ADVFN UK Media Kit

54% will have traded equities or derivatives in the last week
77% are Active Traders
95% male
65% 48 avg. age
£50,000 income avg.
£315k portfolio

Average size of portfolio:

<£100k - 43%
£100k-£500k - 21%
>£500k - 36%

Investment Types:

88% invest in Shares (without leverage)
46% invest in Cash Products (Term deposit/Saving accounts)
37% invest in Managed Funds (Unit Trusts/OEICs)
21% invest in Property
19% invest in Bonds
18% invest in ETFs
6% invest in Warrants and Options

Average Individual Income:

30% between £0 and £50k
35% between £50k and £100k
25% between £100k and £250k
10% >£250k