Proxama Share Discussion Threads

[mr roper] 11/10/2016 12:19

well that sprung to life..

[squiresquire] 11/10/2016 12:13

It sure does, i think the team at Prox are very sure of themselves and confident of their market even thought its a totally novel advertising tool, all the reading matter points to it becoming absolutely mainstream.

[simon_64] 11/10/2016 12:07

It was only a matter of time.

The digital division will now be sold for a lot more than $10-$12 IMHO now the company is no longer hanging by a thread.

What a difference six months makes.

[chrisgail] 11/10/2016 12:05

I think, hope, they are waiting for a 'we have sold the....... and revenues from Proximity Marketing are growing strongly, RNS, that's when the share price movement will really kick in

[squiresquire] 11/10/2016 12:03

Out today, this is getting alot bigger than i had thought, it really could be huge.



London, United Kingdom, 11th October 2016 – Proxama PLC (AIM: PROX), the leading mobile proximity marketing expert, has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to expand its beacon network across their sites.

The deals bring the number of beacons in Proxama’s network to 4,000, with support for both Apple iBeacon and Google Eddystone formats simultaneously. The network is open for brands to utilise and roll-out both mobile app engagement and Physical Web campaigns enabling them to reach millions of consumers in the UK. In London alone, the network offers over a billion touch points a year for beacon interactions with consumers which are located across major transit hubs and high footfall environments.

Proxama has now beacon enabled London Heathrow’s LHRLINK terminal-to-airport hotel bus service, newsstands outside major London Zone 1 and 2 stations and at 600 pubs and bars, with 200 located adjacent to all 20 of the Premier League’s football clubs. The new partnerships complement existing relationships with a range of out-of-home media owners including Exterion Media, Primesight and Ubiquitous. By working with these media and location owners across high footfall and in high dwell time locations, such as airports, taxis, transport hubs and sporting venues, Proxama can help brands and agencies target consumers on the move.

These new deals increase scope, scale and choice for advertisers as they look to capitalise on the potential of proximity marketing campaigns to bridge the online and offline worlds. Proxama’s TapPoint® platform allows these multi-channel and multi-media campaigns to be managed and optimised centrally. Recent industry research by Magnaglobal suggests total mobile advertising spend worldwide will reach 72.78 billion dollars this year[1].

Mobile Media Group provides outdoor advertising solutions including London Heathrow’s LHRLINK – the only transport network at London Heathrow connecting all terminals, arrivals and departures to all Heathrow Hotels. LHRLINK transports over 2.5 million passengers annually, with an average travel time of 15 minutes. It presents a unique opportunity to engage travellers and the wider airport audience at the UK’s busiest international airport.

Emblem Group is a location owner with assets in almost every tube or train station in London. A large proportion of its assets are newspaper stands, such as those used by City A.M., situated across commuter and tourist hubs in London.

Hathaway Chivers is a media agency and has deployed beacons in prime social locations, including 400 bars and pubs across central London – of which 200 are located within close proximity to all 20 Premier League football clubs. This network alone enables brands to connect with an average monthly audience of 2.5 million consumers during optimum periods of high dwell.

“While mobile is growing faster than all other digital advertising formats, campaigns are still rooted in the world of display. The power of mobile is context and being able to deliver a precisely targeted advert based on the consumer’s context in that specific moment. The lack of context is making it difficult for brands and agencies to ensure campaigns deliver strong engagement and return on investment. Being able to reach sought after demographics with rich content, as part of a contextually relevant engagement is vital. Through the power of proximity, brands can do just that,” said John Kennedy, CEO, Proxama. “The unique capabilities and coverage of our beacon network is already helping our advertising partners like Skyscanner stay ahead of the curve.”

Kennedy continued, “Growing our network and consumer reach is a major priority and therefore we are pleased to welcome new partners on-board. Together, we’re giving brands access to huge numbers of ‘on the move’ consumers in areas that were previously unmarked.”

Proxama’s products and services enable brands to integrate and deploy proximity marketing campaigns across its network of beacons. All of the beacons Proxama deploys, in conjunction with its partners, support Google’s Eddystone as well as Apple’s iBeacon, and broadcast a URL for brands to utilise for their Nearby Notifications or Physical Web campaigns. Proxama is the first Location Services Provider in Europe, and one of only two globally, to achieve certification

[1savvyinvestor] 11/10/2016 12:01

No rns is odd !

[barrywhit] 11/10/2016 12:00

Why no NONRNS issued???

[1savvyinvestor] 11/10/2016 11:58

That is massive. I'm revising all my estimates for sp! ....upwards !

[tromso1] 11/10/2016 11:49

Moving up on the back of that news.

[hazl] 11/10/2016 09:48

HMMMM... seems buoyant to me.

[edjge2] 10/10/2016 17:10

A dose of NO perhaps

[hazl] 10/10/2016 12:22

I think it wants to rise. 8-)

[squiresquire] 08/10/2016 13:20

Edjge, i agree with you it needs to backtest. Dont forget many were in at .5

I think it may back test the .82 level, this would be perfectly healthy and allow another decent rise on news, i guess to at least the 2p level. A spike to 4p is well on the cards if news good on sale of payments, but do be prepared for it to go under the 1p which may look bad but as i say i think it will be quite healthy.

I cannot help wondering if the payments division isnt making a lot more money these days, we did have the news of improvements to the division. We recently closed a mobile payment deal with Tutuka in South Africa, we've implemented software solutions for Navy Federal, the largest USA Credit Union, we are implementing full EMV software solutions for Discover in South Africa and we expect to announce further EMV and Mobile Payment deals in the USA and Europe in the near term.

I am wondering if they decide to keep it after all. That may not help the immediate share price, but its just a thought. Just some thoughts from me, nothing is set in stone.

[edjge2] 07/10/2016 22:20

Shame to see it dip but the bounce will come, wonder where, 1p maybe. Look on the may jun chart shape and compare to now. Nice leg up but cannot see big correction due to strength and news flow.

[plunge] 07/10/2016 21:37

Exterion Media and TfL detail how Hello London partnership will 'change the media landscape'

[simon_64] 06/10/2016 14:02

I am expecting a few new contracts before sale news so the impatient sellers, and day traders might well be buying back at the same or higher prices than they sold for.

[alphapig] 06/10/2016 13:36

Good sign is they're delaying the mil buys and not the sells, hopefully upwards from here.

[hazl] 06/10/2016 10:33

It rather comes down to how you feel about it as an investment.
Do you feel that this sort of marketing fits the bill for advertisers after years of wasting their money in different directions?
Is this firm going to cash in on this new force?
Is it worth sitting back and saying this is the future of advertising and I think we have got in at the start?
These are al l assumptions but based on my reading I am not worried about day to day movements,with this one at least, until or if, things change.

IMO

GOOD LUCK

[theunluckyone] 06/10/2016 10:09

Some people are determined to get these under 1p and the MM's are not even bothering to delay publication of the sales today either

[kwizza] 05/10/2016 23:58

Dan Francis

Director of Strategy, Planning and Product, Proxama

One of the speakers at this event

Festival of marketing 5th - 6th October 2016

[hazl] 05/10/2016 14:04

It will get there imo

[squiresquire] 05/10/2016 12:45

Carrefour has extensive iBeacon networks in all 28 of its hypermarkets in Romania through which the retail chain offers its consumers a simple, intuitive, and fun app for orientation inside hypermarkets from area to area. The retailer’s beacon-enabled app automates the commercial content delivery and collects essential data about in-store consumer behavior. Its proximity marketing campaign keeps consumers informed about the products, services, and actual special offers from each of the store departments. With beacons, Carrefour has seen an astounding rise in its application’s engagement rate which went up by 400% and the number of app users which grew by 600 percent in seven months.