Audioboom Group PLC Renewed partnerships and creator network expansion

TIDMBOOM

Audioboom Group PLC

20 January 2023

REACH

Audioboom Group plc

("Audioboom" or the "Company")

Audioboom renews key content partnerships and expands creator network

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce the renewal of partnerships with key podcasts including The Way I Heard It With Mike Rowe, RELAX!, and Two Hot Takes, plus the continued expansion of its creator network through new commercial agreements with top tier podcasts including The Tim Dillon Show, Myths & Legends, Minds Of Madness, The Nateland Podcast, and Celebrity Memoir Book Club.

Renewals

Audioboom has signed multi-year renewals to extend partnerships with three premium shows:

Mike Rowe has extended his successful partnership with Audioboom. Since joining Audioboom's Creator network in September 2021, The Way I Heard It with Mike Rowe has been downloaded over 50 million times. Originally launched in 2016, the show ranks in Triton Digital's US Podcast Report Top 40. Listeners of the podcast tune in for Rowe's in-depth and revealing conversations with New York Times best-selling authors, former members of the Secret Service, award-winning actors, and more.

RELAX! with Colleen Ballinger & Erik Stocklin was introduced by Audioboom in January 2021 and has seen incredible success with more than 40 million listens since launch. The podcast features popular YouTube Content Creator Colleen Ballinger aka Miranda Sings and her husband Erik Stocklin relaxing with listeners and discussing home life, their relationship, parenting tales, and more. RELAX! and Audioboom have extended their partnership through to 2025.

Two Hot Takes will continue to partner with Audioboom through to 2025. Host Morgan Absher found fame on Tik Tok in 2020, amassing 3.3 million followers. Her popularity seamlessly translated to the podcasting space when Two Hot Takes took the internet by storm in 2021. Absher and co-hosts provide hot takes on the juiciest Reddit relationship, life, and AITA stories. Since launching in November 2021, the podcast has received over 27 million downloads on the Audioboom Creator network

New Partnerships

Audioboom continues to expand its creator network, partnering with podcasting's most creative talent to develop audiences and connect influential creators with brands.

From January 2023, The Tim Dillon Show will be part of the Audioboom creator network. Dillon - a stand-up comedian, writer, and actor - brings his comedic expertise to his self-titled podcast, where he chats with guests such as Joe Rogan, Bill Burr, Lex Fridman, and more.

Award-winning Myths and Legends is a scripted podcast showcasing a variety of folklore from worlds both real and imagined - developed, written, and produced by husband and wife Jason and Carissa Weiser. Since its launch in 2015, over 450 episodes have garnered nearly 200 million downloads worldwide.

The Minds of Madness explores disturbing criminal minds and how violent crimes impact surviving victims of homicide. Host Tyler Allen launched the award-winning true crime podcast in January 2017 and has continued to land in the Top 25 on Apple Podcasts True Crime charts in the U.S. and Canada.

Stand-up comedian, Nate Bargatze, produces and hosts The Nateland Podcast . Bargatze was named one of Variety's ten comics to watch and placed #1 on Vulture's '50 Comedians You Should Know'. The weekly podcast tackles questions that no one asked and draws inspiration from Seinfeld as it often turns into a "podcast about nothing".

Named one of Vogue's Best Podcasts of 2022, Celebrity Memoir Book Club drops every Tuesday with the stand-up comedians Claire Parker and Ashley Hamilton exploring a wide range of celebrity autobiographies from Prince Harry to Mariah Carey.

Audioboom's CEO, Stuart Last, commented: "The most talented creators in podcasting continue to choose Audioboom as their commercial and distribution partner, highlighting how our technology and revenue platform creates unparalleled value for our podcasters."

Mike Rowe, host of The Way I Heard It, commented : "Since partnering with Audioboom, my podcast has done nothing but grow. It's so nice in this crazy business to partner with people who do exactly what they say they're going to do."

Colleen Ballinger & Erik Stocklin, hosts of RELAX! commented : "We are delighted to announce an extension of our commitment with Audioboom. We are thankful for our partnership with this amazing platform."

Morgan Absher, host of Two Hot Takes commented : "I'm so happy to be staying in the Audioboom family. They've done a great job hosting my podcast Two Hot Takes over the past year, and I can't wait to see how we continue to grow it together."

Jason and Carissa Weiser , producers of Myths & Legends commented: "Already, it's clear to us that partnering with Audioboom is one of our best decisions. This is a new year with new stories and a new partnership, and we could not be more excited!"

Tyler Allen, host of The Minds of Madness commented: "We're excited to be joining the Audioboom team, and finally bring weekly episodes to our amazing listeners - a dream that's been six years in the making."

Nate Bargatze, host of The Nateland Podcast commented: "I love the direction that Audioboom is heading in and am excited to be able to get in front of the massive audience they have from their years of experience. I want to build a Nateland network and believe they are the partners to help do that."

Enquiries

 
 Audioboom Group plc 
 Stuart Last, Chief Executive Officer                 Tel: [phone] 
  Brad Clarke, Chief Financial Officer                 4285 
 
 finnCap Ltd (Nominated Adviser and Broker)           Tel: [phone] 
                                                       0500 
 Jonny Franklin-Adams/Abigail Kelly/Milesh Hindocha 
  (Corporate Finance) 
  Charlotte Sutcliffe/Harriet Ward (ECM) 
 

About Audioboom

Audioboom Group plc ("Audioboom") is a global leader in podcasting - our shows are downloaded more than 130 million times each month by 34 million unique listeners around the world. Audioboom is ranked as the fifth largest podcast publisher by average weekly users in the US by Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including 'Casefile True Crime' (US), 'True Crime Obsessed' (US), 'The Tim Dillon Show(US), 'No Such Thing As A Fish' (UK), and 'The Cycling Podcast' (UK).

Audioboom Studios is home to a slate of content developed and produced by Audioboom, including 'Dark Air with Terry Carnation', 'F1: Beyond The Grid', 'RELAX!', 'Covert', 'It's Happening with Snooki & Joey', 'Mafia', 'Huddled Masses' and 'What Makes A Killer'.

Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australasia. The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner's own websites and mobile apps.

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(END) Dow Jones Newswires

January 20, 2023 02:00 ET (07:00 GMT)