uWink Hollywood Brings New Level of Food and Fun to Hollywood & Highland Entertainment Complex on Tuesday, June 17

  
    
  
  
    
      uWink (OTCBB:UWKI), an interactive dining experience serving classic 
      American comfort food with a modern twist, opens its doors to a brand 
      new location today at the famous Hollywood & Highland Center in 
      Hollywood, California. Following the success of the first location in 
      Woodland Hills, Nolan Bushnell, former CEO and founder of both Atari and 
      Chuck E. Cheese, now brings his groundbreaking concept to Hollywood! 
      There will be special events and prizes throughout the official grand 
      opening weekend being held on Friday, June 27 through Sunday, June 29. A 
      portion of the proceeds from Saturday, June 28 sales will benefit the 
      Boys & Girls Club of Hollywood.
    
    
      At uWink, guests order all of their food and drink via touch screen 
      terminals on each table and can use those terminals to play digital 
      games while they wait for their food to be delivered. Open for lunch, 
      dinner and late-night noshing, seven days a week, uWink has created a 
      menu to satisfy all tastes, featuring favorites like a BBQ Bacon Burger 
      and Baja Fish Tacos and more sophisticated fare, like tender Braised 
      Short Ribs and Pan-seared Salmon. An extensive wine list, microbrew beer 
      on tap and tasty signature cocktails enhance the experience, making 
      uWink an ideal destination for a delicious meal, or a fun night out on 
      the town.
    
    
      Occupying a 7,300 square foot space on the fourth level of the Hollywood 
      & Highland entertainment complex, uWink’s 
      welcoming design features warm dark woods accented by light green walls. 
      Large wall projections throughout the entire restaurant display 
      revolving dynamic imagery, allowing the restaurant to change vibes at a 
      moment’s notice. Word games, memory games, 
      trivia games, and even the classic Truth or Dare are designed to 
      encourage friendly competition, laughter, and conversation, and group 
      gamers will love to play Speed Unscramble or Trivia Live as a team 
      competing against other restaurants guests. The new location is perfect 
      for special events or gaming contests and uWink can even prepare 
      customized content for private parties.
    
    
      uWink Hollywood has added exciting new features to its second location 
      that guests won’t find at the Woodland Hills, 
      California setting. uWink’s Hollywood location 
      is the first in the United States to install and operate the iBar from 
      Mindstorm, a 12 ft long interactive multi-touch bar. This 
      ground-breaking surface literally brings the bar top to life, letting 
      uWink customers use fingers, hands and drink glasses to conjure up 
      digital flora and fauna, digitally paint the bar top, play a game of 
      pong and ultimately order food and drinks from uWink’s 
      digital menu. Mindstorm has a growing footprint in Europe and Asia, and 
      has previously developed cutting-edge interactive multi-touch surface 
      implementations for major companies worldwide, including Microsoft, 
      Google, Chanel and BMW. Mindstorm’s solutions 
      allow for a great degree of flexibility in terms of design of both 
      hardware shape and size as well as software functionality.
    
    
      “Our new iBar installation at uWink Hollywood 
      showcases a practical and compelling application of surface technology 
      in a truly exciting retail food environment,” 
      said Kenneth Siber, co-founder Mindstorm. “Not 
      only will our surface technology add a new dimension to uWink's 
      interactive dining experience, it is a true point of differentiation and 
      we believe it will prove an irresistible draw at the world’s 
      latest and most fashionable venues."
    
    
      Also customers at uWink Hollywood will be able to play “uWink 
      Live” with cell phone integration. uWink has 
      partnered with MegaPhone, the world's only phone call controlled game 
      company to provide the ability to use either a cell phone or the uWink 
      terminal to compete against other uWink customers. These games run on 
      big screens, and players join in by calling a phone number that appears 
      on screen. By pressing buttons on their phone, players use their phone 
      as a video game controller. The MegaPhone platform is completely 
      ubiquitous as it works on any cell phone, on any carrier, in any country.
    
    
      "We're super excited about powering phone call controlled games in the 
      uWink chain of restaurants,” said MegaPhone 
      founder and CCO Jury Hahn. “Nolan is largely 
      responsible for the existence of a company like ours, both in spirit and 
      technology. His pioneering work in video games, from 30 years ago and 
      continuing to today, has provided the inspiration and environment for us 
      to establish our alternative gaming company. Also, how can you resist a 
      restaurant where you can order a Coke, but hold the ice, using a touch 
      screen?"
    
    
      uWink Hollywood will also showcase new 3D gesture recognition technology 
      from Softkinetic. Their gesture-based technology will be featured in a 
      variety of applications including the entrance of uWink’s 
      Hollywood & Highland restaurant where guests can play an interactive 
      game using their bodies to control the action.
    
    
      “Softkinetic’s 
      gesture recognition technology is set to transform the way consumers 
      interact with the digital world and our technology and applications are 
      a perfect complement to uWink’s interactive 
      restaurant experience,” said Michel Tombroff, 
      CEO, Softkinetic.
    
    
      A new addition to uWink’s unique technology 
      is the ability to view the menu on the terminals in multiple languages; 
      uWink Hollywood customers can choose to view the menu in Spanish Korean, 
      Italian, German, or French. And coming soon will be the addition of 
      Chinese and Japanese languages.
    
    
      “We are excited to be bringing our unique 
      combination of food and fun to this premiere location in the 
      entertainment mecca of Hollywood,” said Nolan 
      Bushnell, chief executive officer of uWink. “We 
      believe that uWink’s lively atmosphere and 
      great food will establish the restaurant as a hot spot for tourists as 
      well as a local favorite.”
    
    
      uWink Hollywood is open seven days a week serving lunch, dinner, late 
      night snacks and cocktails Sunday - Thursday from 11:00 am to midnight, 
      and Friday – Saturday from 11:00 am to 2:00 
      am. The restaurant is located on the fourth level of the Hollywood & 
      Highland complex at 6801 Hollywood Boulevard, Los Angeles, CA 90028. 
      Parking is available in the Hollywood & Highland structure for a fee. 
      uWink can accommodate validation of parking structure tickets good for a 
      reduced fee of $2 for up to four hours parking. For more information on 
      uWink and for a complete menu, visit www.uwink.com.
    
    
      About Hollywood & Highland:
    
    
      The Hollywood & Highland Center has 387,000 square feet of national and 
      local fashion and luxury retailers, some of Hollywood’s 
      hottest clubs and restaurants and the 3,400-seat Kodak Theatre. The 
      center features over 60 top retailers, nine of L.A.’s 
      finest restaurants, Grauman’s Chinese 6 
      Theatres, two popular nightclubs and Lucky Strike Lanes, a high tech and 
      trendy bowling alley/nightclub. The center’s 
      renowned Kodak Theatre is the venue for the worldwide live broadcast of 
      THE ACADEMY AWARDS® CEREMONIES as well as 
      other notable awards shows, such as THE BET AWARDS, THE ESPYS, THE 
      AMERICAN IDOL FINALS and THE AFI LIFETIME ACHIEVEMENT AWARDS. Throughout 
      the year, live performances at the theatre include musicals, ballets, 
      concerts, plays and original programming.
    
    
      Since acquiring the center in 2004, CIM Group has added premier 
      retailers such as Virgin Megastore’s west 
      coast flagship in 20,000 square feet, BCBG Max Azria, Lucky Brand Jeans, 
      Fossil and American Eagle Outfitters to its collection of top retailers.
    
    
      About uWink:
    
    
      uWink develops digital media entertainment and hospitality software and 
      an interactive restaurant concept that allows customers to order food, 
      drinks, games and other digital media at the table through proprietary 
      touch screen terminals. uWink is led by entertainment and restaurant 
      visionary Nolan Bushnell, founder and former CEO of Atari and Chuck E. 
      Cheese (NYSE:CEC). For more information: www.uwink.com.