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Share Name Share Symbol Market Type Share ISIN Share Description
Asos Plc LSE:ASC London Ordinary Share GB0030927254 ORD 3.5P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  -32.00p -0.88% 3,600.00p 3,583.00p 3,586.00p 3,632.00p 3,563.00p 3,619.00p 269,687 16:35:28
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
General Retailers 1,150.8 47.5 44.4 81.1 3,003.48

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Date Time Title Posts
22/4/201616:24ASOS----Fast Celebrity Fashion Online ----14,018
18/11/201506:31ASOS "SYNOPSIS FOR NEWCOMERS"72
16/3/201511:49ASOS TAKEOVER3
28/11/201419:35Black Friday - Get a discount on an ASOS imitator #ASC-
09/11/201415:56ebay bids on asos-

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DateSubject
04/5/2016
09:20
Asos Plc Daily Update: Asos Plc is listed in the General Retailers sector of the London Stock Exchange with ticker ASC. The last closing price for Asos Plc was 3,632p.
Asos Plc has a 4 week average price of 3,667.74p and a 12 week average price of 3,218.18p.
The 1 year high share price is 4,076p while the 1 year low share price is currently 2,443p.
There are currently 83,429,874 shares in issue and the average daily traded volume is 343,224 shares. The market capitalisation of Asos Plc is £3,003,475,464.
07/4/2016
19:50
harebridge: ASOS vs Burberry vs Boohoo.comBy MFLong growth runway:ASOS describes itself as "a unique online fashion destination" and its hard to disagree. In addition to its own-brand label, the company offers a curated range of more than 800 brands, and through its "Marketplace" channel gives boutiques the chance to sell new and pre-worn fashion. Competitions, games, news and features via the website, mobile apps and social networks "help give our target customers an online experience they won't find anywhere else on the planet".The punters love it. Revenue has more than doubled in five years, breaking through £1bn last year. It hasn't been all plain sailing, with hiccups including a warehouse fire, and a local operation in China that has proved loss-making, which the company has today announced it's shutting down. However, while profits have hitherto been depressed by considerable investment in the business (and drags such as the China operating costs), they're now set to rocket higher.Analysts have pencilled-in earnings growth of 20% this year, accelerating to 35% next year, putting ASOS on a price-to-earnings growth (PEG) ratio of 1.2 at a current share price of 3,370p, which I think looks a reasonable price to pay for a company with a long growth runway ahead.Strong tailwind:As a mature business -- founded in 1856 -- luxury fashion house Burberry isn't going to post the same stunning sales growth as ASOS. But it's the long heritage of a distinctly British brand that is Burberry's strength, giving it an enduring appeal, both at home and abroad.The luxury market has been tough in some territories of late, and, as a result, Burberry's shares are currently priced at 1,287p, some 30% below their 52-week high. Trading on 18 times earnings, I see the shares as good value on the grounds that the long-term story of rising wealth in developing economies should provide a great tailwind for the timeless Burberry brand for decades to come.High growth potential:Own-brand online specialist Boohoo delivers bang-on-trend fashion at a cheap price point, sold through aspirational imagery and the kind of social media engagement that appeals to its 16-24 year old target age group. Rag-trade veterans with a highly efficient product sourcing model are behind the company, and it's growing fast.The shares have risen strongly over the last year as the market has come to appreciate the growth potential of a business whose current revenue is only around a tenth that of ASOS. Despite the rise in Boohoo's shares to 43p, the forward PEG ratio is still only on a par with ASOS's 1.2, so I believe Boohoo remains reasonably priced.
04/2/2016
17:08
moorsie2: Netcurtains -don't misunderstand me my issue is not with ASOS as a company - my issue is with its highly inflated valuation. I tend to agree with the author on iii who published this view 2 days ago ---------------- Further downside ahead Also posting major share price falls thus far in 2016 is online clothing retailer ASOS (LSE:ASC). Its shares are down 8% in the year-to-date and this takes their fall over the last two years to 50%. That's despite the company making significant improvements to its strategy and business model, including focusing to a greater extent on key markets instead of attempting to expand quite so rapidly into new territories. While ASOS offers excellent customer service, and a superb range of items that has kept its offering highly relevant and popular among its target market of twentysomethings, its valuation appears to be rather high. Certainly, earnings growth of 23% for the current year is an impressive outlook, but with the company's shares having a P/E ratio of 56.8, there appears to be a further 20% downside ahead.
15/1/2016
09:42
netcurtains: TESCO is getting slaughtered by the Germans - share price Goes UP. ASOS taking over Berlin - share price goes DOWN.. What is wrong with the world. Don't we want to beat the Germans at anything?
20/10/2015
07:58
bobsidian: Difficult to tell in which direction the share price will go today. Much depends on the time horizon being adopted by equity market participants.
27/10/2014
13:12
donaferentes: By Edmond Jackson | Thu, 23rd October 2014 - 23:00 Edmond Jackson's Stockwatch: ASOS is meat for long and short traders Is a high price/earnings (P/E) multiple destined to "revert to the mean"? A dilemma with the most successful and promising businesses is stockmarket expectations running very high - so when challenges creep in there is an inevitable de-rating. No business grows even at 20% a year forever (does anyone recall the pitfall of Rentokil's chairman, "Mr 20%"?) so beware forward P/E's in the thirties and higher. Certainly very few businesses can sustain a high P/E for a long while; even the rating for microchip behemoth ARM Holdings (ARM) is declining. If capital protection is your first goal then avoid tucking away highly-rated growth shares; but if you are alert and nimble this area offers fabulous long/short trading. The key is being attuned to change in the story. A snakes and ladders game After a very strong run to 7,050p by early 2014, the chart for the AIM-listed shares in online fashion retailer ASOS (ASC) plunged to 1,785p - currently about 2,200p - as various factors conflated for profit warnings. Even after a 70%+ drop the stock trades near 50 times forecast earnings albeit possibly under 1.5 times revenues. Mind any relationship between the two simply reflects industry margins, i.e. a less-demanding price/sales ratio is to be expected here. ASOS- financial summary Consensus estimate Year ended 31 Aug 2010 2011 2012 2013 2014 2015 2016 to 31 Mar to 31 Mar to 31 Mar Turnover (£m) 223 340 495 769 975 IFRS3 pre-tax proft (£m) 20.3 15.7 30.3 54.7 46.9 Normalised pre-tax profit (£m) 20.3 28.7 40.9 55 45.9 56.7 IFRS3 earnings/share (p) 18.7 13.7 26.7 49.2 44.5 Normalised earnings/share (p) 18.7 30 39.4 49.5 51 42.9 54.4 Earnings/share growth rate (%) 41 60.6 31.1 74.5 -16 26.8 Price/earnings multiple (x) 43.3 51.5 40.6 Cash flow per share (p) 14.8 20.3 49 90.6 Capex per share (p) 11.6 34.6 28.4 38.3 Net tangible assets per share (p) 55.2 81.9 97.2 145 Source: Company REFS. Still, according a high P/E though, the market assumes ASOS can raise overall margins once it is established as a truly global business. The chief executive Nick Robertson has made plain, "We are in a period of major investment that comes at a short-term cost but the medium-term benefits will be significant." The stockmarket dynamics here may also reflect a bandwagon effect where ASOS was seen as one of the prettiest faces in a Keynesian beauty contest, as excitement rose in the 2012/13 "QE3" period of loose monetary policy. My Stockwatch pieces include many examples of stocks consolidating in 2014; but ASOS had become so highly valued it was subject to a reversal and new self-reinforcing trend on the downside as various setbacks attracted short sellers and shareholders’ stop-losses kicked in. Top executive director opts to buy heavily Besides a 27% revenue rise for the financial year to end-August 2014 a key development likely to arrest the downtrend in the short term is the recent finance director – now chief operating officer - splashing out half a million pounds buying shares at 2,249.6p, taking his stake to 149,944 shares or £3.373 million worth. That's a serious buy from the person who above all should know ASOS' numbers and operations intimately; who is increasing his already high financial risk of a focused exposure to one business. It's no guarantee and may involve some animal spirits; but it must imply a longer-term rationale. Thrust of the long-term "buy" case It takes some speculative leap of faith, but this business could be in a very strong global position, three to five years hence. It has already achieved a loyal following among 20-somethings who become 30-something customers: the group's websites are attracting 71.2 million visits a month and at end-August had 8.1 million active users - up from 7.1 million a year before - with 3.4 million located in the UK and 5.4 million internationally. That means sterling's recent strength partly explains annual pre-tax profit down 14% to £46.9 million as it forced discounting, especially in Australia. The range of inventory is a competitive advantage and any rival will struggle to offer and sustain the likes of £161.5 million inventories (end-August balance sheet). ASOS range has expanded to over 800 brands alongside its own, and there is a wide range of sizes. The website itself is quite a competitive advantage akin to a fashion magazine able to attract customers without incurring expensive advertising. Delivery arrangements are attractive with free standard delivery on orders over £15 and free next-day delivery by 10pm over £100 otherwise £5.95 cost. Altogether these factors helps establish quite a moat around the business and it is hard to imagine main UK rivals - Next (NXT)/Littlewoods - encroaching; or indeed any new entrant replicating ASOS' extent of supplier relationships and stock on a profitable basis. So you are not going to see an Aldi/Lidl type incursion like in supermarkets. Indeed Zalando, founded in Germany in 2008, has in the last three years spent over £315 million equivalent establishing itself across Europe, meanwhile ASOS has enjoyed a pre-tax return on capital employed of about 30%. Entering new markets also requires little fixed investment as they can be serviced from the UK initially. The aim to become a leading global fashion destination by 2020, with £2.5 billion sales compared with about £1 billion currently; and if that follows then undoubtedly a premium P/E multiple will apply. But roughly how high is justified? Current rating still leaves no room for setbacks The 2020 sales target implies ballpark EPS of 150p i.e. at least five years before the P/E multiple reduces to the low/mid teens - the rating Next shares have been established on for the last five years (and still achieved a bull run from 1,800p over 7,200p). So, in theory ASOS is liable to trend in a volatile-sideways trend with its 2012/13 blow-off a curiosity of monetary expansion. In practice the story is going to dictate the trend. For example, there needs to be no more significant price-cuts beyond what have been needed to clear excess stock and deal with currency differentials, otherwise margins hence the rating will be affected. This is quite a risk if signs grow internationally, of deflation and low economic growth. More positively, young people may continue to resort to fashion as a pep-up despite tough times, like the trend for personal fitness has boosted sports-gear sales. January 2015 trading statement will set any near-term trend Buyers are taking some leap of faith in this becoming an Amazon-style, global business with an enduringly high P/E. That's possible, but after a few warnings and a share price debacle, the market is likely to seek more proof. The stock looks likely to trade sideways until a four-month trading statement in mid-January 2015; potentially meat either way for long/short traders.
26/9/2014
21:30
bobsidian: As far as being "bullish", those who are aware of my posting history would be quick to suggest otherwise. And as far as branding is concerned I would certainly not hold myself out to be an expert in that field. I can quite appreciate certain suppliers being upset about finding their brands being sold too cheaply, not least because the savvy consumer would migrate to the retailer selling that product at the lowest available price. However, it depends what you mean by a "premium" brand. It would be erroneous to suggest that ASOS only stock "premium" brands or that the customer base of ASOS are only drawn to "premium" brands. There does also seem to be a bit of a paradox in play. The management of ASC have reduced guidance on achievable operating margins. Are you suggesting that by acceding to the demands of suppliers on selling price that ASC will achieve higher operating margins than guided at the expense of sales growth ? Doubtless you are, given your assessment on just how overvalued you believe ASC to be. Be in no doubt, I am not "blindly" bullish on ASC. I too am of the view that ASC is overvalued relative to the headwinds it faces. However, experience has taught me to be wary of a share price trend when there appears to be an aggressive consensus on its continuation. All too often news flow has a habit of making a mockery out of such consensus.
24/8/2014
13:25
taurusthebear: So, to summarise the past fortnight's posts: "The share price is going to bounce at XXXXp, it's over/under-valued, there's going to be a takeover/2nd profit warning/another warehouse fire, and Goldman Sachs, that doyen of blue-chip brokers, have lessened their bullish stance as the share price has declined". It's all hearsay, of course, and BS at the same time. The only factual thing that can be said is that, given that ALL ELSE REMAINS EQUAL, the lower the share price goes, the better value ASC becomes. :0)
19/8/2014
16:01
bobsidian: Even at these comparatively subdued share price levels ASC is probably trading on a current P/E (Financial Year 13/14) of 50+ and at a share price of £12 ASC will probably be trading on a current P/E of around 30. It is hard to see how ASC can do anything other than disappoint when it announces its full year results in October. But as always it is forward guidance that counts. And visibility on the new higher ongoing cost base arising out of capacity expansion coupled with clarity on the impact on earnings of the weakened Euro relative to Sterling may aid in stabilising the share price of ASC. But the paradox for ASC may be that the faster its pace of growth overseas, the greater may be the impact on conversion/translation of overseas earnings as Sterling strengthens to reflect the relative and comparative improvement in the UK economy. It would not be surprising to see the management of ASC contemplate a future change in its reporting currency to reflect the bias of its earnings generation. Regardless, the share price of ASC is entering interesting territory as it is moved down toward the £18-£19 range where I suspect there will be a volatile reaction to the current descent.
08/4/2014
18:28
bobsidian: From a technical perspective ASC is proving a very interesting performer. If you overlay Fibonacci banding for the period from the intraday low in early 2012 to the intraday peak in late February 2014 you can see the way the share price of ASC is being moved down through that banding. The tumble on March 18 hit the base intraday of a 38.2% retracement before moving back up to treat the 21.4% retracement as the ceiling. Thereafter the share price was moved back down to test the supportive nature of the 38.2% retracement. The last couple of trading sessions has seen the share price plunge down to hit the 50% retracement level before ricocheting back up perhaps to test the 38.2% level. If this pattern of trading behaviour plays out it would not be surprising to see the ASC share price moved down to around the £35 level over the course of the next couple of weeks or so. Given the earnings growth of ASC such a share price level may represent an interesting medium term entry point. But we all know how fickle equity markets can be and in particular just how fickle AIM can be. What was once in favour can be quickly savaged : 8 months worth of share price growth in ASC stripped out in little more than 1 month. And true to form the brokers who were championing ASC to such share price extremes have largely gone silent in the midst of this correction.
18/3/2014
12:47
greek islander: 110 PE - this stock has been considerably higher in the past. It is interesting how so many negative comments post about this but the PE is more than justified and though the share price is at a low ebb for this 6 last months I see no reason to panic. ASC interim reports have always produced a drop in the share price - sometimes dramatic partly because of the high price per share and partly because expectation here is so exceptional. Growth has been around or above 38-39% to date. When such a large company expands fast in the early few years the growth rate and the pe will be expected to pull back a little. I see no demons here and whilst I fully appreciate Donaferentes' reluctance to buy in at £52 (after all the current liklihood is that upward share price progress for a while will be slow) I am convinced that as the proverbial long term investment one must take advantage of dips in the share price to add. Been a bad day for us but hardly the huge disaster indicated by the share price

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O 51 3,581.53 04 May 2016 17:11:21 GBX
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