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Espotting to Continue to Provide Pay-Per-Click Listings
to Spray (Sweden) and Jubii (Denmark)
Espotting Media, a leading European paid listings provider and a
wholly owned division of FindWhat.com, Inc. (NASDAQ:FWHT), today
announced it has renewed its agreements with two major sites in
Scandinavia - Spray in Sweden and Jubii in Denmark, both of which are
owned by Lycos.
"The renewal of these deals is testimony to the strength of
Espotting's offering to its distribution partners - both in terms of
our product and our service levels," said Seb Bishop, chief marketing
officer of Espotting/FindWhat.com, Inc.
In both deals, Espotting will continue to provide its
Pay-Per-Click listings on the websites' content pages. Espotting's
'Content Solutions' product places keyword-driven advertiser listings
next to relevant content. Espotting's product is unique in the market:
-- Unlike other content or contextual advertising programs,
Espotting has both an automated and a human review process.
Espotting's dedicated 'Content Editors' work closely with
partners, such as Lycos, to select the keywords that trigger
the advertisements which appear alongside the website's
content. The keywords best suited to each content page are
selected, ensuring only the most relevant advertisements are
displayed.
-- Listings are fully integrated and customized to reflect the
look and feel of the partner brand. Espotting has a dedicated
design team that creates unique implementations for each
distribution partner.
-- Espotting are experts in content advertising, being the first
paid listings provider to offer a Content Solutions product as
early as April 2001.
"As pioneers of content advertising, Espotting's experience and
credibility in the market made them our partner of choice," said Angie
Lopez, Joint Managing Director, Lycos. "By utilizing Espotting's
Pay-Per-Click listings on our content pages, we continue to provide
Spray and Jubii users with relevant information at their finger-tips,
enhancing their user experience."
In January 2005, Spray generated more than 112 million page
impressions from more than 3 million unique users and Jubii saw 116
million page impressions from 2.6 million unique users (Gallup
Redmeasure).
www.espotting.com
www.spray.se
www.jubii.dk
About Espotting Scandinavia
Espotting is one of Europe's leading paid listings providers and a
division of FindWhat.com, Inc. (NASDAQ: FWHT). Espotting operates an
online marketplace where advertisers bid against each other for
prominence within paid-for listings that Espotting delivers across its
network, with advertisers only paying for traffic delivered to their
website. Espotting advertisers include Dell, British Airways, Flyprice
and Tradera.
Espotting distributes its paid listings through a diverse network
of partners. Partners include Europe's leading websites, search
engines and directories, as well as hundreds of vertically focused web
publishers. Espotting Scandinavia distribution partners include TV
Norge, TV3, Viasat, vg.no, spray and jubii.dk. For more information
about Espotting, go to www.espotting.se (www.espotting.no,
dk.espotting.com).
Espotting's merger with FindWhat.com, Inc. created the largest
independent performance-based marketing provider, delivering millions
of targeted prospects to its clients each day. The company has
relationships with over 100,000 online businesses across 3 continents.
More information about FindWhat.com can be found at www.FindWhat.com.
About FindWhat.com, Inc.(R)
FindWhat.com creates and offers proprietary performance-based
marketing and commerce enabling services that help businesses of all
sizes throughout the business cycle in reaching prospects, converting
prospects to customers and then retaining those customers. Its
marketing division creates online marketplaces where buyers are
introduced to sellers at exactly the right moment, when they are
searching for products and services on the Internet; this introduction
is based on a bid-for-position, Pay-Per-Click or Pay-Per-Call (US
only), keyword-targeted advertising service. FindWhat.com offers this
service directly to advertisers through the FindWhat.com Network(TM)
in the U.S., the Espotting Network in Europe and offers a private
label version of this service to large companies and portals
worldwide, including Lycos and Mitsui & Co., Ltd. FindWhat.com also
operates a merchant services division which includes Miva(R), a
leading online platform of software and services for small to
medium-sized enterprises (SMEs). With its easy-to-use, highly
customizable and integrated browser-based point and click business
creation software and a vast partner network, Miva is focused on
helping to create and enhance online business and marketing services
for SMEs. Additionally, FindWhat.com has a primary traffic division,
currently offered through Comet Systems, a leading provider of
connected desktop consumer software. More information about
FindWhat.com is available on the Company's website at
http://www.FindWhat.com.
Forward Looking Statements
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks and
uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as "plan,"
"intend," "believe" or "expect'" or variations of such words and
similar expressions are intended to identify such forward-looking
statements. Key risks are described in FindWhat.com's reports filed
with the U.S. Securities and Exchange Commission, including the Form
10-K/A for fiscal 2004, and the most recently filed quarterly report
on Form 10-Q. Readers should note that these statements may be
impacted by several factors, including economic changes and changes in
the Internet industry generally and, accordingly, FindWhat.com's
actual performance and results may vary from those stated herein, and
FindWhat.com undertakes no obligation to update the information
contained herein.
(R)Registered trademark of FindWhat.com, Inc.
(TM)Trademark of FindWhat.com, Inc.
All other trademarks property of their respective owners.