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KO Coca Cola Company

60.29
-0.26 (-0.43%)
Last Updated: 16:24:03
Delayed by 15 minutes
Share Name Share Symbol Market Type
Coca Cola Company NYSE:KO NYSE Common Stock
  Price Change % Change Share Price High Price Low Price Open Price Shares Traded Last Trade
  -0.26 -0.43% 60.29 60.56 60.135 60.54 3,710,995 16:24:03

Coca-Cola North America to Increase Spending With Minority-Owned Media Companies

21/06/2021 10:51pm

Dow Jones News


Coca Cola (NYSE:KO)
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From Apr 2021 to Apr 2024

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   By Dave Sebastian 
 

Coca-Cola Co.'s North America division said it plans to nearly double its spending with minority-owned media companies in the next three years.

The beverage giant on Monday said Black, Hispanic and Asian American and Pacific Islander-owned media companies and partners will account for 8% of the division's media budget by 2024.

The division said it is boosting 2021 spending with minority-owned media five-times over 2020's levels. It said its newer partners include Ebony/Jet, Revolt TV and My Cultura.

 

Write to Dave Sebastian at dave.sebastian@wsj.com

 

(END) Dow Jones Newswires

June 21, 2021 17:39 ET (21:39 GMT)

Copyright (c) 2021 Dow Jones & Company, Inc.

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