Amazon: Kindle Fire, Steve Jobs Biography Among Site's Best-Sellers

Amazon.com Inc. (AMZN) said its own Kindle Fire tablet and Activision Blizzard Inc.'s (ATVI) first-person-shooter videogame "Call of Duty: Modern Warfare 3" ranked among the online retailer's best-selling products this year.

Amazon had said Thursday that strong sales of its Kindle Fire tablet helped the online retailing company record its best holiday season ever for the Kindle line. The entire Kindle family has been a blockbuster product for Amazon, although the company has always been guarded about the devices' specific sales figures.

At Activision, the success of "Call of Duty: Modern Warfare 3" has been crucial to the company as it has shifted its strategy to releasing fewer, better-quality titles each year. The company last month said the game's release was the biggest launch of any game ever.

Also nabbing top spots in 2011 was the biography of Apple Inc. (AAPL) co-founder Steve Jobs, who passed away in early October. "Steve Jobs," written by Walter Isaacson, was released later that month.

Crocs Inc.'s (CROX) classic clog shoe was the top-selling shoe on Amazon's site, while Rory's Story Cubes were the most sought-after children's toy.

-By Mia Lamar, Dow Jones Newswires; 212-416-3207; [e-mail]