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MYSL Mysale Group Plc

2.255
0.00 (0.00%)
24 Apr 2024 - Closed
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Mysale Group Plc LSE:MYSL London Ordinary Share JE00BMH4MR96 ORD NPV
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 2.255 1.51 3.00 0.00 01:00:00
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
0 0 N/A 0

MySale Group PLC Preliminary Results (0105L)

28/09/2016 7:01am

UK Regulatory


TIDMMYSL

RNS Number : 0105L

MySale Group PLC

28 September 2016

 
MySale Group Plc 
Preliminary Results for financial year to 30 
 June 2016 
 
 

MySale Group plc (AIM: MYSL) (the "the group"), the leading international online retailer, is pleased to announce its audited preliminary results for the year to 30 June 2016.

Financial highlights

-- Revenue growth of 7% to A$252.3 million (2015: A$235.9 million) for the full year with an accelerating trend in H2 (+10%)

-- Strong gross profit growth of 21%, driven by 300bp margin improvement to 26.4%, also accelerating through the year

   --      Performance building well in the target growth territories: 

o South-East Asia(1) 20% revenue growth; gross profit +117%

o United Kingdom 139% revenue growth; gross profit +133%

   --      Total overheads reduced, in line with plan, to 24% of revenue (2015: 27%) 

-- Operational leverage driving underlying EBITDA(2) up to A$5.5 million (2015: EBITDA loss -A$9.5 million)

   --      Strong balance sheet with cash balance of A$34.0 million 

-- The good trading momentum has continued - performance above expectations so far in the current year

Operational highlights

   --     Focus on improving gross margins and activating customers with higher lifetime-value 

o Average order value increased 20% to A$90 (2015: A$75)

o Average revenue per active customer increased 9% to A$302 (2015: A$276)

-- Further growth in mobile which now represents 58% of orders (2015: 56%) with over 6.7 million mobile apps downloaded

   --     Active customer numbers returned to growth in H2 
   --     Returns rate remains at industry leading levels of only 5% 

-- Increase in sales from own-buy inventory to circa 15% (2015: 10%) in-line with strategic plan to grow gross margin

-- Technology improvements including; enhanced search functionality across the platform to drive customer engagement; and more efficient logistics to reduce unit costs

-- Acquisition of an Australian online retail business was integrated prior to the year end and anticipated to drive marketplace revenues in current and future years.

   --      After the year end, a partnership with Sports Direct has been launched in Australia. 

Carl Jackson, Chief Executive Officer, commented

"We have had a very good year in FY16 and saw improved performance throughout the business. This continued improvement was driven by the team's clear focus on improving gross margins whilst still providing exceptional value to customers which in turn was supported by the group's proven digital marketing activity and continued technology investment.

"Our active customer base returned to growth in the second half of the year, core customer metrics remained robust, average order value increased and both revenue growth and margin improvement accelerated in the second half of the year, delivering full year performance ahead of expectations, despite some currency headwinds during the year. We have now grown our underlying EBITDA in each of the last three half year periods.

"All three group territories have seen increases in revenue and gross profit. However it is in South-East Asia and in the United Kingdom, where we trade predominantly as Cocosa, that the Group has seen the most significant rates of growth. Our strategy for these, newer, territories has been firstly to grow the active member base and then to build profitability.

"In FY16 we achieved significantly improved operational performance and solid progress against our strategic aims. We built on a solid first half with further improvements in the second half and our challenge now is to build further on that momentum and execute on the real and exciting opportunities the group has to significantly grow the business.

"The new strategic partnership with Sports Direct is testimony to the capabilities we have to offer large retail partners and alliances such as this will provide further catalyst to our growth plans.

"The group's diversified international operations should be well insulated from any uncertainty associated with the United Kingdom's prospective exit from the EU and in the immediate term the Group will experience some benefit from a weaker GBP Sterling exchange rate. Additionally, our core customer offer of compelling, discounted value in branded products should be highly relevant for consumers in tightening economic conditions.

"We have seen an encouraging start to the current financial year with performance ahead of our expectations and, although the key trading period still lies ahead, the board is confident in the group's prospects for the year.

______________________________________________

(1) South East Asia: Hong Kong, Malaysia, Singapore, Philippines and Thailand

(2) Underlying EBITDA is earnings before interest, tax, depreciation, amortisation, share based payments and one-off and non-trading items as presented in Note 6 to the financial statements

Enquiries:

 
 MySale Group plc 
                                        +61 (0) 414 817 
 Carl Jackson, Chief Executive           843 
 Graeme Burns, Corporate Development    +44 (0) 777 585 
  Director                               4516 
 
 
 Zeus Capital Limited (Nominated        +44 (0) 20 3829 
  Adviser & Joint Broker)                5000 
 Nick How/Giles Balleny, Corporate 
  Finance 
  Benjamin Robertson, Corporate 
  Broking 
 
                                        +44 (0) 20 7496 
 N+1 Singer (Joint Broker)               3000 
 Nic Hellyer 
 
                                        +44 (0) 20 7379 
 Maitland                                5151 
 Dan Yea 
 

About MySale Group

MySale is a leading international online retailer with established online flash sales and retail websites in Australia, New Zealand, South-East Asia and the United Kingdom. Founded in 2007, the Group provides customers with access to outstanding brands and products at discounted prices whilst simultaneously providing brand partners unique international inventory and sales solutions.

The Group's flash sales websites host time limited sales in each of its territories. These flash sales are focused on fashion, apparel, health, beauty and homeware categories and are predominantly undertaken on a consignment inventory basis. The retail websites operate in Australia and focus on similar product categories using mostly drop-shipped inventory.

Customers' shopping experiences are enhanced by the Group's deployment of leading edge technology to ensure personalised and localised product offerings. Customer convenience has been at the heart of the Group's technology development since the earliest days and now mobile commerce is the Group's main sales channel.

The Group's online sales are supported by a robust and flexible network of in-house supply chain infrastructure and technology that enables MySale to offer products from around the world for sale and delivery to customers in each territory.

As a result of these exceptional capabilities in inventory management and international sales MySale has built an enviable portfolio of over 2,500 brand partners from whom products are sourced.

The Group operates websites under a number of different brands all of which operate on a uniform technology platform and a single international logistics infrastructure.

The Group's flash sales brands are; OzSale and BuyInvite in Australia; NzSale in New Zealand; SingSale in Singapore; MySale in Australia, New Zealand Malaysia, Thailand, the Philippines, the United Kingdom and Hong Kong, and Cocosa in the United Kingdom, Australia and New Zealand; whilst the Group's retail websites are Deals Direct, OO.com and Top Buy in Australia.

Chairman's statement

I am delighted to present my second set of full-year results to shareholders. The year to 30 June 2016 has been a key one for the group; we have restored profitability and returned MySale to a growth path. We have now exited the stabilisation phase and are looking forwards with confidence.

During the year the group made good progress against the goals we had set ourselves and this is reflected in the much improved financial performance. The achievements of the year are due to the focus, hard work and dedication of the entire MySale team and their contribution deserves recognition and thanks.

Our strategy is clear - we will drive profitability in our core ANZ market and focus on growth in our less developed markets in South-East Asia and the United Kingdom. We aim to drive increased activity with existing customers, grow our active base and increase profitability whilst re-investing for growth. We already have well invested technology and distribution platforms, but will continue the process of improvement to raise the bar for our customers and global brand partners. Our partnership with Sports Direct is testimony to the quality of the solutions that we provide to our partners.

Whilst the peak trading period lies ahead at this early stage we are performing ahead of our expectations for the current financial year and have a number of exciting new initiatives in place which will support our future growth.

Iain McDonald

Chairman

London

27 September 2016

Review of operations by the Chief Executive Officer

MySale Group Plc ('group') has made good progress in the financial year to 30 June 2016 (FY2015-16) as planned strategic initiatives have delivered improved financial performance and positioned the group for further, profitable, growth. The group has now grown underlying EBITDA in each of the last three half year periods.

In the 12 months to 30 June 2016 the group's revenue rose 7% to A$252.3 million (2015: A$235.9 million) and gross profit increased 21% to A$66.7 million (2015: A$55.2 million) following a 300bp improvement in gross margin to 26% (2015: 23%). This growth in both revenue and gross profit accelerated across the financial year.

 
                   FY2015-16              growth vs 2015               FY2014-15 
 A$ 000's    Revenue   Gross Profit   Revenue   Gross Profit       Revenue   Gross Profit 
----------  --------  -------------  --------  -------------  ------------  ------------- 
 
 Group       252,289      66,656          +7%           +21%    235,853         55,232 
 ANZ         210,710      57,060          +3%           +12%    205,340         50,879 
 S-E Asia     31,590         7,546       +20%          +117%      26,333           3,472 
 ROW           9,989         2,050      +139%          +133%         4,180            881 
----------  --------  -------------  --------  -------------  ------------  ------------- 
 

The rate of revenue and gross profit growth progressively strengthened during the financial year driven by the group's clear strategy to provide exceptional value and choice to our customers and supported by the group's proven digital marketing activities, efficient international operations and flexible technology platform.

The improved trading performance combined with the previously reduced overhead base saw the group generate positive underlying EBITDA of A$5.5 million for the year, in contrast to the underlying loss incurred in the previous financial year (2015: EBITDA loss of A$9.5 million).

During the year the group continued its strategic plan to prioritise growth of gross margins and secure higher lifetime-value customers in all territories by curtailing postage promotions, improving the merchandising and increasing the proportion of own buy inventory.

This strategy has translated into improved overall financial performance as gross profit margin increased 21% driven by a 300bp increase in gross margin, to 26% (2015: 23%). Importantly the plan has delivered increases in both average order values and average annual spend per active member to A$90 (+20%) and A$302 (+10%) respectively. As anticipated the execution of this plan meant fewer active customers in the first half of the financial year but following this period of repositioning growth in active customer numbers resumed in the second half of the year.

All territories have increased revenue and gross profit however it is in the two target growth territories that the group has seen the most notable rates of growth. In South East Asia revenue grew by 20% but more importantly gross profit increased by over 100% as the strategy of building scale and then focusing on margins began to show its success. The refocus on the core business instigated in early 2015 is also delivering very good results in the United Kingdom, where the group trades predominately under the Cocosa brand, and following refinement to the operations here, the group had an exceptional year with both revenue and gross profit increasing more than 130%.

Australia & New Zealand

Within this operating territory the group has successfully implemented its strategic initiatives and improved gross profit, by 12% to A$57.0 million (2015: A$50.9 million) and gross margin to 27% (2015: 25%) whilst also growing revenue by 3% to A$210.7 million (2015: 205.3 million). An improved merchandising offer has seen average order value increase 15%, in line with the group trend, to A$85.

The improvement in gross margin has been achieved despite the challenge of weaker AUD exchange rates increasing the local cost of internationally sourced goods.

While the group's operation in ANZ is long established, it continues to provide attractive growth possibilities due to both the lower levels of internet penetration, in comparison to territories such as the United Kingdom and the USA, and this region's relative lack of off-price retailers.

This region shall benefit from the recent acquisition of three online retail websites which will underpin growth in the number of active customers and expansion into a marketplace offer.

South-East Asia

During the period this region had revenue growth of 20% to A$31.5 million (2015: A$26.3 million) and an excellent 117% increase in gross profit to A$7.5 million (2015: A$3.5 million), principally driven by an almost doubling of the gross margin to 24% (2015: 13%). The growth in revenue and profitability has been driven by the group's localisation plan for each territory which ensures that merchandising, pricing, payment and shipping solutions are all tailored to the needs of local consumers. A 23% rise in average order value to A$91 (2015: A$74) is testimony to the relevance of the group's online retail offer in this region. The increases recorded in revenue and gross margin accelerated across the year.

The significant improvement in the rate of gross margin to 24% has been achieved by the localised plan, as above, an expanded range of merchandise, including own-buy inventory, and fewer delivery promotions and this increased rate represents the group's expectation for future performance.

The group's strategy for this territory has been to firstly grow the active member base and then to build gross profitability and leverage this increasing scale to use resources more efficiently and achieve lower shipping rates. With a more profitable model now established, South-East Asia reinforces its position as a key element of the group's growth strategy.

In the medium to long term this region is anticipated to be increasingly significant as the group grows the member base and demand for branded products, particularly European and USA brands, is expected to grow. With a substantial addressable population, increasing disposable income, lack of off-price competition and high mobile penetration this region is well served by the group's strong value, branded sales offer and exceptional mobile commerce capability.

Rest of World

This territory comprises the group's nascent operations within the United Kingdom, re-launched in the second half of FY2015 and trading predominately under the Cocosa brand which provides customers with compelling value in premium branded products. The United Kingdom had a positive first half, as revenue increased by more than 50%, but saw a further step up in the second half with a growth rate over 200% thereby achieving revenues of A$10.0 million (2015: A$4.2 million) for the financial year, some 139% higher than the previous year. This significant growth was underpinned by increased numbers of active customers and leveraged by increased frequency and average order value.

These are encouraging results and position the business for further growth in the current financial year. Whilst currently a relatively small part of the group's overall activities, this business operates in the UK's large and well developed online marketplace where engaged and active consumers can be acquired successfully. Given there is no online flash sale operator of scale in the UK the group has targeted becoming a leading operator in the country.

Group

The basis of the group's improved trading and financial performance this financial year has its foundations from FY2015 when the group re-focused the business on its core aims of providing exceptional value in branded products to our customers and exceptional inventory management solutions to our brand partners within the group's three core territories. Whilst there is still work to do and many opportunities to capture, momentum has increased and FY2015-16 represents another step on the path of profitable growth.

The improved trading performance and gross profit has combined with lower rates of overhead cost (circa 24% of revenue) and delivered underlying EBITDA of $5.5 million for the year, in sharp contrast to the EBITDA loss of A$9.5 million incurred in the previous year. A cost saving programme saw the rate of costs in staff and marketing costs lowered compared to the prior year. The group has however increased investment into its technology capabilities and will increase this investment further in the coming year to ensure the group has a robust and scalable platform on which to grow the business.

During the year, and across all territories, the group continued to dedicate nearly all its marketing spend, which was circa 7% of revenue, into measurable digital channels to attract and engage new and existing customers. Ongoing communications with existing customers has seen those loyal and engaged customers continue to spend with reliable regularity and with increasing order sizes.

The group has maintained its investment into further developments of its technology platform, on which all territories operate. This has resulted in the delivery of a number of key initiatives to improve user experience, data capability and operational efficiency, including; a customer search function, advanced personalisation and recommendation engine and simplified, tokenised checkouts. In the coming year investment will be increased to capture further improvements and efficiencies and to extend the existing platform with wider retail marketplace functionality that will provide a solid base for growth.

Many new brands, including a number from Arcadia, have joined our roster of over 2,500 brands, attracted by the group's excellence in inventory management and our ability to efficiently distribute their products. The group's unique international distribution capability is a particular point of difference for European and USA brands.

The group implemented its strategy to increase the proportion of inventory that is own-buy, rather than on a consignment basis, and that now represents circa 15% of online revenue, up from 10% the previous year, which in turn supports higher gross margins and wider product selection for customers. Own-buy activity is concentrated on staple, branded goods. We are now a little over 18 months into the plan to re-focus our buying teams and have seen the benefits begin to accrue as relationships with brands and suppliers strengthen and deepen and, in the period, a number of exclusive sourcing arrangements were agreed.

The combination of the group's sourcing, compelling consumer value and reliable service means that returned goods remain at industry leading levels of only 5% overall.

The group currently has circa 32,000 square metres of warehouse space which house the group's inventory and logistics and distribution resources and these have the capacity to absorb significant growth. The processes of these warehouse operations are continually refined to accommodate broader product ranges, deliver the most efficient workflows and ensure the group's customers receive the products they select within the timeframes they expect. During this year improved technology deployment in this area reduced individual unit economic costs by around 4.5%.

Acquisition of Australian online retail websites

The group completed the acquisition of three Australian online retail websites during the year. The acquisition includes the domain names 'OO.com.au'; 'dealsdirect.com.au'; and 'topbuy.com.au' and all associated customer databases, intellectual property, trademarks and goodwill and these websites were integrated to the group's technology and logistics platform in the fourth quarter of the financial year.

This acquisition provides an online retail opportunity that is highly complementary to the group's core flash sale model and it will facilitate one of the broadest customer reaches of an Australian based online retailer; widen the product selection for customers and leverage the groups existing infrastructure.

The three websites all fit with MySale's hard discount strategy and offer compelling value to consumers, principally across the key MySale categories of Home and Fashion but also low price unbranded, fun gifts. The group realises a number of strategic benefits from this acquisition. Firstly, it grows the group's ANZ(3) active customer base, and secondly, it accelerates the group's development of its retail marketplace capability, focussed on complementary product categories, which provides a good base for further growth in FY2016-17 and beyond. Thirdly, and perhaps most importantly, the acquisition demonstrates the group's ability to efficiently integrate acquisitions onto the group's proprietary technology and operational platforms.

The rapid development of its online retail website offer has also accelerated the group's overall online retail marketplace capability. A new technology platform supporting flash, retail and marketplace activity is now in place and underpins the group's ability to provide complete marketplace solutions to our brand partners and we shall use this opportunity to broaden and deepen our relationships with brands.

New partnership

The group is pleased to have launched a strategic partnership with Sports Direct after the financial year closed.

The Sports Direct partnership is for the launch of inventory on the group's Australian retail websites. This initiative will offer Australian consumers access to great sports brands at great prices in a sector with few existing operators of scale. The partnership will add approximately 150,000 SKUs to the Australian online retail offer and seamlessly integrates MySale's consumer websites with the Sports Direct supply chain at an individual product level. Once successfully implemented and developed this Sports Direct partnership may be extended into additional territories of New Zealand and South-East Asia.

This partnership also represents the first flagship retailer to join our nascent retail marketplace platform. The first products have already started shipping to customers and this will be reflected in our first half performance.

(_____________________________________)

(3) Australia and New Zealand

Our Goal, Strategy and Tactics

Our goal is a simple one. To grow annual revenues to more than A$1 billion and to improve our return on sales. While this may sound aggressive, we operate in big markets, partner with global brands and already have a strong platform to grow.

Our strategic objectives remain unchanged:

   --      Drive increased activity with existing customers 
   --      Grow our active base 
   --      Increase profitability whilst re-investing for growth 

The tactics that have or will be adopted to achieve these strategic aims include:

-- Deploy proven digital marketing and engagement tactics to acquire and retain loyal and frequent customers

   --      Invest in technology to improve customer experience, conversion and engagement 
   --      Focus on newer geographies in South-East Asia and the UK 
   --      Utilise our international sourcing capability to drive frequency and volumes 
   --      Add new categories and more products to drive activity and profitability 

-- Forge partnerships with global brands and retailers and provide solutions to their excess inventories

   --      Selective M&A to drive the active customer base and enter new categories 

Outlook

The group has had a good year in FY2015-16 with significantly improved operational performance and solid progress against its strategic aims. There has been an encouraging start to the current financial year, with trading ahead of expectation and, although the group's key trading period still lies ahead, the board is confident in the group's prospects for the year.

The new strategic partnership with Sports Direct is testimony to the capabilities the group is able to offer large retail partners and alliances such as this will provide further catalyst to the growth plans.

The group's diversified international operations should be well insulated from any uncertainty associated with the United Kingdom's prospective exit from the EU and in the immediate term the group will experience some benefit from a weaker GBP Sterling exchange rate. Additionally, the group's core customer offer of compelling, discounted value in branded products should be highly relevant for consumers in tightening economic conditions.

Carl Jackson

Chief Executive Officer

London

27 September 2016

Financial review by the Chief Financial Officer

Revenue and Gross Profit

For the year ended 30 June 2016 group revenue increased by 7% to A$252.3 million (2015: A$235.9 million) and gross profit increased 21% to A$66.7 million (2015: A$55.2 million) as a result of the strategic plans implemented in 2015.

Operating expenses

Underlying operating expenses decreased 8% to A$61.7 million (2015: A$66.4 million) in the year under review following a cost reduction programme initiated in 2015 which primarily focused on reducing marketing and headcount costs. These efficiencies have reduced the operating expenses as a percentage of Revenue to 24% (2015: 27%).

Loss After Tax

The loss after tax reported for the financial year is $A0.2 million (2015: A$17.8 million loss). This loss is after the inclusion of a number of exceptional and non-cash items which are shown in more detail in note 6 to the financial statements in order to give greater insight as to the underlying profitability of the group.

Taxation

The group has recorded a tax expense of A$0.4 million for the year (2015: tax benefit of A$3.7 million) which represents an effective rate in excess of the 30% the group anticipates as the long term expectation. This higher rate arises due to various tax adjustments and timing differences. Full details are provided in note 9 to the financial statements. The group has total tax losses of A$31 million (2015: A$30 million) with the majority located in Australia. The entire tax loss has been recognised with the provision of a deferred tax asset of A$9.3 million.

Balance Sheet, Cash and Working capital

The group's closing cash balance was A$34.0 million (2015: A$39.9 million). This movement is largely a reflection of changes in working capital during the year, in particular increased inventory. This increase arose principally from the group's strategic investment into more own-buy inventory which supports the drive to improve gross margins.

Inventory is now at a level that will support the continued growth of the group's own-buy business. The group would expect further growth in inventory levels to be in line with the overall growth of the business.

Capital expenditure during the period was A$4.0 million (2015: A$4.1 million), in line with the prior period, and principally represents investment, to support the group's growth plans, in equipment for the group's logistics facilities and development of the technology platform. As part of the Group's strategic plan it is anticipated that investment in capital expenditure shall increase.

Banking Facilities

The group holds significant cash balances, held principally with HSBC with whom the group also has trade finance multi option debt facilities of GBPGBP3.0 million (increased to GBPGBP7.0 million post year-end). In addition the group has trade finance facilities of A$12.2 million with ANZ Bank. All facilities are renewed on an annual basis. Of the total facilities of A$18.3 million, A$10.8 million remains undrawn at the year-end.

Key Performance Indicators

The group manages its operations through the use of a number of key performance indicators (KPI's) such as revenue, revenue growth, gross margin percentage, average revenue per active member, and underlying EBITDA

Underlying Basis

The group manages its operations by looking at the underlying EBITDA which excludes the impact of a number of one off and non-cash items as this, in the Board's opinion, provides a more representative measure of the group's performance. A reconciliation between reported profit before tax and underlying EBITDA is included at note 6 to the financial statements.

Andrew Dingle

Chief Financial Officer

London

27 September 2016

 
MySale Group Plc 
Statement of profit or loss and other comprehensive 
 income 
For the year ended 30 June 2016 
 
 
           Note                     2016                         2015 
                                   A$'000                       A$'000 
 
Revenue 
 Revenue from sale of goods        252,289    235,853 
 Cost of sale of goods           (185,633)  (180,621) 
 
 Gross profit                       66,656     55,232 
                                 ---------  --------- 
Other operating gains/(loss), net    52,173   204 
 
 Finance income                          125   195 
 Finance costs                        7 (97)  (58) 
 Finance income, net                      28   137 
Expenses 
 Selling and distribution expenses      (37,460)  (47,952) 
 Administration expenses                (31,126)  (28,969) 
 Share of loss of joint venture            (104)     (116) 
                                        --------  -------- 
Profit/(loss) before income tax (expense)/benefit      167  (21,464) 
Income tax (expense)/benefit    8(364)  3,675 
                                  -----  ----- 
Loss after income tax (expense)/benefit 
  for the year                                (197)  (17,789) 
Other comprehensive income 
 
 Items that may be reclassified subsequently 
  to profit or loss 
 Net change in the fair value of cash 
  flow hedges taken to equity, net of tax       22  (1,068)    740 
 Foreign currency translation                   22  (2,161)  6,219 
                                                    -------  ----- 
Other comprehensive income for the year, 
  net of tax                                   (3,229)  6,959 
                                               -------  ----- 
Total comprehensive income for the year      (3,426)  (10,830) 
                                              =======  ======== 
Loss for the year is attributable to: 
 Non-controlling interest                    (20)         - 
 Owners of MySale Group Plc                 (177)  (17,789) 
                                            -----  -------- 
 
                                            (197)  (17,789) 
                                            =====  ======== 
Total comprehensive income for the year 
  is attributable to: 
 Non-controlling interest                        (20)         - 
 Owners of MySale Group Plc                   (3,406)  (10,830) 
 
                                              (3,426)  (10,830) 
                                              =======  ======== 
                                  Cents    Cents 
 
 Basic earnings per share      26  (0.12)  (11.81) 
 Diluted earnings per share    26  (0.12)  (11.81) 
 

The above statement of profit or loss and other comprehensive income should be read in conjunction with the accompanying notes

 
MySale Group Plc 
Balance sheet 
As at 30 June 2016 
 
 
          Note                     2016                        2015 
                                  A$'000                      A$'000 
 
Assets 
 
 Current assets 
 Cash and cash equivalents           9    34,005   39,853 
 Trade and other receivables         10    9,058   23,630 
 Inventories                         11   35,473   17,880 
 Derivative financial instruments              -       22 
 Income tax receivable                         -    1,643 
 Other                               12    7,973    4,736 
 Total current assets                     86,509   87,764 
                                         -------  ------- 
 
 Non-current assets 
 Investments in joint venture                  -      134 
 Property, plant and equipment       13    2,226    3,023 
 Intangibles                         14   29,765   23,517 
 Deferred tax                        15   10,295   10,320 
 Total non-current assets                 42,286   36,994 
                                         -------  ------- 
 
 Total assets                            128,795  124,758 
                                         -------  ------- 
Liabilities 
 
 Current liabilities 
 Trade and other payables            16  29,548  29,240 
 Borrowings                          17   6,476   1,189 
 Derivative financial instruments         1,047       - 
 Income tax payable                       1,104   1,234 
 Provisions                          18   2,163   2,115 
 Deferred revenue                        11,677  11,147 
 Total current liabilities               52,015  44,925 
                                         ------  ------ 
 
 Non-current liabilities 
 Borrowings                          19       -      64 
 Provisions                          20     368     328 
 Total non-current liabilities              368     392 
                                         ------  ------ 
 
 Total liabilities                       52,383  45,317 
                                         ------  ------ 
Net assets      76,412  79,441 
                 ======  ====== 
Equity 
 Share premium account                         306,363    306,363 
 Other reserves                          22  (125,763)  (122,931) 
 Accumulated losses                          (104,168)  (103,991) 
 Equity attributable to the owners of 
  MySale Group Plc                              76,432     79,441 
 Non-controlling interest                23       (20)          - 
 
 Total equity                                   76,412     79,441 
                                             =========  ========= 
The financial statements of MySale Group Plc (company 
 number 115584) were approved by the Board of Directors 
 and authorised for issue on 28 September 2016. They were 
 signed on its behalf by: 
 
 Carl Jackson Andrew Dingle 
 Director Director 
 

The above balance sheet should be read in conjunction with the accompanying notes

 
MySale Group Plc 
Statement of changes in equity 
For the year ended 30 June 2016 
 
 
 
                    Share 
                     premium    Other    Accumulated  Non-controlling 
                                                                        Total 
                    account   reserves     losses        interest       equity 
                     A$'000    A$'000      A$'000         A$'000        A$'000 
 
 Balance at 1 July 
  2014               306,363  (133,595)     (86,202)                -    86,566 
 
 Loss after income 
  tax 
  benefit for the 
  year                     -          -     (17,789)                -  (17,789) 
 Other 
  comprehensive 
  income 
  for the year, 
  net of 
  tax                      -      6,959            -                -     6,959 
 
 Total 
  comprehensive 
  income 
  for the year             -      6,959     (17,789)                -  (10,830) 
 
 Transactions 
 with owners 
 in their 
 capacity as 
 owners: 
 Share-based 
  payments 
  (note 22)                -      3,705            -                -     3,705 
 
 Balance at 30 
  June 2015          306,363  (122,931)    (103,991)                -    79,441 
                    ========  =========  ===========  ===============  ======== 
                      Share 
                      premium    Other    Accumulated  Non-controlling 
                                                                         Total 
                     account   reserves     losses        interest       equity 
                      A$'000    A$'000      A$'000         A$'000       A$'000 
 
 Balance at 1 July 
  2015                306,363  (122,931)    (103,991)                -   79,441 
 
 Loss after income 
  tax 
  expense for the 
  year                      -          -        (177)             (20)    (197) 
 Other 
  comprehensive 
  income 
  for the year, net 
  of 
  tax                       -    (3,229)            -                -  (3,229) 
 
 Total 
  comprehensive 
  income 
  for the year              -    (3,229)        (177)             (20)  (3,969) 
 
 Transactions with 
 owners 
 in their capacity 
 as 
 owners: 
 Share-based 
  payments 
  (note 22)                 -        397            -                -      397 
 
 Balance at 30 June 
  2016                306,363  (125,763)    (104,168)             (20)   76,412 
                     ========  =========  ===========  ===============  ======= 
 

The above statement of changes in equity should be read in conjunction with the accompanying notes

 
MySale Group Plc 
Statement of cash flows 
For the year ended 30 June 2016 
 
 
                                                Note        2016      2015 
                                                           A$'000    A$'000 
 
 Cash flows from operating activities 
 Loss before income tax (expense)/benefit 
  for the year                                                167  (21,464) 
 
 Adjustments for: 
 Depreciation and amortisation                              4,383     3,434 
 Net loss on disposal of property, plant 
  and equipment                                                30        71 
 Share of loss - joint ventures                               104       116 
 Share-based payments                                           -     3,705 
 Interest income                                            (125)     (195) 
 Interest expense                                              97        58 
 
                                                            4,656  (14,275) 
 
 Change in operating assets and liabilities: 
 Decrease/(increase) in trade and other 
  receivables                                              14,167  (19,508) 
 Increase in inventories                                 (17,593)   (5,077) 
 Decrease/(increase) in other operating 
  assets                                                  (3,153)    11,760 
 Increase/(decrease) in trade and other 
  payables                                                    155   (1,728) 
 Increase/(decrease) in other provisions                      486   (5,407) 
 Increase in deferred revenue                                 530   (4,469) 
 
                                                               43  (38,326) 
 Interest received                                            125       195 
 Interest paid                                               (97)      (58) 
 Income taxes refunded/(paid)                                 832      (49) 
 
 Net cash from/(used in) operating activities                 108  (38,616) 
                                                         --------  -------- 
Cash flows from investing activities 
 Payment for purchase of business, net 
  of cash acquired                             25  (5,300)        - 
 Payments for new joint venture capital 
  invested                                               -    (104) 
 Payments for property, plant and equipment    13    (782)  (1,033) 
 Payments for intangibles                      14  (3,248)  (3,404) 
 Proceeds from disposal of property, plant 
  and equipment                                        153       51 
 Proceeds from disposal of intangibles                   8        - 
 Proceeds from release of security deposits          (120)        - 
 
 Net cash used in investing activities             (9,289)  (4,112) 
                                                   -------  ------- 
Cash flows from financing activities 
 Proceeds from borrowings                           9,089    2,467 
 Repayment of borrowings                          (3,775)  (2,759) 
 Repayments of leases                                (91)    (330) 
 
 Net cash generated from/(used in) financing 
  activities                                        5,223    (622) 
                                                  -------  ------- 
Net decrease in cash and cash equivalents      (3,958)  (43,350) 
 Cash and cash equivalents at the beginning 
  of the financial year                          39,853    77,344 
 Effects of exchange rate changes on cash       (1,890)     5,859 
 
 Cash and cash equivalents at the end 
  of the financial year                        9 34,005    39,853 
                                                =======  ======== 
 

The above statement of cash flows should be read in conjunction with the accompanying notes

 
MySale Group Plc 
Notes to the financial statements 
30 June 2016 
Note 1. General information 
 
 MySale Group Plc is a group consisting of MySale Group 
 Plc (the 'company' or 'parent entity') and its subsidiaries 
 (the 'group'). The financial statements of the group, 
 in line with the location of the majority of the group's 
 operations and customers, are presented in Australian 
 dollars and generally rounded to the nearest thousand. 
 The principal business of the group is the operating of 
 online shopping outlets for consumer goods like ladies, 
 men and children's fashion clothing, accessories, beauty 
 and homeware items. 
 
 MySale Group Plc is a public company listed on the AIM 
 (Alternate Investment Market), a sub-market of the London 
 Stock Exchange. The company is incorporated and registered 
 under the Companies (Jersey) Law 1991. The company is 
 domiciled in Australia. 
 
 The registered office of the company is Ogier House, The 
 Esplanade, St. Helier, JE4 9WG, Jersey and principal place 
 of business is at Unit 5, 111 Old Pittwater Road, Brookvale, 
 NSW 2100, Australia. 
 
 The financial statements were authorised for issue, in 
 accordance with a resolution of directors, on 28 September 
 2016. 
 The directors have the power to amend and reissue the 
 financial statements. 
 
  Note 2. Significant accounting policies 
 
  The principal accounting policies adopted in the preparation 
  of the financial statements are set out below. These policies 
  have been consistently applied to all the years presented, 
  unless otherwise stated. 
These financial statements are prepared in accordance 
 with International Finance Reporting Standards ('IFRS' 
 or 'IFRSs') as adopted for use in the European Union (the 
 'EU') and IFRS Interpretations Committee interpretations 
 (together 'EUIFRS'). 
Historical cost convention 
 The financial statements have been prepared under the 
 historical cost convention, except for derivative financial 
 instruments at fair value. 
Critical accounting estimates 
 The preparation of the financial statements requires the 
 use of certain critical accounting estimates. It also 
 requires management to exercise its judgement in the process 
 of applying the group's accounting policies. The areas 
 involving a higher degree of judgement or complexity, 
 or areas where assumptions and estimates are significant 
 to the financial statements, are disclosed in note 3. 
New, revised or amending Accounting Standards and Interpretations 
 adopted 
 The group has adopted all of the new, revised or amending 
 Accounting Standards and Interpretations issued by the 
 International Accounting Standards Board that are mandatory 
 for the current reporting period. The adoption of these 
 Accounting Standards and Interpretations did not have 
 any significant impact on the financial performance or 
 position of the group. 
 Any new, revised or amending Accounting Standards or Interpretations 
 that are not yet mandatory have not been early adopted. 
Principles of consolidation 
 The consolidated financial statements incorporate the 
 assets and liabilities of all subsidiaries of MySale Group 
 Plc as at 30 June 2016 and the results of all subsidiaries 
 for the year then ended. 
Subsidiaries are all those entities over which the group 
 has control. The group controls an entity when the group 
 is exposed to, or has rights to, variable returns from 
 its involvement with the entity and has the ability to 
 affect those returns through its power to direct the activities 
 of the entity. Subsidiaries are fully consolidated from 
 the date on which control is transferred to the group. 
 They are de-consolidated from the date that control ceases. 
Intercompany transactions, balances and unrealised gains 
 on transactions between entities in the group are eliminated. 
 Unrealised losses are also eliminated unless the transaction 
 provides evidence of the impairment of the asset transferred. 
 Accounting policies of subsidiaries have been changed 
 where necessary to ensure consistency with the policies 
 adopted by the group. 
The acquisition of common control subsidiaries is accounted 
 for using the pooling of interest method of accounting. 
 The acquisition of other subsidiaries is accounted for 
 using the acquisition method of accounting. A change in 
 ownership interest, without the loss of control, is accounted 
 for as an equity transaction, where the difference between 
 the consideration transferred and the book value of the 
 share of the non-controlling interest acquired is recognised 
 directly in equity attributable to the parent. 
Where the group loses control over a subsidiary, it derecognises 
 the assets including goodwill, liabilities and non-controlling 
 interest in the subsidiary together with any cumulative 
 translation differences recognised in equity. The group 
 recognises the fair value of the consideration received 
 and the fair value of any investment retained together 
 with any gain or loss in profit or loss. 
Non-controlling interest in the results and equity of 
 subsidiaries are shown separately in the statement of 
 profit or loss and other comprehensive income, balance 
 sheet and statement of changes in equity of the group. 
 Losses incurred by the group are attributed to the non-controlling 
 interest in full, even if that results in a deficit balance. 
Operating segments 
 Operating segments are presented using the 'management 
 approach', where the information presented is on the same 
 basis as the internal reports provided to the Chief Operating 
 Decision Makers ('CODM'). The CODM is responsible for 
 the allocation of resources to operating segments and 
 assessing their performance. 
Foreign currency translation 
 Foreign currency transactions 
 Foreign currency transactions are translated into Australian 
 dollars using the exchange rates prevailing at the dates 
 of the transactions. Foreign exchange gains and losses 
 resulting from the settlement of such transactions and 
 from the translation at financial year-end exchange rates 
 of monetary assets and liabilities denominated in foreign 
 currencies are recognised in profit or loss. 
Foreign operations 
 The assets and liabilities of foreign operations are translated 
 into Australian dollars using the exchange rates at the 
 reporting date. The revenues and expenses of foreign operations 
 are translated into Australian dollars using the average 
 exchange rates, which approximate the rates at the dates 
 of the transactions, for the period. All resulting foreign 
 exchange differences are recognised in other comprehensive 
 income through the foreign currency reserve in equity. 
The foreign currency reserve is recognised in profit or 
 loss when the foreign operation or net investment is disposed 
 of. 
Revenue recognition 
 Revenue is measured at the fair value of the consideration 
 received, and represents amounts receivable for goods 
 supplied, stated net of trade discounts, returns and value 
 of gift vouchers used. Revenue is recognised when the 
 amount of revenue can be reliably measured; when it is 
 probable that future economic benefits will flow to the 
 group; and when specific criteria have been met for each 
 of the group's activities, as described below. The group 
 bases its estimate of return on historical results and 
 provisions are made for goods expected to be returned. 
Sale of goods 
 The group operates an online retail and wholesale business 
 selling men's, ladies and children's apparel, accessories, 
 beauty and homeware items. Revenue from sale of goods 
 is recognised when the significant risks and rewards of 
 ownership of the goods have passed to the buyer. Risks 
 and rewards are considered passed to the buyer when the 
 goods have been delivered to the customer and it is reasonably 
 assured the customer has accepted the goods. Sales represent 
 product shipped plus postage, less actual and estimated 
 future returns and slotting fees, rebates and other trade 
 discounts accounted for as reductions of revenue. Online 
 sales are usually by credit card or online payment. 
 It is the group's policy to sell its products to the customer 
 with a right of return within 14 days. Accumulated experience 
 is used to estimate and provide for such returns at the 
 time of sale. 
Other revenue 
 Other revenue is recognised when it is received or when 
 the right to receive payment is established. 
Income tax 
 The income tax expense or benefit for the period is the 
 tax payable on that period's taxable income based on the 
 applicable income tax rate for each jurisdiction, adjusted 
 by the changes in deferred tax assets and liabilities 
 attributable to temporary differences, unused tax losses 
 and the adjustment recognised for prior periods, where 
 applicable. 
Deferred tax assets and liabilities are recognised for 
 temporary differences at the tax rates expected to be 
 applied when the assets are recovered or liabilities are 
 settled, based on those tax rates that are enacted or 
 substantively enacted, except for:--    When the deferred income tax asset or liability arises 
        from the initial recognition of goodwill or an asset 
        or liability in a transaction that is not a business 
        combination and that, at the time of the transaction, 
        affects neither the accounting nor taxable profits; 
        or 
 --    When the taxable temporary difference is associated 
        with interests in subsidiaries, associates or joint 
        ventures, and the timing of the reversal can be controlled 
        and it is probable that the temporary difference will 
        not reverse in the foreseeable future. 
Deferred tax assets are recognised for deductible temporary 
 differences and unused tax losses only if it is probable 
 that future taxable amounts will be available to utilise 
 those temporary differences and losses. 
The carrying amount of recognised and unrecognised deferred 
 tax assets are reviewed at each reporting date. Deferred 
 tax assets recognised are reduced to the extent that it 
 is no longer probable that future taxable profits will 
 be available for the carrying amount to be recovered. 
 Previously unrecognised deferred tax assets are recognised 
 to the extent that it is probable that there are future 
 taxable profits available to recover the asset. 
Deferred tax assets and liabilities are offset only where 
 there is a legally enforceable right to offset current 
 tax assets against current tax liabilities and deferred 
 tax assets against deferred tax liabilities; and they 
 relate to the same taxable authority on either the same 
 taxable entity or different taxable entities which intend 
 to settle simultaneously. 
MySale Group Plc (the 'head entity') and its wholly-owned 
 Australian subsidiaries plus Apac Sale Group Pte. Ltd. 
 have formed an income tax consolidated group under the 
 tax consolidation regime. The head entity and each subsidiary 
 in the tax consolidated group continue to account for 
 their own current and deferred tax amounts. The tax consolidated 
 group has applied the 'separate taxpayer within group' 
 approach in determining the appropriate amount of taxes 
 to allocate to members of the tax consolidated group. 
Current and non-current classification 
 Assets and liabilities are presented in the balance sheet 
 based on current and non-current classification. 
An asset is classified as current when: it is either expected 
 to be realised or intended to be sold or consumed in the 
 group's normal operating cycle; it is held primarily for 
 the purpose of trading; it is expected to be realised 
 within 12 months after the reporting period; or the asset 
 is cash or cash equivalent unless restricted from being 
 exchanged or used to settle a liability for at least 12 
 months after the reporting period. All other assets are 
 classified as non-current. 
A liability is current when: it is expected to be settled 
 in the group's normal operating cycle; it is held primarily 
 for the purpose of trading; it is due to be settled within 
 12 months after the reporting period; or there is no unconditional 
 right to defer the settlement of the liability for at 
 least twelve months after the reporting period. All other 
 liabilities are classified as non-current. 
Deferred tax assets and liabilities are always classified 
 as non-current. 
Cash and cash equivalents 
 Cash and cash equivalents includes cash on hand, deposits 
 held at call with financial institutions, other short-term, 
 highly liquid investments with original maturities of 
 three months or less that are readily convertible to known 
 amounts of cash and which are subject to an insignificant 
 risk of changes in value. 
Trade and other receivables 
 Trade receivables are initially recognised at fair value 
 and subsequently measured at amortised cost using the 
 effective interest method, less any provision for impairment. 
Inventories 
 Goods for resale are stated at the lower of cost and net 
 realisable value on a 'weighted average cost' basis. Cost 
 comprises purchase, delivery and direct labour costs, 
 net of rebates and discounts received or receivable. 
Stock in transit is stated at the lower of cost and net 
 realisable value. Cost comprises of purchase and delivery 
 costs, net of rebates and discounts received or receivable. 
Net realisable value is the estimated selling price in 
 the ordinary course of business less the estimated costs 
 necessary to make the sale. 
 A provision is made to write down any slow-moving or obsolete 
 inventory to net realisable value, based on management 
 assessment of the expected future sales of that inventory, 
 the condition of the inventory and the seasonality of 
 the inventory. 
Derivative financial instruments 
 Derivatives are initially recognised at fair value on 
 the date a derivative contract is entered into and are 
 subsequently remeasured to their fair value at each reporting 
 date. The accounting for subsequent changes in fair value 
 depends on whether the derivative is designated as a hedging 
 instrument, and if so, the nature of the item being hedged. 
Cash flow hedges 
 Cash flow hedges are used to cover the group's exposure 
 to variability in cash flows that is attributable to particular 
 risks associated with a recognised asset or liability 
 or a firm commitment which could affect profit or loss. 
 The effective portion of the gain or loss on the hedging 
 instrument is recognised in other comprehensive income 
 through the cash flow hedges reserve in equity, whilst 
 the ineffective portion is recognised in profit or loss. 
 Amounts taken to equity are transferred out of equity 
 and included in the measurement of the hedged transaction 
 when the forecast transaction occurs. 
Cash flow hedges are tested for effectiveness on a regular 
 basis both retrospectively and prospectively to ensure 
 that each hedge is highly effective and continues to be 
 designated as a cash flow hedge. If the forecast transaction 
 is no longer expected to occur, the amounts recognised 
 in equity are transferred to profit or loss. 
If the hedging instrument is sold, terminated, expires, 
 exercised without replacement or rollover, or if the hedge 
 becomes ineffective and is no longer a designated hedge, 
 the amounts previously recognised in equity remain in 
 equity until the forecast transaction occurs. 
Joint ventures 
 A joint venture is a contractual arrangement whereby two 
 or more parties undertake an economic activity that is 
 subject to joint control. Investments in joint ventures 
 are accounted for using the equity method. Under the equity 
 method, the share of the profits or losses of the joint 
 venture is recognised in profit or loss and the share 
 of the movements in equity is recognised in other comprehensive 
 income. Income/(losses) earned from joint ventures increase/(reduce) 
 the carrying amount of the investment. When the group's 
 share of losses in a joint venture equals to or exceeds 
 its interest in the joint venture, including any other 
 unsecured non-current receivables, the group does not 
 recognise further losses, unless it has obligations to 
 make or has made payments on behalf of the joint venture. 
Property, plant and equipment 
 Property, plant and equipment is stated at historical 
 cost less accumulated depreciation and impairment. Historical 
 cost includes expenditure that is directly attributable 
 to the acquisition of the items. 
 Subsequent expenditure relating to plant and equipment 
 that has already been recognised is added to the carrying 
 amount of the asset only when it is probable that future 
 economic benefits associated with the item will flow to 
 the group and the cost of the item can be measured reliably. 
 All other repair and maintenance expenses are recognised 
 in profit or loss when incurred. 
Depreciation is calculated on a straight-line basis to 
 write off the net cost of each item of property, plant 
 and equipment over their expected useful lives as follows: 
 Leasehold improvements    5-7 years 
 Plant and equipment       3-7 years 
 Fixtures and fittings     5-10 years 
 Motor vehicles            4-5 years 
The residual values, useful lives and depreciation methods 
 are reviewed, and adjusted if appropriate, at each reporting 
 date. 
Leasehold improvements and plant and equipment under lease 
 are depreciated over the unexpired period of the lease 
 or the estimated useful life of the assets, whichever 
 is shorter. 
An item of property, plant and equipment is derecognised 
 upon disposal or when there is no future economic benefit 
 to the group. Gains and losses between the carrying amount 
 and the disposal proceeds are taken to profit or loss. 
Leases 
 The determination of whether an arrangement is or contains 
 a lease is based on the substance of the arrangement and 
 requires an assessment of whether the fulfilment of the 
 arrangement is dependent on the use of a specific asset 
 or assets and the arrangement conveys a right to use the 
 asset. 
A distinction is made between finance leases, which effectively 
 transfer from the lessor to the lessee substantially all 
 the risks and benefits incidental to the ownership of 
 leased assets, and operating leases, under which the lessor 
 effectively retains substantially all such risks and benefits. 
Finance leases are capitalised. A lease asset and liability 
 are established at the fair value of the leased assets, 
 or if lower, the present value of minimum lease payments. 
 Lease payments are allocated between the principal component 
 of the lease liability and the finance costs, so as to 
 achieve a constant rate of interest on the remaining balance 
 of the liability. 
Leased assets acquired under a finance lease are depreciated 
 over the asset's useful life or over the shorter of the 
 asset's useful life and the lease term if there is no 
 reasonable certainty that the group will obtain ownership 
 at the end of the lease term. 
Operating lease payments, net of any incentives received 
 from the lessor, are charged to profit or loss on a straight-line 
 basis over the term of the lease. 
Intangible assets 
 Externally acquired intangible assets are initially recognised 
 at cost. Indefinite life intangible assets are not amortised 
 and are subsequently measured at cost less any impairment. 
 Finite life intangible assets are subsequently measured 
 at cost less amortisation and any impairment. The gains 
 or losses recognised in profit or loss arising from the 
 derecognition of intangible assets are measured as the 
 difference between net disposal proceeds and the carrying 
 amount of the intangible asset. The method and useful 
 lives of finite life intangible assets are reviewed annually. 
 Changes in the expected pattern of consumption or useful 
 life are accounted for prospectively by changing the amortisation 
 method or period. 
Goodwill 
 Goodwill arises on the acquisition of a business. Goodwill 
 is not amortised. Instead, goodwill is tested annually 
 for impairment, or more frequently if events or changes 
 in circumstances indicate that it might be impaired, and 
 is carried at cost less accumulated impairment losses. 
 Impairment losses on goodwill are taken to profit or loss 
 and are not subsequently reversed. 
Customer relationships 
 Customer relationships acquired in a business combination 
 are amortised on a straight-line basis over the period 
 of their expected benefit, being their finite useful life 
 of three years. 
ERP system and software 
 Acquired enterprise resource planning ('ERP') systems 
 and software costs are initially capitalised at cost which 
 includes the purchase price, net of any discounts and 
 rebates, and other directly attributable cost of preparing 
 the asset for its intended use. Direct expenditure including 
 employee costs, which enhances or extends the performance 
 of these systems beyond its specifications and which can 
 be reliably measured, is added to the original costs incurred. 
 These costs are amortised on a straight-line basis over 
 the period of their expected benefit, being their finite 
 useful lives of between three and five years. 
 Costs associated with maintenance are recognised as an 
 expense in profit or loss when incurred. 
Impairment of non-financial assets 
 Non-financial assets are reviewed for impairment whenever 
 events or changes in circumstances indicate that the carrying 
 amount may not be recoverable. An impairment loss is recognised 
 for the amount by which the asset's carrying amount exceeds 
 its recoverable amount. 
Recoverable amount is the higher of an asset's fair value 
 less costs of disposal and value-in-use. The value-in-use 
 is the present value of the estimated future cash flows 
 relating to the asset using a pre-tax discount rate specific 
 to the asset or cash-generating unit to which the asset 
 belongs. Assets that do not have independent cash flows 
 are grouped together to form a cash-generating unit. 
Trade and other payables 
 These amounts represent liabilities for goods and services 
 provided to the group prior to the end of the financial 
 year and which are unpaid. Trade and other payables are 
 initially recognised at fair value and subsequently measured 
 at amortised cost. Due to their short-term nature they 
 are not discounted. The amounts are unsecured and are 
 usually paid within 30 days of recognition. 
Deferred revenue 
 Deferred revenue relates to cash received in advance from 
 customers where the goods have not been delivered as at 
 the reporting date. 
Borrowings 
 Loans and borrowings are initially recognised at the fair 
 value of the consideration received, net of transaction 
 costs. They are subsequently measured at amortised cost 
 using the effective interest method. 
Finance costs 
 Finance costs attributable to qualifying assets are capitalised 
 as part of the asset. All other finance costs are expensed 
 in the period in which they are incurred. 
Provisions 
 Provisions are recognised when the group has a present 
 (legal or constructive) obligation as a result of a past 
 event, it is probable the group will be required to settle 
 the obligation, and a reliable estimate can be made of 
 the amount of the obligation. The amount recognised as 
 a provision is the best estimate of the consideration 
 required to settle the present obligation at the reporting 
 date, taking into account the risks and uncertainties 
 surrounding the obligation. If the time value of money 
 is material, provisions are discounted using a current 
 pre-tax rate specific to the liability. The increase in 
 the provision resulting from the passage of time is recognised 
 as a finance cost. 
Employee benefits 
 
 Short-term employee benefits 
 Liabilities for wages and salaries and other employee 
 benefits expected to be settled wholly within 12 months 
 of the reporting date are measured at the amounts expected 
 to be paid when the liabilities are settled. 
Other long-term employee benefits 
 Employee benefits not expected to be settled within 12 
 months of the reporting date are measured as the present 
 value of expected future payments to be made in respect 
 of services provided by employees up to the reporting 
 date using the projected unit credit method. Consideration 
 is given to expected future wage and salary levels, experience 
 of employee departures and periods of service. Expected 
 future payments are discounted using market yields at 
 the reporting date on corporate bonds with terms to maturity 
 and currency that match, as closely as possible, the estimated 
 future cash outflows. 
Long-term employee incentive plan 
 The group operates an employee incentive plan to reward 
 and retain key employees. The group recognises a provision 
 where contractually obliged or where there is a past practice 
 that has created a constructive obligation. 
Share-based payments 
 Equity-settled share-based compensation benefits are provided 
 to employees. There are no cash-settled share-based compensation 
 benefits. 
Equity-settled transactions are awards of shares, or options 
 over shares that are provided to employees in exchange 
 for the rendering of services. 
The cost of equity-settled transactions are measured at 
 fair value on grant date. Fair value is independently 
 determined using Black-Scholes option pricing model that 
 takes into account the exercise price, the term of the 
 option, the impact of dilution, the share price at grant 
 date and expected price volatility of the underlying share, 
 the expected dividend yield and the risk free interest 
 rate for the term of the option, together with non-vesting 
 conditions that do not determine whether the group receives 
 the services that entitle the employees to receive payment. 
 No account is taken of any other vesting conditions. 
The cost of equity-settled transactions are recognised 
 as an expense with a corresponding increase in equity 
 over the vesting period. The cumulative charge to profit 
 or loss is calculated based on the grant date fair value 
 of the award, the best estimate of the number of awards 
 that are likely to vest and the expired portion of the 
 vesting period. The amount recognised in profit or loss 
 for the period is the cumulative amount calculated at 
 each reporting date less amounts already recognised in 
 previous periods. 
Market conditions are taken into consideration in determining 
 fair value. Therefore any awards subject to market conditions 
 are considered to vest irrespective of whether or not 
 that market condition has been met, provided all other 
 conditions are satisfied. 
If equity-settled awards are modified, as a minimum an 
 expense is recognised as if the modification has not been 
 made. An additional expense is recognised, over the remaining 
 vesting period, for any modification that increases the 
 total fair value of the share-based compensation benefit 
 as at the date of modification. 
If the non-vesting condition is within the control of 
 the group or employee, the failure to satisfy the condition 
 is treated as a cancellation. If the condition is not 
 within the control of the group or employee and is not 
 satisfied during the vesting period, any remaining expense 
 for the award is recognised over the remaining vesting 
 period, unless the award is forfeited. 
If equity-settled awards are cancelled, it is treated 
 as if it has vested on the date of cancellation, and any 
 remaining expense is recognised immediately. If a new 
 replacement award is substituted for the cancelled award, 
 the cancelled and new award is treated as if they were 
 a modification. 
Fair value measurement 
 When an asset or liability, financial or non-financial, 
 is measured at fair value for recognition or disclosure 
 purposes, the fair value is based on the price that would 
 be received to sell an asset or paid to transfer a liability 
 in an orderly transaction between market participants 
 at the measurement date; and assumes that the transaction 
 will take place either: in the principal market; or in 
 the absence of a principal market, in the most advantageous 
 market. 
Fair value is measured using the assumptions that market 
 participants would use when pricing the asset or liability, 
 assuming they act in their economic best interests. For 
 non-financial assets, the fair value measurement is based 
 on its highest and best use. Valuation techniques that 
 are appropriate in the circumstances and for which sufficient 
 data are available to measure fair value, are used, maximising 
 the use of relevant observable inputs and minimising the 
 use of unobservable inputs. 
Assets and liabilities measured at fair value are classified, 
 into three levels, using a fair value hierarchy that reflects 
 the significance of the inputs used in making the measurements. 
 Classifications are reviewed at each reporting date and 
 transfers between levels are determined based on a reassessment 
 of the lowest level of input that is significant to the 
 fair value measurement. 
For recurring and non-recurring fair value measurements, 
 external valuers may be used when internal expertise is 
 either not available or when the valuation is deemed to 
 be significant. External valuers are selected based on 
 market knowledge and reputation. Where there is a significant 
 change in fair value of an asset or liability from one 
 period to another, an analysis is undertaken, which includes 
 a verification of the major inputs applied in the latest 
 valuation and a comparison, where applicable, with external 
 sources of data. 
Business combinations 
 The acquisition method of accounting is used to account 
 for business combinations regardless of whether equity 
 instruments or other assets are acquired. 
The consideration transferred is the sum of the acquisition-date 
 fair values of the assets transferred, equity instruments 
 issued or liabilities incurred by the acquirer to former 
 owners of the acquiree and the amount of any non-controlling 
 interest in the acquiree. For each business combination, 
 the non-controlling interest in the acquiree is measured 
 at either fair value or at the proportionate share of 
 the acquiree's identifiable net assets. All acquisition 
 costs are expensed as incurred to profit or loss. 
On the acquisition of a business, the group assesses the 
 financial assets acquired and liabilities assumed for 
 appropriate classification and designation in accordance 
 with the contractual terms, economic conditions, the group's 
 operating or accounting policies and other pertinent conditions 
 in existence at the acquisition-date. 
Where the business combination is achieved in stages, 
 the group remeasures its previously held equity interest 
 in the acquiree at the acquisition-date fair value and 
 the difference between the fair value and the previous 
 carrying amount is recognised in profit or loss. 
Contingent consideration to be transferred by the acquirer 
 is recognised at the acquisition-date fair value. Subsequent 
 changes in the fair value of the contingent consideration 
 classified as an asset or liability is recognised in profit 
 or loss. Contingent consideration classified as equity 
 is not remeasured and its subsequent settlement is accounted 
 for within equity. 
The difference between the acquisition-date fair value 
 of assets acquired, liabilities assumed and any non-controlling 
 interest in the acquiree and the fair value of the consideration 
 transferred and the fair value of any pre-existing investment 
 in the acquiree is recognised as goodwill. If the consideration 
 transferred and the pre-existing fair value is less than 
 the fair value of the identifiable net assets acquired, 
 being a bargain purchase to the acquirer, the difference 
 is recognised as a gain directly in profit or loss by 
 the acquirer on the acquisition-date, but only after a 
 reassessment of the identification and measurement of 
 the net assets acquired, the non-controlling interest 
 in the acquiree, if any, the consideration transferred 
 and the acquirer's previously held equity interest in 
 the acquirer. 
Business combinations are initially accounted for on a 
 provisional basis. The acquirer retrospectively adjusts 
 the provisional amounts recognised and also recognises 
 additional assets or liabilities during the measurement 
 period, based on new information obtained about the facts 
 and circumstances that existed at the acquisition-date. 
 The measurement period ends on either the earlier of (i) 
 12 months from the date of the acquisition or (ii) when 
 the acquirer receives all the information possible to 
 determine fair value. 
Earnings per share 
 
 Basic earnings per share 
 Basic earnings per share is calculated by dividing the 
 profit attributable to the owners of MySale Group Plc, 
 excluding any costs of servicing equity other than ordinary 
 shares, by the weighted average number of ordinary shares 
 outstanding during the financial year, adjusted for bonus 
 elements in ordinary shares issued during the financial 
 year. 
Diluted earnings per share 
 Diluted earnings per share adjusts the figures used in 
 the determination of basic earnings per share to take 
 into account the after income tax effect of interest and 
 other financing costs associated with dilutive potential 
 ordinary shares and the weighted average number of shares 
 assumed to have been issued for no consideration in relation 
 to dilutive potential ordinary shares. 
Value Added Tax ('VAT'), Goods and Services Tax ('GST') 
 and other similar taxes 
 Revenues, expenses and assets are recognised net of the 
 amount of associated VAT/GST, unless the VAT/GST incurred 
 is not recoverable from the tax authority. In this case 
 it is recognised as part of the cost of the acquisition 
 of the asset or as part of the expense. 
Receivables and payables are stated inclusive of the amount 
 of VAT/GST receivable or payable. The net amount of VAT/GST 
 recoverable from, or payable to, the tax authority is 
 included in other receivables or other payables in the 
 balance sheet. 
Cash flows are presented on a gross basis. The VAT/GST 
 components of cash flows arising from investing or financing 
 activities which are recoverable from, or payable to the 
 tax authority, are presented as operating cash flows. 
Commitments and contingencies are disclosed net of the 
 amount of VAT/GST recoverable from, or payable to, the 
 tax authority. 
Rounding of amounts 
 Amounts in this report have been rounded off to the nearest 
 thousand dollars, or in certain cases, the nearest dollar. 
New Accounting Standards and Interpretations not yet mandatory 
 or early adopted 
 International Financial Reporting Standards ('IFRS') and 
 Interpretations that have recently been issued or amended 
 but are not yet mandatory, have not been early adopted 
 by the group for the annual reporting period ended 30 
 June 2016. The group's assessment of the impact of these 
 new or amended Accounting Standards and Interpretations, 
 most relevant and material to the group, are set out below: 
IFRS 9 Financial Instruments 
 This standard is applicable to annual reporting periods 
 beginning on or after 1 January 2018. The standard replaces 
 all previous versions of AASB 9 and completes the project 
 to replace IAS 39 'Financial Instruments: Recognition 
 and Measurement'. AASB 9 introduces new classification 
 and measurement models for financial assets. A financial 
 asset shall be measured at amortised cost, if it is held 
 within a business model whose objective is to hold assets 
 in order to collect contractual cash flows, which arise 
 on specified dates and solely principal and interest. 
 All other financial instrument assets are to be classified 
 and measured at fair value through profit or loss unless 
 the entity makes an irrevocable election on initial recognition 
 to present gains and losses on equity instruments (that 
 are not held-for-trading) in other comprehensive income 
 ('OCI'). For financial liabilities, the standard requires 
 the portion of the change in fair value that relates to 
 the entity's own credit risk to be presented in OCI (unless 
 it would create an accounting mismatch). New simpler hedge 
 accounting requirements are intended to more closely align 
 the accounting treatment with the risk management activities 
 of the entity. New impairment requirements will use an 
 'expected credit loss' ('ECL') model to recognise an allowance. 
 Impairment will be measured under a 12-month ECL method 
 unless the credit risk on a financial instrument has increased 
 significantly since initial recognition in which case 
 the lifetime ECL method is adopted. The standard introduces 
 additional new disclosures. The group will adopt this 
 standard from 1 July 2018 and the impact of its adoption 
 is expected to be minimal. 
IFRS 15 Revenue from Contracts with Customers 
 This standard is applicable to annual reporting periods 
 beginning on or after 1 January 2018. The standard provides 
 a single standard for revenue recognition. The core principle 
 of the standard is that an entity will recognise revenue 
 to depict the transfer of promised goods or services to 
 customers in an amount that reflects the consideration 
 to which the entity expects to be entitled in exchange 
 for those goods or services. The standard will require: 
 contracts (either written, verbal or implied) to be identified, 
 together with the separate performance obligations within 
 the contract; determine the transaction price, adjusted 
 for the time value of money excluding credit risk; allocation 
 of the transaction price to the separate performance obligations 
 on a basis of relative stand-alone selling price of each 
 distinct good or service, or estimation approach if no 
 distinct observable prices exist; and recognition of revenue 
 when each performance obligation is satisfied. Credit 
 risk will be presented separately as an expense rather 
 than adjusted to revenue. For goods, the performance obligation 
 would be satisfied when the customer obtains control of 
 the goods. For services, the performance obligation is 
 satisfied when the service has been provided, typically 
 for promises to transfer services to customers. For performance 
 obligations satisfied over time, an entity would select 
 an appropriate measure of progress to determine how much 
 revenue should be recognised as the performance obligation 
 is satisfied. Contracts with customers will be presented 
 in an entity's balance sheet as a contract liability, 
 a contract asset, or a receivable, depending on the relationship 
 between the entity's performance and the customer's payment. 
 Sufficient quantitative and qualitative disclosure is 
 required to enable users to understand the contracts with 
 customers; the significant judgements made in applying 
 the guidance to those contracts; and any assets recognised 
 from the costs to obtain or fulfil a contract with a customer. 
 The group will adopt this standard from 1 January 2018 
 but the impact of its adoption is yet to be assessed by 
 the group. 
IFRS 16 Leases 
 This standard is applicable to annual reporting periods 
 beginning on or after 1 January 2019. The standard replaces 
 IAS 17 'Leases' and for lessees will eliminate the classifications 
 of operating leases and finance leases. Subject to exceptions, 
 a 'right-of-use' asset will be capitalised in the balance 
 sheet, measured as the present value of the unavoidable 
 future lease payments to be made over the lease term. 
 The exceptions relate to short-term leases of 12 months 
 or less and leases of low-value assets (such as personal 
 computers and small office furniture) where an accounting 
 policy choice exists whereby either a 'right-of-use' asset 
 is recognised or lease payments are expensed to profit 
 or loss as incurred. A liability corresponding to the 
 capitalised lease will also be recognised, adjusted for 
 lease prepayments, lease incentives received, initial 
 direct costs incurred and an estimate of any future restoration, 
 removal or dismantling costs. Straight-line operating 
 lease expense recognition will be replaced with a depreciation 
 charge for the leased asset (included in operating costs) 
 and an interest expense on the recognised lease liability 
 (included in finance costs). In the earlier periods of 
 the lease, the expenses associated with the lease under 
 IFRS 16 will be higher when compared to lease expenses 
 under IAS 17. However EBITDA (Earnings Before Interest, 
 Tax, Depreciation and Amortisation) results will be improved 
 as the operating expense is replaced by interest expense 
 and depreciation in profit or loss under IFRS 16. For 
 classification within the statement of cash flows, the 
 lease payments will be separated into both a principal 
 (financing activities) and interest (either operating 
 or financing activities) component. For lessor accounting, 
 the standard does not substantially change how a lessor 
 accounts for leases. The group will adopt this standard 
 from 1 July 2019 but the impact of its adoption is yet 
 to be assessed by the group. 
Note 3. Critical accounting judgements, estimates and 
 assumptions 
 
 The preparation of the financial statements requires management 
 to make judgements, estimates and assumptions that affect 
 the reported amounts in the financial statements. Management 
 continually evaluates its judgements and estimates in 
 relation to assets, liabilities, contingent liabilities, 
 revenue and expenses. Management bases its judgements, 
 estimates and assumptions on historical experience and 
 on other various factors, including expectations of future 
 events, management believes to be reasonable under the 
 circumstances. The resulting accounting judgements and 
 estimates will seldom equal the related actual results. 
 The judgements, estimates and assumptions that have a 
 significant risk of causing a material adjustment to the 
 carrying amounts of assets and liabilities (refer to the 
 respective notes) within the next financial year are discussed 
 below. 
Provision for obsolete and slow moving inventories 
 The provision for obsolete and slow moving inventories 
 assessment requires a degree of estimation and judgement. 
 The level of the provision is assessed by taking into 
 account the recent sales experience, the ageing of inventories 
 and other factors that affect inventory obsolescence. 
Estimation of useful lives of assets 
 The group determines the estimated useful lives and related 
 depreciation and amortisation charges for its property, 
 plant and equipment and finite life intangible assets. 
 The useful lives could change significantly as a result 
 of technical innovations or some other event. The depreciation 
 and amortisation charge will increase where the useful 
 lives are less than previously estimated lives, or technically 
 obsolete or non-strategic assets that have been abandoned 
 or sold will be written off or written down. 
Goodwill 
 The group tests annually, or more frequently if events 
 or changes in circumstances indicate impairment, whether 
 goodwill has suffered any impairment, in accordance with 
 the accounting policy stated in note 2. The recoverable 
 amounts of cash-generating units have been determined 
 based on value-in-use calculations. These calculations 
 require the use of assumptions, including estimated discount 
 rates based on the current cost of capital and growth 
 rates of the estimated future cash flows. No impairment 
 charge was required in 2016 (2015: A$nil). 
Impairment of non-financial assets 
 The group assesses impairment of non-financial assets 
 at each reporting date by evaluating conditions specific 
 to the group and to the particular asset that may lead 
 to impairment. If an impairment trigger exists, the recoverable 
 amount of the asset is determined. This involves fair 
 value less costs of disposal or value-in-use calculations, 
 which incorporate a number of key estimates and assumptions. 
Income tax 
 The group is subject to income taxes in the jurisdictions 
 in which it operates. Significant judgement is required 
 in determining the provision for income tax. There are 
 many transactions and calculations undertaken during the 
 ordinary course of business for which the ultimate tax 
 determination is uncertain. The group recognises liabilities 
 for anticipated tax audit issues based on the group's 
 current understanding of the tax law. Where the final 
 tax outcome of these matters is different from the carrying 
 amounts, such differences will impact the current and 
 deferred tax provisions in the period in which such determination 
 is made. 
Recovery of deferred tax assets 
 Deferred tax assets are recognised for deductible temporary 
 differences only if the group considers it is probable 
 that future taxable amounts will be available to utilise 
 those temporary differences and losses. 
Note 4. Operating segments 
 
 Identification of reportable operating segments 
 The group's operating segments are determined based on 
 the internal reports that are reviewed and used by the 
 Board of Directors (being the Chief Operating Decision 
 Makers ('CODM')) in assessing performance and in determining 
 the allocation of resources. 
The CODM reviews revenue and gross profit by reportable 
 segments, being geographical regions. The accounting policies 
 adopted for internal reporting to the CODM are consistent 
 with those adopted in these financial statements. 
The group's operates separate websites in each country 
 that it sells goods in. Revenue from external customers 
 is attributed to each country based on the activity on 
 that countries website. Similar types of goods are sold 
 in all segments. The group's operations are unaffected 
 by seasonality. 
Intersegment transactions 
 Intersegment transactions were made at market rates and 
 are eliminated on consolidation. 
Segment assets and liabilities 
 Assets and liabilities are managed on a group basis. The 
 CODM does not regularly review any asset or liability 
 information by segment and, accordingly there is no separate 
 segment information. Refer to the balance sheet for group 
 assets and liabilities. 
Major customers 
 During the year ended 30 June 2016 there were no major 
 customers (2015: none). A customer is considered major 
 if its revenues are 10% or more of the group's revenue. 
Operating segment information 
                                       Australia                Rest 
                                          and      South-East   of the 
                                      New Zealand     Asia      world    Total 
 - 2016                                 A$'000       A$'000    A$'000    A$'000 
 
 Revenue 
 Sales to external customers              210,710      31,590    9,989   252,289 
 Total revenue                            210,710      31,590    9,989   252,289 
                                      -----------  ----------  -------  -------- 
 
 Gross profit                              57,060       7,546    2,050    66,656 
                                      -----------  ----------  ------- 
 Other operating gains, net                                                2,173 
 Selling and distribution expenses                                      (37,460) 
 Administration expenses                                                (31,126) 
 Finance income                                                              125 
 Finance costs                                                              (97) 
 Share of loss of joint venture                                            (104) 
 Profit before income tax expense                                            167 
 Income tax expense                                                        (364) 
                                                                        -------- 
 Loss after income tax expense                                             (197) 
                                                                        -------- 
                                      Australia               Rest of 
                                          and      South-East    the 
                                      New Zealand     Asia      World    Total 
 - 2015                                 A$'000       A$'000    A$'000    A$'000 
 
 Revenue 
 Sales to external customers              205,340      26,333    4,180   235,853 
 Total revenue                            205,340      26,333    4,180   235,853 
                                      -----------  ----------  -------  -------- 
 
 Gross profit                              50,879       3,472      881    55,232 
                                      -----------  ----------  ------- 
 Other operating gains, net                                                  204 
 Selling and distribution expenses                                      (47,952) 
 Administration expenses                                                (28,969) 
 Finance income                                                              195 
 Finance costs                                                              (58) 
 Share of loss of joint venture                                            (116) 
 Loss before income tax benefit                                         (21,464) 
 Income tax benefit                                                        3,675 
                                                                        -------- 
 Loss after income tax benefit                                          (17,789) 
                                                                        -------- 
Note 5. Other operating gains/(loss), net 
                                                 2016    2015 
                                                A$'000  A$'000 
 
 Net foreign exchange gain/(loss)                2,177   (205) 
 Net gain on disposal of property, plant and 
  equipment                                         19       - 
 Other (expense)/income                           (23)     409 
 
 Other operating gains, net                      2,173     204 
                                                ======  ====== 
Note 6. EBITDA reconciliation (earnings before interest, 
 taxation, depreciation and amortisation) 
                                         2016     2015 
                                        A$'000   A$'000 
 
 EBITDA reconciliation 
 Profit/(Loss) before income tax           167  (21,464) 
 Add: Share of loss of joint venture       104       116 
 Less: Interest income                   (125)     (195) 
 Add: Interest expense                      97        58 
 Add: Depreciation and amortisation      4,383     3,434 
 
 EBITDA                                  4,626  (18,051) 
                                        ======  ======== 
Underlying EBITDA represents EBITDA adjusted for significant, 
 unusual and other one-off items. 
 
 
                                                   2016      2015 
                                                   A$'000    A$'000 
 Underlying EBITDA reconciliation 
 EBITDA                                              4,626  (18,051) 
 Share-based payments expenses                         397       335 
 Reorganisation and discontinued operations            265     3,493 
 One off costs including IPO costs, acquisition 
  expenses, one-off expenses                         1,997     2,860 
 Loss on revaluation of long term incentive 
  plan                                                   -       519 
 Unrealised foreign exchange (gain)/loss           (1,819)     1,336 
 
 Underlying EBITDA                                   5,466   (9,508) 
                                                   =======  ======== 
 
 
Note 7. Expenses 
                                                      2016     2015 
                                                     A$'000   A$'000 
 
 Profit/(loss) before income tax includes 
  the following specific expenses: 
 
 Sales, distribution and administration expenses: 
 Staff costs                                          29,716   30,436 
 Marketing expenses                                   16,714   27,001 
 Occupancy costs                                       5,617    5,326 
 Merchant and other professional fees                  5,936    5,534 
 Depreciation and amortisation                         4,383    3,434 
 Other administration costs                            6,220    5,190 
 
 Total sales, distribution and administration 
  expenses                                            68,586   76,921 
 
 Finance costs 
 Interest and finance charges paid/payable                97       58 
 
 Occupancy costs include: 
 Minimum operating lease payments                      4,372    3,420 
 
 Cost of inventories recognised as an expense 
  in 'cost of sales' in profit or loss               149,297  139,676 
                                                     -------  ------- 
Note 8. Income tax expense/(benefit) 
                                                              2016     2015 
                                                             A$'000   A$'000 
 
 Income tax expense/(benefit) 
 Current tax                                                    759     1,194 
 Deferred tax - origination and reversal of 
  temporary differences                                       (413)   (5,013) 
 Adjustment recognised for prior periods                         18       144 
 
 Aggregate income tax expense/(benefit)                         364   (3,675) 
 
 Deferred tax included in income tax expense/(benefit) 
  comprises: 
 Decrease/(increase) in deferred tax assets 
  (note 15)                                                   (413)   (5,013) 
 
 Numerical reconciliation of income tax expense/(benefit) 
  and tax at the statutory rate 
 Profit/(loss) before income tax (expense)/benefit              167  (21,464) 
 
 Tax at the statutory tax rate of 30%                            50   (6,439) 
 Effect of overseas tax rates                                     -     (412) 
 
 Tax effect amounts which are not deductible/(taxable) 
  in calculating taxable income: 
      Non-deductible expenses                                   218       704 
      Tax-exempt income                                        (26)         - 
      Tax revaluation upon group restructure                      -     2,280 
      Current year tax losses not recognised                     58        48 
      Adjustment recognised for prior years                      64       144 
 
 Income tax expense/(benefit)                                   364   (3,675) 
                                                             ======  ======== 
The tax rates of the main jurisdictions are Australia 
 30% (2015: 30%), Singapore 17% (2015: 17%), New Zealand 
 28% (2015: 28%), United Kingdom 20% (2015: 20%) and United 
 States 42.8% (2015: 42.8%). 
Note 9. Current assets - cash and cash equivalents 
                           2016    2015 
                          A$'000  A$'000 
 
 Cash at bank             28,805  39,853 
 Bank deposits at call     5,200       - 
 
                          34,005  39,853 
                          ======  ====== 
Note 10. Current assets - trade and other receivables 
                                                   2016    2015 
                                                  A$'000  A$'000 
 
 Trade receivables                                 9,058  23,667 
 Less: Provision for impairment of receivables         -    (37) 
 
                                                   9,058  23,630 
                                                  ======  ====== 
Trade receivables include uncleared cash receipts due 
 from online customers which amounted to A$2,473,000 (2015: 
 A$1,529,000). 
Impairment of receivables 
 The group has recognised a loss of A$nil (2015: A$37,000) 
 in profit or loss in respect of impairment of receivables 
 for the year ended 30 June 2016. 
The ageing of the impaired receivables provided for above 
 are as follows: 
                           2016    2015 
                          A$'000  A$'000 
 
 3 to 6 months overdue         -      37 
                          ======  ====== 
Movements in the provision for impairment of receivables 
 are as follows: 
                                      2016    2015 
                                     A$'000  A$'000 
 
 Opening balance                         37       - 
 Additional provisions recognised         -      37 
 Unused amounts reversed               (37)       - 
 
 Closing balance                          -      37 
                                     ======  ====== 
Past due but not impaired 
 Customers with balances past due but without provision 
 for impairment of receivables amount to A$580,000 as at 
 30 June 2016 (A$203,000 as at 30 June 2015). 
The ageing of the past due but not impaired receivables 
 are as follows: 
                           2016    2015 
                          A$'000  A$'000 
 
 3 to 6 months overdue       580     203 
                          ======  ====== 
The group did not consider a credit risk on the aggregate 
 balances after reviewing credit terms of customers based 
 on recent collection practices. 
Note 11. Current assets - inventories 
                                                  2016    2015 
                                                 A$'000  A$'000 
 
 Goods for resale                                35,395  16,252 
 Obsolete and slow moving inventory provision     (456)   (343) 
                                                 34,939  15,909 
 
 Stock in transit                                   534   1,971 
 
                                                 35,473  17,880 
                                                 ======  ====== 
 
 
 Write-downs of inventories to net realisable value recognised 
 as an expense during the year ended 30 June 2016 amounted 
 to A$789,000 (2015: A$904,000). This expense has been 
 included in 'cost of sales' in profit or loss. 
Note 12. Current assets - other 
                          2016    2015 
                         A$'000  A$'000 
 
 Prepayments                984     432 
 Prepaid inventory        6,271   3,948 
 Other deposits             435     316 
 Other current assets       283      40 
 
                          7,973   4,736 
                         ======  ====== 
 
 
 Prepaid inventory relates to the costs of goods for resale 
 that have been paid for by the group but not delivered 
 to its distribution centres for further dispatch to the 
 customers who placed the orders as at the reporting date. 
 The corresponding cash received in advance from customers 
 are accounted for within deferred revenue category in 
 the balance sheet which includes the total amount of cash 
 received for the goods not delivered to customers at the 
 reporting date. 
Note 13. Non-current assets - property, plant and equipment 
                                      2016     2015 
                                     A$'000   A$'000 
 
 Leasehold improvements - at cost        993      942 
 Less: Accumulated depreciation        (784)    (563) 
                                         209      379 
 
 Plant and equipment - at cost         4,535    4,640 
 Less: Accumulated depreciation      (3,068)  (2,582) 
                                       1,467    2,058 
 
 Fixtures and fittings - at cost       1,025      836 
 Less: Accumulated depreciation        (528)    (456) 
                                         497      380 
 
 Motor vehicles - at cost                391      538 
 Less: Accumulated depreciation        (338)    (332) 
                                          53      206 
 
                                       2,226    3,023 
                                     =======  ======= 
Reconciliations 
 Reconciliations of the written down values at the beginning 
 and end of the current and previous financial year are 
 set out below: 
                                       Plant 
                        Leasehold       and       Fixtures     Motor 
                       improvements  equipment  and fittings  vehicles   Total 
                          A$'000      A$'000       A$'000      A$'000   A$'000 
 
 Balance at 1 July 
  2014                          453      2,080           506       180    3,219 
 Additions                      119        788            32        94    1,033 
 Disposals                        -      (100)          (11)         -    (111) 
 Exchange differences            20        144          (13)       (1)      150 
 Depreciation expense         (213)      (854)         (134)      (67)  (1,268) 
 
 Balance at 30 June 
  2015                          379      2,058           380       206    3,023 
 Additions                       71        427           284         -      782 
 Disposals                      (4)       (74)           (3)     (102)    (183) 
 Exchange differences           (4)       (30)          (11)       (5)     (50) 
 Depreciation expense         (233)      (914)         (153)      (46)  (1,346) 
 
 Balance at 30 June 
  2016                          209      1,467           497        53    2,226 
                       ============  =========  ============  ========  ======= 
Assets pledged as security 
 Refer to note 18 for property, plant and equipment pledged 
 as security. 
 
Depreciation expense is included in the 'administration 
 expenses' in profit or loss. 
Note 14. Non-current assets - intangibles 
                                      2016     2015 
                                     A$'000   A$'000 
 
 Goodwill - at cost                   21,504   16,849 
 
 Customer relationships - at cost      3,512    2,294 
 Less: Accumulated amortisation      (1,536)    (765) 
                                       1,976    1,529 
 
 Software - at cost                    6,986    4,595 
 Less: Accumulated amortisation      (3,070)  (1,683) 
                                       3,916    2,912 
 
 ERP system                            3,923    3,084 
 Less: Accumulated amortisation      (1,554)    (857) 
                                       2,369    2,227 
 
                                      29,765   23,517 
                                     =======  ======= 
Reconciliations 
 Reconciliations of the written down values at the beginning 
 and end of the current and previous financial year are 
 set out below: 
                                         Customer                ERP 
                             Goodwill  relationships  Software  system   Total 
                              A$'000      A$'000       A$'000   A$'000  A$'000 
 
 Balance at 1 July 2014        16,849          2,019     2,110   1,461   22,439 
 Additions                          -              -     1,761   1,265    3,026 
 Disposals                          -              -         -    (10)     (10) 
 Exchange differences               -            217        11       -      228 
 Amortisation expense               -          (707)     (970)   (489)  (2,166) 
 
 Balance at 30 June 2015       16,849          1,529     2,912   2,227   23,517 
 Additions                          -              -     2,408     840    3,248 
 Additions through business 
  combinations (note 25)        4,655          1,495         -       -    6,150 
 Disposals                          -              -       (8)       -      (8) 
 Exchange differences               -           (94)      (11)       -    (105) 
 Amortisation expense               -          (954)   (1,385)   (698)  (3,037) 
 
 Balance at 30 June 2016       21,504          1,976     3,916   2,369   29,765 
                             ========  =============  ========  ======  ======= 
Amortisation expense is included in 'administration expenses' 
 in profit or loss. 
Goodwill is allocated to the group's cash-generating units 
 ('CGUs') identified according to business model as follows: 
                   2016    2015 
                  A$'000  A$'000 
 
 Online Flash     17,144  16,849 
 Online Retail     4,360       - 
 
                  21,504  16,849 
                  ======  ====== 
The recoverable amounts of the CGUs were determined based 
 on value-in-use. Cash flow projections used in the value-in-use 
 calculations were based on financial budgets approved 
 by management covering a five year period. Cash flows 
 beyond the five year period were extrapolated using the 
 estimated growth rates stated below: 
Management determined budgeted gross margin based on expectations 
 of market developments. The growth rates used were conservative 
 based on industry forecasts. The discount rates used were 
 pre-tax and reflected specific risks relating to the CGUs. 
Online Flash 
Key assumptions used for value-in-use calculations: 
 
 
                                  2016   2015 
                                     %      % 
 
 Budgeted gross margin             28.1%  28.0% 
 Five year compound growth rate    12.0%   7.0% 
 Long term growth rate              2.0%   2.0% 
 Pre-tax discount rate              9.0%   9.0% 
 
 
Based on the assessment, no impairment charge is required. 
 Management have performed a number of sensitivity tests 
 on the above rates and note that there is no impairment 
 indicators arising from this analysis. The recoverable 
 amount exceeded the carrying amount by A$31,734,000. 
Online Retail 
Key assumptions used in value-in-use calculation 
 
 
                                  2016 
                                     % 
 
 Budgeted gross margin             22.7% 
 Five year compound growth rate    50.0% 
 Long term growth rate              2.0% 
 Pre-tax discount rate              9.0% 
 
 
Based on the assessment, no impairment charge is required. 
 Management have performed a number of sensitivity tests 
 on the above rates and note that there is no impairment 
 indicators arising from this analysis. The recoverable 
 amount exceeded the carrying amount by A$4,076,000. 
Note 15. Non-current assets - deferred tax 
                                                        2016    2015 
                                                       A$'000  A$'000 
 
 Deferred tax asset comprises temporary differences 
  attributable to: 
 
 Amounts recognised in profit or loss: 
      Tax losses                                        9,324   8,863 
      Accrued expenses                                    701     310 
      Provisions                                          847     807 
      Sundry                                              269   1,592 
      Property, plant and equipment                     (253)   (946) 
      Intangibles                                       (593)   (306) 
 
 Deferred tax asset                                    10,295  10,320 
 
 Movements: 
 Opening balance                                       10,320   5,396 
 Credited/(charged) to profit or loss (note 
  8)                                                      413   5,013 
 Additions through business combinations (note 
  25)                                                   (360)       - 
 Exchange gain/(loss)                                    (78)    (89) 
 
 Closing balance                                       10,295  10,320 
                                                       ======  ====== 
Deferred income tax assets are recognised for tax losses, 
 non-deductible accruals and provisions and capital allowances 
 carried forward to the extent that realisation of the 
 related tax benefits through future taxable profits is 
 probable. 
Note 16. Current liabilities - trade and other payables 
                                    2016    2015 
                                   A$'000  A$'000 
 
 Trade payables                    22,464  23,838 
 Other payables and accruals        6,168   4,730 
 Payable to other related party        50       - 
 Sales tax payable                    866     672 
 
                                   29,548  29,240 
                                   ======  ====== 
Note 17. Current liabilities - borrowings 
                                                 2016    2015 
                                                A$'000  A$'000 
 
 Bank loans                                      5,200       - 
 Bank loans under interchangeable facilities     1,212   1,098 
 Finance lease liability                            64      91 
 
                                                 6,476   1,189 
                                                ======  ====== 
 
 
 Refer to note 19 for further information on assets pledged 
 as security and financing arrangements. 
Note 18. Current liabilities - provisions 
                                 2016    2015 
                                A$'000  A$'000 
 
 Employee benefits provision       770     823 
 Lease make good provision         182     185 
 Gift voucher provision            699     710 
 Sales returns provision           512     397 
 
                                 2,163   2,115 
                                ======  ====== 
Lease make good provision 
 The provision represents the present value of the estimated 
 costs to make good the premises leased by the group at 
 the end of the respective lease terms. 
Gift voucher provision 
 The provision represents the estimated costs to honour 
 gift vouchers that are in circulation and not expired. 
Sales return provision 
 The provision represents the costs for goods expected 
 to be returned by customers. 
Movements in provisions 
 Movements in each class of provision during the current 
 financial year, other than employee benefits, are set 
 out below: 
                                          Lease                      Sales 
                                         make good  Gift vouchers   returns 
                                        provision     provision    provision 
 - 2016                                   A$'000       A$'000       A$'000 
 
 Carrying amount at the start of the 
  year                                         185            710        397 
 Additional provisions recognised                -            699        512 
 Amounts used                                    -          (710)      (397) 
 Foreign exchange differences                  (3)              -          - 
 
 Carrying amount at the end of the 
  year                                         182            699        512 
                                        ==========  =============  ========= 
Note 19. Non-current liabilities - borrowings 
                             2016    2015 
                            A$'000  A$'000 
 
 Finance lease liability         -      64 
                            ======  ====== 
 
Total secured liabilities 
 The total secured liabilities (current and non-current) 
 are as follows: 
                                                 2016    2015 
                                                A$'000  A$'000 
 
 Bank loans                                      5,200       - 
 Bank loans under interchangeable facilities     1,212   1,098 
 Finance lease liability                            64     155 
 
                                                 6,476   1,253 
                                                ======  ====== 
The group has a A$12,233,000 (2015: A$7,174,000) borrowing 
 facility with Australia and New Zealand Banking Group 
 Limited ('ANZ') which is secured by a Corporate Guarantee 
 and Indemnity. The group is required to comply with the 
 following covenants in relation to this facility: 
 -- EBITDA and sales must not be less then amounts agreed 
 with ANZ, being 90% of budgeted EBITDA and sales on a 
 half-yearly basis. The group is in compliance with the 
 covenant; 
 -- Current ratio being the ratio of total current assets 
 over total current liabilities must exceed 1.5:1 at all 
 times. The group is in compliance with the covenant and 
 its strategy is to maintain the current ratio above the 
 1.5:1 requirement; and 
 -- Distributions to shareholders must not be made without 
 the written consent of ANZ. The group is in compliance 
 with the covenant as of the reporting date and at the 
 date these financial statements were authorised for issue. 
 The group has a GBP GBP3,000,000 (2015: GBP3,000,000) 
 borrowing facility with Hong Kong and Shanghai Banking 
 Corporation Plc ('HSBC') which is secured by a Corporate 
 Guarantee. 
Assets pledged as security 
 All bank borrowings of the group are secured by a Corporate 
 Guarantee and Indemnity. Average interest rate incurred 
 on these bank borrowings was 2.0% (2015: 2.1%). The borrowings 
 are expected to be repaid within 90 days. 
 
 The lease liabilities are effectively secured as the rights 
 to the leased assets, recognised in the balance sheet, 
 revert to the lessor in the event of default. 
The carrying amounts of assets pledged as security for 
 current and non-current borrowings are: 
                               2016    2015 
                              A$'000  A$'000 
 
 Cash and cash equivalents     5,200       - 
                              ======  ====== 
Financing arrangements 
 Unrestricted access was available at the reporting date 
 to the following lines of credit: 
                                                      2016    2015 
                                                     A$'000  A$'000 
 
 Total facilities 
      Bank loans and overdrafts                       9,970   5,914 
      Bank guarantees                                    67      63 
      Letters of credit                               1,805   2,053 
      Bank loans under interchangeable facilities     6,457   5,930 
                                                     18,299  13,960 
                                                     ------  ------ 
 
 Used at the reporting date 
      Bank loans and overdrafts                       5,200       - 
      Bank guarantees                                    21      31 
      Letters of credit                                   -       - 
      Bank loans under interchangeable facilities     2,229   4,803 
                                                      7,450   4,834 
                                                     ------  ------ 
 
 Unused at the reporting date 
      Bank loans and overdrafts                       4,770   5,914 
      Bank guarantees                                    46      32 
      Letters of credit                               1,805   2,053 
      Bank loans under interchangeable facilities     4,228   1,127 
                                                     10,849   9,126 
                                                     ------  ------ 
Note 20. Non-current liabilities - provisions 
                                 2016    2015 
                                A$'000  A$'000 
 
 Employee benefits provision       368     328 
                                ======  ====== 
 
 
 Long term incentive plan 
 Refer to note 26 for details on the long term incentive 
 plan. 
Note 21. Equity - share capital 
                                   2016         2015       2016    2015 
                                  Shares       Shares     A$'000  A$'000 
 
 Ordinary shares GBPnil each 
  - issued and fully paid       150,647,610  150,647,610       -       - 
                                ===========  ===========  ======  ====== 
Authorised share capital 
 200,000,000 (2015: 200,000,000) ordinary shares of GBPnil 
 each. 
Ordinary shares 
 Ordinary shares entitle the holder to participate in dividends 
 and the proceeds on the winding up of the company in proportion 
 to the number of and amounts paid on the shares held. 
On a show of hands every member present at a meeting in 
 person or by proxy shall have one vote and upon a poll 
 each share shall have one vote. 
Capital risk management 
 The group's objectives when managing capital is to safeguard 
 the group's ability to continue as a going concern, so 
 that it can continue to provide returns for shareholders 
 and benefits for other stakeholders and to maintain an 
 optimal capital structure to reduce the cost of capital. 
 It is the group's strategy to maintain borrowing base 
 ratio well below 65% requirement in order to comply with 
 the borrowing facility covenants. Refer to note 19. 
Capital is regarded as total equity, as recognised in 
 the balance sheet, plus net debt. Net debt is calculated 
 as total borrowings less cash and cash equivalents. 
 In order to maintain or adjust the capital structure, 
 the group may adjust the amount of dividends paid to shareholders, 
 return capital to shareholders, issue new shares or sell 
 assets to reduce debt. 
Note 22. Equity - other reserves 
                                           2016       2015 
                                          A$'000     A$'000 
 
 Foreign currency translation reserve        3,938      6,099 
 Hedging reserve - cash flow hedges        (1,047)         21 
 Share-based payments reserve                4,102      3,705 
 Capital reorganisation reserve          (132,756)  (132,756) 
 
                                         (125,763)  (122,931) 
                                         =========  ========= 
Foreign currency translation reserve 
 The reserve is used to recognise exchange differences 
 arising from translation of the financial statements of 
 foreign operations to Australian dollars. 
Hedging reserve - cash flow hedges 
 The reserve is used to recognise the effective portion 
 of the gain or loss of cash flow hedge instruments that 
 is determined to be an effective hedge. 
Share-based payments reserve 
 The reserve is used to recognise the value of equity benefits 
 provided to employees and directors as part of their remuneration, 
 and other parties as part of their compensation for services. 
Capital reorganisation reserve 
 The reserve is used to recognise the difference between 
 the purchase price of APAC Sale Group Pte. Ltd. and the 
 net assets acquired following a group reorganisation in 
 2014. 
Movements in reserves 
 Movements in each class of reserve during the current 
 and previous financial year are set out below: 
                      Foreign            Share-based     Capital 
                      currency  Hedging   payments    reorganisation    Total 
                       A$'000   A$'000     A$'000         A$'000       A$'000 
 
 Balance at 1 July 
  2014                   (120)    (719)            -       (132,756)  (133,595) 
 Foreign currency 
  translation 
  reserve                6,219        -            -               -      6,219 
 Cash flow hedge             -      740            -               -        740 
 Share-based 
  payments                   -        -        3,705               -      3,705 
 
 Balance at 30 June 
  2015                   6,099       21        3,705       (132,756)  (122,931) 
 Foreign currency 
  translation 
  reserve              (2,161)        -            -               -    (2,161) 
 Cash flow hedge             -  (1,068)            -               -    (1,068) 
 Share-based 
  payments                   -        -          397               -        397 
 
 Balance at 30 June 
  2016                   3,938  (1,047)        4,102       (132,756)  (125,763) 
                      ========  =======  ===========  ==============  ========= 
Note 23. Equity - non-controlling interest 
                        2016    2015 
                       A$'000  A$'000 
 
 Accumulated losses      (20)       - 
                       ======  ====== 
 
 
 The non-controlling interest has a 40% equity holding 
 in Invite to Buy. 
Note 24. Key management personnel disclosures 
 
 Compensation 
 The aggregate compensation made to directors and other 
 members of key management personnel of the group is set 
 out below: 
                                  2016    2015 
                                 A$'000  A$'000 
 
 Short-term employee benefits     1,734   1,574 
 Post-employment benefits           125     121 
 
                                  1,859   1,695 
                                 ======  ====== 
Key management includes directors (executives and non-executives) 
 and key heads of departments. 
 During the financial year ended 30 June 2016 A$nil (2015: 
 22,636) performance rights were granted to members of 
 key management personnel under share-based payments plans 
 operated by the group as disclosed in note 26. 
Note 25. Business combinations 
 
 Acquisitions of online businesses from Grays eCommerce 
 Group Limited 
 On 31 January 2016, the group acquired the trade and assets 
 of three online consumer retail businesses from Grays 
 eCommerce Group Limited in Australia. The assets included 
 a membership database of 6,500,000 members. The purchase 
 price of the assets was A$5,200,000. 
 
 Details of the acquisition are as follows: 
 
 Fair value of assets acquired                                                          Fair value 
                                                             A$'000 
 
 Customer list                                                  1,200 
 Deferred tax liability                                         (360) 
 
 Net assets acquired                                              840 
 Goodwill                                                       4,360 
 
 Acquisition-date fair value of the total consideration 
  transferred                                                   5,200 
 
 Representing: 
 Cash paid or payable to vendor                                 5,200 
                                                           ========== 
The goodwill is attributable to the synergies expected 
 to be achieved from operating the retail businesses alongside 
 the group's existing online flash businesses. The goodwill 
 recognised will not be deductible for tax purposes. 
Acquisition of trade and assets from Thaisale.co.th 
 On 1 April 2016, the group acquired the trade and assets 
 of the Thaisale.co.th joint venture in Thailand. Thaisale.co.th 
 was previously partly owned by the group via a joint venture. 
 The assets included a membership database of 652,000 members. 
 The purchase price of the assets was A$590,000. 
 
 Details of the acquisition are as follows: 
 
 Fair value of assets acquired                                                          Fair value 
                                                             A$'000 
 
 Customer lists                                                   295 
 
 Net assets acquired                                              295 
 Goodwill                                                         295 
 
 Acquisition-date fair value of the total consideration 
  transferred                                                     590 
 
 Representing: 
 Cash paid or payable to vendor                                   100 
 Waiver of debt to Minor Corporation Public Company 
  Limited                                                         490 
 
                                                                  590 
                                                           ========== 
The goodwill is attributable to the synergies expected 
 to be achieved from integrating the business into the 
 group's existing online flash businesses. The goodwill 
 recognised will not be deductible for tax purposes. 
Change in control of joint venture Invite to Buy 
 On 1 April 2016, there was a change in the control of 
 the joint venture Invite to Buy. 
 
The goodwill is attributable to the synergies expected 
 to be achieved from integrating the business into the 
 group's existing online flash businesses. The goodwill 
 recognised will not be deductible for tax purposes. 
Note 26. Earnings per share 
                                               2016     2015 
                                              A$'000   A$'000 
 
 Loss after income tax                         (197)  (17,789) 
 Non-controlling interest                         20         - 
 
 Loss after income tax attributable to the 
  owners of MySale Group Plc                   (177)  (17,789) 
                                              ======  ======== 
 
 
                                                   Number       Number 
 
 Weighted average number of ordinary shares 
  used in calculating basic earnings per share    150,647,610  150,647,610 
 
 Weighted average number of ordinary shares 
  used in calculating diluted earnings per 
  share                                           150,647,610  150,647,610 
                                                  ===========  =========== 
                              Cents    Cents 
 
 Basic earnings per share      (0.12)  (11.81) 
 Diluted earnings per share    (0.12)  (11.81) 
 
 
5,539,326 (2015: 795,541) employee long term incentives 
 have been excluded from the 2016 (2015) diluted earnings 
 calculation as they are anti-dilutive for the year. 
Note 27. Share-based payments 
 
 The Long Term Incentive Plan (the 'LTIP') previously approved 
 by APAC shareholders in 2012 and which expired at the 
 date of AIM admission on 16 June 2014, was settled in 
 July 2015. A number of employees were offered the opportunity 
 to defer the payment of their cash bonus owing under the 
 LTIP and to take it in the form of a conditional 'right' 
 to free ordinary shares under the Executive Incentive 
 Plan ('EIP'). The award converted the cash due to them 
 into ordinary shares at the Placing Price of GBP2.26 with 
 a maximum A$75,000 enhancement if they defer 100% of the 
 entitlement. Total ordinary shares applicable to the conditional 
 award was 684,042 with a vest date of 16 June 2015 and 
 no performance conditions but was subject to continued 
 employment. As at 16 June 2015, all of the employees who 
 agreed to deferral of their entitlement met the continued 
 employment condition and the share right awards vested. 
 The fair value of the accounting expense in relation to 
 these share right awards were recognised as at 30 June 
 2015, 
The company established two new employee share plans prior 
 to the AIM admission; (1) the Executive Incentive Plan 
 ('EIP') and (2) the Loan Share Plan ('LSP'). In accordance 
 with the terms of each plan, 50% of the award to eligible 
 employees will vest two years and the balance three years 
 after grant date. Vesting is subject to the Remuneration 
 Committee being satisfied that the underlying performance 
 of the group justifies vesting. In determining this, the 
 Remuneration Committee will have regard to revenue and 
 Earnings Before Interest, Tax, Depreciation and Amortisation 
 ('EBITDA') included in the company's internal forecasts 
 as at the date of allocation. The award granted on 28 
 May 2014 are governed by the terms of these plans. 
During the year, the Board decided to change the vesting 
 conditions for future grants for the EIP and LSP plans 
 beginning with the August 2015 grant. 100% of future awards 
 will now vest three years from grant date and are subject 
 to the achievement of the Underlying EBITDA target set 
 by the board in the year of the grant. The fair value 
 of the accounting expense in relation to the August 2015 
 grant are recognised over the vesting period. 
In July 2015, 3,000,000 options over the ordinary share 
 capital of the company were granted to the Chairman with 
 an exercise price of GBP0.53. 1,000,000 options will vest 
 when the company's share price reaches GBP1.50, a further 
 1,500,000 shall vest when the company's share price reaches 
 GBP2.26 and a further 500,000 shall vest when the company's 
 share price reaches GBP2.75. The options expire five years 
 after the grant date. Other than the vesting conditions, 
 all other terms are the same as the EIP. The fair value 
 of the accounting expense in relation to these options 
 are recognised over the vesting period. 
Set out below are summaries of share and options granted 
 under the plans for directors and employees: 
 2016 
                                       Balance                                     Balance 
                                          at                           Expired/       at 
                                         the 
                                        start                                      the end 
                             Exercise    of                           forfeited/      of 
               Expiry                    the 
 Grant date     date          price     year     Granted   Exercised    other     the year 
 
                16/06/2015 
 28/05/2014      *                   -  684,042          -  (684,042)           -          - 
                16/06/2019 
 28/05/2014      ***           GBP2.26  111,499          -          -           -    111,499 
                18/08/2020 
 18/08/2015      ***           GBP0.51        -  2,027,806          -           -  2,027,806 
                18/08/2020 
 18/08/2015      ***           GBP0.51        -    400,021          -           -    400,021 
                27/07/2020 
 27/07/2015      ***           GBP0.53        -  3,000,000          -           -  3,000,000 
                                       795,541  5,427,827  (684,042)           -  5,539,326 
                                       -------  ---------  ---------  ----------  --------- 
 
 
*      EIP - Share rights 
 **     EIP - Options 
 ***    LSP 
2015 
                                        Balance                                   Balance 
                                           at                          Expired/      at 
                                       the start                                  the end 
                             Exercise      of                         forfeited/     of 
               Expiry                                                               the 
 Grant date     date          price    the year   Granted  Exercised    other      year 
 
                16/06/2015 
 28/05/2014      *                   -    684,042        -          -           -  684,042 
                16/06/2019 
 28/05/2014      **            GBP2.26    102,210        -          -   (102,210)        - 
                16/06/2019 
 28/05/2014      ***           GBP2.26    461,010        -          -   (349,511)  111,499 
                16/06/2019 
 22/09/2014      **            GBP2.26          -   18,386          -    (18,386)        - 
                16/06/2019 
 22/09/2014      ***           GBP2.26          -   45,642          -    (45,642)        - 
                                       1,247,262   64,028          -   (515,749)  795,541 
                                       ---------  -------  ---------  ----------  ------- 
*      EIP - Share rights 
 **     EIP - Options 
 ***    LSP 
 
 
The weighted average remaining contractual life of the 
 share plan outstanding at the end of the financial year 
 was 4 years (2015: 4 years). 
The share-based payment expense for the year was A$397,000 
 (2015: A$335,000). 
 

This information is provided by RNS

The company news service from the London Stock Exchange

END

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September 28, 2016 02:01 ET (06:01 GMT)

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