Autobytel (NASDAQ:ABTLE)
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Autobytel Integrates Kelley Blue Book's Used Vehicle Values Into
Consumer Sites
Car Shoppers Can Directly Compare Listed Prices Versus Trusted Industry
Standard
IRVINE, Calif., March 1 /PRNewswire-FirstCall/ -- Autobytel Inc.
(NASDAQ:ABTLE), a leading online automotive car buying and research
destination, has kicked off a strategic relationship with Kelley Blue Book, the
trusted resource for automotive pricing and information, to feature Kelley Blue
Book's used vehicle values on its consumer-facing websites -- Autobytel.com,
Autoweb.com, Carsmart.com, Car.com, AICAutoSite.com and AutoSite.com.
Kelley Blue Book data is smoothly integrated into the Autobytel experience,
enabling car buyers to directly compare seller prices versus Kelley Blue Book's
trade-in, private party and/or suggested retail values without leaving the site
or interrupting their research process. Shoppers can even begin the process by
getting a Kelley Blue Book value on a specific used vehicle, then directly
searching for that car or truck in Autobytel's Used Car Listings.
"Our goal is to empower our millions of used vehicle shoppers with the
highest-quality inventory and the resources to help them make smart, confident
buying decisions," said Russ Bartlett, Autobytel's vice president of product
marketing. "Teaming up with Kelley Blue Book, the most trusted name in used
vehicle values, furthers that mission."
The latest in a series of enhancements to Autobytel's Used Car Listings, the
Kelley Blue Book feature joins other consumer-friendly Autobytel initiatives,
including expanded vehicle photography, strategic links connecting buyers to
inventory indicated by their shopping decisions, and a new "Deal of the Day"
program that automatically presents a home page listing of the best local used
vehicle deals in Autobytel's inventory.
"By teaming up with Autobytel and their family of web properties, we are
reinforcing our leadership position in the automotive marketplace as the most
trusted valuation source among top automotive websites," said Steve Moretti,
vice president of business development and partnerships, Kelley Blue Book. "Not
only is this a beneficial relationship for the two parties, but most
importantly, Autobytel shoppers will now have immediate access to our used car
values to guide them during the buying or selling process."
About Autobytel Inc.
Autobytel Inc. (NASDAQ:ABTLE), a leading Internet automotive marketing services
company, helps retailers sell cars and manufacturers build brands through
marketing, advertising, data and CRM (customer relationship management)
products and programs. The Company owns and operates the automotive websites
Autobytel.com, Autoweb.com, Car.com, Carsmart.com, AICAutoSite.com,
Autoahorros.com and AutoSite.com, as well as AIC (Automotive Information
Center), a trusted industry source of automotive marketing data and technology
for over 20 years. Autobytel is also a leader in dealership lead management
and CRM solutions and owns and operates AVV, Inc., a top provider of dealership
CRM and sales management products, and Retention Performance Marketing, Inc.
(RPM), which powers dealerships with cutting-edge customer loyalty and
retention marketing programs. As the Internet's largest new car buying
service, Autobytel generates over a billion dollars a month in car sales for
dealers through its services and was the most visited new car buying and
research destination in 2004, reaching millions of car shoppers as they made
their vehicle buying decisions. Autobytel's car-selling sites and lead
management products are used by more of the nation's top-100 e-dealers than any
other program.
About Kelley Blue Book (kbb.com)
Kelley Blue Book is the most trusted vehicle information resource by both
consumers and the auto industry. The company provides research tools and up-
to-date pricing on thousands of new and used vehicles, including the company's
New Car Blue Book Value, which reveals what a new car is actually selling for.
Since 1926, car buyers and sellers have relied upon Kelley Blue Book for
authoritative and unbiased information to make well-informed automotive
decisions. The company reports vehicle prices and values via products and
services including the famous Blue Book Official Guide(TM), software and
Internet site, kbb.com. Kbb.com has been rated the No. 1 automotive
information site by Nielsen//NetRatings as well as No. 1 and first visited
automotive site by J.D. Power and Associates seven years running. No other
medium reaches more in-market car-buyers than kbb.com; one in every four
American car-buyers completes their research on kbb.com.
DATASOURCE: Autobytel Inc.
CONTACT: Media Relations, Melanie Webber of Autobytel Inc.,
+1-949-862-3023, ; or Betsy Smith Isroelit, ext. 17,
, or Joe Foster, ext. 13, , both of
RBI Communications, +1-323-960-1360, for Autobytel Inc.
Web site: http://www.autoweb.com/
Web site: http://www.car.com/
Web site: http://www.carsmart.com/
Web site: http://www.aicautosite.com/
Web site: http://www.autoahorros.com/
/Web site: http://www.autosite.com/
Web site: http://www.kbb.com/
Web site: http://www.autobytel.com/