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On Thursday, 17 April, we ran a story about General Mills (NYSE:GIS), the tenth largest food manufacturer in the world. That story gave wide public exposure to the company’s new policy that, by a person indicating he “likes” their products (via social media or coupon usage, for instance), he may not file suit against General Mills for product issues.
Those consumers who were found to be “likers” according to the new policy were considered to be in agreement with the company policy that any complaints would be resolved informally or, as a last resort, by binding arbitration.
The ADVFN Effect
Yesterday, 20 April, General Mills rescinded its new policy! If the pen is mightier than the sword, what great power hath the computer keyboard unleashed? Like death by a thousand cuts, each stroke of my fingers upon the keys brought the cereal giant closer to its knees. General Mills had failed to reckon with the power of the ADVFN pen. Was it the headline, the picture of the Cheerios boxes, or the finely crafted eloquence of the article that caused General Mills to change its mind, or was it all three? We may never know.
We’d Like to Thank All the Little People
Of course, we could not have done it alone, so we’d like to thank all the little people who stood with us. The list is too long to mention everyone, so forgive us if we miss anyone. Thank you for your support, New York Times, Globe and Mail, Forbes, Telegraph, CBS News, ABC News, MSNBC, International Business Times and so many others for helping “The ADVFN Effect,” well . . . so effective!
