Adobe, NYT, Twitter to Work on Digital Content Attribution Standard

By Stephen Nakrosis

Adobe, Inc. (ADBE), Twitter Inc. (TWTR) and The New York Times Co. (NYT) on Monday announced they would cooperate to develop an industry standard for digital-content attribution.

An opt-in system being developed by Adobe "will allow creators and publishers to securely attach attribution data to content they choose to share," the company said. The new systems allows authors to verify their content and "provide consumers with an attribution trail to give them greater confidence about the authenticity of the content they're consuming."

Adobe demonstrated a prototype of the system at its Adobe MAX conference.

"With the proliferation of digital content, people want to know the content they're seeing is authentic," said Dana Rao, executive vice president and general counsel, Adobe. "While this is a formidable challenge, we are thrilled to be championing the adoption of an industry-wide content attribution system, along with The New York Times Company and Twitter."

The companies said they plan to kick off the initiative in the coming months at a summit with a larger group of technology and media companies.

Write to Stephen Nakrosis at [e-mail]

(END) Dow Jones Newswires

November 04, 2019 13:38 ET (18:38 GMT)

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