

 
 
   Trade receivables ageing 
    by geographical segment 
                                                          30 days           60 days           90 days 
  Geographical         Total            Current          past due            past              past 
   area                                                                       due               due 
                      GBP'000           GBP'000           GBP'000           GBP'000           GBP'000 
  2017 
  UK                        6,597             3,495             1,366               554             1,182 
  Non-UK                      594               474                97                 5                18 
                  ---------------   ---------------   ---------------   ---------------   --------------- 
  Total                     7,191             3,969             1,463               559             1,200 
                          =======           =======           =======           =======           ======= 
  2016 
  UK                        5,839             1,500               520             2,195             1,624 
  Non-UK                      183                28               114                41                 - 
                  ---------------   ---------------   ---------------   ---------------   --------------- 
  Total                     6,022             1,582               634             2,236             1,624 
                          =======           =======           =======           =======           ======= 
 
 
 
                                                   2017              2016 
                                                  GBP'000           GBP'000 
  Current financial 
   liabilities 
  Trade and other payables                             10,179             6,026 
  Revolving credit                                      1,000                 - 
   facility 
  Loan notes                                                -               175 
                                              ---------------   --------------- 
                                                       11,179             6,201 
                                                      =======           ======= 
    Financial liabilities are measured 
    at amortised cost. 
  Non-current financial 
   liabilities 
  Convertible loan note - loan                          3,340                 - 
   element (see note 15) 
  Convertible loan note - share                           674                 - 
   option element (see note 
   15) 
  Other payables                                          682               307 
                                              ---------------   --------------- 
                                                        4,696               307 
                                                      =======           ======= 
 
 
 

The following are maturities of current financial liabilities, including estimated contracted interest payments.

 
                         Carrying         Contractual        6 months             6 -              1 or 
                                                                                   12               more 
                          Amount           cash flow          or less           months             Years 
                          GBP'000           GBP'000           GBP'000           GBP'000           GBP'000 
 
  2017 
  Trade and other 
   payables                    10,179            10,179             8,795             1,302                82 
  Revolving credit 
   facility                     1,000             1,000             1,000                 -                 - 
  Convertible 
   loan notes                   4,014             4,014                 -                 -             4,014 
  Other payables                  682               682                 -                 -               682 
                      ---------------   ---------------   ---------------   ---------------   --------------- 
                               15,875            15,875             9,795             1,302             4,778 
                              =======           =======           =======           =======           ======= 
  2016 
  Trade and other 
   payables                     6,026             6,026             6,026                 -                 - 
  Loan notes                      175               175               175                 -                 - 
  Other payables                  307               307                 -                 -               307 
                      ---------------   ---------------   ---------------   ---------------   --------------- 
                                6,508             6,508             6,201                 -               307 
                              =======           =======           =======           =======           ======= 
 

Foreign currency risk

The Group's main foreign currency risk is the short-term risk associated with accounts receivable and payable denominated in currencies that are not the subsidiaries functional currency. The risk arises on the difference in the exchange rate between the time invoices are raised/received and the time invoices are settled/paid. For sales denominated in foreign currencies the Group will try to ensure that the purchases associated with the sale will be in the same currency.

All monetary assets and liabilities of the Group were denominated in sterling with the exception of the following items which were denominated in Euros and US dollars, and which are included in the financial statements at the sterling value based on the exchange rate ruling at the statement of financial position date.

The following table shows the net assets exposed to exchange rate risk that the Group has at 31 December 2017:

 
                               Euro           US dollars           Total 
                              GBP'000           GBP'000           GBP'000 
 
  Trade receivables                    53               111               164 
  Cash and cash 
   equivalents                         83                23               106 
  Trade payables                       35               176               211 
                          ---------------   ---------------   --------------- 
                                      171               310               481 
                                  =======           =======           ======= 
 
 

The Group is exposed to currency risk because it undertakes trading transactions in US dollars and Euros. The Directors do not generally consider it necessary to enter into derivative financial instruments to manage the exchange risk arising from its operations, but from time to time when the Directors consider foreign currencies are weak and it is known that there will be a requirement to purchase those currencies, forward arrangements are entered into.

Details of those outstanding at the statement of financial position date are given later in this note.

The effect of a strengthening of 10% in the rate of exchange in the currencies against sterling at the statement of financial position date would have resulted in an estimated net increase in pre-tax profit for the year and an increase in net assets of approximately GBP48k and the effect of a weakening of 10% in the rate of exchange in the currencies against sterling at the statement of financial position date would have resulted in an estimated net decrease in pre-tax profit for the year and a decrease in net assets of approximately GBP44k.

There were no forward purchase agreements in place at 31 December 2017.

Capital under management

The Group considers its capital to comprise its ordinary share capital, share premium account and accumulated retained earnings.

In managing its capital, the Group's primary objective is to maximise returns for its equity shareholders. The Group seeks to maintain a gearing ratio that balances risks and returns at an acceptable level and also to maintain sufficient funding to enable the Group to meet its working capital and strategic investment need. In making decisions to adjust its capital structure to achieve these aims the Group considers not only its short-term position but also its long term operational and strategic objectives.

The Group defines gearing as borrowings less cash over equity. The Group's gearing ratio at 31 December 2017 is shown below:

 
                                                    2017              2016 
                                                   GBP'000           GBP'000 
 
        Revolving credit facility                        1,000                 - 
  Loan notes                                                 -               175 
        Convertible loan notes                           4,014                 - 
  Cash and cash equivalents                            (3,107)           (2,812) 
                                               ---------------   --------------- 
                                                         1,907           (2,637) 
                                                       =======           ======= 
 
  Share capital                                          9,819             7,144 
  Share premium reserve                                 13,224            10,609 
  Merger relief reserve                                  6,689             3,956 
  Retained earnings                                    (5,533)           (3,516) 
                                               ---------------   --------------- 
                                                        24,199            18,193 
                                                       =======           ======= 
 
  Gearing ratio                                           0.08            (0.14) 
                                                       =======           ======= 
 
 17.    DEFERRED TAX                                2017              2016 
                                                   GBP'000           GBP'000 
        Accelerated capital allowances, 
         capitalised development costs 
         and goodwill on acquisition of 
         subsidiaries: 
 
  Deferred tax arising on acquisition 
   of subsidiaries                                       1,090               970 
  Origination and reversal of timing 
   differences                                               3                14 
  Arising from R&D intangible                                -                 4 
                                               ---------------   --------------- 
  At 31 December 2017                                    1,093               988 
                                                       =======           ======= 
        Credit: 
  Origination and reversal of timing 
   differences                                           (692)             (528) 
  Effect of tax rate change                                  -               (1) 
        Arising from R&D intangible                        (4)                 - 
                                               ---------------   --------------- 
                                                         (696)             (529) 
                                                       =======           ======= 
 

A reduction to the UK corporation tax rate to 17% (effective 1 April 2020) was substantively enacted on 6 September 2016. This will reduce the Group's future current tax charge accordingly. The deferred liabilities on 31 December 2017 have been calculated based on these rates.

 
                                          2017              2016 
                                         GBP'000           GBP'000 
 
 As at 1 January 2017                            988               749 
 Arising from acquisitions                       803               764 
 Charged to the Income Statement               (696)             (529) 
 Other adjustments                               (2)                 4 
                                     ---------------   --------------- 
 As at 31 December 2017                        1,093               988 
                                             =======           ======= 
 
   18.       PROVISION FOR LIABILITIES 

Provisions represent amounts payable to former shareholders of Agenda 21 Digital Limited, MMT Limited, Kameleon Worldwide Limited and The Corner Communications (London) Limited, contingent upon certain results being achieved over the relevant periods. These amounts are broken down as follows:

 
 
                                                     2017              2016 
                                                    GBP'000           GBP'000 
  As at 1 January                                        20,249             6,904 
  Acquisitions                                            3,449            18,646 
  Reclassification to deferred consideration            (5,535)           (2,301) 
  Remeasurement of contingent consideration             (2,951)           (3,000) 
  Write back of contingent consideration                (2,000)                 - 
                                                ---------------   --------------- 
  As at 31 December                                      13,212            20,249 
                                                        =======           ======= 
 
 
 
 19.    SHARE CAPITAL               2017                     2016 
                                No        GBP'000       No        GBP'000 
 
        Allotted, issued 
         and fully paid 
  Ordinary shares 
   of 1p each               981,947,733     9,819   714,476,301     7,144 
                             ==========   =======    ==========   ======= 
 

Details of options granted are set out in note 5. At 31 December 2017 the number of shares covered by option agreements amounted to 58,752,033 plus an undetermined number with respect to Peter Scott's share options.

On 9 April 2018, Robin Price and Ian Maude resigned as Directors of the Company. At that date, their Company options over the Company's shares lapsed (see note 5).

Shares issued in the year:

 
     Date             Description               No shares         Price/         Gross             Cash 
                                                                   share         share            received 
                                                                                 value 
                                                                  (pence)       GBP'000           GBP'000 
 
 9 February 
  2017          Share placing                        58,300,000    3.6000             2,099             2,099 
 9 February     Freemavens 
  2017           consideration                        9,303,766    3.8630               359                 - 
 31 March       Agenda21 earnout 
  2017           payment                             22,909,784    3.5160               805                 - 
 31 March       Kameleon additional 
  2017           consideration                        8,059,642    3.5160               283                 - 
 29 November 
  2017          Share placing                        78,000,000    2.8000             2,184             2,184 
 29 November    The Corner 
  2017           initial consideration               90,898,240    2.8565             2,598                 - 
                                          ---------------------             ---------------   --------------- 
                                  Total             267,471,432                       8,328             4,283 
                                                     ==========                     =======           ======= 
 
 

On 18 November 2016 the Company entered into a Warrant Agreement with Numis Securities. Numis was granted the right to subscribe for 4,993,962 ordinary shares pursuant to the terms of the Warrant Agreement.

The Warrant is exercisable, subject to certain limited exceptions, at any time during the year until the third anniversary of the Company's admission to London Stock Exchange plc's AIM Market, provided that the share price of the ordinary shares on the business day prior to exercise is at least 10 pence per ordinary share. The subscription price for each ordinary share the subject of the warrant in 3.25 pence per ordinary share. This is valued under the Black Scholes model. See note 5.

   20.     RESERVES 

Full details of movements in reserves are set out in the consolidated statement of changes in equity on page 28.

The following describes the nature and purpose of each reserve within owners' equity.

 
 Reserve             Description and Purpose 
 
 Share premium       Amount subscribed for share capital 
                      in excess of nominal value. 
 Retained earnings   Cumulative net gains and losses recognised 
                      in the consolidated income statement. 
  Non-controlling     Cumulative net gains and losses attributable 
  interests           to non-controlling interested. 
  Merger relief       Amounts in excess of nominal value 
  reserve             of share capital issued as consideration 
                      for acquisition of more than 90% 
                      ownership. 
 
   21.      NON-CONTROLLING INTERESTS 

On 9 February 2017, the Group purchased 75% of the Ordinary Share Capital of Freemavens Limited. This gave rise to a non-controlling interest in the assets of the Group.

 
                                                     2017 
                                                  GBP'000 
 
 Arising on acquisition of Freemavens 
  Limited                                            (64) 
 Interest in the profits of Freemavens 
  in the period                                       162 
                                          --------------- 
                                                       98 
                                                  ======= 
 
   22.      LEASING COMMITMENTS 

The future aggregate minimum lease payments under non-cancellable operating leases are as follows:

 
                            2017      2016 
                           GBP'000   GBP'000 
 
  No later than 1 year         846       768 
  Between 2 and 5 years      1,339     1,555 
  In over 5 years               95         - 
                           =======   ======= 
 

The commitments are with respect to property rental leases held across the Group.

   22.      SHARE BASED PAYMENT 

The Group operates an approved Enterprise Management Incentive Scheme whereby and have been granted options to purchase shares in Be Heard Group plc at a subscription price of 3.25p per share. The options in place at 31 December 2017 all have exercise years of any time after finalisation of the accounts for the year on which the performance criteria are based. Full details are set out in note 5.

The fair value of the options is based on the market value at the date of grant of the number of shares for which the performance criteria have been met for the year less the exercise price of 3.25p per share. The market value per share at the date of grant was 3.25p

The share-based remuneration expenses amount to GBP235k for the year (2016: GBP508k).

Non-EMI options are valued by the Directors based on the probability of the outcome being achieved.

   24.     SEGMENT INFORMATION 

The Group's primary reporting format for segment information is business segments which reflect the management reporting structure in the Group.

 
  2017                          Be              Design,            Media            Content          Analytics           Full          Inter-segment         Total 
                               Heard             Build            Planning        Manage-ment       Consult-ancy        Service         adjustments 
                               Group              & UX            & Buying                                               Agency 
                              GBP'000           GBP'000           GBP'000           GBP'000           GBP'000           GBP'000           GBP'000           GBP'000 
  Billings 
  External                             10             7,214            21,539             1,717             1,859             2,327                 -            34,666 
  Intercompany                        478             2,440                44                40                 -                 -           (3,002)                 - 
                          ---------------   ---------------   ---------------   ---------------   ---------------   ---------------   ---------------   --------------- 
                                      488             9,654            21,583             1,757             1,859             2,327           (3,002)            34,666 
 
  Profit/(loss) 
   before tax                     (2,718)             1,393             1,813             (916)               351               237           (4,110)           (3,950) 
  Tax 
   expense/(recovery)                   -             (502)               283                93                 -              (26)           (1,384)           (1,536) 
 
  Balance sheet 
  Assets                           56,472             7,646            11,503               863               468             3,452          (21,318)            59,086 
  Liabilities                    (32,691)             (784)           (6,542)             (806)             (691)           (2,266)             8,795          (34,985) 
                          ---------------   ---------------   ---------------   ---------------   ---------------   ---------------   ---------------   --------------- 
  Net 
   assets/(liabilities)            23,781             6,862             4,961                57             (223)             1,186          (12,523)            24,101 
                                  =======           =======           =======           =======           =======           =======           =======           ======= 
  Other 
 
 
   Other 
  Capital expenditure 
  - Tangible 
   fixed assets                         4               173                37                17                15                 5                 -               251 
  - Intangible 
   fixed assets                         -                 -                45                 -                 -                 -                 -                45 
  Depreciation, 
   amortisation 
   and other 
  non-cash 
   expenses                           244                41                29                 6                25                 1             4,093             4,439 
  Interest 
   paid                                59                 -                 7                 -                 -                 -                 -                66 
                                  =======           =======           =======           =======           =======           =======           =======           ======= 
 
 
 2016                       Be Heard           Design,            Media            Content          Analytics           Full          Inter-segment         Total 
                              Group             Build            Planning        Manage-ment       Consult-ancy        Service         adjustments 
                                                 & UX            & Buying                                               Agency 
                             GBP'000           GBP'000           GBP'000           GBP'000           GBP'000           GBP'000           GBP'000           GBP'000 
 Billings 
 External                              -             3,670            24,870               314                 -                 -                 -            28,854 
 Intercompany                        204                 -                38                17                 -                 -             (259)                 - 
                         ---------------   ---------------   ---------------   ---------------   ---------------   ---------------   ---------------   --------------- 
                                     204             3,670            24,908               331                 -                 -             (259)            28,854 
 
 Profit/(loss) 
  before tax                     (2,883)               540             1,438               104                 -                 -           (2,860)           (3,661) 
 Tax 
  expense/(recovery)                   -             (236)                 2                 -                 -                 -             (528)             (762) 
 
 Balance sheet 
 Assets                           47,080             4,472            13,496             1,606                 -                 -          (15,673)            50,981 
 Liabilities                    (28,838)             (215)           (5,935)             (721)                 -                 -             2,921          (32,788) 
                         ---------------   ---------------   ---------------   ---------------   ---------------   ---------------   ---------------   --------------- 
 Net 
  assets/(liabilities)            18,242             4,257             7,561               885                 -                 -          (12,752)            18,193 
                                 =======           =======           =======           =======           =======           =======           =======           ======= 
 Other 
 
 
  Other 
 Capital expenditure 
 - Tangible 
  fixed assets                        31                33                34                 -                 -                 -                 -                98 
 - Intangible 
  fixed assets                         -                 -                 -                 -                 -                 -            30,692            30,692 
 Depreciation, 
  amortisation 
  and other 
 non-cash 
  expenses                             6                38                23                 -                 -                 -             3,368             3,435 
 Interest 
  paid                                 -                 -                29                 1                 -                 -                 -                30 
                                 =======           =======           =======           =======           =======           =======           =======           ======= 
 

Three clients each provided more than 10% of the billings of the Group (2016: three clients). Their combined billings were GBP15,721k (2016: GBP13,821k). These clients are included within Design, Build & UX and Media Planning & Buying.

 
                                    External billings 
                                            by 
                                  location of customer 
                                   2017                2016 
                                  GBP'000             GBP'000 
 
  United Kingdom                         26,882            23,772 
  Rest of Europe                          6,700             4,671 
  Asia                                        -               236 
  USA                                       888               175 
  Rest of World                             196                 - 
                                ---------------   --------------- 
                                         34,666            28,854 
                                        =======           ======= 
 
 
 

All the above relate to continuing operations.

   25a.     ACQUISITION OF SUBSIDIARY 

On 9 February 2017, the Group acquired 75% of the ordinary shares in Freemavens Limited for a consideration of GBP942k. This investment is included in the Parent Company's balance sheet at its fair value at the date of acquisition. Freemavens is a data and analytics business.

The completion accounts show a breakdown of the assets and liabilities of the acquired Company to be as follows:

 
                                      Book Value        Fair Value        Fair Value 
                                                         Adjustment         to Group 
                                        GBP'000           GBP'000                  GBP'000 
  Intangible fixed                         -               1,005                     1,005 
   assets 
 Tangible fixed 
  assets                                  22                 -                       22 
 Receivables                              284                -                      284 
 Cash and cash 
  equivalents                             347                -                      347 
 Payables                                (375)               -                    (375) 
 Loan from Be 
  Heard Group 
  plc                                    (858)               -                    (858) 
 Deferred tax                              -               (171)                  (171) 
                                    ---------------   ---------------   --------------- 
 Net assets on 
  acquisition                            (580)              834                     254 
 Non-controlling 
  interest                                                                         (64) 
 Goodwill on acquisition                                                            752 
                                                                        --------------- 
 Total consideration                                                                942 
                                                                                ======= 
 
 
 
 Discharged by: 
                                           GBP'000 
 Cash paid                                     583 
  Shares in Be Heard 
   Group plc                                   359 
                                   --------------- 
                                               942 
                                           ======= 
 

The non-controlling interest in Freemavens Limited is calculated as 25% of the fair value of Freemavens at acquisition.

The intangible fixed assets are in relation to brand and customer relationships.

The billings and profit included in the Consolidated Statement of Comprehensive Income since the acquisition of Freemavens Limited on 9 February 2017 was GBP1,859k and GBP376k respectively.

Acquisition costs of approximately GBP252k were written off as administrative expenses in the year.

 
 
 

25b.

On 29 November 2017, the Group acquired 100% of the ordinary shares in The Corner Communications (London) Limited for a consideration of GBP12,737k. This investment is included in the Parent Company's balance sheet at its fair value at the date of acquisition. The Corner is an integrated creative agency.

The completion accounts show a breakdown of the assets and liabilities of the acquired company to be as follows:

 
                                      Book Value        Fair Value            Fair Value 
                                                         Adjustment            to Group 
                                        GBP'000           GBP'000            GBP'000 
  Intangible                               -               3,716              3,716 
   fixed assets 
 Tangible fixed 
  assets                                  64                 -                        64 
 Receivables                             2,364               -                     2,364 
 Cash and cash 
  equivalents                            2,031               -                     2,031 
 Payables                               (3,515)            (64)                  (3,579) 
 Deferred tax                              -               (632)                   (632) 
                                    ---------------   ---------------    --------------- 
 Net assets 
  on acquisition                          944              3,020                   3,964 
 Goodwill on acquisition                                                           8,773 
                                                                         --------------- 
 Total consideration                                                              12,737 
                                                                                 ======= 
 
 
 Discharged by: 
                                                GBP'000 
 Cash paid                                        6,092 
  Shares in Be Heard 
   Group plc                                      2,596 
 Deferred consideration                             600 
 Contingent consideration                         3,449 
                                        --------------- 
                                                 12,737 
                                                ======= 
 

The intangible fixed assets are in relation to brand and customer relationships.

The billings and profit included in the Consolidated Statement of Comprehensive Income since the acquisition of The Corner Communications (London) Limited on 29 November 2017 was GBP2,326k and GBP238k respectively.

Acquisition costs of approximately GBP685k were written off as administrative expenses in the year.

   26.     RELATED PARTY TRANSACTIONS 

During the year, the Group paid brokers fees of GBP79k (2016: GBPnil) to Dowgate Capital Stockbrokers Limited. David Poutney, a Director of the Company, is Chairman of Dowgate Capital Stockbrokers Limited. At the year end, GBPnil (2016: GBPnil) was due to Dowgate Capital Stockbrokers Limited.

During the year, three Directors subscribed for convertible loan notes as described in note 15. David Poutney subscribed for GBP200k (via Smith & Williamson Nominees Limited), Peter Scott subscribed for GBP50k, and David Morrison subscribed for GBP50k (via Prospect Investment Management Limited).

The key management team are considered to be the Board of Directors. Their remuneration is disclosed in detail within note 5. Key management were remunerated GBP702k in the year (2016: GBP726k).

   27.     ANNUAL REPORT AND ACCOUNTS 

The financial information set out in this preliminary announcement does not constitute statutory accounts as defined in section 434 of the Companies Act 2006.

The Consolidated Income Statement, Consolidated Statement of Financial Position, Consolidated Statement of Comprehensive Income, Consolidated Statement of Changes in Equity and Consolidated Statement of Cash Flows, together with associated notes, have been extracted from the Group's 2017 statutory financial statements upon which the auditor's opinion is unqualified and does not include any statement under section 498(2) or (3) of the Companies Act 2006.

A copy of this preliminary statement will be available to download on the Group's website www.beheardgroup.com. Copies of the Annual Report and Accounts will be posted to shareholders in due course at which time the Annual Report and Accounts will be made available to download on the Group's website www.beheardgroup.com in accordance with AIM Rule 26, and will be delivered to the Registrar of Companies in due course.

This information is provided by RNS

The company news service from the London Stock Exchange

END

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April 18, 2018 02:00 ET (06:00 GMT)

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