Jamba Juice Delivers on New Licensing Strategy With Addition of Oregon Ice Cream and Think Wow Toys as New Licensing Alliances

Deals Add Momentum to Recently Announced Program to Extend Jamba Brand and Maximize Revenues with Development of Jamba Juice Retail Offerings 


EMERYVILLE, Calif., May 21  /PRNewswire/ -- Jamba Juice, the leading provider of healthy, fun and on-the-go food, snacks and beverages, announced today the addition of Oregon Ice Cream and Think Wow Toys as new licensees.  Supporting Jamba Juice's recently announced "BLEND" revitalization plan, these new alliances add momentum to the company's licensing growth strategy to extend the Jamba brand and maximize revenues with the introduction of innovative, new products in relevant, consumer packaged goods (CPG) categories.  These alliances build upon the existing relationship that Jamba Juice has with Nestle to create Jamba-branded retail products.  Jamba Juice continues to work closely with Nestle to optimize the companies' Ready-to-Drink beverage offering with the goal of re-entering the market with a stronger retail proposition that is well positioned for future success.

"We see a strong marketplace potential for Jamba-branded retail products as well as an abundance of additional opportunities to leverage the overall health and wellness trend to create new revenue opportunities," said Susan Shields, vice president, consumer products, licensing & growth initiatives at Jamba Juice.  "We have made significant progress against our goal of introducing great tasting, healthy, Jamba products to store shelves nationwide and are pleased to add Oregon Ice Cream and Think Wow Toys to our CPG initiative.  Both of these companies are standouts in their industries for the level of quality they bring to their products and processes, and we look forward to working with them to expand the Jamba Juice experience to a broader group of consumers."

Designed to support Jamba Juice's mission of inspiring and simplifying healthy living, the alliances are the first of several planned initiatives with discussions underway with additional companies in other key retail categories.  The licensing agreement with Oregon Ice Cream, a leader in natural foods grocery products, will involve the introduction of a line of innovative, better-for-you frozen novelties.  Think Wow Toys, a developer of quality, innovative products for kids' food activities, will create a fun, Jamba-branded blender for kids, EZ-2 Make!(TM) Jamba Juice Smoothie and Ice Pop Maker, allowing them to prepare their own smoothies and ice pops at home.

"We are excited to align with Jamba Juice in creating a first of its kind better-for-you, dessert product for grocery retailers," said Tom Gleason, president of Oregon Ice Cream.  "With its great reputation and devoted following and fantastic products, Jamba Juice is perfectly positioned to extend the Jamba brand to shoppers everywhere."

"Jamba Juice is a recognized leader in the world of healthy eating and a huge favorite of kids across the country," said Scott Bachrach, President of Think Wow Toys.  "It's an ideal pairing for us and we think the new blender product will be a hit with parents and children alike."

"Since announcing the BLEND plan earlier this year we have made significant strides in delivering on several of the plan's key elements and these new licensing alliances, along with our ongoing collaboration with Nestle, will play a key role in helping us to achieve our strategic objectives," said James D. White, President and CEO of Jamba Juice.

Launched in January 2009, Jamba Juice's "BLEND" plan, serves as the blueprint for the company's strategic priorities, as the management team seeks to revitalize the company for future growth and to deliver long term stockholder value.

About Oregon Ice Cream

Oregon Ice Cream is a U.S. leader in natural foods grocery products and currently provides certified organic and natural ice cream to retailers in all 50 states through its Julie's Organic and Alden's Ice Cream brands as well through its private label manufacturing program for national brands including Albertson's, Kroger, Safeway, Dryers/Edy's, Ciao Bella Gelato and Good Karma Rice.  Based in Eugene Oregon, the company is the largest privately-owned and operated ice cream manufacturer in the Northwest, annually producing over 12 million gallons of ice cream.

About Think Wow Toys

Think Wow Toys, a division of WowWee U.S.A., Inc., is a children's entertainment company based in New York City.  Founded in 2006 by toy industry veteran, Scott Bachrach, and acquired by WowWee in 2008, Think Wow Toys works with the world's leading children's entertainment brands to create cutting edge, licensed products for boys and girls ages 4-12.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) (NASDAQ:JMBAU) (NASDAQ:JMBAW) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. JAMBA JUICE is the leading blender of fruit and other naturally healthy ingredients. Founded in 1990, Jamba strives to inspire and simplify healthy living for its customers and employees. As of May 12, 2009, JAMBA JUICE had 733 stores. For the nearest location or a complete menu including our new oatmeal made with organic, steel cut oats and served with fruit and brown sugar crumble, visit the JAMBA JUICE website at http://www.jamba.com/ or call 1-866-4R-FRUIT.

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release. 

DATASOURCE: Jamba Juice



CONTACT:  Marci Coulson, , or Katy Saeger,

, both of Neighbor Agency, [phone], for Jamba

Juice



Web Site:  http://www.jamba.com/ 

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