|Taptica open office in London
Mobile ad platform Taptica want to bolster their European business. Opening a new office in London, the company with headquarters in Israel now has five international offices including San Francisco, New York, Beijing, and Seoul.
Why has it taken Taptica until now to expand to Europe? Mainly because the main focus of the company had been the US, so far, Hagai Tal, CEO, Taptica, tells ExchangeWire: “Taptica have had good coverage of Europe from our headquarters in Tel Aviv. For Taptica, 2017 is the year of scale. This can only be achieved by global expansion and, of course, Europe is part of that. Therefore, now the time is right to open offices and begin creating a footprint in Europe.”
The European expansion will start in the UK, Tal says: “The UK is the second‐most208;advanced mobile advertising market after China, and yet penetration in the UK is slow, so the potential is huge. Setting up shop in the UK as a base from which to target the rest of Europe was an easy decision.” The initial strategy being to network out of the UK and develop a custom approach for clients in the various European territories, keeping the differences of the national marketplaces in mind: “The European Market is quite different from the US and APAC. In the US, the market has already matured from desktop to mobile; and most users are already doing most of the consuming through mobile. In APAC, the market did not have to mature, it went straight to mobile and hardly has any desktop presence at all. The European market is only now reaching the tipping point and maturity to truly go mobile. It is going to be a longer, more gradual growth process. In addition, in Europe there are many submarkets, which are much more country/region specific. Apart from the international brands, there are a lot more smaller, culture- and language-specific companies and developers, as opposed to the US, where most brands work nationwide.”
Heading up the London office will be Amit Dar, who is responsible at Taptica for Strategic Partnerships in Europe.
Taptica is a global end-to-end mobile advertising platform & Facebook Marketing Partner that helps top brands reach their most valuable users. Meet us @ #MWC17!|
|Price drop today. It is a good buying opportunity.|
|Facebook's Mobile Ads Generated 80% of the Company's $5.6 Billion Ad Revenue in Q4.
i.e in just THREE months Facebook generated $4.5 BILLION purely from advertising on mobiles.
Now you see why Taptica is focussed on mobile ads!|
|Spot on SCRUT.
Plus £17m+ (and growing) of cash which they'll have to find something to do with!|
|Just one small seller of 5000 in small tranches of 1000 by 9.30 am and the share price is down by 10%! Bodes well for the effect of a bit of buying after the stonking results to come in four weeks time.
Exceptionally attractive Buy.
We know that TAP is outperforming already from the two RNS T/Us of Nov9 and Jan 28
Revenues first up by 55% then in a rush at year end revised to +65%. EBITDA up even more from a 200% improvement to + 240,% from $7.4m in 2015 to approx $25m for 2016.
And shareholders have the added bonus of 15% from the post brexit exchange rate.
Can there be any LSE share with a better result to announce from the past year?|
|I bought a few more - now my biggest holding fair value is 400p|
|I guess someone just wanted to get out.|
|What news have I missed?|
|Great buying opportunity!|
|Taptica Ltd. @Taptica · 1 hour ago
How did our social team drive 630% purchase rates for a brand new MMORPG app? Check out our latest #casestudy
|21 February 2017
Taptica International Ltd
("Taptica" or the "Company")
Taptica expands into UK with opening of office
UK is the fifth international market to have Taptica presence after US, China, Korea and Japan
Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, announces that it has expanded its international footprint with the opening of an office in the UK. This is the fourth international presence to be established by Taptica in the past 12 months.
In the UK, Taptica will work with advertising agencies to bring brands into the digital and mobile world, with a primary focus on the entertainment, e-commerce, retail, digital banking, travel and gaming sectors. The Company intends to leverage its relationship with two of Europe's largest advertising agencies with headquarters in UK to penetrate these sectors. Opening an office in UK will enable Taptica to better serve its existing client base in the UK and Europe as well as to target new customers and further expand its addressable market.
Amit Dar, who is responsible at Taptica for Strategic Partnerships in Europe, has relocated to London to head-up the UK office. He has been with Taptica for the past two years and has worked for over five years in the mobile industry. Amit has experience in on-boarding and engaging strategic partners, both demand and supply side, to utilize Taptica's technology and data for mobile marketing efforts. Prior to joining Taptica, he worked for Xura.
According to Zenith's Advertising Expenditure Forecasts (Zenith's Media Consumption Forecasts 2016), the UK is the second--most--advanced mobile advertising market. Zenith's report suggests that in 2017, the UK will be one of only two markets where mobile accounts for more than half (51%) of internet advertising, and where more advertising expenditure will be allocated to mobile than any other medium. Mobile advertising is expected to account for 28% of total UK advertising expenditure in 2017, and 39% in 2018.
Hagai Tal, Chief Executive Officer of Taptica, said: "We are delighted to open this new office in the UK, which advances our strategy of increasing our international presence. Also, being close to two prominent advertising agencies, with whom we already have a good relationship, positions us well to become a leading player in this key growth market where mobile advertising expenditure is increasing."|
|...Plus a fast growing cash pile of £17m makes this look even cheaper.|
|Stockopedia are showing year end 31-12-2016 EPS of 23.2p and 2017 of 25.6p Both were recently upgraded.
EPS growing nicely and PE still around 10 with scope for further upgrades in my opinion. Even if the market does not afford TAP a higher PE the share price can still rise. The better case scenario is of course that the market gains the trust in TAP to value at say a PE of 15 which would see 384p on 2017 earnings.
|Results in March so only a few weeks away.
Should see buying interest increase in the run-up.|
Be careful you don't get left behind using those figures.
2016 EBITDA $25m. 60m shares. EPS $0.4166 £/$1.25 EPS £0.3332.
2017 ahead significantly on same stage in 2016 and now entered Japanese market. I would not rule out EBITDA for 2017 being 50p or above.
|thanks, I've found Investec have a 2016 EPS of 20.8p & 2017 EPS 22.3p - source Sharepad. Lets hope it happens.|
|No - only this ultra-bullish trading update from January...
"Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, provides the following trading update for the year ended 31 December 2016 ahead of its full year results to be issued on 28 March 2017.
Further to the trading and business update statement of 9 November 2016, the Company is pleased to report that in the last two months of the year, there was better-than-expected growth from the mobile advertising campaigns being run for its new and existing clients as its technology platform delivered better results for them. Specifically, the Company has benefitted from higher-than-expected revenues from the Asia-Pacific region.
As a result, the Company now expects to report FY 2016 revenues ahead of market expectations, with revenues of at least $125m, representing an increase of approximately 65% compared with FY 2015 revenues of $75.8m. Also, due to the Company's platform continuing to deliver operational efficiencies in the campaigns, the Company expects adjusted EBITDA to be materially higher than market expectations at approximately $25m for FY 2016 compared with $7.4m for FY 2015.
Additionally, the Company continued to be highly cash generative and had a cash balance at 31 December 2016 of approximately $21m (30 June 2016: $9.5m), after a $3.5m interim dividend payment in November 2016.
Looking ahead, Taptica has entered the new year in 2017 at a run rate significantly higher than at the equivalent period last year as it continues to benefit from the investment being made into mobile advertising by corporates and advertising agencies. The Company will provide further details at the time of the full year results in March 2017."|
|Does anyone have current year forecasts?|
|Can't go wrong here bamboo.
All adverising money is going online.
Look at facebook revenue numbers.
|Took a few of these last week. Like the look of the chart. Initial tp = 282|
|February 9, 2017 | Article written by Carly Morris
Singular just announced their first-ever Mobile ROI Index, which ranks mobile ad networks by return on investment. We are thrilled to say that Taptica outranked over 1,000 other partners to place among the top 20 ad networks that drive the greatest ROI for more than 1,500 Android apps. This list places us in great company, alongside other industry-leading organizations like Facebook and Google.
Singular analyzed over $3 billion in ad spend for its ROI Index, which used cost data and conversions to rank the top-performing ad networks on both iOS and Android devices. The ranking determination was based on two key factors: quality (ROI, or revenue divided by cost) and scale (total ad spend).
“Taptica is honored to be recognized as a global leader in driving mobile ROI,” said Galia Reichenstein, Taptica’s US General Manager. “Singular’s analysis of ad networks through the lens of ROI offers a more transparent look into the mobile industry.”
So, where do we go from here? Onward and upward.
Taptica is focused on offering the best in mobile scale and quality, so we’re proud to be ranked among the best of the best, and we’re committed to continue meeting and beating our partners’ expectations across the mobile ecosystem.
We’d like to extend our thanks to Singular, and a sincere congratulations to the other front-runners. Here’s to an even bigger year in 2017!
#Taptica CEO Hagai Tal shared his insight on the global #technology innovation triangle of US, IL, & CN with @NASDAQ https://goo.gl/aA11K8|