JUPITER, Fla., Oct. 19, 2018 /PRNewswire-PRWeb/ -- Airtab®, a cutting-edge social engagement app powered by Here-Now-Live® technology, is launching an exciting platform for dōTERRA® Wellness Advocates to create and host mixology events centered around essential oil-infused cocktails. Essential oils have a rich culinary history and with craft cocktails becoming increasingly popular menu offerings, the brand synergy between the companies is pure and tangible. Through Airtab tasting events, millions of customers will be able to experience high-end liquor brands and dōTERRA oils in a new and exciting capacity.

Within the Airtab app, dōTERRA Wellness Advocates will have exclusive access to an interactive page where they can highlight product details, recipes and more. dōTERRA Blue Diamond Leader and author of "The Essential Mixologist," Julez Weinberg, praised the initiative saying, "Essential oil mixology events are a very big part of the future for dōTERRA. Airtab provides an innovative platform for the introduction of a cutting-edge use of essential oils." Spearheading the opportunity is Linda Apsey, dōTERRA Advocate and Airtab Director, Business Development along with Krista Randall, dōTERRA Diamond Wellness Advocate and CEO of Coastal Essential Oils. "It's a safe assumption that with the breadth of dōTERRA's reach, Airtab's user-base is going is going to grow exponentially and we're excited to be the catalyst for that. More than 350,000 dōTERRA ambassadors are planning to participate in Airtab mixology events, and based on our previous engagement rates, this could translate into 8-10 million Airtab downloads nationwide," said Randall. Additionally, dōTERRA leadership and Airtab are thrilled about the philanthropic component of this partnership. A portion of the revenue generated will benefit dōTERRA's Healing Hands Foundation that empowers people and communities worldwide to make positive changes.

dōTERRA has a membership base of nearly of 6.7 million members and a company valuation at $4.5 billion. This partnership bolsters Airtab's nationwide presence in a powerful way. "We've got a groundbreaking app that is built on the power of blockchain technology. We are the only platform that is able to purchase tastings and reward drinks with secure, encrypted transactions. With the addition of dōTERRA mixology tastings to our offerings, we know this is a huge win. dōTERRA is a brand that resonates well with the health-conscious millennial, the coveted target audience for both the tech and spirits industry, a demographic collectively captured by Airtab," said Dennis Cunningham, CEO and Founder of Airtab.

SOURCE Airtab®