Kmart Collaborates with Dubsmash to Show How Love Rocks This Valentine's Day

HOFFMAN ESTATES, Ill., Feb. 10, 2016 /PRNewswire/ -- Kmart hooks up with Dubsmash this Valentine's Day encouraging shoppers to show the one you love that "Love Rocks" - with a special lip-sync social video valentine. In addition, Kmart's Valentine's Day gift guide makes it easy to find amazing gifts at great prices. 

"Love comes in all shapes, sizes and styles – whether family love, friendly love or romantic love – Valentine's Day is the best time to remind those in our lives how much they rock!" says Kelly Cook, chief marketing officer of Kmart. "At Kmart, we know that life is ridiculously awesome, and there is no better way to celebrate the holiday than with huge deals and a personalized love ballad to rock out and celebrate love with those who matter most."

Start Rocking with Dubsmash
What's more fun than sharing a social valentine with your favorites? Kmart has teamed up with the popular video selfie app Dubsmash to encourage shoppers to create fun love song Dubs. Here's how to create your own:
Step 1: Open the Dubsmash app on your smart phone device - available for free download at Dubsmash.com
Step 2: Search for the official Kmart Soundboard starting Wednesday, Feb. 10, choose your fave #LoveRocks sound bite to sing along to - and record it!
Step 3: Once recorded, save it and export it to your camera roll from the "My Dubs" section
Step 4: Open the Twitter app or go to www.twitter.com and tweet your Dub using #LoveRocks, and #ad

Kmart will reward the first 25 rock stars who post their official Kmart Love Rocks Dub to Twitter (tagging #LoveRocks and #ad) with a $25 gift card*. The offer begins today and runs through Feb.12. For more information see official rules. 

Gifts to Make Hearts Skip a Beat: 
(offers valid Feb. 10-16)

For the Classic Romantic:

• Up to 75% off Diamond and Fine Jewelry (savings range from 60-75%)**
• 25% off Armitron, Casio and Timex Brand Watches (regular price $24.99-119.99)
• Lab-Created Ruby Heart Stud Earrings in Sterling Silver for $9.99 (regular price $39.99)

For the Sweet Softy:

• 50% off Valentine's Day Plush Animals (regular price $24.99-49.99)
• $3.99 Heart-Shaped Assorted Chocolates (regular price $4.49 assorted varieties)

For the Trend Setter:

• BOGO 50% off Men's Fragrances 19.99 or higher***

For the Chill Gals:

• 30% off all Joe Boxer, Character and Passion Forever women's sleepwear (regular price $12.99-28.99)
• Kmart Exclusive: Valentine's Day Beauty Bag**** available online for $9.99 with a qualifying purchase of $30.00 or more
  A perfect gift for a gal pal, wife, family member or even yourself, the Love Rocks tote – a $50.00 value – is packed with amazing cosmetics and bath products, including a lip gloss, body lotion, bath and shower gel, shimmer body mist, bath fizzer and pouf, and even a slumber mask. All the amazing products are in Kmart's signature 'Sensual Vanilla' scent to get you or a loved one primped and pampered!

And for the little rock stars, Kmart is passing out Love Rocks temporary tattoos and stickers⁺ as part of Freebie Saturdays. Stop by your local Kmart on Saturday, Feb. 13 to show off your love.

Whether you shop in-store at Kmart, online or use the Kmart Mobile App – Kmart makes it incredibly easy with convenient shipping options, including free standard shipping on orders of $35 or more at Kmart.com, Shop Your Way Max Free 2-Day Shipping, Free Anyone, Anywhere Pickup and Free In-Store Shipping.

*"Dubsmash" Offer Terms: Kmart will award a $25 Kmart gift card to the first 25 eligible individuals who post an eligible video on Twitter with #LoveRocks #ad and @Kmart. Open only to legal US residents 18 and over. Starts 8:00am Central Time on 2/10/16 and ends when 25 eligible posts are made or on 2/12/16 (whichever is earlier). Limit one award per person/account. Eligible entries must (a) contain only family friendly content (as determined by Kmart); and (b) not violate any third party rights. Winner is responsible for all applicable taxes. Kmart reserves the right to interpret, modify, cancel or terminate this offer. Sears Holdings employees are not eligible. 
**Sale does not apply to everyday great price items, introductory offers, red-tag special buy, clearance, incredible buys, gold-filled, family jewelry or class rings.
***Assorted varieties of equal or lesser value. Excludes gift sets.
****While supplies last. Restrictions and exclusions apply. See website for details.
⁺Available at participating stores for kids 12 and younger while supplies last.

About Kmart 
Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Bluelight Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.

MEDIA CONTACTS:
Sara Weitz	Caitlyn Luchsinger
Kmart	Zeno Group for Kmart
847-286-0774	312-527-2SHC (2742)
[e-mail]	[e-mail]

 

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/331820-Love-Rock-Dubsmash-Video.mp4
Logo - http://photos.prnewswire.com/prnh/20160210/331819LOGO

 

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SOURCE Kmart

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