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ALN Alterian

110.375
0.00 (0.00%)
Last Updated: 00:00:00
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Alterian LSE:ALN London Ordinary Share GB0009221044 ORD 25P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 110.375 - 0.00 00:00:00
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
0 0 N/A 0

Alterian Share Discussion Threads

Showing 1876 to 1896 of 2050 messages
Chat Pages: 82  81  80  79  78  77  76  75  74  73  72  71  Older
DateSubjectAuthorDiscuss
03/11/2010
07:40
You need to look at the earnings for the full year last year compared to the first half last year, as they are heavily second half weighted and that's an understatement.

I'd also suggest looking at the customer retention rates (90%), the repeat revenue % (60%), the 52% growth in US and the hit taken for infrastructure.

In particular the customer retention rates could well indicate how much of a unique offering ALN have. I wish I could get 90% repeat users.

I imagine there'll be a dip, it quite often happens with second half weighted companies as the first half never looks good.

yump
03/11/2010
07:36
but don't forget it is the latest acquisition that has eaten into H1 profit. apart from that, as they say 'in line'...what Mr market thinks??????
kimball808
02/11/2010
14:35
yump - well that certainly puts some flesh on your thinking. The world has changed. People like you and I can create a brand on the internet without paying a bean to anyone and Starbucks can discover that the thing people hate about their coffee shops is the toilets. Love it or hate it, the internet isn't going away. For brands to be able to use the info previously unavailable to them is fantastic...it's what ALN does and where its USP lies. As you say....so long as it's making us money, which today.....it ain't. Hey ho.

S

smarm
01/11/2010
09:53
smarm

The anti brand thing was a bit tongue in cheek really.

I'm quite happy to be invested in ALN, there's obviously a big market to go for, plus its trendy, plus the marketing people are always looking for an edge, or what they think is an edge.

Developing a brand is very important, I have one myself, but at the same time don't really like the way they infiltrate thinking to the extent that people buy food at 50% more than they need, just because they know the brand, when they can buy better quality for much less if they actually learnt how to buy.

I know its been going on for years, we've all 'bought into' it, I think the balance has swung too far over, but a debate for another board probably !

In terms of the social media though, companies have enough trouble trying to work out how to react to clusters of 'real-world' complaints, so I'm not sure how easy it is for them to actually decide on a valid action based on observing what people are saying about them on the internet.

I know its different, but if you observed what people were saying about a company on here, I'm not sure what conclusion could be reached and imo an action based on that conclusion could be badly misjudged.

But on the other hand, I'm not bothered about that if ALN deliver profit and share price growth.

yump
01/11/2010
09:30
yump - ROFL

"it's in my field"

"I'm anti-brand"

I very much doubt anyone in the advertising arena could survive very long being anti brand. Whether brand yump or Pepsi, brand is the be all and end all of successful business.

For my money, the web analytics done by ALN is leading edge stuff and ALN is about as exciting a contender in that field as it gets. They screwed up earlier in the year with those ill-advised share sells and a touch of over-promising but I think ALN has a touch of the AU. about. it...cutting edge and growing in a hugely important and relatively new market.

After all, if I could find out what people are saying about my brand, and it's that side of things that is so exciting, not text advertising, then I can make sure my brand fulfils the needs of my customers. Brilliant.

S

smarm
27/10/2010
06:37
News:



"Alterian Announces Extended Partnership with OccamOct 25, 2010

London, UK – 25 October 2010 – Alterian (LSE: ALN), the leader in customer engagement technology and solutions, is pleased to announce today an extended strategic partnership with marketing technology and data solutions provider, Occam. This extended partnership will allow Alterian and Occam to continue to work collaboratively to create specific, personalised and relevant direct marketing campaigns.

Recently acquired by St. Ives plc, Occam enables improved customer and prospect communications, using data analysis and data management services. With a mix of communication planning, database hosting and multi-channel campaign delivery, Occam drives increased campaign response rates. This new partnership agreement will allow Alterian to provide greater in-depth training on both new and existing Alterian technology and provide bespoke workshops to enable Occam to develop a much improved go-to marketing strategy for social media. Alterian and Occam will also work together on joint marketing initiatives and lead generation campaigns.

Rebecca Liebling, Alterian's VP, Partner Sales commented, "We are thrilled to extend our partnership to offer our comprehensive technologies and services to Occam and their customers. There is an on-going trend in the market for traditional print and the acquisition by St Ives will allow Occam to broaden their reach and diversification. By extending our partnership we can give Occam access to much deeper customer insights resulting in more targeted campaigns".

Targeted campaigns can prove a very cost effective way to support many business functions. This is particularly relevant to publically funded organisations in light of the government Spending Review which will see many sectors receive 25% budget cuts. Recruitment marketing, for example, can cut out expensive agencies and dramatically reduce the time it takes to find the right candidate to fill a position.

Scott Logie, Occam's Strategy Director commented, "Alterian's technology supports Occam's go to market strategy of pre-defined solutions to meet business challenges. For example, together, we helped the British Army make savings in recruitment fees and cut the process time. Alterian's technology has supported Occam to deliver these dramatic results by using both traditional marketing database technology but also digital solutions, including email, web content and social media, demonstrating the effectiveness of an integrated approach"."

rivaldo
25/10/2010
14:10
think that was matt
cambium
25/10/2010
10:50
5k bought at 213p - looking very good indeed.
rivaldo
22/10/2010
14:01
fingers crossed. The chart is like that on a few of my positions currently - pregnant.I hope they are not false dawns!
stromboli1
22/10/2010
13:45
A decent buy just in at 209p. Looking promising in the run-up to results on 3rd November.
rivaldo
20/10/2010
21:40
My only reservation and it may turn out to be a big one, is that we have now moved well away from using computers and algorithms to understand text eg. by delivering an advert that matches some text search.

Effectively we're trying to design algorithms that can analyse semantics and the complexity and meaning of social interactions, particularly the motives of people in the social medium and their significance to a company / brand etc. ( That's almost artificial intelligence.)

I have no doubt that there will be plenty of information made available that gives the appearance of being organised, able to be analysed and therefore actionable, which will no doubt capture plenty of budgets. Having that information available, rather than not available is probably the scale-tipper, even if the result is just a lot of talking about it in high level marketing meetings, resulting in various initiatives to adapt or adjust brand and product offers.

Lets face it, there are a squillion inappropriate offers made to you over the net as it is, based on actual text recognition. How that will develop based on social interactions is anyone's guess imo.

I don't think AI is advanced enough to draw statistically meaningful conclusions from the social internet, but (fortunately for us?) I'm not sure folks are really interested in whether the science works or not.

Its all about convincing people to part with money in the end.

yump
20/10/2010
21:16
Like the dotcom bubble only smaller
strangeman
20/10/2010
19:41
Having said what I said before, I'm quite optimistic for Alterian, particularly if they manage to buy up various other companies who are in the same space.

Normally I don't like acquisition driven growth, it hasn't got the best record, but given that its probably not a certainty which methods will work the best, having a lot of them within the same company gives a better chance of hitting the one that's a real flyer.

Especially if you can get the gems early and at reasonable prices.

yump
20/10/2010
17:13
Excellent finish today.

Yump, I think the overrriding point is that the incredible growth in social media has a power which will be harnessed - it's just a question of finding out how, why, what and when.

If ALN are at the heart of that then they'll make a mint.

rivaldo
20/10/2010
11:57
As its in my field I've been generally having a look around at all the interactive marketing / personalisation /social stuff and the conclusion so far as I can see is that the actual results for companies are difficult to find.

Kings new clothes at work to a large extent imo, although that doesn't mean it won't be very lucrative for Alterian.

That would not be a very popular bit of PR for all the companies jumping on the bandwagon, but I guess it will continue because of the anxiety of brand and marketing managers to find the next thing that will improve their ROI on advertising. (Or just make them look up with events).

It would be interesting to find a survey of the general population to see what their view of personalised marketing is in general.

The winners will either be the companies that prove an ROI using their technology, or those that have the best marketing reach to 'hook' the big agency / corporate people with the new ideas.

PS.
I'm a bit old fashioned though and a bit anti-brand.
I just like tracking every £100 spent on Adwords and KNOWING that £150 of sales or whatever amount was generated absolutely from the adverts and nowhere else.

yump
19/10/2010
14:19
LOL! Must admit though, I can at least understand it - the words aren't too long.

Thx restassured - 252p would be nice soon.

CMSWire's view of ALN's new product:



"The Next Generation of Customer Engagement Solutions According to Alterian
By Barb Mosher (@barbmosher) | Oct 19, 2010

Alterian (news, site) is making progress on their next wave of customer engagement solutions and they've provided a peek at what's to come.

Event Triggered Marketing

Alterian acquired social media and analytics provider Techrigy back in July of next year, adding to their interactive marketing platform. They now have a beta version of Alterian Alchemy which they previewed at DMA last week. Alterian Alchemy is the framework for Alterian's next generation of customer engagement solutions which will range from campaign management to engagement management....."

....That's about all we can tell you about Alterian Alchemy, other than it will be released on November 18th. We'll provide you more details at that time. It is clear though, that Alterian is determined to take a lead position in the interactive marketing field where the number of web engagement management solutions is becoming filled with more providers that you can count. What will set the best apart?"

rivaldo
19/10/2010
08:27
Rivaldo
Don't get me started !

This gets my 10/10 vote:

"The Event-Triggered Marketing Solutions presentation will determine which one best solves a campaign management scenario while addressing the requirements of a fully detailed, event-triggered data flow."

I'd love to see someone come out with that in front of Alan Sugar or the Dragons.
"Yes, but what the f..k does it actually do?"

Still makes me 10% uneasy when CEO's talk like that.

yump
18/10/2010
12:27
Another plug today from Panmure Gordon reiterating the 252p price target.
restassured
15/10/2010
08:15
New product news (excellent use of jargon here):



"Alterian Reveals First Preview of Next Generation Customer Engagement Solutions at DMA 2010Oct 11, 2010

San Francisco, CA – 11 October 2010 – Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced they will preview Alterian Alchemy™, the framework for Alterian's next generation Customer Engagement Solutions, for the first time during the DMA. Alterian Alchemy™, currently in beta, will be demonstrated during "Event-Triggered Marketing Solutions: Which One is Best for You?" today at 11:15 a.m. PDT in the lower level of the Moscone Convention Center, room 113.

Alterian Alchemy™ represents a fundamental shift in marketing from campaign management to engagement management, providing marketers with an integrated solution for multi-phase, multi-channel and interactive engagement. As the framework for the new Customer Engagement Platform, Alterian Alchemy™ delivers against the requirements of a broad community of business users, puts individual level analytics at the heart of all communications, and delivers real time interactive as well as outbound communications across multiple channels.

Alterian Alchemy™, including two new applications: Engagement Manager and Engagement Analytics, will go up against other event-triggered marketing solutions during the DMA session. The Event-Triggered Marketing Solutions presentation will determine which one best solves a campaign management scenario while addressing the requirements of a fully detailed, event-triggered data flow.

"This pioneering framework addresses the multi-channel preferences and demands for personalized communication from today's consumer," said David Eldridge, CEO of Alterian. "Customer data across channels is brought together into a centralized database with comprehensive analytics and monitoring wrapped around it, enabling relevant and engaging interactions. We are equipping marketers with holistic yet actionable data that enables them to drive more effective integrated campaigns."

For additional insight on Alterian Alchemy™, visit Alterian at booth #626 on Monday, October 11 at 1:00 p.m. PDT, as Mike Talbot, CTO of Alterian, presents on "A Fundamental Shift in Marketing – The Future of Engagement Technology."

Alterian will officially launch its Customer Engagement Platform on November 18, 2010. For more information and to register, visit. www.alterian.com/ACES ."

rivaldo
14/10/2010
13:25
Nice move today. Not sure why, though I notice there's a LOT of bid activity in the USA at present. Perhaps some of that is coming ALN's way. We can dream :o))
rivaldo
14/10/2010
06:16
News of a USA partnership:



"Alterian and Baesman Group Partner to Deliver Next Generation of Multi-Channel Customer Communication StrategiesOct 5, 2010

Chicago, IL – 05 October 2010 – Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced a partnership with leading strategic direct marketing consultancy, Baesman Group.
The partnership allows Baesman, which creates customer data driven CRM strategies, customer loyalty and interactive marketing solutions, to offer clients a full range of Alterian products and services. This includes social media monitoring, web content management, e-mail marketing, database and campaign management, and analytical reporting.

Baesman has provided strategic marketing consulting, designed consumer loyalty programs and executed multi-channel campaigns for top retail brands, including Lucky Brand, The Bon-Ton Department Stores, Polo Ralph Lauren, Juicy Couture and Victoria's Secret. By partnering with Alterian, Baesman is able to increase its focus on digital channels in building CRM strategies for such retailers. The partnership will give Baesman clients access to Alterian's WebJourney, Dynamic Messenger and SM2, followed by Alterian's database and campaign management capabilities.

"We chose Alterian's market-leading technology to help us address the growing challenge in which marketers must respond to changing consumer demands. Today there are higher expectations for a more meaningful and engaging relationship between brand and consumer," said Jeff Sopko, Vice President of Baesman's Strategic Solutions Group. "The underpinning of Alterian's flexible, highly integrated and robust marketing platform will allow us to enhance our existing consumer engagement capabilities. In the hyper-competitive retail space, Baesman clients will now have the ability to better execute strategies and stand apart through relevant, personalized communication across meaningful channels."

Alterian's highly integrated and flexible platform not only enhances one-to-one marketing capabilities, but also allows Baesman to deliver analytical results for its clients' campaigns.

"Baesman excels at CRM and in building programs based on the customer's perspective," said David Eldridge, CEO of Alterian. "By working with Alterian, Baesman has not only increased its technology capabilities, but also the strategic solutions offered to clients. This collective relationship adds value to both businesses, and it will increase the level of innovation across various disciplines.""

rivaldo
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