Share Name Share Symbol Market Type Share ISIN Share Description
Sportsdirect LSE:SPD London Ordinary Share GB00B1QH8P22 ORD 10P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  -5.80p -2.01% 283.00p 282.90p 283.30p 290.00p 277.90p 290.00p 2,622,185.00 16:35:14
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
General Retailers 2,904.3 361.8 46.8 6.0 1,678.55

Sports Direct (SPD) Latest News (2)

More Sports Direct News
Sports Direct Takeover Rumours

Sports Direct (SPD) Share Charts

1 Year Sports Direct Chart

1 Year Sports Direct Chart

1 Month Sports Direct Chart

1 Month Sports Direct Chart

Intraday Sports Direct Chart

Intraday Sports Direct Chart

Sports Direct (SPD) Discussions and Chat

Sports Direct Forums and Chat

Date Time Title Posts
09/12/201614:58Sports Direct (with charts)2,820.00
17/10/201612:44SP HOLDINGS.....Moving into profit !!!858.00
15/9/201612:46*** Sports Direct ***56.00
17/8/201614:38SPD reasons to buy-
12/11/201414:02Sports Direct blocked by resistance-

Add a New Thread

Sports Direct (SPD) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type
View all Sports Direct trades in real-time

Sports Direct (SPD) Top Chat Posts

Sports Direct Daily Update: Sportsdirect is listed in the General Retailers sector of the London Stock Exchange with ticker SPD. The last closing price for Sports Direct was 288.80p.
Sportsdirect has a 4 week average price of 310.99p and a 12 week average price of 296.01p.
The 1 year high share price is 593.50p while the 1 year low share price is currently 251.20p.
There are currently 593,126,438 shares in issue and the average daily traded volume is 2,231,964 shares. The market capitalisation of Sportsdirect is £1,678,547,819.54.
nortic 007: In a pantomime attempt to save the soul of Sports Direct, its founder has adopted the role of a penitent Ebenezer Scrooge. As profits fall Mike Ashley, the company's founder and largest shareholder, said his primary concern on Thursday was the impact of a difficult year on his employees. The share price fell 6 per cent but growing sales and an attractive valuation belie the company's tarnished reputation.The spectre of Jacob Marley has not been banished entirely. On the same day as Sports Direct announced a special share scheme for workers it confirmed the delivery of a private jet costing roughly the same amount. Never mind. Exposés of bad working conditions and questionable corporate governance excite journalists and MPs. Punters care more about cut-price clobber: sales at the UK sports retail division, which accounts for 69 per cent of revenues, rose 7 per cent year-on-year in the six months until October 23. A one-quarter drop in pre-tax profits looks bad, but a fair chunk of this was accounted for by a £18.5m foreign exchange loss.The mistimed sterling-dollar hedges compounded a 4.5 percentage point drop in gross margins. They will not recover quickly, given the upward pressure on wages, the weakness of the pound (its goods are mostly imported) and Mr Ashley's promise to be kinder in future to his Bob Cratchits.If working conditions are improving, the same cannot be said about governance. Sports Direct has not had a permanent finance director since 2013. The appointment of a new non-executive director is underwhelming. Its penchant for related-party transactions - the latest an agreement with a company at which Mr Ashley's daughter is a director - continues unchecked.None of this is great. But it is baked into a share price that has halved this year and values the company at a measly nine times the five-year average of its earnings per share. Indeed, even if earnings were to halve, the company would still trade at a substantial discount to its peer group. Mr Ashley is unlikely ever to embody the spirit of Christmas. But he still knows how to flog trainers.Email the Lex team at
nortic 007: Good article in tomorrow's Lex column about SPD . They're basically saying that all the bad news is "baked into the share price". They point out he's no mug and knows how to sell trainers. I would try and send the whole article but I don't think it will let me. I do value The Lex column opinion because they have said it before about Mr Ashley. Also mentions how they look cheap compared to there peers ( doesn't mention anyone but guessing could be J D Sports). Looks like all the other papers will be getting the knives out .
au24: Thanks eddy With the company recently announcing a buyback of 30m shares, it suggests that Ashley sees value in the current share price. Would he be buying shares back at 300p if he believed he could buy them cheaper in future? Turnaround Lastly, Sports Direct appears intent on turning its image around and this is a positive for shareholders. Not only is the company looking to improve its corporate governance, but the sports retailer is also looking to transform itself into more of a top-end retailer, with Ashley stating that he wants to turn Sports Direct into the “Selfridges of sports retail.” Sports Direct reports its half-yearly results tomorrow and while the numbers aren’t likely to be pretty, I believe it’s worth looking beyond the troubles of the last year and instead focusing on the long-term fundamentals of the company. For those with patience, I believe the shares offer good value.
nortic 007: Didn't dip and the closing auction . I'll take down 0.9 % all day long. Would like to think SPD share price have absorbed a lot of so called bad news.
discodave4: Thanks for reminding me Nortic, the DEB 10.5% share put option expires March 2017 I believe. Given the DEB share price has nearly halved I imagine there's a strong possibility it will be below exercise price and cost SPD £85m - guess they could always extend it?.So no SPD don't have a direct stake in DEB, they sold what shares they had and flipped to the put option agreement. They do still have concessions though in DEB stores.DD
nortic 007: As regards to the drop today there's one big seller in the market but it looks like they're getting mopped up by SPD. One's the seller is finished I would expect to see a sharp rally in the share price. Possibly tomorrow but let's wait and see. JD sports on P/E of 23 SPD on a P/E of less than 8 after share buy back. SPD looks a better value play on those terms .
sh1984: Agreed Phil, If you compare Sports Direct with JD Sports the financial figures vs Market Capital shows how undervalued Sports Direct is........ JD Sports has market cap of £2.56Bn and generated £1.8Bn of revenue in latest financial statement. Sports Direct has market cap today of £1.84Bn but generated £2.9Bn revenues in latest financial statement. So its only sentiment alone which is driving a low share price, put this right at the AGM next week and if the CEO can get the ethics of the company sorted the share price could fly...........
discodave4: SPD floated in Feb 2007 @ 300p, Div 2007 1.03p (0.5%)Div 2008 4.5p (8%)Last Div April 2009 1.2p (2%), share price 69p (its lowest since IPO)So with a divi the share price declined from 300p to 69pOnce the dividend ceased the share price increased steadily, even post the recent profit warnings the share price has increased more than five-fold.......doesn't reflect negative investor sentiment towards not having a dividend IMV.DD
scapital: If anything could negatively impact the SPD share price a bad deal with BHS is right up there.
osirisra: Well they don't seem very wise at the moment as SPD is down 20p from where I bought and I sold CEY to fund the SPD purchase (CEY up 6% since I sold). That is the market for you, sometimes it takes your level headed thinking and knocks it sideways. Not to worry though, my reasons for buying SPD stay the same. Let's also not forget that we have the Euro's coming up this summer, along with The Olympics. Fingers crossed that the first set of results out post these two events will be a rocket under the SPD share price.
Sports Direct share price data is direct from the London Stock Exchange
Your Recent History
Gulf Keyst..
FTSE 100
UK Sterlin..
Stocks you've viewed will appear in this box, letting you easily return to quotes you've seen previously.

Register now to create your own custom streaming stock watchlist.

By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions

P:42 V: D:20161209 17:31:37