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APPS Appscatter Group Plc

17.25
0.00 (0.00%)
Last Updated: 00:00:00
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Appscatter Group Plc LSE:APPS London Ordinary Share GB00BF54H884 ORD 5P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 17.25 0.00 00:00:00
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
0 0 N/A 0

appScatter Group PLC ironSource Partnership (0850L)

17/04/2018 7:00am

UK Regulatory


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TIDMAPPS

RNS Number : 0850L

appScatter Group PLC

17 April 2018

17 April 2018

appScatter Group plc

('appScatter' or the 'Company')

appScatter Partners with Mobile Marketing Solutions Provider ironSource

appScatter Group plc (AIM: APPS), the scalable business-to-business ('B2B') Software as a Service ('SaaS') platform that allows users to distribute and manage their apps on multiple app stores around the world, is pleased to announce that it has agreed a collaborative partnership with ironSource Ltd ("ironSource"), the leading mobile monetization and marketing platform to introduce the appScatter platform to ironSource's significant app developer customer base.

Listed by the Wall Street Journal in its 'Billion Dollar Startup Club' and named by the World Economic Forum as a 'Global Growth Company', ironSource is one of Business Insider's 'hottest pre-IPO tech companies', and one of Israel's most innovative companies, according to Fast Company. ironSource builds technologies which help app developers take their app businesses to the next level, including one of the industry's largest in-app video ad networks. Over 80,000 apps use ironSource's technology to monetize and ironSource is working with leading game developers such as Kongregate, Playrix, Zynga, Zeptolabs and Big Fish Games. With its large SDK footprint, ironSource is able to reach 1.5 billion unique active users every month.

appScatter and ironSource have agreed to implement a co-marketing initiative to introduce the appScatter platform to ironSource's large global developer community.

Developers that use appScatter's platform increase audience reach for their apps by publishing to multiple app stores, which has the ability to increase downloads, app download revenues and therefore net advertising revenues. In the hyper-competitive world of mobile apps, publishing to more app stores is an increasingly popular growth strategy, especially in emerging markets where Apple and Google's app stores hold low market shares.

appScatter will offer ironSource users a 20% discount for the first 12 months of use of the appScatter platform and appScatter will also pay ironSource a commission of 10% of net revenues received from new users introduced during the term of collaboration. Should either appScatter or ironSource wish to cease collaboration in due course, they have each agreed to provide the other with six months' written notice.

Philip Marcella, CEO of appScatter, commented:

"We're thrilled to be partnering with ironSource and beginning an arrangement that will be commercially advantageous for all concerned. This strategic collaboration is further proof of our commitment to strengthening ties to the app development community and supporting the app economy's continued growth."

Yevgeny Peres, VP Growth Developer Solutions at ironSource, commented:

"Our goal has always been to help app developers scale their app businesses, so it makes perfect sense to partner with a company like appScatter, which empowers app developers to quickly and easily penetrate new markets, connect to new users and increase revenues. We're excited to be able to offer this added value to our large developer customer base."

For enquiries, please contact:

 
appScatter Group plc               Tel: +44 (0)20 8004 
 Philip Marcella, Chief Executive   7212 
 Officer                            www.appscatter.com 
 Jason Hill, Sales Director 
FTI Consulting                     Tel: +44 (0)20 3727 
 Financial Public Relations         1000 
 Matt Dixon / Adam Davidson         appScatter@fticonsulting.com 
 / Niamh Fogarty 
 
 
Smith & Williamson Corporate   Tel: +44 (0)20 7131 
 Finance Limited                4000 
 Nominated Adviser and Joint    www.smithandwilliamson.com 
 Broker                         Tel: +44 (0)20 7710 
 Azhic Basirov / Ben Jeynes     7600 
 / David Jones                  www.stifel.com 
 Stifel 
 Joint Broker 
 Fred Walsh / Neil Shah / Ben 
 Maddison 
 

This announcement is inside information for the purposes of Article 7 of EU Regulation 596/2014.

About appScatter Group plc

appScatter is a scalable B2B SaaS platform that allows paying users to distribute their apps to, and manage their apps on, multiple app stores. Additionally, the centralised platform enables app developers and publishers to manage and track performance of their own and competing apps across all of the app stores on the platform.

About ironSource

ironSource, the leading in-app video advertising platform, makes free-to-play and free-to-use possible for over 1.5 billion people around the world. ironSource builds technologies that help app developers take their apps to the next level, including the industry's largest in-app video network. Since only 2% of users pay to play, ironSource provides tools to engage the other 98% of users. That's why over 80,000 apps use ironSource's technologies to grow their app businesses, and why ironSource is working with leading companies such as Kongregate, Big Fish Games, Zynga and Playrix. Founded in 2010, ironSource is a global company, with a strong local presence in Tel Aviv, London, New York, San Francisco, Beijing, Bangalore, Seoul and Tokyo. Read more about ironSource at http://www.ironsrc.com.

This information is provided by RNS

The company news service from the London Stock Exchange

END

AGRFKADKABKDKQD

(END) Dow Jones Newswires

April 17, 2018 02:00 ET (06:00 GMT)

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