De Rigo Announces the Signing of a World-Wide License Agreement With Escada

De Rigo Announces the Signing of a World-Wide License Agreement
With Escada 


LONGARONE, Italy, July 14  /PRNewswire-FirstCall/ -- De Rigo (NYSE:DER), one of
the world's leading eyewear companies, and the international luxury fashion
group ESCADA have signed a world-wide license agreement to produce and
distribute ESCADA-branded optical frames and sunglasses starting with the 2005
collection.

The sunglasses and eyewear to be included in the collection will fully express
ESCADA's brand identity. Like ESCADA's fashion, couture, and accessories, the
new eyewear collection will stand out for its unique design and innovative
materials.

The new Spring/Summer 2005 ESCADA Eyewear Collection will be presented at the
Silmo trade fair in Paris in October 2004.

"With ESCADA we found a first class brand with strong global recognition that
will help us in re-balancing our brand portfolio, while strengthening our
position in the premium-price segment", said our Chairman Mr. Ennio De Rigo.

"In De Rigo, ESCADA has found a partner with unique know-how and a world-wide
leader in the eyewear segment who understood our goals, one that will make sure
the ESCADA Eyewear Collection continues to be a success", said ESCADA founder
and CEO Wolfgang Ley.

De Rigo is one of the world's largest manufacturers and distributors of premium
eyewear, the major optical retailer in Spain through General Optica, one of the
leading retailers in the British optical market through Dollond & Aitchison and
a partner of the LVMH Fashion Group for the manufacture and distribution of
Givenchy, Celine, Fendi and Loewe eyewear. De Rigo also manufactures and
distributes the licensed brands Etro, Fila, Furla, La Perla, Mini and Onyx and
its own brands Police, Sting and Lozza. 

DATASOURCE: De Rigo S.p.A.



CONTACT:  For further information, please contact: Maurizio Dessolis,

Chief Financial Officer, Tel [phone], Fax

[phone], e-mail: 

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