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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Coca Cola Company | NYSE:KO | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
-0.26 | -0.43% | 60.29 | 60.56 | 60.135 | 60.54 | 3,710,995 | 16:24:03 |
By Dave Sebastian
Coca-Cola Co.'s North America division said it plans to nearly double its spending with minority-owned media companies in the next three years.
The beverage giant on Monday said Black, Hispanic and Asian American and Pacific Islander-owned media companies and partners will account for 8% of the division's media budget by 2024.
The division said it is boosting 2021 spending with minority-owned media five-times over 2020's levels. It said its newer partners include Ebony/Jet, Revolt TV and My Cultura.
Write to Dave Sebastian at dave.sebastian@wsj.com
(END) Dow Jones Newswires
June 21, 2021 17:39 ET (21:39 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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