ASOS PLC Director/PDMR Shareholding (2571E)

TIDMASC

RNS Number : 2571E

ASOS PLC

02 July 2019

2 July 2019

ASOS Plc

(the "Company")

Director/PDMR Shareholding

ASOS Plc (the "Company") announces that Mathew Dunn, Chief Financial Officer, has been granted a conditional award over 22,216 ASOS Plc Ordinary Shares (the "Award") under the terms of the ASOS Plc Long Term Incentive Scheme (the "ALTIS"). The Award is subject to stretching performance conditions which are assessed over the period 1 September 2018 to 31 August 2021. The number of shares subject to the Award has been calculated based on the average market price over the five dealing days prior to Mr Dunn's appointment as Chief Financial Officer of the Company on 23 April 2019.

The Company announces the following transaction, in accordance with Article 19 of the EU Market Abuse Regulation:

 
 1     Details of the person discharging managerial responsibilities/person 
        closely associated 
 a)    Name                                       Mathew Dunn 
      ----------------------------------------  --------------------------------------------- 
 2     Reason for the notification 
      --------------------------------------------------------------------------------------- 
 a)    Position/status                            PDMR - Chief Financial Officer 
      ----------------------------------------  --------------------------------------------- 
 b)    Initial notification                       Initial notification 
        / Amendment 
      ----------------------------------------  --------------------------------------------- 
 3     Details of the issuer, emission allowance market participant, 
        auction platform, auctioneer or auction monitor 
      --------------------------------------------------------------------------------------- 
 a)    Name                                       ASOS Plc 
      ----------------------------------------  --------------------------------------------- 
 b)    Legal Entity                               213800H8DBB8JSKDW630 
        Identifier 
      ----------------------------------------  --------------------------------------------- 
 4     Details of the transaction(s): section to be repeated 
        for (i) each type of instrument; (ii) each type of transaction; 
        (iii) each date; and (iv) each place where transactions 
        have been conducted 
      --------------------------------------------------------------------------------------- 
 a)    Description of                            Ordinary shares of 3.5 pence each 
        the financial 
        instrument, type 
        of instrument 
 
                                                  GB0030927254 
        Identification 
        code 
      ----------------------------------------  --------------------------------------------- 
 b)    Nature of the                             Conditional shares under the ASOS Long 
        transaction                               Term Incentive Scheme ("ALTIS"), subject 
                                                  to performance conditions measured over 
                                                  the period 1 September 2018 - 31 August 
                                                  2021 as below: 
                                                  30% EPS 
                                                  30% TSR 
                                                  30% Sales growth 
                                                  10% NPS (Net promoter score). 
      ----------------------------------------  --------------------------------------------- 
 c)    Currency                                  GBP 
      ----------------------------------------  --------------------------------------------- 
 d)    Price(s) and                                    Price(s)               Volume(s) 
        volume(s) 
      ----------------------------------------  ---------------------  ---------------------- 
   Nil                                                                  22,216 
  -------------------------------------------------------------------  ---------------------- 
 
 e)    Aggregated information                     N/A single transaction 
        - Aggregated 
        volume 
        - Price 
        - Aggregated 
        total 
      ----------------------------------------  --------------------------------------------- 
 f)    Date of the transaction                   28 June 2019 
      ----------------------------------------  --------------------------------------------- 
 g)    Place of the                              London Stock Exchange, AIM 
        transaction 
      ----------------------------------------  --------------------------------------------- 
 
 
 ASOS Plc                                   Tel: 020 
  Nick Beighton, Chief Executive Officer     7756 1000 
  Alison Lygo, Head of Investor Relations 
  Website: www.asosplc.com/investors 
 Instinctif Partners                        Tel: 020 
  Matthew Smallwood / Justine Warren         7457 2020 
  / Tom Berger 
 JPMorgan Cazenove                          Tel: 020 
  Michael Wentworth-Stanley / Caroline       7742 4000 
  Thomlinson/ Bill Hutchings 
 Numis Securities                           Tel: 020 
  Alex Ham / Luke Bordewich / Tom Ballard    7260 1000 
 

Background note

ASOS is a global fashion destination for 20-somethings, selling all the freshest styles complemented by exclusive content, making ASOS.com the hub of a thriving fashion community and giving our audience the confidence to be whoever they want to be. ASOS sells over 87,000 branded and ASOS Brand products through localised app and mobile/desktop web experiences, delivering from fulfilment centres in the UK, US and Europe. ASOS curates a mix of our in-house designed labels, ASOS DESIGN, ASOS EDITION, ASOS WHITE and ASOS 4505, with global and local brands sold through our own channels to deliver a locally relevant offer. Our ground-breaking propositions help bring our amazing products to almost every country in the world and we serve customers globally with increasingly tailored local experiences: relevant languages, payment methods and delivery and return options. You can currently shop ASOS in over 200 markets, in eight languages, using an ever greater number of different payment methods, with hundreds of local deliveries and returns options from pick up and drop off networks to Next-Day Delivery. We aim to give all our global customers a truly frictionless experience.

ASOS's websites attracted 157.2m visits during August 2018 (August 2017: 135.7m) and as at 31 August 2018 had 18.4m active customers(1) (31 August 2017: 15.4m), of which 6.0m were located in the UK and 12.4m were located in international territories (31 August 2017: 5.2m in the UK and 10.2m internationally).

(1) Defined as having shopped in the last twelve months as at 31 August

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July 02, 2019 11:02 ET (15:02 GMT)