RBC announces partnership with La Voix to propel local talent

MONTREAL, Feb. 9, 2018 /CNW/ - RBC announced today a partnership with La Voix. RBC, as a key partner of La Voix, is enabling the winner to envision his/her Someday by being the proud partner of the grand prize of $50 000. La Voix and RBC are both dedicated to helping to make Somedays happen and understand the hard work and dedication it takes to make your dreams come true.

The partnership kicks off on Sunday, February 11 at 7 p.m., on TVA. The flagship show, which brings together an average of 2.5 million viewers, is in its sixth season and more than ever talent will be at the rendezvous.

La Voix is the single most watched show on Quebec television with over 57 per cent market share. It is also the most popular version of The Voice on the planet. The hit show La Voix has been inspiring Quebecers to reach for their goals by sharing what it takes to rise to the top. "We are thrilled RBC has chosen to partner with La Voix, the ideal venue to connect with Quebecers," noted Donald Lizotte, Executive Vice-President, Advertising Network, Quebecor, and Vice-President Sales and Media Creativity, TVA Group. "La Voix represents more than great ratings and large audiences: our viewership has a deep emotional attachment and we are proud to join forces with a community builder like RBC. It's a perfect fit for La Voix."

The partnership comes at a great time for RBC. With the new music platform, RBCxMusic, RBC knows the importance of connecting audiences to music and artists they love. "Music is a universal language that connects people of all ages and interests, and La Voix has been very successful in engaging audiences," said Mary DePaoli, Executive Vice-President and Chief Marketing Officer, RBC.

Don't miss the La Voix kick off on Sunday February 11 at 7 p.m. on TVA!

About TVA Group
TVA Group Inc. is a communications company engaged in the broadcasting, film and audiovisual production, and magazine publishing industries. TVA Group Inc. is the largest broadcaster of French-language entertainment, information and public affairs programming, in North America, and one of the largest private production companies. TVA Group is also a leading publisher of French-language magazines and publishes some of Canada's most popular English-language titles. The Corporation's Class B shares are listed on the Toronto Stock Exchange under the ticker symbol TVA.B.

About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 80,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 16 million clients in Canada, the U.S. and 35 other countries. Learn more at rbc.com.‎

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at http://www.rbc.com/community-sustainability/.

SOURCE RBC

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