Addleisure Share Discussion Threads

[trixter] 07/6/2007 18:19

Looks like some interesting buys in the last few days? DYOR

[2020hindsight] 05/6/2007 18:52

I can understand why AddLeisure have a consultancy business, given the the vast industry expertise, but I do have concerns niggling concerns that senior figures within ADD are spending time advising another company on how to run its business.

It's not that they are putting people from a dedicated consultancy business into Esporta, we're talking about the Chairman and CEO of AddLeisure.

Either the Chairman and Chief Exec are so confident that ADD are doing well and can therefore afford to spend time with their focus on other things - or they really need the dosh that Esporta are paying !

Yes it brings in revenue, and yes there may be cross sales opportunities for Ez-Book and Fitbug.

But Movers and Shapers is definitely in its infancy ... do they really have the time to devote to other things ?

I remain to be convinced .

[crumppot] 05/6/2007 18:17

what is it worth to the company?

[trixter] 07/5/2007 18:03

2020 - thanks a lot!

[trixter] 03/5/2007 13:29

2020 - how are the forums going?

[crumppot] 03/5/2007 12:34

Thanks for the info. I have only managed to purchase a few. There is very little stock around.

[2020hindsight] 01/5/2007 16:23

Well, this is clearly a high risk share. Cash burn is high but it has some good potential. The directors have bought - and there's also Micheal Warshaw's investment to consider.

In July 2006, AddLeisure bought 90% of In Moments from Warshaw for a whole heap of new shares - at an issue price of 5p per share, plus warrants for another load also at 5p. Warshaw - who bought Molton Brown in 1990 and sold it in 2005 clearly isn't stupid. I can't recall offhand what the price was when he sold In Moments - but it must have been around 2.5p per share ... if he wanted to throw 50% of his investment away there are clearly more interesting ways of doing it.

The Movers and Shapers brand is in a competitive market, but it is quite niche / focused. The use of group products (such as FitBug) will help to differentiate it hopefully. But it could do well - or it could wither away.

Fitbug is I think a great product. I'm an avid user - and judging by the forum for Fitbug members, it has broad appeal for those that are fitness freaks through to those who are just starting out, and those who are actively looking to lose weight. The PruHealth deal has potential - but it's unclear just how much potential !!

All in all it's high risk, not for widows, orphans - it could go big or it could go bang.

That doesn't answer your question - but I have getting on for a million of the things and I'm sitting on my hands.

[crumppot] 01/5/2007 15:54

do you think it is worth buying the shares? if the directors are are buying that must be a good sign. i have a bought a few recently. you can hardly buy anything.

[crumppot] 26/4/2007 08:44

when are they likely to make a profit?

[lord santafe] 25/4/2007 09:19

MAybe not but this share does have loads of potential if they do not go bust before they become profitable.

[lord santafe] 25/4/2007 07:56

Excellent looking results despite higher losses - Will these double today I wonder?.


Addleisure Interim Results


RNS Number:4356V
ADDleisure PLC
25 April 2007



ADDleisure plc / Ticker: ADE.L / Index: AIM / Sector: Leisure

25 April 2007

ADDleisure plc ('ADDleisure' or 'the Company')

Interim Statement


ADDleisure Plc, the AIM traded company formed to develop products and services
in the health and leisure sectors, announces its results for the six months
ended 31 January 2007.

Overview

* Existing investments making significant progress

* Movers & Shapers set for expansion following the successful launch of the
brand

* Fitbug well positioned to benefit from increasing consumer awareness of
the importance of healthy living and the shifting responsibility towards
corporates and public bodies for encouraging individuals to take appropriate
action

* Ez-Book increasing market penetration having won a number of new contracts

* Considerable prospects for companies involved in the wellness market



Chairman's Statement

It gives me great pleasure to report on the Company's progress towards
fulfilling its objective of becoming a leading investor in and provider of
health and leisure products and services to consumers and organisations in both
the public and private sectors. We are operating in an extremely exciting sector
with health and wellness being a top criterion driving consumers' spending
habits; in Europe alone the wellness market is now worth around #140 billion
annually. ADDleisure's team has for some time been acutely aware of the health
problems facing the western world and has reacted accordingly through investment
in pioneering technology and services. Our position as a first mover in this
market is now standing us in good stead as companies increasingly look to focus
on wellness.

During the period under review, we have continued to develop our existing
investments, improving core products and services whilst establishing new market
opportunities. We have an experienced team to drive the business forward and
deliver on these opportunities. Our products and services are innovative, have
significant potential and the market reaction is encouraging. Your Directors are
now in discussions on a number of fronts with powerful, long-term strategic
partners relating to the funding of the Group and moving the concepts of Fitbug
and Movers & Shapers to a new level.


Financial Performance

In line with the Board's expectations, the results for the six months to 31
January 2007 show turnover up 14% to #586,000 (2006: #516,000) and a loss for
the period of #705,000 (2006: loss of #325,000). It should be noted that
turnover for the same period last year included #157,000 in respect of license
fees and product sales as part of our terminated agreement with Brunswick New
Technologies Inc. Comparable turnover is up 63%. Since the period end, the
Directors have made a facility of #100,000 available to the Company. The Board
is not recommending a dividend.


Investments

Fitbug Limited ("Fitbug") (75% stake)

Fitbug, "your online personal health and well-being coach", continues to make
significant progress. By combining interactive tracking devices and web
technology to measure activity and key health indicators, Fitbug is able to
provide personal feedback to members, increasing motivation towards a healthier
lifestyle. Fitbug's marketing and sales strategy is aimed at increasing its
exposure to the UK consumer and corporate markets.

In the last six months, Fitbug has seen strong sales growth through its
three-year agreement with PruHealth, a leading innovative private medical
insurance provider. PruHealth customers who sign up to Fitbug may receive a
reduction in future premiums or cash back based on achievement of certain
activity levels as measured by Fitbug. With PruHealth's scheme being adopted by
an increasing number of companies, we believe there will be an opportunity to
leverage our relationship to deliver Fitbug's comprehensive corporate health and
well-being programme to companies on the scheme. Furthermore, Boots recently
announced the launch of Boots Health Insurance, its first private health
insurance product, in partnership with PruHealth. The product will be available
to shoppers in its 1,500 stores, greatly increasing the exposure of Fitbug.

The Company continues to develop its core technology and version three (V3) of
the website was recently launched with significant enhancements to the user
interface. As well as providing more opportunities for member engagement, V3
features a greatly enhanced nutrition section together with the ability to track
other activities such as swimming and cycling alongside walking. We believe that
the improved user experience will increase usage of the service and help us to
retain members for longer.


Digital Plantation Limited ("Digital") (50.2% stake)

Digital's intelligent management software, Ez-Book, continues to deliver booking
and resource management solutions to the leisure industry. Like-for-like
turnover was up over 50% on last year as a result of public and private sector
wins. Additionally, existing customers such as M-Spa's Mandara spa brand and
Hollywood Bowl continue to create new sales opportunities as a result of organic
growth.

Since the period end, Digital has won a contract to install Ez-Book at SK:N
clinics, the national network of specialist skin and body clinics backed by
Graphite Capital, the private equity fund. SK:N currently operates from 20
locations and has an exciting pipeline of potential sites. This contract
significantly widens our market appeal and takes Ez-Book into the clinical
market for the first time.


Movers and Shapers Limited ("Movers & Shapers") (90.0% stake)

As part of its commitment to focus on consumers' increasing desire for more
accessible health and fitness facilities, Movers & Shapers has created a
groundbreaking retail concept for health and fitness services. Offering
personalised training to the public, Movers & Shapers provides an intimate and
non-intimidating environment offering a fast-track fitness programme to
consumers, focussed on body shape and fitness and uniquely combining Power Plate
and Fitbug technologies.

The first branded studio opened in Stanmore, North London at the end of the
period under review. Trading has been buoyant and we are encouraged by its early
success. Our original Crawford Street site is being successfully run as a Power
Plate studio whilst management consider its suitability for conversion to the
new brand.

We have established three formats to roll-out the Movers & Shapers brand: owned
high street studios, franchise studios and in-store concessions. We believe
there to be significant opportunities to expand the brand by taking space in
existing retailers and are vigorously pursuing such opportunities.

A studio was opened in central Hong Kong in December 2006 as part of our joint
venture agreement with a local party in Hong Kong. This has generated
significant local interest and will serve as a base from which the Company can
expand the brand into Asia through the establishment of a franchise business.

Finally, I would like to thank all of our staff for their hard work in bringing
the Group to this stage, and our shareholders for their continued support. I
look forward to the coming months with increasing confidence.

[2020hindsight] 22/4/2007 19:30

I do wonder whether Power Plate is going too mainstream however. We've sold the UK distribution business, but are using it in our own gyms ..... but so are the big boys as well. It's no longer the differentiator that it was.

[2trying] 22/4/2007 16:54

usta......nice post mate.....cheers

[sola659898] 22/4/2007 16:28

Henderson Morley HML

Going bust. sell your stake Short it do what you like but just get out, its a real dog and going back to sub 1p within days. IMO

[ustaadkamaalkay] 22/4/2007 16:26

There is an article referring to Power Plate in the May 2007 issue of Reader's Digest under it's Health section on page 153. It is called "Get a Madonna Body with No Effort?" I think this should create further interest & public awareness of Power Plate. We could be on a winner, knowing that Management have put their own money.

[isis] 17/4/2007 16:16

On the brightside the Management have put in their own money in on several occassions - but it's definitely high risk.

[2trying] 17/4/2007 16:04

isis - cheers for opinion...still fingers crossed for double !!

ct - not called them ...wouldn't know what to say !!

wtv...still gonna buy me my funmobile one day !!

[clocktower] 17/4/2007 15:56

like WTV isis.:-))

[isis] 17/4/2007 15:54

I have looked at these several times, the revenue is too low and they keep running out of Funds - better prospects elsewhere.

[clocktower] 17/4/2007 15:50

Never know though 2t, these guys maybe sound. Have you called them for a chat yet?

[2trying] 17/4/2007 14:02

Thanks ct - appreciated ( and depressing ! )

at least WTV is rising!!