Share Name Share Symbol Market Type Share ISIN Share Description
Boohoo.com LSE:BOO London Ordinary Share JE00BG6L7297 ORD 1P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  -7.50p -4.11% 175.00p 175.00p 175.50p 183.00p 174.25p 182.75p 8,972,341 16:35:16
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
General Retailers 294.6 30.9 2.2 79.9 2,008.96

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Date Time Title Posts
16/12/201700:23BooHoo - let's try again lol!8,968
09/10/201716:31boohoo.com, A VERY BULLISH BROKER NOTE.16
27/9/201720:21A possible cup and handle for BOO?4
26/9/201714:15Boohoo.com46
29/5/201717:25Share Info2

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DateSubject
16/12/2017
08:20
Boohoo Daily Update: Boohoo.com is listed in the General Retailers sector of the London Stock Exchange with ticker BOO. The last closing price for Boohoo was 182.50p.
Boohoo.com has a 4 week average price of 165.75p and a 12 week average price of 165.75p.
The 1 year high share price is 273.25p while the 1 year low share price is currently 128.50p.
There are currently 1,147,977,462 shares in issue and the average daily traded volume is 13,434,184 shares. The market capitalisation of Boohoo.com is £2,008,960,558.50.
04/12/2017
10:56
kuss1: chopshs, I didn't say they were irrelevant just not as relevant as many think when you have a company riding the wave of social change. If the company is successful and generating cash the metrics will follow in due course. I recall when Amazon was on a pe of 3000, now it's around 400. Asc a pe of 80 and the share price still going up. ocdo 350. As for the competition, there will always be competition in any market and with any product. Doesn't matter what you make. The question is who's got the advantage. Boo are ahead of the game is all. The youth market buy Boo because they have what they want at a cheap price with good quality. Boo have extended their brands to Nasty Gal and PLT, too. Nacent growth into the USA and Europe. Margins still twice those of asc. Think amazon's margins are 1%. Boos are predicted to settle around 10% once benefits of scale and gearing kick in. If you think Boo will grow to 3 billion revenue on 10% margins then they are worth the investment. If Boo can make 50 million net profit this year the pe will have fallen to around 40, dropping to 20 the following year on 100% growth. NG used to generate 300 million in revenue. Boo should be able to get this to 30 million in just 9 months with growth a 100% per quarter. At that rate they should be back to 300 million in around 14 months... Broker forecasts all 260 plus up to 300. I'm sure they can do the eps and p/e sums. So why so high?
10/10/2017
14:46
mr_spock: There is nothing wrong with BOO. All they did was invest some of the margin in promoting the new brands - PLT, BoohooMan and Nasty Gal. They are all pretty much new brands and need investment. But the valuation got a little ahead of itself. An upgrade in revenue growth (now expected to be around 80%, up from previous guidance of around 60%) was not enough for some people, and there were sellers. Traders jumped out. I expect the share price to wander around this level until late Nov, when buyers will start to come in in anticipation of the results in Jan. I don't think I've ever been so relaxed at seeing one of my share prices falling, as I expect a doubling of the share price from here over the next few years. Good management, stupendous growth. Good luck all.
28/9/2017
20:18
cycle2: As a long term holder here (I bought my first BOO shares at 25.5pence and have topped up several times since), I've been surprised and perplexed by the extent of the drop. Unlike other posters, I don't think it's just to do with the market punishing growth stocks, or the P/E being too high since in my opinion BOO justifies its metrics. Rather, there seems to have been a shift in short-term retail investor sentiment. I suspect that many of us long-term holders don't have a lot of spare extra cash to put into BOO right now and that we've seen the reaction of predominantly short-term traders who took profits quickly, or longer term investors who hit stop losses when the share price continued to plummet. So, what to make of it? Should we all just sell up? To answer that with more than personal opinions (of which there have been quite enough on this board in the last 2 days) I took time today to listen to and take notes from the company conference call, which I highly recommend. As fuji99 wisely counselled (post 7922), really good investors 'Never follow the herd. Trust yourself and DYOR and keep calm in your convinctions. ' Several things really stood out from the conference call: 1. As someone involved in running an internet business myself, I was astounded by the figure they gave that 28% of their customers share photos of their recent purchases on social media. Carol Kane said this engagement is growing and is great free marketing. That's incredible - I really wish 28% of the customers in the business I work for would do that! What an incredible relationship they're building with millions of customers! Also of note on social is that they have 9 million Instagram followers, compared to 5 million on Facebook. For those in the know this is very good: Instagram is where the young audience are and photos you post on it are shown more widely to your circle of friends than Facebook's algorithms that prioritise adverts. It's perfect for peer-influencers. 2. They see BoohooMAN as a 4th brand. I don't recall them talking about it this way before but they now firmly see it as a major future contributor to growth. It currently carries only 4,000 lines (cf Boohoo's 36,000) and they see massive growth opportunities and are engaging celebrities etc. So we are now dealing with a 4 brand company, not 3 (and I'd be surprised if more aren't added in the future). 3. They've invested heavily in moving all websites to the Demandware platform. English language ones are now migrated and foreign language ones will be by the end of this year. The CFO described some pretty great features of this, including the ability to heavily personalise the shopping experience to the customer, even doing things like changing the menu items and recommendations if they know there's a customer who is 'petite' size shopping. The platform can even send out different emails depending on what you did on site and they said they're just at the tip of exploiting the possibilities. Already websites they have migrated have shown increased conversion rates. 4. They have an amazingly fast engagement of new celebrity trends. They mentioned how within 24 hours of the Love Island final they had signed the winner and within 1 week had done photo shoots and had them on the website. Pretty impressive. 5. Warehouse expansion is progressing faster than anticipated - the new Burnley extension will complete by year end and and will then have automation added in the following year. That brings £1 billion net sales capacity which it sounds like they'll need soon. The 'super site' (that they raised equity for earlier in the year) will have plans finalised and land purchased by financial year end. That's a 3 year project which will launch with full automation and add another £2bn net sales capacity. Full automation = lower fulfilment costs which is great from a bottom line point of view. 6. Lots of questions from analysts about the margin drop of course. The company makes a convincing case that the margin drop is due to huge investment in the new brands that have been brought on board this year: PLT (lots of marketing and team expansion, doubling the number of lines etc) and Nasty Gal (new HQ in Manchester, new building in LA, building substantial team in LA, marketing not only in US but internationally). One interesting comment the CFO made was that the margins of these new brands, although not as good as their existing Boohoo brand, were better than for the Boohoo brand when it was at the same growth stage - they put a lot of emphasis on Operational Leverage that you gain when multiple brands share the same fulfilment and website infrastructure. That being said, I don't think the margins will be going back up significantly, but only because they're so fully committed to spending the extra on marketing to make the most of their first-mover advantage in social selling. 7. Nasty Gal used to be selling other brands before they bought it which will have cost them margin, they've turned it into a pure-play brand where they produce everything. That takes time and investment but they said it's going very well with consistent Month-on-month and Year-on-year growth. They expect 80% growth year-on-year, albeit from a low base and are predicting £20m sales for the year. Sounds to me like they're making an excellent job of reviving a brand that was nearly trashed through it's poor previous management. There's your stellar growth for 2020 in my opinion. Overall, they see huge opportunity and are going full-steam-ahead for it. What more could we ask for? So, personally I remain a long-term holder. Anyone who's listed to the conference call have other insights to contribute?
12/9/2017
15:24
fuji99: Those who are really stuck with the share price are the shorters and those who would like to get in cheap because they cannot predict the next share price move. For the longs, they are patient and most do not watch the share price moves on a daily basis. They could glimpse at the news or smile at trapped shorters desperate moves to get out with minimum losses because the share price can escape upwards at any moment.
31/8/2017
11:40
cycle2: A few posts ago I mentioned that BOO has a very reliable record of rallying in the 2 weeks prior to results. I've just done a bit more research and found that this pattern appears to be very reliable. In fact, there has been a positive rally in share price for EVERY result-influencing RNS for the last 2 years (13 to be precise). The last one with a negative return was the Preliminary Results in May 2015 which was just 4 months after the initial profit warning drop. I thought it might be helpful to share these findings below... METHODOLOGY - I have included all 'results-influencing' RNSs which is my definition of news that could change the share price (as opposed to notices of dates etc) - For the comparison, this takes the closing price on the day of the update and compares it with the closing price of the trading day 2 weeks before and 4 weeks before. So, if the trading update was on a Wednesday, I went back to 2 Wednesdays before and 4 Wednesdays before. - This is just a quick set of results - there could be mistakes as it hasn't been double-checked. RESULTS I've formatted this using '...' between columns because tables paste so badly. So the two percentage numbers are for percentage change if you had bought at close 2 weeks before results and percentage change if you had bought at 4 weeks before results. DATE ... TRADING UPDATE DESCRIPTION ... % CHANGE 2 WEEKS ... % CHANGE 4 WEEKS 08/06/2017 ... Trading update (including fundraising share issue) ... +27.1% ... +41.5% 26/04/2017 ... Final results for 2016 ... +5.2% ... +11.7% 28/02/2017 ... Pre-close trading update ... +10.9% ... +7.8% 10/01/2017 ... Trading update to end of year ... +6.2% ... +23.1% 14/12/2016 ... Trading update and acquisition ... +6.4% ... +13.2% 27/09/2016 ... Interim results ... +4.2% ... +23.1% 09/08/2016 ... Trading update ... +22.4% ... +32.6% 08/06/2016 ... Trading update ... +9% ... +17.3% 26/04/2016 ... Preliminary results ... +10.1% ... +15.2% 15/02/2016 ... Property acquisition ... +1.3% ... +12.5% 12/01/2016 ... Trading update to end of year ... +6.1% ... +10.6% 29/09/2015 ... Interim results ... +2.2% ... +14% 10/06/2015 ... Trading update ... +17.2% ... +3.6% 06/05/2015 ... Preliminary results ... -7.5% ... +0% 11/03/2015 ... Trading update (notice that it was coming 2015-03-04) ... +16.4% ... +15.1% 07/01/2015 ... Trading update (EARNINGS MISS!) ... -48.1% ... -51.9% 14/10/2014 ... Interim results ... -6.3% ... -4.9% 12/09/2014 ... Half year trading update ... +3.5% ... +12% 12/06/2014 ... Results and trading update ... +1% ... -1.5% 05/06/2014 ... Comment on share price movement (in-line with expectations) ... +2.8% ... -14.3% DISCUSSION Some of these positive share price rises will just have been the fact that this has been a highly trending stock (in fact by my measure, the best performing stock on the whole of the LSE over much of the period). However, there does still seem to be a significant 'pre-results' rally, presumably caused by traders coming in before the scheduled results to turn a quick profit, or perhaps insiders (employees or their family members?) though I think that's less likely in this particular case (unlike much of AIM). Of course, the question is, what about the share price since the June update when we had the exponential rally followed by a correction? I've already shared that I think the price action since then has formed a nice double-pullback and is looking good. If you look at ratios, the forward P/E ratio is now back to its usual value of 70 (reasonable for a game-changing high growth stock like this) and the share price looks to be back near the lower limits of the trend it has been following. Most importantly, we're now dealing with revenue from 3 brands and the forward guidance looked to be conservative to those of us who have been following this share for some time, particularly for the new brands. It seems to me that it's far more likely this company will surprise to the upside than the downside given what we know of the management, their strategy and the growth prospects. DISCLOSURE Long-term followers will know that I've been long this stock for over 2 years since Paul Scott highlighted it on Stockopedia (remember that?) and have added on numerous occasions on the way up. I have managed to 'find' some more money to top up again today, so I am not an unbiased commentator. I do however appreciate sensible, thoughtful discussion from both sides - long and short and try to keep myself open to hearing all well-researched views.
11/7/2017
07:11
toffeeman: Tears are drying up at Boohoo The fall in Boohoo’s share price was halted after a leading investor insisted that the online fashion retailer remained en vogue, despite the best efforts of Amazon. Boohoo owns brands including Nasty Gal and Pretty Little Thing Boohoo owns brands including Nasty Gal and Pretty Little Thing Shares in the group have slipped by 12 per cent since Amazon launched Prime Wardrobe, its try-before-you-buy service, last month. City observers had expressed concern that the move could spell trouble for Boohoo, whose shares floated on Aim at 50p in 2014 and surged to 266p last month. Richard Watts, of Old Mutual Global Investors, sought to allay such fears, suggesting that Boohoo could benefit as more consumers chose to shop online. “This idea that everyone’s going to buy all of their clothes off Amazon, I just don’t believe it,” he said. Old Mutual is Boohoo’s largest institutional investor, with a 14 per cent stake. The family of Mahmud Kamani, who co-founded the company in 2006, holds more than a third of shares, while Carol Kane, the other co-founder, has a 4 per cent holding. Shares in Boohoo, which owns brands including Nasty Gal and Pretty Little Thing, closed flat at 220½p. Boohoo is one of Aim’s biggest companies, with a
14/4/2017
11:03
toffeeman: If it does get to £5 it will (probably) have a bigger market cap than NXT and with no stores to rent and run £5 may well be exceeded, and if they get international cracked you can use ASOS as a leading indicator (current M cap = £4.73bn or about £4.50 in Boo share price) - Are they better than ASOS? Key will be how they grow the management team.....
23/2/2017
14:57
grahamburn: Short, but interesting, analysis of the company in 10 years time on Motley Fool today: _______________________ Where will Boohoo.com plc be in 10 years? G A Chester | Thursday, 23rd February, 2017 | More on: ASCBOO Investors have been flocking to fast-fashion e-tailer Boohoo.com (LSE: BOO). The company has shown tremendous growth to date. But where will it be in 10 years and is the stock a top pick for growth investors today? Fashioning comparisons Boohoo listed on AIM in March 2014 at 50p a share. After a stumble, which saw the shares fall to a low of 22p in January 2015, the company hasn’t looked back. The shares closed yesterday at a new high of 147.25p. With 1.12bn shares in issue, the market is valuing the business at £1.65bn. Revenue for Boohoo’s financial year ending 28 February is expected to come in at £290m. This provides a useful starting point for where Boohoo might be in 10 years. If we go back to 1998, Primark posted a similar revenue of £295m that year. Ten years later, this hugely successful fast-fashion retailer had increased its top line to just shy of £2bn. This represents a compound annual growth rate (CAGR) of 20.7%. Primark’s growth has been impressive but it’s a bricks-and-mortar chain and a better comparator for Boohoo may be online-only pioneer ASOS (LSE: ASC). ASOS posted revenue of £299m in calendar 2010 (again similar to Boohoo’s current revenue) and increased this to £1.6bn in calendar 2016. This gives a CAGR of 32.4% over six years. Analysts expect growth to moderate somewhat over the next few years, so that the 10-year CAGR would fall to about 27% (revenue near to £3.3bn). Projected valuation If Boohoo were to match ASOS’s projected 10-year revenue growth, we’d be looking at Boohoo delivering revenue of around £3.2bn come 2027. But what of valuation? ASOS currently trades at 2.75 times trailing 12-month revenue, while Boohoo — at the earlier higher-growth stage — trades at 5.7 times. If, by 2027, Boohoo is trading closer to ASOS’s 2.75 rating, we’d be looking at a market cap of £8.8bn, compared with today’s £1.65bn. ASOS’s shares in issue have increased by 15.5% over 10 years, due to director and employee incentive plans and so on. Assuming a similar increase for Boohoo, the current 1.12bn shares would increase to 1.29bn. So, at the mooted 2027 market cap of £8.8bn this would give a share price of 682p — a 363% increase from today, or a 10-year CAGR of 16.6%. Is Boohoo good value today? Given that some top FTSE 100 companies, such as Reckitt Benckiser, have done CAGRs into double digits in the last 10 years, does my projected 16.6% for Boohoo offer sufficient reward for the risk of a relatively young company compared with a mature blue chip. I think I’d be looking for a CAGR of 20% for a greater margin of safety. To get that, I’d need Boohoo’s shares to be trading at 110p today — about 25% below their actual level. Of course, Boohoo may turn out to be an even bigger success than ASOS and more than justify its current premium price. Reasons for optimism on this score include the company’s recent acquisitions of PrettyLittleThing and certain assets of collapsed US firm Nasty Gal and also the fact that Boohoo’s retail gross margin is running at 57% compared with 47% for ASOS when it was at the same stage of revenue generation. So, I can understand investors bidding up the price. But I feel Boohoo will have to deliver nothing short of stunning growth over 10 years to justify it.
27/9/2016
12:31
harebridge: From Paul Scott (Paulypilot) on stockopedia.Boohoo.Com (LON:BOO)Share price: 99.25p (up 1.5% today)No. shares: 1,123.3mMarket cap: £1,114.9m(at the time of writing, I hold a long position in this share)Interim results, 6m to 31 Aug 2016 - excellent reporting timeliness - publishing interim figures just 27 days after the period end is good stuff - clearly the FD and his team have good internal controls in place.Why am I still reporting on this share, now it's over £1bn market cap? Well, partly to crow about one of my biggest successes in the last couple of years! Also because I know that a lot of readers followed me into this share after the market threw us a bargain in Jan 2015 at a quarter of the current price.The interim figures today are excellent, and well ahead of forecasts. Brokers are upgrading full year forecasts as a result. Peel Hunt puts out the best research I've seen on BooHoo, so those are worth asking your broker to source for you. PH has raised this year (ending 28 Feb 2017) to EPS of 1.8p. Although personally I think 2p EPS could be on the cards.In valuation terms, that gives a current year PER of about 50. So clearly this share is now expensive. The question is whether the growth & future potential of the business is worth paying up for. That's a decision each investor has to make for themself, based on their risk tolerance. Personally, I've top-sliced my holding on the way up, which is a nice compromise, as that way you've banked some of the profit, but still benefit from any further upside.Market sentiment could change of course. We've seen lots of growth company shares go through the roof this year. So if something has gone from a PER of 20 to a PER of 50, then that's a bit of a one-off gain. It could of course quite easily reverse, if the market has a big correction.Mind you, when you look at the highlights from today's figures (see below), there are some fantastic growth trends underway here. Remember this is all organic growth too, and it's international, not just UK;Very strong top line growth, up 40% year on year.Note there's a sharp fall in gross margin. The company has been rather clever here. What they've done is to deliberately plan for lower selling prices (which were already under-cutting most of the High Street). At the same time, they reduced marketing spend (which was enormous, at over 10% of turnover). This makes complete sense to me - after all, there are only so many ads which customers will respond to - the law of diminishing returns kicks in beyond a certain point. Much better to lower prices, and drive growth that way, as obviously if customers see bargains, they buy more.Hence the profit line and EPS are up triple digit percentages, proving that accepting a lower gross margin results in a better overall result in profit terms.Growth in overseas territories is encouraging, particularly 93% growth in the USA. That would be a rather good market to crack, given its size.Balance sheet is excellent, with £67.1m of net cash (rising). Note that continuous capex is needed, to increase warehouse capacity. Some quite chunky forex derivatives losses have popped up.Outlook - this is all self-explanatory;My opinion - this is a fantastic company. I've been saying for a while that it's actually better than Asos - because it's delivering strong growth, and decent profitability. Whereas Asos has seen its profit margin relentlessly falling, and is really now very low.On conventional valuation grounds, BOO may look expensive now. However, PER is not a good valuation method to use for rapid growth companies. Also note that BOO has seen earnings expectations constantly rising - e.g. a year ago it was expected to do 1.35p EPS this year. I reckon the final outcome is probably more likely to be about 50% higher than that, around the 2p EPS level. This is why people have been buying the shares - they've worked out that the company is on a roll.Online is doing serious damage to the High Street retailers now. Companies like BOO have cut out the middlemen. The people behind BooHoo used to be the biggest supplier to my old employer, Pilot - we had a chain of about 150 shops mostly in the UK, which we built up in the 1990s. Sadly, Pilot is no more, in terms of a High Street presence anyway, but our former supplier has now morphed into BooHoo, and supplies the young female end customers direct, via their smartphones & tablets. The product is so cheap that it's almost disposable fashion, to wear once or twice, then throw away. It's really difficult to see how High Street competitors, with their enormous overheads of a large branch network, can compete at the cheap end of the market.As regards BOO, yes the shares look pricey now. However, I think the growth, and international potential, means this valuation of almost 100p per share can be justified. Providing nothing goes wrong of course.In my view, management here are exceptionally talented, experienced, ambitious & hard-working. So that also justifies something of a premium. So it remains one of my favourite shares, although I'm mindful that the price is looking a bit on the high side now.Also, note that the company appears to be inching towards doing a deal to integrate PrettyLittleThing.com which is operated by one of the sons of BooHoo's founder. It's always been an uncomfortable conflict of interest, so I feel that BooHoo really has to exercise its £5m Call Option. Peel Hunt says it's "fairly certain" that BOO will indeed decide to acquire PLT before the Mar 2017 deadline.Longer term, I believe that BOO is likely to create new brands, and standalone websites, targeting different demographics. So the growth could continue for the foreseeable future.
22/3/2016
02:25
paulypilot: Hi, Great to see the BOO share price steadily appreciating. I've been invited to attend the analyst meeting on 26 April, so all being well I should be able to get along to that. Looking forward. This is such a fantastic company, I love BooHoo - it's doing all the things we should have done at Pilot in the 1990s, but the market passed us by. Good on 'em! Great to see such a success story, well done to everyone involved, it's a wonderful Manchester success story. People are rightly proud of this team effort. Cheers, Paul.
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