RNS Number:0087U
Blinkx Plc
08 May 2008
blinkx Content Correlation Engine Automatically Turns Readers into Viewers,
Boosting Publisher Asset Revenue
Media companies who boast large audiences that primarily read textual articles
on their sites are now able to automatically drive that audience towards higher
revenue yielding TV and video content
SAN FRANCISCO, CALIF. - May 08, 2008 - blinkx, the world's largest and most
advanced video search engine, today announced the availability of the blinkx
Content Correlation Engine, an extension of blinkx's Advanced Media Platform.
blinkx Content Correlation Engine utilizes blinkx's patented technology and will
allow media companies that today attract some of the largest and most profitable
online audiences to automatically match textual and video assets on every single
page of their websites, seamlessly morphing readers into viewers, in order to
drive massively increased revenues.
The proliferation of broadband has driven a strong and growing market for
publishers that own and product video assets. Average online video
advertisement Cost Per Mille (CPM) rates are often an order of magnitude greater
than equivalent textual banner advertisements and this effect is most pronounced
when the publisher of the content is a popular, trusted brand. As a result many
publishers who have strong brands built on offline and online text content are
increasingly producing online video as a method to drive new and faster-growing
advertising revenues. In the past four years, brands that have begun this
approach include The Wall Street Journal, The Financial Times, Forbes Magazine,
BusinessWeek Magazine and many others.
The production of online video is, however, just the first step. Existing
audiences who currently predominantly read text articles must then be converted
to start to watch video content; changing readers into viewers. As that
audience today spends the majority of its time on text articles, placing highly
relevant video content, inline within text articles is a critically effective
strategy in initiating the reader to viewer conversion process. Existing blinkx
AMP customers are already adopting the Content Correlation Engine.
blinkx's technology uses advanced speech-recognition and visual analysis to
automatically analyze and process video content on the web, delivering results
that are more accurate and reliable than standard metadata-based keyword search
technology. blinkx's Concept Recognition Engine (CoRE) then applies a unique,
patented pattern-matching process to the extracted information in order to
recognize ideas, concepts and themes within video. It is the automated
understanding that CoRE provides that allows the Concept Correlation Engine to
automatically match relevant textual and video assets.
"The blinkx technology has allowed us to make dynamic recommendations to users,
optimize our search ranking and increase our visibility," said Ari Brandt,
general manager, Portfolio.com.
"With the blinkx Advanced Media Platform, we have found a solution that solves
many of the problems we've encountered in featuring video content on our Web
site," said Albert Aimers, CEO, WallSt.net.
"We've enhanced the value we can derive from our video assets and we expect to
significantly enhance both our brand and our users' experience online."
"Many media companies sit on a goldmine of video assets but struggle to generate
large-scale audiences for that content. This occurs because so much of the
internet is still stuck in a text-oriented form, with users who have the
potential to become avid video viewers still unaware of the video riches that
their favorite text sites have to offer," said Suranga Chandratillake, CEO and
founder, blinkx.
"The blinkx Content Correlation Engine uses our ability to conceptually
understand the true meaning of a piece of TV or video content to match those
assets to relevant text articles. The process is entirely automatic and so can
be deployed across massive websites with thousands of articles and millions of
page-views, immediately scaling video audiences on those sites and driving order
of magnitude growth in video views and, as a result, increased video advertising
revenue."
For more information on the blinkx Content Correlation Engine and the Advanced
Media Platform, please visit www.blinkx.com/corporate/advancedMediaPlatform.
As the pioneer in video search technology, blinkx has built a reputation as the
smartest way to search new forms of online content such as video. With more than
220 partners and 18 million hours of indexed video and audio content, including
favorite TV moments, news clips, short documentaries, music videos, video blogs
and more, blinkx uses advanced speech and visual recognition technologies to
deliver results that are more accurate and reliable than standard metadata-based
keyword searches.
About Conde Nast Portfolio.com
Portfolio.com is the online counterpart to Conde Nast Portfolio, the new
business magazine launched in April 2007. The site provides insight into the
day's top business stories, with analysis from bloggers and columnists on a
diverse range of business topics, from hedge funds to politics to Hollywood, as
well as editorial content and photography from the magazine.
About WallSt.net
WallSt.net (www.wallst.net) is owned and operated by WallStreet Direct, Inc., a
wholly owned subsidiary of Financial Media Group, Inc. (OTCBB: FNGP;
www.financialmediagroupinc.com). The Web site is a leading provider of timely
business news, executive interviews, multimedia content, and research tools.
Financial Media Group, Inc. also owns my.wallst.net, a financial social network
for investors, and Financial Filings Corp. (www.financialfilings.com), a
provider of compliance solutions to publicly traded companies. In addition to
WallSt.net, WallStreet Direct, Inc. owns and operates WallStRadio
(www.wallstradio.com), a business and finance podcast Web site; and WallSt TV
(tv.wallst.net), a hub for business and finance video programming.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search
engine. Today, blinkx has indexed more than 18 million hours of audio, video,
viral and TV content, and made it fully searchable and available on demand.
blinkx's founders set out to solve a significant challenge - as TV and
user-generated content on the Web explode, keyword-based search technologies
only scratch the surface. blinkx's patented search technologies listen to - and
even see - the Web, helping users enjoy a breadth and accuracy of search results
not available elsewhere. In addition, blinkx powers the video search for many of
the world's most frequented sites. blinkx is based in San Francisco and London.
More information is available at www.blinkx.com.
Press Contacts:
Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com
Clare Gayner
Bite Communications
+44 (0)20 8834 3454
Clare.Gayner@bitepr.com
This information is provided by RNS
The company news service from the London Stock Exchange
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