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|Anyone know what the recent price move is based on?|
|121Media has built a leading-edge contextual advertising infrastructure with proprietary ad-serving and ad-management systems. 121Media's global sales operation provides highly targeted, contextual and behavioral Internet advertising to all major ad agencies and their clients.
121Media's business model is based on its PageSense technology which enables Internet Service Providers (ISPs) to share in the $12 billion-a-year Internet advertising industry by selectively and anonymously advertising to their users.
121Media's PageSense technology analyzes web page content in real time. This real time analysis and matching process, performed against millions of definitions of ad-showing opportunities, allows PageSense to serve the most appropriate advertising message at all times. It does this in a variety of standard ad sizes whilst preserving complete user anonymity, protecting customer privacy and adhering to an ISP's Terms and Conditions.
PageSense and ISPs
As Internet connectivity becomes an increasingly price-sensitive, commoditized offering and downward pressure on access pricing and profit margins grows, ISPs have been seeking to explore new avenues for generating revenue while retaining and growing their subscriber base.
Currently, virtually all ISP revenue is derived from monthly subscriptions. In many cases however, an increasingly competitive environment, along with an ever growing demand for more services, has begun to erode margins. Meanwhile, online advertising is growing at an annual rate in excess of 40%
The opportunity now exists for ISPs to increase profits by adopting a model closer to that of television. An ISP can be thought of as broadcasting billions of channels of content, with each "channel", in effect, being a web page. By very effectively and selectively matching these web pages to highly relevant advertising through 121Media's PageSense technology, ISPs can significantly increase their average revenue per user (ARPU).|
|121 Media enable ISP's to give free broadband access to their customers.
How It Works
Without any need for user downloads, 121 Media's PageSense technology uses a simple java script tag to analyze thousands of ad triggers, in real time, and deliver a limited number of highly contextual ads or other appropriate messaging anywhere a user browses via the ISP. The result is an extremely rewarding revenue stream never before available to ISPs with minimal impact to the user experience.
The potential is enormous - the directors have options which only become available when the price hits £100, £200, £300, £400 and £500.
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