Attraqt Share Discussion Threads

[the prophet] 26/11/2015 09:33

news out....well, I did report this a few weeks ago...

ATTRAQT Group PLC

26 November 2015

26 November 2015

ATTRAQT Group plc

("ATTRAQT", the "Group" or the "Company")

ATTRAQT & YUDU TECHNOLOGY PARTNERSHIP SIGNS FIRST CLIENT

ATTRAQT Group plc (AIM: ATQT), a leading provider of eCommerce visual merchandising, site search and recommendation technology, and YUDU Media ('YUDU'), a mobile digital catalogue app developer, are pleased to announce that they have signed Screwfix Germany as the first joint client of 'Live Catalog'.

ATTRAQT and YUDU announced its technology partnership in August 2015, to develop 'Live Catalog', a joint service offering using ATTRAQT's visual merchandising platform and YUDU's digital catalogue technology. Screwfix Germany launched its 'Live Catalog' app on 10 November 2015.

Working with YUDU's technology, which converts printed product catalogues and retail websites into a mobile digital catalogue app, ATTRAQT's visual merchandising technology enables Screwfix Germany to enhance its eCommerce offering through the new 'Live Catalog' app. 'Live Catalog' allows Screwfix Germany to insert real-time visual merchandising techniques into their app, such as personalised promotions and special offers, with the aim of improving sales conversion and enhancing the user experience. Please see screenshots here:

Screwfix, a leading multi-channel retailer of trade tools, hardware, DIY supplies, plumbing and electrical essentials, expanded into Germany in September 2014. Screwfix Germany now has eight stores and a dedicated German website, www.screwfix.de, where customers can shop across a range of more than 10,000 products.

André Brown, CEO of ATTRAQT Group plc, commented:

"Following the launch of Live Catalog we are pleased to have signed Screwfix Germany, the partnership's first joint client. Through the integration of ATTRAQT and YUDU technologies, 'Live Catalog' enables retailers to add real-time visual merchandising techniques and other rapidly-changing content to their digital catalogues. The retailer is able to respond immediately to changing trends or stock levels, while also creating deeper customer engagement through effective personalisation and offers. We believe this partnership presents a valuable opportunity for ATTRAQT and we look forward to engaging with more of our joint clients on the potential of 'Live Catalog'."

Richard Stephenson, CEO of YUDU, added:

"Through our partnership with ATTRAQT we are able to provide additional solutions and functionality to our clients and I am delighted that Screwfix Germany has chosen to be the first to employ the "Live Catalog" app."

For further information, please contact:

ATTRAQT Group plc via Newgate
André Brown, CEO
Mark Johnson, CFO

YUDU Media Tel: [phone]
Richard Stephenson, CEO
Jessica Pinch, Marketing Manager

N+1 Singer Tel: [phone]
Shaun Dobson, Lauren Kettle

Newgate Tel: [phone]
Adam Lloyd, Madeleine Palmstierna, Tim Thompson




About ATTRAQT

ATTRAQT launched its merchandising platform Freestyle Merchandising in 2009 which included product recommendations, site search and visual merchandising. The client base has now grown to approximately 90 clients, including Tesco Clothing (part of Tesco Plc (LSE: TSCO)), boohoo.com (LSE: BOO) and Superdry (LSE: SGP). The Company has market presence in Western Europe and the US with offices in London and Chicago. For more information please visit:

About YUDU Media

YUDU provides the software solutions for more than 220 retailers with interactive App and Web digital catalog solutions. YUDU Publisher is a cloud-based platform that allows easy publishing and management of content with enhancement options of video, 3D product views, interactive content and a full statistics package. The YUDU SmartCat (R) unique feature automatically links product codes, descriptions and prices ensuring that eCommerce sites and online catalogs are fully in sync at all times. Clients include Screwfix, Scotts and Co, Littlewoods and Lathwaites. For more information please visit:

This information is provided by RNS

The company news service from the London Stock Exchange

END

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[proactivest] 13/11/2015 15:13

Video interview with CEO Brown



André Brown, co-founder and CEO of Attraqt (LON:ATQT), comments on the company’s £3.3mln fundraise, which he says will used to speed up the company’s growth rate in the UK and North America.

The E-commerce merchandising software group will use the cash to expand its sales team, marketing efforts and client capacity, Brown explains.

Shares in the group have climbed 17% since its AIM-listing in August 2014 and now trade at 61p apiece.

[aylingd] 13/11/2015 10:12

A fund raise was always on the cards imo; they were never going to achieve their ambitious plans in growing the company using their existing cash (or future profits).

I was a bit miffed about the dilution / discount though as I had topped up just this week.

After 24 hours to digest all this I feel more positive now, as they should be able to attain their goals that much quicker with this injection of cash.

Azini look a really interesting company; a venture capitalist, interested in growing companies, not just making a quick return. They also appear very picky about who they support so that is quite a compliment to Attraqt. Having one of the Azini founders on the Attraqt board must also help (bit like having a 'dragon' I suppose).

So, hopefully things will race ahead in Q1/Q2 2016 as they get the new sales / marketing people on board & up to speed.

D.

[aylingd] 13/11/2015 09:46

Good interview on Proacative Investors:

hxxp://www.proactiveinvestors.co.uk/companies/news/108699/attraqt-sees-demand-for-merchandising-platform-grow-108699.html

D.

[battlebus2] 12/11/2015 21:25

Market reaction has been good thus far. My only surprise was the amount, 25% of the market cap.

[webpax] 12/11/2015 20:42

Also just spotted this in this morning's RNS:

In addition, Edward Ewing, non-executive director of the Company, is investing £25,000 by way of the Placing and will be issued 48,077 new Ordinary Shares on Admission

Nice vote of confidence.

[webpax] 12/11/2015 20:32

Worth a listen:



Four new institutions on board, investment to grow in US and UK.

[webpax] 12/11/2015 12:29

To be fair re the placing price negotiations have probably been ongoing for a while. Back in Mid September for example these were 58p. At the time 52p probably looked reasonable and they weren't to foresee the subsequent price rise.

I'm very encouraged by how well the market has taken this so far. As cyberbub says the question marks over funding are now removed and given the comment about being at breakeven the funds can be used for genuine expansion not just for day to day working capital/cash burn as in so many AIM placings.

[the prophet] 12/11/2015 11:19

fair points cyberbub, agree with all what you say.

[cyberbub] 12/11/2015 11:18

I am a bit disappointed they couldn't get the placing away at say 58-60p. But there you go. At least now we know that there are no question marks hanging over the Co. And I think the comment in today's RNS about now being at breakeven is highly positive. It means that if all goes to plan moving forward, there should be no more need for placings... certainly not for a considerable time anyway, and nowhere near the current price level hopefully!

[the prophet] 12/11/2015 11:11

market reaction seems pretty positive, might even finish day neutral to up. Certainly removes any question mark of will they raise or not and have they got the cash for expansion.
Market cap, post placing, is still very modest for the growth and sector.

[the prophet] 12/11/2015 08:58

quick calculation indicates Azini have bought a substantial number of shares in the placing, as well as acquiring 5m shares from historical investors.

Azini will have c.32% of enlarged share capital, c.27m shares in issue post funding, indicates they will have c 9m shares. That would mean 5m acquired from historical investors and c.4m placing shares bought, out of a total of c.6.3m available.

Think I've got me sums right!

Certainly a vote of confidence. Worth looking a the Azini site and looking at their portfolio and investing criteria

[the prophet] 12/11/2015 08:20

unexpected but sensible move.
Cash for expansion and may also help to improve liquidity.

[cyberbub] 12/11/2015 08:19

I do agree with Webpax that a small open offer for existing shareholders would be ideal, the issue is that there are so few of us that the company probably thought it would be quite inefficient (in time and money) to do one?

[cyberbub] 12/11/2015 08:06

Hardly a massive rush for the exits on open - less than 2k shares traded LOL

[cyberbub] 12/11/2015 07:47

They will make a very good return on their £2.5M investment IMO...

[webpax] 12/11/2015 07:30

Re: Azini:

"Typically we seek to build a significant minority shareholding and expect to hold investments for around 3 to 5 years - providing additional funding if required to maximize the growth, performance and ultimate value at exit."

Encouraging that they are not just going to flip these in the market, they obviously see potential in the medium term.

[webpax] 12/11/2015 07:24

Agree with most of your points cyberbub. Disappointed with the placing price, institutions getting in at a 25% discount to the PIs. Why did they not have an Open offer for existing holders? At least it explains why they withdrew from the recent planned investor presentation.

Probably the most positive aspect for me is that the CEO is not selling any shares. He owns almost 16% (pre dilution) so it's encouraging he's not looking to cash in at this stage.

[cyberbub] 12/11/2015 07:18

Placing announced today, that was unexpected... at least they don't run a leaky ship...Looks like good news. They say they have now broken even on a monthly basis (which is very good), but want more money for more rapid expansion.Dilution level is about 25%, and the discount is also about 25%, both a bit bigger than I would have hoped. I suppose that the AIM funding situation is fairly dire at the moment.Some key directors have offloaded chunks of shares. This is not particularly negative I don't think. They already held probably too high a percentage of the company. And their shares are going to an institution who will hopefully be long-term.I expect the share price to drop a bit today, hopefully not below 60p if Mr Market sees the placing as positive for faster future returns.GLA NAI

[the prophet] 10/11/2015 15:49

cheers, worth keeping an eye on their twitter feed

eg , this one from 6 hours ago:

ATTRAQT ‏@ATTRAQTFSM 6 hrs6 hours ago

How @Prezzybox has grown since 2000 #ecommerce
… - via:@ecommasterplan


prezzybox is, as to be expected, another ATQT customer

[webpax] 10/11/2015 11:26

Thanks TP. Good spot.

[the prophet] 10/11/2015 10:06

looks like the partnership deal with Yudu, signed just a few months ago, is already paying dividends, going by this tweet from Attraqt a few days ago:




ATTRAQT ‏@ATTRAQTFSM 18 hrs18 hours ago

Exciting news! @Screwfix Germany have launched their @ATTRAQTFSM and @YUDU catalog 🎉🎉

[the prophet] 06/11/2015 12:23

great drivers for Attraqt:

[the prophet] 04/11/2015 10:48

link for Bright Station Ventures



You will see it is vehicle for D.Wagners investments. Attraqt is listed under old name (Locayta).
Address is same as ATQT's address.