MIAMI,
Dec. 15, 2017 /PRNewswire/
-- Following a historic win for the 2016-2017 broadcast
season, Telemundois pacing to end the year as the
#1 Spanish-language network season-to-date in
Monday-Friday 8-11 p.m. primetime
among adults 18-49 (868,000), adults 18-34 (395,000) and total
viewers (1.69 million), according to Nielsen. This marks the second
consecutive year Telemundo ranks as the #1 Spanish-language network
in the fourth quarter among adults 18-49 and adults 18-34. Fueled
by the success of its Super Series™ franchise and innovative drama
series, the network is outperforming Univision by +21% among adults
18-49 (718,000), +20% among adults 18-34 (329,000) and +2% among
total viewers (1.65 million), and is more than doubling Unimas'
performance by +197% among adults 18-49 (292,000), +253% among
adults 18-34 (112,000) and +136% among total viewers (713,000).
Telemundo's "El Señor de los Cielos" Season 5, "Sin Senos Si Hay
Paraiso" Season 2 and "Señora Acero, La Coyote" Season 4 ranked as
the top three regularly scheduled Spanish-language broadcast
programs season-to-date among adults 18-49 and adults 18-34, while
"El Señor de los Cielos" Season 5, "Sin Senos Si Hay Paraiso"
Season 2 ranked as the top two among total viewers in Monday-Friday
8-11 p.m. primetime.
Season-to-date, Telemundo ranks as the #5 broadcast
network among adults 18-34, regardless of language, and #6 among
adults 18-49, behind The CW. The network also outperformed every
general entertainment cable network in both demos. In addition, the
network has delivered the largest composition of adults 18-34 (23%)
season-to-date among all broadcast networks, regardless of language
during Monday-Friday 8-11 p.m.
primetime.
For the seventh consecutive year, Telemundo has ranked as
the #1 Hispanic VOD network and #1 in transactions for every month
of 2017-to-date, according to comScore. The Telemundo Novelas app
generated 119 million video views in 2017-to-date, up 76%
year-over-year.
Telemundo has over 94 million fans and followers across
Facebook, Twitter, Instagram and YouTube, up 28% year-over-year and
its social accounts generated over 3.6 billion global native video
views, up 80% year-over-year. In addition, Telemundo's YouTube
channels generated 2.8 billion global video views, up 53%
year-over-year. Telemundo was also consistently one of
the top 5 TV networks on Facebook, regardless of language for
engagement on Facebook, according to Shareablee.
Highlights for the season include:
Monday-Friday primetime
- "Jenni Rivera: Mariposa
de Barrio," the bio-musical series based on the life of
Regional Mexican superstar Jenni
Rivera, ranked as the #1 Spanish-language program at
8 p.m. among adults 18-49, adults
18-34 and total viewers during its run in the fourth quarter of
2017.
- The second season of Telemundo's hit primetime series
"Sin Senos Sí Hay Paraíso" was the #1 Spanish-language
program at 9 p.m. among adults 18-49,
adults 18-34 and total viewers in the fourth quarter of 2017.
- Telemundo's record-breaking, innovative Super Series™
"El Señor de los Cielos" Season 5 and "Señora Acero, La
Coyote" Season 4 at 10 p.m. were
the #1 Spanish-language programs among adults 18-49, adults 18-34
and total viewers this quarter.
Specials
- The simulcast of the 2017 "Latin American Music
Awards" on Telemundo and Universo delivered the show's best
performance ever among adults 18-49 with 1,183,000 and averaged
2,319,000 total viewers.
Sports
- "Titulares y Más" (TYM,) Telemundo Deportes'
nightly sports and entertainment show, ranked as the # 1 regularly
scheduled sports news and commentary show in Spanish-language
television among adults 18-49 (281,000) and total viewers
(509,000).
- "Boxeo Telemundo Ford," the #1 Spanish-language
boxing program in the U.S, had its highest fourth quarter ever
among adults 18-49 (227,000) and total viewers (480,000).
- Telemundo was the #1 destination for the Final Draw
for the 2018 FIFA World Cup Russia regardless of language on
December 1, which averaged 329,000
total viewers, nearly six times more than Fox Sports 1's broadcast
(61,000 total viewers).
Source: Nielsen, M-F 8-11pm strict daypart, Most Current (L+7
available through 11/26/17 as of data
pulled 12/12/17), 2017-18 season (9/25/17-12/10/17). A18-34 composition among P2+.
Season-to-date program rank based on weighted program averages that
ran M-F 8-11pm, excluding sports
& specials. Hourly program rank based on strict daypart
for M-F 8-9pm, M-F 9-10pm & M-F 10-11pm (excluding sports & specials).
TYM rank based on regularly scheduled programs (6+ telecasts) with
Nielsen type code Sports News and Sports Commentary. Final
Draw: Nielsen NPX Live+SD, P2+ (000): 12/1/17 WC draw
based on 10a-11a strict daypart Digital: January-
November 2016 vs. 2017comScore On
Demand Essentials, Adobe Analytics, US only, YouTube Analytics,
Global Audience, Shareablee, Global Audience.
About NBCUniversal Telemundo
Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media
company leading the industry in the production and distribution of
high-quality Spanish-language content to U.S. Hispanics and
audiences around the world. This fast-growing multiplatform
portfolio is comprised of the Telemundo Network and Station Group,
Telemundo Deportes, Telemundo Studios, Telemundo Internacional,
Telemundo International Studios, Universo, and a Digital
Enterprises & Emerging Business unit. Telemundo Network
features original Spanish-language entertainment, news and sports
content reaching 94% of U.S. Hispanic TV households in 210 markets
through 17 owned stations, 55 affiliates and its national
feed. Telemundo also owns WKAQ, a television station that
serves viewers in Puerto Rico. Telemundo Deportes is the
designated Spanish-language home of two of the world's most popular
sporting events: FIFA World Cup™ through 2026 and the Summer
Olympic Games through 2032. As the #1 media company reaching
Hispanics and millennials online, the Digital Enterprises &
Emerging Business unit distributes original content across multiple
platforms, maximizing its exclusive partnerships with properties
such as Buzzfeed, Vox, and Snapchat. Through Telemundo
Internacional, the largest U.S.-based distributor of
Spanish-language content in the world; Telemundo International
Studios, a production unit focused on creating high-end short form,
scripted formats for international markets; and Universo, the
fastest growing Hispanic entertainment cable network, the company
reflects the diverse lifestyle, cultural experience and language of
its expanding audience. NBCUniversal Telemundo Enterprises is a
division of NBCUniversal, a subsidiary of Comcast
Corporation.
View original content with
multimedia:http://www.prnewswire.com/news-releases/telemundo-to-end-2017-as-the-1-spanish-language-network-season-to-date-in-monday-friday-8-11pm-primetime-among-adults-18-49-18-34-and-total-viewers-300572087.html
SOURCE Telemundo Group