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[sikhthetech] 19/3/2017 21:18

Google to revamp ad policies after UK, big brands boycott

"Google, the primary revenue driver for Alphabet Inc., announced changes to its advertising policies after major brands pulled ads from the platform because they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism. The U.S. company said in a blog post Friday it would give clients more control over where their ads appear on both YouTube, the video-sharing service it owns, and the Google Display Network, which posts advertising to third-party websites."

"Google made $7.8 billion in advertising revenue in the UK in 2016, accounting for 8.6 percent of the company’s total sales. The boycott signals a growing backlash against so-called programmatic trading, which automates the buying and selling of advertising online, and social media providers that are seen to not be doing enough to tackle hate disseminated on their platforms."

"Ronan Harris, Google’s U.K. managing director, said in the blog post that Google removed nearly 2 billion offensive ads from its platforms last year and also blacklisted 100,000 publishers from the company’s ad sense program. Despite this, Harris wrote, “we don’t always get it right.”
Harris said Google had “heard from our advertisers loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content.”
Policy Review
The company will now review its policies and said it would be making changes “in the coming weeks” to help customers stop their ads appearing on objectionable websites or against offensive videos, Harris said. Ads appeared “next to extremist and hate-filled videos,” prompting Guardian News & Media to stop all advertising through YouTube parent Google, the British publisher said in an emailed statement Friday. "

[geheimnis2] 19/3/2017 21:14

You would find it easier to use the filter button?

Another hotpants ID?

Lol....

[sm001] 19/3/2017 21:13

G2 you have some very serious issues.. in fact you are part of the reason I hardly bother with advfn these days..

[geheimnis2] 19/3/2017 21:06

Shut up quimmer you buffoon!

[kendonagasaki] 19/3/2017 20:17

So, lets hope...no pray that 1R make the most of all this free publicity to showcase their 100% safe and verified content.This is a gift horse from the gods!

[geheimnis2] 19/3/2017 19:58

Great to see blinkx family legends like Jarvis, Barky and Digi posting here...

[jarvis4] 19/3/2017 19:56

If there is no high profile (i.e. Public) PR it perhaps doesn't matter that much. By far and away the best PR is a satisfied customer singing your praises. After all, word of mouth remains the most effective and trusted method of disseminating information.

[sikhthetech] 19/3/2017 19:53

Ad fraud estimates doubled

"Consolidation in the ad tech space can also help reduce ad fraud and bot traffic by reducing third-party participants that can help mask inhuman traffic."

"Advertisers could dedicate less ad dollars to programmatic. According to Integral Ad Science, nearly 9% of digital ads delivered via programmatic channels are fraudulent, compared with only 2% of ads delivered through direct deals with publishers. The numerous intermediaries involved in programmatic open auctions create complexity and limits effective detection of bot traffic and ad fraud. "

[lance corporal winstanley ash] 19/3/2017 18:13

The decision by Vodafone, Sky, HSBC, Lloyds and Royal Bank of Scotland to suspend their ads, follows action last week by other major brands including McDonald's, L'Oréal, Audi, Sainsbury's, Argos and the BB. Government spending has also been suspended, while Tesco is understood to have "paused" spending on YouTube.BT said: "We take our responsibilities as an advertiser seriously and have a robust set of safeguards in place to make sure our adverts don't appear on websites or content which may be dedicated to offensive themes"While Google is yet to reveal what it plans to do, it is understood that advertisers will be told that they may not be making enough use of existing tools and it will offer to provide advice on how companies can better use these.https://www.theguardian.com/technology/2017/mar/19/google-braces-for-questions-as-more-big-name-firms-pull-adverts

[geheimnis2] 19/3/2017 14:16

Hahaha just a thought of course, barky?

[nickb] 19/3/2017 13:44

BARKBOO

'I think this business is pretty much unstoppable now.'


Well put, love it😀

[sikhthetech] 19/3/2017 12:34

Tech Tent: Fake ads, fake news and real voice tech

[sikhthetech] 19/3/2017 12:33

wheeze,
quantcast - 1R tag the sites they wish to... so they decide which tags they wish to report and when to switch on/off...
Maybe they had 1 or 2 ad campaigns which caused the recent spike??? :-)

there has never been any proven correlation between quantcast and revenues...

Have you seen any analysts vastly change their expectations when quantcast figures have moved up or down sharply???

[sikhthetech] 19/3/2017 12:28

benny, how was Cheltenham?

[wheeze] 19/3/2017 07:59

Kendo, my understanding was that Dwight left to start his own company. Like the old time prospectors, he would have realised 'there's gold in them hills...'

[ragos] 19/3/2017 07:28

Hi sm001
I am with you. I also have been in since AUT days. Totally agree that with their inheritance from AUT, they have vastly superior tech ability.

Maybe a word with the FOOL can persuade him to 'make' this discovery and do a compare with FB and Goo?
r

[barkboo] 18/3/2017 22:00

Yes, they are great Geh - spend a lot of time these days counting their money......very time consuming.

Going to have a couple of nice punts next week, not RTHM..fully loaded on this baby - might ask Kendo how much stock I should buy, would be kinda fun him having a say on my success. lol

Has to have a number of 5's in the buy - my lucky number......listen out Kenny boy.

[geheimnis2] 18/3/2017 21:32

Hahaha great post as ever barky!

How are the scaffolders?

[barkboo] 18/3/2017 21:25

sm001 - good post, and I know from the past you are someone with a great understanding of this company. The PR bit aint never going to happen.

I guess if you can sing like Adele, play football like Ronaldo or drive a car as fast as Lewis Hamilton - you dont need to tell people you are good!

I think this business is pretty much unstoppable now.

[geheimnis2] 18/3/2017 21:04

SC is one of the greatest tech visionaries of all time

[kendonagasaki] 18/3/2017 21:02

Lance, SC and him never got it off.Dwight was for far to headstrong for him.I always liked Dwight.

[geheimnis2] 18/3/2017 20:56

Could Havas switch to 1R???

[wheeze] 18/3/2017 20:26

Thanks sm001 - I'm glad you broke your silence - very interesting post.It looks like the brown stuff is hitting the fan big time for Google. One of the big six advertisers, Havas has pulled all of its ads from Google on the grounds that it cannot filter extremist material. The Times has a big story on this, sorry I cannot post a link, erm.... You may have to Google it !