MEXICO CITY, Nov. 16, 2018 /PRNewswire/ -- Beat, a
leading ride-hailing app formerly known as Taxibeat, today
announced that it will extend service to Mexico City in Q1 2019. Backed by Daimler
Mobility Group, Beat is opening its offices in Mexico City and anticipates recruiting
thousands of drivers by launch. The addition of Mexico City makes it the fourth Latin American
city in which Beat operates in.
Beat is one of the world's fastest-growing ride-hailing apps
with over 5 million registered passengers and 200,000 registered
drivers worldwide as of today. Headquartered in Athens, Greece where it also provides service,
Beat has focused its growth strategy in Latin America where it operates in
Lima (Peru), Santiago (Chile), and Bogota (Colombia). In Lima, Beat's agile strategy along with others
has helped the company become the number one ride-hailing app
locally, beating out the competition. In Mexico City, Beat will compete with big global
players, among other local upstarts.
"This is actually not our first time in Mexico City. We experimented briefly with the
market five years ago and quickly discovered how challenging this
market is. We didn't have the resources back then to succeed," said
Nikos Drandakis, founder and CEO of
Beat. "Now that we have more experience and honed our competitive
strategy with Lima, we believe
Beat has what it takes to carve out a sizable piece of the
Mexico City market. We've beaten
bigger players before and we intend to do it again."
With a population of 21.3 million, Greater Mexico City is the largest
metropolitan area of the Western Hemisphere and the largest
Spanish-speaking city in the world.
"The opportunity in Mexico City
is ten times the size of your average market in Latin America," said Drandakis. "There's
easily room for a number one, two, and three player."
Beat is currently in the growing its Mexico City team and planning a number of
brand building and awareness campaigns that implement PR,
marketing, and digital strategies to recruit drivers and
passengers.
"At Beat, we fundamentally believe in our ability to grow in
South America. We are an app that
focuses solely on the region of Latin
America and invests in understanding local culture and local
market needs like no other. As an organization we might be smaller,
yet more agile, and capable of innovating faster than our larger
global competitors," said Drandakis. "Our company culture is
radically different from other ride-sharing companies. As an
example of this, our gender ratio is split equally -50 percent men
and 50 percent women- and that extends to our senior leadership
team."
About Beat
Beat creates a new ride experience by
connecting thousands of passengers with nearby available drivers in
real time. Through the app, you can request a driver 24/7. Beat is
more than an app that takes you from A to B. Our mission is to
become part of people's everyday life by making transportation in
the city more affordable, convenient, efficient and safe. The
company was founded in 2011 and was acquired by mytaxi,
Europe's top taxi-hailing app
(Daimler Mobility Services GmbH, part of Daimler Group) in
February 2017. Beat is currently
available in Athens (Greece), Lima
(Peru), Santiago (Chile), Bogota (Colombia) and has plans to expand to more
cities in Latin America over the
next year. More about Beat at https://thebeat.co.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/beat-ride-hailing-app-to-launch-in-mexico-city-in-q1-2019-300751450.html
SOURCE Beat