ISTANBUL and BARCELONA, Spain, February 15, 2018 /PRNewswire/ --
Beko becomes FC
Barcelona's new Main Global Partner
Beko, the leading domestic appliance brand in Europe, announced the extension of its
sponsorship of FC Barcelona, which will see of a number of exciting
joint initiatives over the next three sportive seasons.
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Announced at the joint press conference at FC Barcelona's
Auditori 1899 of Camp Nou facilities, this new deal establishes
Beko, as a main partner and officially bestows the title of FC
Barcelona's official Training Partner whilst remaining FC
Barcelona's first choice for home appliances.
Beko has been leveraging its brand awareness through FCB's
global fan-base which reaches approximately 300 million. Brand also
enjoys being one of the first 3 top recalled sponsors in 13
countries lead by Eastern Europe
countries which has the highest sponsorship awareness. Since the
beginning of 2014-2015 season when the first term of the
sponsorship has begun Beko pursued a consistent growth in
Spain and became one of the top
three brands of the market. As the leading standalone home
appliances brand has also increased its brand awareness in
especially Asia Pacific,
Middle East & Africa and Eastern
Europe.
"NOT JUST A SPONSORSHIP BUT A SOCIAL
CAUSE"
Both brands enjoy shared values, rooted in the desire to truly
make a difference to people's lives both locally and globally. This
shared vision has resulted in a global initiative from Beko, 'Eat
Like A Pro', and today Beko and FC Barcelona announced Gerard Piqué
as the global ambassador for the program.
'Eat Like A Pro' aims to help tackle the global epidemic of
childhood obesity by helping parents and children on the importance
of healthy eating and nutrition by showing what their heroes eat to
perform at their best.
'Eat Like A Pro' Campaign Film:https://youtu.be/EUdm3g4qUpY
Beko is the international home appliance brand of Arcelik and a
Global Premium Partner of FC Barcelona. It offers product lines
including major appliances, air conditioners, small appliances.
Beko is the leading freestanding home appliances brand in
Europe in white goods sector and
has been the fastest growing brand in overall European market
between 2000-2016 With its leading position, Beko is one of the
most important players in the UK's home appliances market ,holds
top position in French freestanding and Polish total white goods
markets.
Eat Like A Pro http://www.Beko.com/eatlikeapro. Beko Global
team: Beko@mslgroup.com