Bravo! Brands Inc. Initiates a Search for a Strategic Partner

NORTH PALM BEACH, Fla., April 5  /PRNewswire-FirstCall/ -- Bravo! Brands Inc. (OTC:BRVO) (BULLETIN BOARD: BRVO) , a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, announced today that the Board of Directors has retained Cowen and Company, LLC to explore, in conjunction with management, strategic alternatives for enhancing shareholder value, one of which may include investments by strategic partners.

The Board has determined that now is an appropriate time to initiate an external process to explore strategic alternatives. During this process, the Company will continue to move forward with its business plan in the ordinary course. The Board noted that while it will review all options in consultation with its advisors, there can be no assurance of any particular outcome. The Company does not plan to release additional information about the status of the review unless and until a definitive agreement is entered into, a definitive decision has been made on a course of action or the process is otherwise completed.

About the Company

Bravo! Brands Inc. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Mexico and Puerto Rico. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Allsup's, BP Petroleum, Brookshire Grocery, Circle K, Cumberland Farms, CVS, Discount Drug, Eckerd Drug, Giant Food Stores, Hannaford, Hess, Kings, Krasdale, Pathmark, QFC, Schnucks, Sheetz, ShopRite, Speedway, Stator Bros, Sunoco, Tedeshi, United Supermarkets, USA/Super D Drug, Waldbaums, Walgreens, Quick Trip, Wal-Mart Supercenter and Pilot Oil.

Many of Bravo! Brands' Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods USA, a division of Mars Incorporated, General Mills, Organic Valley, and MD Enterprises (Moon Pie(R)), providing superior name recognition packaged with quality, great-tasting drinks.

On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers(R) Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo!

  For more information, visit: http://www.bravobrands.com/ .

  Investor Relations Contact
  Integrated Corporate Relations
  Julia Heckman [phone]
  Kathleen Heaney [phone]

  Company Contact
  Jeffrey J. Kaplan, Chief Financial Officer
  [phone]


DATASOURCE: Bravo! Brands Inc.



CONTACT:  Jeffrey J. Kaplan, Chief Financial Officer of Bravo! Brands

Inc., [phone], or Investors, Julia Heckman, [phone] or

Kathleen Heaney, [phone], both of Integrated Corporate Relations 



Web site:  http://www.bravobrands.com/

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