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SPAR Group expands Canadian operation

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SPAR Group, Inc. (Nasdaq:SGRP), a supplier of retail merchandising and other marketing services throughout the United States and internationally, today announced the expansion of its service offerings with Koodo and its parent company TELUS Communications Company in Canada.

In a statement the company said:

“Koodo is the smart and affordable Canadian mobile alternative. Launched in 2008, Koodo led a mobility revolution across Canada, with a simple and transparent approach to mobile service. This innovative approach to affordable mobility has helped Koodo win multiple awards. Most recently, Koodo was ranked highest in customer satisfaction among stand-alone cell phone carriers, three years in a row, in the J.D Power and Associates 2012 , 2013 and 2014 Canadian Wireless Total Ownership Experience Study™1. Koodo’s parent company: TELUS, is a national telecommunications company in Canada that provides a wide range of telecommunications products and services including internet access, voice, entertainment, healthcare, video, and satellite television”.

SPAR Canada, a wholly owned subsidiary of SPAR Group, has worked with Koodo since March 2012 providing human resources, technology, administration and campaign execution services in support of the Koodo Mobile National Field Sales program.

Koodo has expanded their business with SPAR Canada to include sales assist services in two of the top retailers in Canada. The national sales team is also growing to 28 full time team members servicing many prestigious Canadian retailers. The program delivers outstanding sales, training and merchandising services to independent retail and dealer channels in order to better assist Koodo in its growth strategy.

Niana Reid, General Manager for SPAR Canada Company, stated, “We are pleased to broaden our service offerings with Koodo and committed to providing the highest standard of recruitment and training for their national field sales team. Additionally, we will continue to leverage our technology platform to better provide efficiency and transparency as Koodo expands its footprint across Canada. This expansion is the continuation of a long and successful business partnership.”

Nancy Thomas, Director, Channels for Koodo, commented, “SPAR Canada has been a valued partner to the Koodo team as we have grown our Canadian retail business over the last few years. Their experience and expertise has been a key factor in the success of our field sales team. We look forward to continuing our working relationship and evaluating further opportunities to work together.”

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