Share Name Share Symbol Market Type Share ISIN Share Description
Koovs LSE:KOOV London Ordinary Share GB00BHB22S55 ORD 1P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  +0.875p +1.74% 51.25p 50.50p 52.00p 51.50p 49.00p 50.50p 229,298.00 16:27:11
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
General Retailers 5.2 -16.7 -37.2 - 76.71

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Date Time Title Posts
09/12/201612:33KOOVS - The Next ASOS!!!!!!!!!!!!!!1,749.00
16/11/201616:43SHORT KOOVS INDIAN PUFF TO 0P356.00
03/6/201611:30Koovs plc867.00
19/9/201415:10THE FTSE WILL LOSE OVER 400 POINTS THIS WEEK4.00

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10/12/2016
08:20
Koovs Daily Update: Koovs is listed in the General Retailers sector of the London Stock Exchange with ticker KOOV. The last closing price for Koovs was 50.38p.
Koovs has a 4 week average price of 52.93p and a 12 week average price of 61.68p.
The 1 year high share price is 96.75p while the 1 year low share price is currently 10.50p.
There are currently 149,683,691 shares in issue and the average daily traded volume is 754,252 shares. The market capitalisation of Koovs is £76,712,891.64.
02/12/2016
12:24
hyper al: OK just found that we now own Koovs India, so a bit more secure on that front. "As part of the Capital Raising, the Company has also taken the opportunity to acquire further shares in Koovs India, its Indian subsidiary, from Infotel E-Commerce Private Limited ("Infotel"), a company controlled by Anant Nahata. Accordingly, the Company has today entered into a share purchase agreement to acquire Infotel's entire 38.6 per. cent. holding in Koovs India for a total cash consideration of GBP9.0 million, thereby regularising the Group structure with Koovs India becoming a wholly owned subsidiary of the Company. The share purchase agreement is conditional upon, amongst other things, Admission. Completion is expected to take place shortly after Admission on 3 May 2016." hTTp://uk.advfn.com/stock-market/london/koovs-KOOV/share-news/Koovs-PLC-RESULT-OF-GENERAL-MEETING/71299822 but we still depend so much on "Marble" who are they?
30/11/2016
12:50
hyper al: Geheimnis2 Yep, I'm a bit confused, the last trading update gives koovs.com sales with an asterix beside it. asterix states "* Gross sales order value placed through the KOOVS.COM website including taxes. This does not represent the revenue of the Group. " Do we get a breakdown of the revenue for the Group anywhere? How does this differ from Koovs.com? I think I read somewhere that group revenue is the wholesale value of the goods taken by koov.com from the Group, but are we told that wholesale value anywhere? and if not, why not? hTTp://uk.advfn.com/stock-market/london/koovs-KOOV/share-news/Koovs-PLC-Trading-update-for-01-April-to-31-July-2/72353729
05/9/2016
11:57
harebridge: Paul Scott (Paulypilot) update on Koovs on Stockopedia. He clearly hates the stock, calling buyers 'muppets'. Not sure where the hatred comes from. Either has history with management or missed a good entry point when he was slating this at 12p Koovs (LON:KOOV) Share price: 64p (up 7.6% today) No. shares: 149.7m Market cap: £95.8m Trading update - this online retailer is trying to become the Asos for India. I remain very cautious about this company, because it is still a million miles away from demonstrating that it has a viable business model. The model Koovs has adopted is to throw huge amounts of money at marketing, in order to drive customers to its website. Marketing spend is the major issue that fashion websites have - barriers to entry are minimal, but you then have to spend serious marketing bucks in order to drive traffic to your website. So whilst Koovs can publish exciting-looking top line growth figures, as it has done again today, the actual amounts are still very small. It only achieved £5m sales (tax inclusive) in the 4 months to 31 Jul 2016. Sure that's up 115% year-on-year, but is still tiny. Moreover, we're not told what level of marketing spend, nor overall losses, were incurred to achieve this fairly trivial level of sales. Heavily loss-making, cash-burning companies like this are always reluctant to publish the figures that matter - losses, cash burn, and remaining cash. Sure enough, I can't see any of those key figures mentioned today by Koovs. Instead, a lot of other KPIs are given, which are largely irrelevant as far as I'm concerned. One KPI which alarms me is that the company now has 10,100 product lines! So they must have a large warehouse full of stock, yet is selling only a small amount of it. That doesn't sound like good business to me, at all. If you look at how successful online retailers have grown, e.g. Boohoo.Com (LON:BOO), they specialised in key product categories first, e.g. dresses. Then once critical mass had been achieved in sales & profitability, then gradually expanded the product ranges into other categories. This is the sensible way to do it. Whereas Koovs has taken, in my view a potentially disastrous approach of trying to run before they can walk. The result is large, ongoing cash burn, and a requirement for more fundraising in future. Note this comment today; Koovs continues with its phased capital raising to support the Company's three-year business growth plan. I reckon they came close to failure with the last fundraising, it looked knife-edge stuff. Who's to say investors will be happy to continue pouring in more money? Existing shareholders are in a very risky position, facing continued, unknown extent dilution. I would never invest in anything like that, as it usually goes wrong. Overall - if you like punting on blue sky stuff, then every now and then you might win big. However, in the vast majority of cases, the losses will be 90-100%. Maybe Koovs will work out, who knows? All I'm saying is that, to date, there is no evidence to suggest this is going to become a viable business any time soon. It needs further cash to continue its high cash burn in the meantime, so people are really taking a big risk here. I hope it works out for holders, but it's far too risky & over-valued for me. I'd rather stick with profitable, growth companies in this sector, which have already proven they are viable, and have no further funding requirement - e.g. Boohoo.Com (LON:BOO) and MySale (LON:MYSL) , both of which I currently hold long positions in.
27/7/2016
14:44
big bear billy: TIDMKOOV RNS Number : 4217F Koovs PLC 27 July 2016 Koovs plc Share Price Movement Koovs plc ("Koovs" or the "Company") (AIM: KOOV.L)) notes the recent rise in the Company's share price and advises the market that it knows of no specific reason for such significant movements. The Company today announces that it expects its preliminary results for the year ending 31 March 2016 to be published on 29 July 2016, subject to Board approval. The Company confirms that these results and also current trading and outlook are in line with market expectations.
03/6/2016
11:22
market master: 4 reasons why 'Sharepickers' chose this: KOOVS 1. Management Koovs has been given the tag, “Asos copycat”. This is not just because it’s business is online fashion or that the website looks uncannily like Asos’s but because it’s management are also ex-Asos. If you need a reminder, Asos to date, is the most successful AIM stock in history. If you’d invested £1000 when it first floated you could have made approximately £160,000, that’s a 15,900% return! LORD WAHEED ALI Lord Waheed Ali joined the Board in 2012, having been Chairman of ASOS plc between 2000 and 2012. He has extensive knowledge of international fashion, coupled with a keen eye for innovation. Lord Alli’s vision is to develop Koovs.com as the fashion retailer of choice in India. Lord Alli was appointed to the House of Lords in 1998 and is currently Chairman of Silvergate Media Limited, part of a group of media companies which specialises in children’s television, publishing and merchandising. Mary Turner, aged 57 – Chief Executive Officer MARY TURNER Mary was Chief Executive of AlertMe.com, a pioneer in the “internet of things” technology which powers the UK’s leading smart homes solution, Hive Active Heating, acquired by British Gas in May 2015. Previously she was Managing Director and Chief Executive Officer of Tiscali UK Limited from 2001 to 2009 and was a non-executive director of ASOS plc between 2009 and 2013. Robert Bready, aged 47 – Chief Creative Officer ROBERT BREADY Robert began his career at River Island, holding a variety of merchandising roles in womenswear and menswear. In 1997, he moved to the Arcadia Group, spending eight years working across young fashion retailers including Miss Selfridge and TopMan, eventually becoming Senior Executive for the Miss Selfridge brand. Robert was the Product Director of ASOS plc between 2006 and 2012. These are people who not only have excellent track records in online fashion but know the market they’re selling to. They also have ambition to make Koovs into India’s one-stop digital fashion website over the next 5 years. 2. Share Price KOOVS SHARE PRICE As I pointed out above the management have the ambition to make it the number one fashion website over the next 5 years. This takes a lot of investment and therefore fundraising. The management have outlined a plan to raise £35m over the next 3 years. This may put some investors off as it seems that this fundraising would be extremely dilutive to existing shareholders should they use equity placings to raise these funds. First and foremost, £5.6m of this has already been raised, through two tranches. The first tranche was through directors who subscribed to £1.1m million of shares at 37P. The second tranche of raising happened on 11th January by issuing 17,800,000 new ordinary shares at 25p to raise £4.5 million. The share price is currently at 15.875p, way below what these two fundraising were placed at. You may think that this share price can only go down again, what with further placing planned to happen. Maybe but they have just under 3 years to raise £29.4m or £9.8m per year. Even if they maintain their current level of sales (this is very conservative as they are achieving triple digit growth, see below) I would be very surprised if their revenue didn’t exceed £9.8m this year. 3. Sales and Stats This is the last trading update for the 14 weeks to 3rd January 2016: – 210% sales growth to INR295.6m (£2.96m). – Increased brand awareness from 1% to 8% (according to Campaign Watch from mConsult). – 98% increase in website visits and 75% increase in conversion rates year on year. – Weekly traffic exceeded one million visits per week for the first time; a 40% increase from the start of the marketing campaign. For the last three months of 2015 they achieved sales of £2.96m. This is pretty much double the sales they achieve in the 6 months up until September 2015 which were £2.8m and almost double the sales they achieved in the 12 months up until March 2015, which were £2.7m. So as I pointed out above, even if they maintain these sales figures, on a quarterly basis, they’ll achieve a revenue of £11.84m. Should they double their revenue every 3 months, as they have been doing, then they’d achieve over £40 million in revenue for this year. This company’s market cap is less than £4m. 4. The Market Population wise, India is the 2nd biggest in the world with 1.25 billion people. The Indian e-commerce market is undergoing exceptional growth. The lifestyle e-commerce market is estimated to increase by 5-times to £7.5bn by 2020, driven by the rise of the internet-connected middle class in key urban centres. Koovs’ strategy is to access this growth market and to build Koovs.com into India’s number one affordable western fashion destination by 2020 with a focus on growing market share to greater than 10pc. Their brand awareness in their last update, after their marketing campaign, went up from 1% to 8%. Asos does not have a presence in India but they’re always expanding. If and when they do decide to expand into India do you think they will try to compete with Koovs? Or just buy it and re-brand it? After all it’ll wouldn’t take a lot of design changes to the website. http://www.sharepickers.com/4-reasons-why-i-bought-koovs-koov/
30/5/2016
10:34
harebridge: 4 reasons why 'Sharepickers' chose this:KOOVS1. ManagementKoovs has been given the tag, "Asos copycat". This is not just because it's business is online fashion or that the website looks uncannily like Asos's but because it's management are also ex-Asos.If you need a reminder, Asos to date, is the most successful AIM stock in history. If you'd invested £1000 when it first floated you could have made approximately £160,000, that's a 15,900% return!LORD WAHEED ALILord Waheed Ali joined the Board in 2012, having been Chairman of ASOS plc between 2000 and 2012.He has extensive knowledge of international fashion, coupled with a keen eye for innovation. Lord Alli's vision is to develop Koovs.com as the fashion retailer of choice in India. Lord Alli was appointed to the House of Lords in 1998 and is currently Chairman of Silvergate Media Limited, part of a group of media companies which specialises in children's television, publishing and merchandising.Mary Turner, aged 57 – Chief Executive OfficerMARY TURNERMary was Chief Executive of AlertMe.com, a pioneer in the "internet of things" technology which powers the UK's leading smart homes solution, Hive Active Heating, acquired by British Gas in May 2015.Previously she was Managing Director and Chief Executive Officer of Tiscali UK Limited from 2001 to 2009 and was a non-executive director of ASOS plc between 2009 and 2013.Robert Bready, aged 47 – Chief Creative OfficerROBERT BREADYRobert began his career at River Island, holding a variety of merchandising roles in womenswear and menswear. In 1997, he moved to the Arcadia Group, spending eight years working across young fashion retailers including Miss Selfridge and TopMan, eventually becoming Senior Executive for the Miss Selfridge brand. Robert was the Product Director of ASOS plc between 2006 and 2012.These are people who not only have excellent track records in online fashion but know the market they're selling to. They also have ambition to make Koovs into India's one-stop digital fashion website over the next 5 years.2. Share PriceKOOVS SHARE PRICEAs I pointed out above the management have the ambition to make it the number one fashion website over the next 5 years. This takes a lot of investment and therefore fundraising. The management have outlined a plan to raise £35m over the next 3 years.This may put some investors off as it seems that this fundraising would be extremely dilutive to existing shareholders should they use equity placings to raise these funds.First and foremost, £5.6m of this has already been raised, through two tranches. The first tranche was through directors who subscribed to £1.1m million of shares at 37P.The second tranche of raising happened on 11th January by issuing 17,800,000 new ordinary shares at 25p to raise £4.5 million.The share price is currently at 15.875p, way below what these two fundraising were placed at.You may think that this share price can only go down again, what with further placing planned to happen. Maybe but they have just under 3 years to raise £29.4m or £9.8m per year. Even if they maintain their current level of sales (this is very conservative as they are achieving triple digit growth, see below) I would be very surprised if their revenue didn't exceed £9.8m this year.3. Sales and StatsThis is the last trading update for the 14 weeks to 3rd January 2016:– 210% sales growth to INR295.6m (£2.96m).– Increased brand awareness from 1% to 8% (according to Campaign Watch from mConsult).– 98% increase in website visits and 75% increase in conversion rates year on year.– Weekly traffic exceeded one million visits per week for the first time; a 40% increase from the start of the marketing campaign.For the last three months of 2015 they achieved sales of £2.96m. This is pretty much double the sales they achieve in the 6 months up until September 2015 which were £2.8m and almost double the sales they achieved in the 12 months up until March 2015, which were £2.7m.So as I pointed out above, even if they maintain these sales figures, on a quarterly basis, they'll achieve a revenue of £11.84m. Should they double their revenue every 3 months, as they have been doing, then they'd achieve over £40 million in revenue for this year. This company's market cap is less than £4m.4. The MarketPopulation wise, India is the 2nd biggest in the world with 1.25 billion people.The Indian e-commerce market is undergoing exceptional growth. The lifestyle e-commerce market is estimated to increase by 5-times to £7.5bn by 2020, driven by the rise of the internet-connected middle class in key urban centres.Koovs' strategy is to access this growth market and to build Koovs.com into India's number one affordable western fashion destination by 2020 with a focus on growing market share to greater than 10pc.Their brand awareness in their last update, after their marketing campaign, went up from 1% to 8%.Asos does not have a presence in India but they're always expanding. If and when they do decide to expand into India do you think they will try to compete with Koovs? Or just buy it and re-brand it? After all it'll wouldn't take a lot of design changes to the website.http://www.sharepickers.com/4-reasons-why-i-bought-koovs-koov/
27/5/2016
17:05
brewsters_millions: Will Koovs plc and Boohoo.com plc ever match ASOS plc? ASOS (LON: ASC) has been of the AIM's best performers of all time. The stock has risen over 1,300% since early 2009 even after the 50% fall since February 2014. Koovs (LSE: KOOV) and Boohoo.com (LSE: BOO) are two smaller companies that have huge potential and could go on to challenge ASOS in the online fashion marketplace. Online retail sales are growing throughout the world and even in a 'mature' market such as the UK, online retail sales are up 10% year on year. Here are three pureplay online retailers that could be great growth companies to invest part of your portfolio in. Fashion giant The online fashion giant ASOS has been a fantastic success story for AIM in London. Like many other growth stocks, the company still trades on a high P/E of over 80 due to the good forward prospects of the company. Last month ASOS released interim results for the period to the end of February 2016. These results were very encouraging with profit before tax up 18% and group revenues up 21%. These results were followed by multiple broker recommendations with price targets of up to 4,800p. ASOS is focusing on its core markets such as the UK and it seems to be paying off as this year looks set to be good for ASOS too. Net profit is forecast to grow by £10m (27%) and if this target is hit, then expect shares to sharply rerate. Indian minnow Koovs is a very interesting play on the growing Indian fashion and e-commerce markets. The Executive Chairman and CEO were both on the ASOS board and the Chief Creative Officer was an ASOS Product Director. The business aim is to create the ASOS of India, selling western clothes to the youth population. In the most recent trading statement, the company said sales growth was 189% year-on-year and there are now over 1m registered users on the website. The company also recently completed a placing and raised £21.9m to fund business development and acquire the rest of the shares in Koovs India. Growing online play Boohoo is another online retailer set to impress. It sells own brand clothing in over 100 countries to customers between the ages of 16-24. Boohoo has performed well over the last few years and shares have doubled in just under a year. This shouldn't put investors off, the forward P/E is 'only' 34, which is acceptable for a growth stock such as Boohoo. Importantly Boohoo has launched apps in the UK, Australia and US, a good strategy as increasingly consumers want to use apps for shopping. Online retailers offer fantastic growth opportunities that may create huge returns for shareholders. ASOS is focusing on mature markets in an attempt to continue to grow profits, but for me, Koovs and Boohoo are the most interesting companies. Koovs has massive potential and if it can crack the Indian market then it could become a very big company. Boohoo is performing well and the share price should continue to rise over the next year. Growth stocks such as Koovs and Boohoo offer huge returns but always carry an increased level of risk and must be chosen carefully to avoid losses. https://uk.finance.yahoo.com/news/koovs-plc-boohoo-com-plc-095015740.html?utm_source=twitterfeed&;utm_medium=twitter
25/5/2016
16:47
harebridge: Will Koovs plc and Boohoo.com plc ever match ASOS plc?ASOS (LON: ASC) has been of the AIM's best performers of all time. The stock has risen over 1,300% since early 2009 even after the 50% fall since February 2014. Koovs (LSE: KOOV) and Boohoo.com (LSE: BOO) are two smaller companies that have huge potential and could go on to challenge ASOS in the online fashion marketplace. Online retail sales are growing throughout the world and even in a 'mature' market such as the UK, online retail sales are up 10% year on year. Here are three pureplay online retailers that could be great growth companies to invest part of your portfolio in. Fashion giant The online fashion giant ASOS has been a fantastic success story for AIM in London. Like many other growth stocks, the company still trades on a high P/E of over 80 due to the good forward prospects of the company. Last month ASOS released interim results for the period to the end of February 2016. These results were very encouraging with profit before tax up 18% and group revenues up 21%. These results were followed by multiple broker recommendations with price targets of up to 4,800p. ASOS is focusing on its core markets such as the UK and it seems to be paying off as this year looks set to be good for ASOS too. Net profit is forecast to grow by £10m (27%) and if this target is hit, then expect shares to sharply rerate. Indian minnowKoovs is a very interesting play on the growing Indian fashion and e-commerce markets. The Executive Chairman and CEO were both on the ASOS board and the Chief Creative Officer was an ASOS Product Director. The business aim is to create the ASOS of India, selling western clothes to the youth population. In the most recent trading statement, the company said sales growth was 189% year-on-year and there are now over 1m registered users on the website. The company also recently completed a placing and raised £21.9m to fund business development and acquire the rest of the shares in Koovs India. Growing online playBoohoo is another online retailer set to impress. It sells own brand clothing in over 100 countries to customers between the ages of 16-24. Boohoo has performed well over the last few years and shares have doubled in just under a year. This shouldn't put investors off, the forward P/E is 'only' 34, which is acceptable for a growth stock such as Boohoo. Importantly Boohoo has launched apps in the UK, Australia and US, a good strategy as increasingly consumers want to use apps for shopping. Online retailers offer fantastic growth opportunities that may create huge returns for shareholders. ASOS is focusing on mature markets in an attempt to continue to grow profits, but for me, Koovs and Boohoo are the most interesting companies. Koovs has massive potential and if it can crack the Indian market then it could become a very big company. Boohoo is performing well and the share price should continue to rise over the next year. Growth stocks such as Koovs and Boohoo offer huge returns but always carry an increased level of risk and must be chosen carefully to avoid losses. https://uk.finance.yahoo.com/news/koovs-plc-boohoo-com-plc-095015740.html?utm_source=twitterfeed&utm_medium=twitter
30/4/2016
07:13
harebridge: Indian Online Retailer Koovs.com raises funds for further growthLONDON - Koovs plc, the India-focused online retailer listed on the London Stock Exchange, said Friday it has raised gross proceeds of 21.9 million pounds, or $31.9 million, through the issue of 87.6 million new ordinary shares at a price of 25 pence, or 36 cents an ordinary share.The new capital comes from existing shareholders and new institutional investors, including Ruffer LLP, and will be used to build up and promote the site. Starting in May, Koovs' multichannel "Step into Koovs" marketing campaign will expand.Among the new investors are Lord Waheed Alli, a British media mogul, Labour party figure, and former chairman of Asos.com; Baroness Gail Rebuck, the British publisher and chair of Penguin Random House's British division, and Ruffer LLP, the British fund manager and investment company.The funds will also be used for working capital and to acquire the remaining 38.6 percent stake in Koovs India, giving the parent company 100 percent ownership of the subsidiary.The company said it has authority to raise up to an additional 8.1 million pounds, or $11.8 million, at 25 pence an ordinary share prior to June 30.The company has a market capitalization of 12.5 million pounds, or $18.2 million, and is listed on the smaller AIM division of the London Stock Exchange. The share price was down 1.2 percent to 28 pence, or 41 cents, in afternoon trading.Mary Turner, chief executive officer of Koovs, said India's online fashion market is expected to increase five-fold by 2020, to 1.5 billion pounds, or $2.18 billion, and management has a clear strategy to accelerate Koovs' growth in this market."Our near-term priority is to continue to build the brand. Our ambition remains to become India's number-one Western fashion destination by 2020 and today's announcement marks a next significant step towards that goal."Koovs carries clothing and accessories brands for men and women, with brands mostly in the high street and contemporary arenas. Brands include Guess, Ray-Ban, Lipsy, Maybelline and Michael Kors watches.
27/4/2016
12:12
harebridge: KOOVS1. ManagementKoovs has been given the tag, "Asos copycat". This is not just because it's business is online fashion or that the website looks uncannily like Asos's but because it's management are also ex-Asos.If you need a reminder, Asos to date, is the most successful AIM stock in history. If you'd invested £1000 when it first floated you could have made approximately £160,000, that's a 15,900% return!LORD WAHEED ALILord Waheed Ali joined the Board in 2012, having been Chairman of ASOS plc between 2000 and 2012.He has extensive knowledge of international fashion, coupled with a keen eye for innovation. Lord Alli's vision is to develop Koovs.com as the fashion retailer of choice in India. Lord Alli was appointed to the House of Lords in 1998 and is currently Chairman of Silvergate Media Limited, part of a group of media companies which specialises in children's television, publishing and merchandising. Mary Turner, aged 57 – Chief Executive OfficerMARY TURNERMary was Chief Executive of AlertMe.com, a pioneer in the "internet of things" technology which powers the UK's leading smart homes solution, Hive Active Heating, acquired by British Gas in May 2015.Previously she was Managing Director and Chief Executive Officer of Tiscali UK Limited from 2001 to 2009 and was a non-executive director of ASOS plc between 2009 and 2013. Robert Bready, aged 47 – Chief Creative OfficerROBERT BREADYRobert began his career at River Island, holding a variety of merchandising roles in womenswear and menswear. In 1997, he moved to the Arcadia Group, spending eight years working across young fashion retailers including Miss Selfridge and TopMan, eventually becoming Senior Executive for the Miss Selfridge brand. Robert was the Product Director of ASOS plc between 2006 and 2012.These are people who not only have excellent track records in online fashion but know the market they're selling to. They also have ambition to make Koovs into India's one-stop digital fashion website over the next 5 years. 2. Share PriceKOOVS SHARE PRICEAs I pointed out above the management have the ambition to make it the number one fashion website over the next 5 years. This takes a lot of investment and therefore fundraising. The management have outlined a plan to raise £35m over the next 3 years.This may put some investors off as it seems that this fundraising would be extremely dilutive to existing shareholders should they use equity placings to raise these funds.First and foremost, £5.6m of this has already been raised, through two tranches. The first tranche was through directors who subscribed to £1.1m million of shares at 37P.The second tranche of raising happened on 11th January by issuing 17,800,000 new ordinary shares at 25p to raise £4.5 million.The share price is currently at 15.875p, way below what these two fundraising were placed at.You may think that this share price can only go down again, what with further placing planned to happen. Maybe but they have just under 3 years to raise £29.4m or £9.8m per year. Even if they maintain their current level of sales (this is very conservative as they are achieving triple digit growth, see below) I would be very surprised if their revenue didn't exceed £9.8m this year. 3. Sales and StatsThis is the last trading update for the 14 weeks to 3rd January 2016:– 210% sales growth to INR295.6m (£2.96m).– Increased brand awareness from 1% to 8% (according to Campaign Watch from mConsult).– 98% increase in website visits and 75% increase in conversion rates year on year.– Weekly traffic exceeded one million visits per week for the first time; a 40% increase from the start of the marketing campaign.For the last three months of 2015 they achieved sales of £2.96m. This is pretty much double the sales they achieve in the 6 months up until September 2015 which were £2.8m and almost double the sales they achieved in the 12 months up until March 2015, which were £2.7m.So as I pointed out above, even if they maintain these sales figures, on a quarterly basis, they'll achieve a revenue of £11.84m. Should they double their revenue every 3 months, as they have been doing, then they'd achieve over £40 million in revenue for this year. This company's market cap is less than £4m. 4. The MarketPopulation wise, India is the 2nd biggest in the world with 1.25 billion people.The Indian e-commerce market is undergoing exceptional growth. The lifestyle e-commerce market is estimated to increase by 5-times to £7.5bn by 2020, driven by the rise of the internet-connected middle class in key urban centres.Koovs' strategy is to access this growth market and to build Koovs.com into India's number one affordable western fashion destination by 2020 with a focus on growing market share to greater than 10pc.Their brand awareness in their last update, after their marketing campaign, went up from 1% to 8%.Asos does not have a presence in India but they're always expanding. If and when they do decide to expand into India do you think they will try to compete with Koovs? Or just buy it and re-brand it? After all it'll wouldn't take a lot of design changes to the website.http://www.sharepickers.com/4-reasons-why-i-bought-koovs-koov/
Koovs share price data is direct from the London Stock Exchange
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