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Share Name Share Symbol Market Type
Beiersdorf AG XE:BEI XETRA Ordinary Share
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  -1.04 -1.15% 89.10 89.02 89.06 91.38 89.02 91.22 430,607 16:45:00

Beiersdorf Invests More Than EUR60 Million in Hamburg Technology Center

19/11/2020 3:53pm

Dow Jones News

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By Joshua Stein


Skincare company Beiersdorf AG will invest more than 60 million euros ($71.1 million) into a new technology center in Hamburg, Germany, to provide room for cosmetic innovation from outside of the company.

The German company, which owns skincare brands including Eucerin, Nivea and Elastoplast, said Thursday the new center will invite cooperation from customers and institutions including universities and research institutes.

"The excellent technical equipment will allow us to shorten the time needed to develop and test prototypes and new products and to make them marketable," Beiersdorf Chief Executive Stefan De Loecker said.

Beiersdorf, which is a DAX company, said the technology center will be finished by 2024. It will be part of the new Beiersdorf Campus, which has received funding of over EUR500 million.


Write to Joshua Stein at


(END) Dow Jones Newswires

November 19, 2020 10:38 ET (15:38 GMT)

Copyright (c) 2020 Dow Jones & Company, Inc.

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