(Correcting to show preatx loss is $ not pounds)
LONDON (Thomson Financial) - Advertising technology company Phorm Inc. said
it is in advanced talks with a number of British and International internet
service providers over its online advertising platform, and has moved into the
trial phase with some of them.
The announcement comes after the company, which categorizes web-surfing
habits in order to target online advertising, said in February it had signed
exclusive agreements with major United Kingdom ISPs BT Group PLC., Carphone
Warehouse Group PLC.'s fixed-line subsidiary Talk Talk, and Virgin Media Inc. to
adopt its platform and consumer internet feature Webwise.
The company said today that implementation at these three ISPs is on track
and consumer trials are expected to begin in the near term, followed by roll-out
across these networks.
Phorm has been focusing on getting its technology platform up and running
and building its ISP relationships, so it stopped generating advertising revenue
in 2006. Without revenues and with the costs of investment, pretax losses
widened to $32 million from $11.5 million last year.
kathy.sandler@thomson.com
ks/ks
COPYRIGHT
Copyright Thomson Financial News Limited 2008. All rights reserved.
The copying, republication or redistribution of Thomson Financial News Content,
including by framing or similar means, is expressly prohibited without the prior
written consent of Thomson Financial News.
|