ADVFN Creates Dedicated Platform as Interest Surges for Trusts and Funds

PUBLISHED: 25 Sep 2019 @ 11:33 | Comments (0) |

Allianz Global Investors, Liontrust, HC Charteris and more featured on site’s latest investor resource

ADVFN (LSE:AFN) – a global stocks, shares and crypto information website – has launched the ADVFN Funds Showcase for its extensive private investor userbase.

The platform (https://www.fundsuk.advfn.com/) collates some of the best investment instruments from across the funds spectrum and couples with educational content about the industry and specific products. The ADVFN Funds Showcase was initiated after research conducted by Investment Trends highlighted that 32% of ADVFN users* currently invest in investment trusts (the second largest product after UK equites) with a further 22% investing in ETFs and 21% in managed funds.

Products from a range of asset management companies are given high visibility on the ADVFN platform. The site’s 525,000 monthly UK users are able to get the latest in-depth information on these select opportunities at the touch of a button.

The ADVFN Fund Showcase covers Unit Trusts, OEICs, investment trusts and ETFs and can be found at www.fundsuk.advfn.com/ or navigated to from a prominent new featured button on the ADVFN main menu.

“Funds are great for investors that don’t have the time, inclination or capital to study and invest across global markets. Instead this effort can be outsourced to fund managers who make the universe of investment opportunities accessible to anyone,” said Clem Chambers, CEO of ADVFN. “With high levels of interest amongst UK investors for this type of investing, it is an excellent time to launch a service that provides extensive content about the funds industry. The ADVFN Funds Showcase gives asset management firms a unique chance to reach a giant audience of private investors looking for more insight into this market.”

To discuss featuring on the ADVFN Funds Showcase email: funds@advfnplc.com

*All ADVFN users who participated in the survey have an average portfolio size of £440k

Source: Investment Trends 2019 UK Trading Behaviour Survey

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