appScatter Group PLC Data Exchange Agreement with IHS Markit

TIDMAPPS

appScatter Group PLC

28 November 2018

28 November 2018

appScatter Group plc

("appScatter" or the "Company")

Data Exchange Agreement with IHS Markit

appScatter Group plc (AIM: APPS), the intelligent app management platform, is pleased to announce that it has signed an agreement with IHS Markit to provide mobile app data to support analysis of the mobile games market, mobile games companies and title performance.

The combination of appScatter's mobile app data and IHS Markit's extensive knowledge of the app economy will deliver deeper insight into market opportunities. The agreement marks appScatter's first major collaboration with an information services business, with app performance and market sizing data to be cited in the IHS Markit Games Intelligence Service, as well as relevant press activity.

Philip Marcella, appScatter CEO, commented:

"We are excited to showcase our app data with respected partners like IHS Markit. Their ability to recognise and communicate trends in the global app market will benefit the whole industry."

For enquiries, please contact:

 
appScatter Group plc                                     Tel: [phone] 
 Philip Marcella, Chief Executive Officer                 www.appscatter.com 
finnCap Ltd                                              Tel: [phone] 
 Nominated Adviser and Broker                             www.finncap.com 
 Jonny Franklin-Adams / Hannah Boros 
IFC Advisory Limited                                     Tel: [phone] 
 PR/IR                                                    www.ifcadvisory.co.uk 
 Graham Herring / Heather Armstrong / Florence Chandler 
 

About appScatter Group plc

appScatter is a scalable B2B mobile app management platform with its own data intelligence stack. We track and collect daily data from 1.3 billion unique app URLs across 252 territories. In addition, we have daily audience data on 3.5 billion mobile devices covering 900,000 apps.

The Group's app management platform has 3 core focus areas:

 
 1.   Mobile Asset Management: The ability to manage the distribution 
       of apps across multiple app stores with full reporting on downloads, 
       sales, in-app-purchasing and advertising revenues. Users can 
       access other tools including App Store Optimisation and keyword 
       optimisation. 
 2.   Data Intelligence: Quantitative and qualitative insights on 
       the performance of more than 4 million apps. Including Daily 
       Active Users (DAU), Monthly Active Users (MAU), Average Revenue 
       per Daily Active User (ARPDAU), retention rates, downloads, 
       store revenue, top chart ranks, keyword ranks. We track top 
       performers, top growers, keywords, ranks, version updates, 
       and niche markets. 
 3.   Security & Regulatory Compliance: Identifies if EU General 
       Data Protection Regulation ("GDPR") regulations have been implemented 
       and are being adhered to. Clients can check for data breaches 
       and identify where apps could allow unauthorised access to 
       private data. 
 

About IHS Markit

IHS Markit is a global leader in information, analytics and solutions for the major industries and markets that drive economies worldwide. The organisation serves more than 50,000 key customers in over 140 countries, including 80% of the Fortune Global 500. IHS Markit delivers end-to-end games sector research through its class-leading Games Intelligence research products and custom research team.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [e-mail] or visit www.rns.com.

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November 28, 2018 02:01 ET (07:01 GMT)