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Share Name | Share Symbol | Market | Type | Share ISIN | Share Description |
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Adgorithms | LSE:ADGO | London | Ordinary Share | IL0011354904 | ORD NIS0.01 (DI) |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 30.25 | 29.50 | 31.00 | 0.00 | 01:00:00 |
Industry Sector | Turnover | Profit | EPS - Basic | PE Ratio | Market Cap |
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0 | 0 | N/A | 0 |
Premium Clothing Brand Turns to Adgorithms’ Albert to Reach Detail-Obsessed Fashion Crowd Across Countries and Channels
Global clothing brand EVISU (www.evisu.com) is one of the world’s first retailers to introduce artificial intelligence technology to its advertising and marketing efforts. The luxury denim brand today announced its work with “Albert," the new AI-driven marketing technology by Adgorithms (LSE: ADGO). Albert is now executing fully self-driven digital advertising and marketing efforts for the brand in the United States, United Kingdom, Australia, Canada, and Singapore. More information about Albert is available at www.adgorithms.com.
Having run its own cross-channel digital marketing campaign in the United States in late 2015, EVISU found that the cost of its U.S. efforts was exceeding the sales it generated. The retailer turned to Albert to determine whether the autonomous platform could execute and scale these efforts, starting with previously under-performing search and social channels. In just one month of working together, Albert had met all of EVISU’S campaign goals, significantly increasing inbound purchases, decreasing their eCPA, and generating new customer bases across the United States.
“Running campaigns across channels is not an easy feat for an ecommerce brand looking to find a very specific and defined customer,” said Brennan See, Online Marketing Executive at EVISU. “Albert learns, optimizes and delivers results as it goes, delivering performance in both SEM and social that we had yet to see working with prior technology solutions.”
Working with campaign creative and KPIs provided by EVISU, Albert autonomously learns as “he” goes, in order to identify new and existing audiences, determine who’s most and least likely to convert, apply insights gained from one channel to others, and engage in over 20 other digital marketing activities necessary to meet the given KPIs, such as:
Since the launch of its initial campaign with EVISU, Albert’s work has resulted in a 500% increase in ROI across search, social, and display channels.
ABOUT ADGORITHMSFounded in 2010, Adgorithms (www.adgorithms.com) is the maker of "Albert”, the first-ever autonomous marketing platform. Albert serves as a highly intelligent and sophisticated member of brands’ marketing teams that autonomously performs many of the manual, time-consuming tasks that comprise modern digital advertising and marketing campaigns. Albert also offers proactive, ongoing insights and recommendations on information he has learned and uncovered along his journey. Leading brands such as Harley Davidson, EVISU, and Made.com are leveraging Albert’s artificial intelligence capabilities to increase and accelerate revenue, make more informed investment decisions, and reduce operational costs – all at a pace and scale not previously possible.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161207005499/en/
MEDIA CONTACTChannel V MediaGretel Going, 347.701.3604gretel@channelvmedia.com
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