Seasoned mobile technology professional, investor, and entrepreneur, Rich Lane joining the advisory board of Powerstorm ESS

RANCHO PALOS VERDES, Calif., April 10, 2015 /PRNewswire/ -- Powerstorm ESS (OTC: PSTO) ("Powerstorm" or the "Company") welcomes Richard Lane to its Board of Advisors, effective April 2015. Lane is a seasoned mobile technology professional, investor, and entrepreneur with over 30 years of extensive experience building businesses and maximizing shareholder value within those businesses.

Rich brings to Powerstorm's board his significant experience with startup management, entrepreneurial bootstrapping, and consulting. The fact that the majority of his experience and expertise concerns mobile technologies ensures his compatibility with Powerstorm.

Currently, Rich is the President of Entrepreneurial Ventures and is also a General Partner of Radio Spectrum Partners. In addition to Powerstorm ESS, Rich is a member on the Board of Advisors for KaBloom Flowers, Progeny Solar, Inc., ViziApps Inc., and Red Pagoda Resources.

Previously, Rich was CEO of PacTel Mobile Services and PureSpeech, COO of Voice Control Systems, GreatCall, and Reflection Technology, President of Blue Danube Systems and General Manager of Panasonic's wireless telecommunications business unit. Prior to these positions, he honed his sales, marketing, and distribution skills while serving as senior team member for the launch of several cellular service providers.

His professional career has been punctuated with accomplishments. Notably, he built GreatCall from the ground up after being hired by the company's founders, including launching their initial products, raising money, and hiring officers. At SwiftTouch Corporation, he was an integral part of their formation, including fundraising and recruiting management. He was responsible for turning around PureSpeech, Inc., securing bank financing, and having the insight to refocus their direction thereby avoiding a major down round while the business was preparing for sale.

Rich holds an M.B.A. and a B.S. from the Wharton School, University of Pennsylvania.

Powerstorm is looking forward to working with Rich and to having his agile, focused, and entrepreneurial mind offering guidance concerning the company's future business decisions.

"We are happy to have Rich as part of the team to grow our company," said Mike Freni, Powerstorm CEO. "He has the wisdom that comes with many years of business experience, and I'm confident that he will use that to help Powerstorm most effectively provide power to those people in the world currently living in energy poverty."

Rich is also looking forward to beginning his work with the company. "From a business perspective, this is an exciting time to get involved with Powerstorm," he said. "I have considerable experience consulting startups, as well as a foundation in telecommunications, so it is evident that we will be a good fit. The work that this company is doing, utilizing their innovative energy storage technologies to enable wireless communications for people who have been previously power-deprived, is full of potential and possibility."

About Powerstorm ESS (Energy Storage Solutions) OTC PSTO 
Powerstorm ESS. (http://www.powerstormess.com) maintains offices in Los Angeles, New York and Amsterdam.

Powerstorm ESS has developed a containerized Energy Storage Solution for tower operators in the emerging markets. The foundational and innovative technology from Powerstorm ESS is protected with several patents pending. Powerstorm's optimized containerized plug-and-play solution is CAPEX/OPEX reducing, environmentally sound and easily installed in challenging environments. The system is built and ready to utilize –a "mini-grid" that brings opportunity and quality of life to Off-Grid Communities for the enormous numbers.

This release contains forward-looking statements concerning market developments for our products and corresponding value propositions for our customers. These forward-looking statements reflect Powerstorm's current expectations as contemplated under section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any such forward-looking statements are based on Powerstorm's assumptions relating to its financial forecasts and expectations regarding its product development efforts, manufacturing capacity, and market demand.

These statements involve risks and uncertainties that may cause Powerstorm's actual results to be materially different, including general economic and regulatory changes, detrimental reliance on third parties, successfully achieving our business plans and achieving and sustaining profitability. For a detailed discussion of these and other risk factors that could affect Powerstorm's future performance, please refer to Powerstorm's most recent Annual Information on Form 10K. Readers should not place undue reliance on Powerstorm's forward-looking statements and Powerstorm assumes no obligation to update or release any revisions to these forward looking statements, other than as required under applicable legislation. 

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SOURCE Powerstorm ESS

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