SANTA ROSA, Calif.,
Dec. 12, 2017 /PRNewswire/ -- Vintage
Wine Estates today announced an agreement to acquire three wine
brands from Jayson Woodbridge: Layer
Cake, Cherry Pie and If You See Kay. The deal is scheduled to close
on January 2, 2018.
"These brands are an extraordinary addition to the Wine Estates
portfolio," commented Pat Roney,
President and CEO of Vintage Wine Estates. "They have struck a
powerful chord with consumers who are drawn to the whimsical and
provocative branding and stay for the remarkable quality."
Noted winemaker Jayson
Woodbridge's concept for Layer Cake was to craft exquisite
wines that are very approachable for everyday enjoyment. Since its
inception in 2004, Layer Cake's mission was to shock people about
how good wine could be at the $15
price point. The range includes nine different varietals from key
regions around the globe, all in the $10-$15 price
point: a Malbec from Argentina; an
Italian Primitivo; an Australian Shiraz and Chardonnay; and a Pinot
Noir, Sauvignon Blanc, Rosé and Cabernet Sauvignon from
California. The brand has received
positive reception from consumers and been recognized by the
critics with 90-point scores and gold medals.
Created in 2008, Cherry Pie is a critically acclaimed Pinot
Noir-centric brand, featuring single and multi-vineyard wines from
top California Pinot Noir locations. The brand has garnered
numerous awards and accolades.
Layer Cake, Cherry Pie and If You See Kay represent a portfolio
of 450,000+ cases.
Jayson Woodbridge will remain in
a consultant role for both winemaking and public relations for both
Layer Cake and Cherry Pie.
Woodbridge commented: "As the founder and Winemaker, I am
pleased and certain that my voice and vision will remain, well
stewarded by VWE's solid and committed winemaking team. It is
gratifying to know that the wines will continue to express our
unique quality and style going forward."
Long-standing Vintage Wine Estates partner Deutsch Family Wine
& Spirits will handle sales and marketing for Layer Cake.
Vintage Wine Estates' internal fine wine sales and marketing team
will handle Cherry Pie and If You See Kay.
"We are very excited to soon be leading the sales and marketing
of Layer Cake," said Peter
Deutsch, CEO of Deutsch Family. "It is a great brand with
excellent quality wines that compete in a price tier where we and
our distributors know well how to win. In partnership with
Pat Roney and his team, we will
drive existing and new items as part of our mission to grow the
brand."
Deutsch Family has had a long relationship with Vintage Wine
Estates. In 2011 Deutsch Family assumed the sales and marketing
duties for their Napa Valley
luxury brand Girard.
Demeter Group, the San
Francisco-based investment bank for premium Wine &
Spirits companies, acted as exclusive financial advisor to One
True Vine on its sale to Vintage Wine Estates.
About Vintage Wine Estates
Vintage Wine Estates is a privately held wine company owned by a
group of vintner families with deep roots in the wine
business. The families own a collection of winery estates and
brands including Clos Pegase Winery, Cosentino Winery, Girard
Winery, B.R. Cohn Winery, Swanson Vineyards, Viansa Sonoma, Windsor
Vineyards, Cameron Hughes,
Firesteed, Cartlidge & Browne, Sonoma Coast Vineyards, Middle
Sister, Tall Dark Stranger, Pro-mis-Q-ous, Monogamy, Girl &
Dragon, Purple Cowboy and a number of exclusive wine brands.
Vintage Wine Estates is a majority partner in Splinter Group
Spirits, producing craft Kentucky Bourbon whiskey (Straight Edge),
American whiskey (Slaughter House) and Partner Vermouth and markets
Clayhouse and Buried Cane wines. An industry leader across all
sales channels and dedicated to providing wine consumers with a
range of wines from $10 to $100+
dollars, Vintage Wine Estates produces outstanding wines from
Napa, Sonoma, Mendocino and other premium California winegrowing regions and respects
the way people buy their wine across all sales channels: at
wineries, retail, telephone, television and Internet.
About Deutsch Family Wine & Spirits
Initially called W.J. Deutsch & Sons Ltd., the company was
founded in 1981 by Chairman Bill
Deutsch to market quality wines produced by prestigious
families from major wine regions of the world. In 2009, it
announced the expansion of the award-winning company to include a
Spirits Portfolio. Today the company is renowned for its
brand-building prowess and its ability to meet the needs of the
modern consumer. Bill's son Peter
Deutsch is CEO; thus two generations of the Deutsch family
work side by side in their continuous quest to build strong brands
and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ]
Bubbles, Peter Lehmann, Peter Lehmann Clancy's; California: Eppa SupraFruta Sangria, Girard
Winery, Joseph Carr, Josh Cellars,
Josh Cellars Reserve, Kunde Family Estate, The Calling;
France: Andre Lurton, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et
Fils; Washington: Skyfall;
Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De
Frades, Cruz de Alba,
Ramon Bilbao; Argentina: Clos de los Siete; Ruta 22; and
award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Luksusowa Vodka
and Licor 43. www.deutschfamily.com
Contacts:
Mary Ann Vangrin –
VWE
707.738.0338
mvangrin@vintagewineestates.com
Karen Brennan –Deutsch
Family
917.628.1974
karen.brennan@deutschfamily.com
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SOURCE Vintage Wine Estates