RNS Number:8350T
Blinkx Plc
07 May 2008
blinkx Doubles Advertising Sales Headcount to Support Massive Online TV
Opportunity
Strategic New Hires Capitalize on Thriving Internet Video Market
SAN FRANCISCO, CALIF. - May 7, 2008 - blinkx, the world's largest and most
advanced video search engine, today announced that it has doubled its
advertising sales team to support new business development, and plans to
continue its aggressive growth in this area. New hires will join blinkx in San
Francisco, London, Los Angeles and New York.
"We're strengthening our team to help us take on a tremendous opportunity in
online video advertising," said Federico Grosso, senior vice president of
business development, blinkx. "I am delighted that we have been able to attract
several top advertising sales executives, all of whom have proven track records
of success, and a wealth of contacts in the media industry."
Kat Kashefi, formerly an account director for Euroclick, will join the London
office as advertising sales manager. Erik Esfandiary, who worked for five years
in TV sales for Sky Media, will also join the London team.
Darrin Porter, who previously worked for Ziff Davis, will join the San Francisco
office as director of advertising sales.
Jason Whidby, who was with the advertising sales department for MTV, will be a
sales manager for blinkx based in Los Angeles.
Finally, Maximiliano Ramirez, who has worked around the country for a number of
top online publishers and created the successful advertising networking event "
Digital Wednesdays," will join blinkx as director of advertising sales. He will
be based out of New York.
The online TV and video advertising market is growing exponentially: a recent
report from Forrester Research forecast that the market will reach $7.2 billion
in the US by 2012. In 2007, blinkx launched the world's first truly contextual
advertising platform for Internet television and video, AdHoc, to capitalize on
this massive opportunity. AdHoc uses blinkx's unique processing technology to
match video content and consumer profiles to relevant ads, and since has been
used in successful campaigns for leading brands, including Dell, Best Buy and
Nokia.
As a pioneer in video search technology, blinkx has built a reputation as the
most effective way to search new forms of online content such as video. With
more than 220 partners and 18 million hours of indexed video and audio content,
including favorite TV moments, news clips, short documentaries, music videos,
video blogs and more, blinkx uses advanced speech recognition technology to
deliver results that are more accurate and reliable than standard metadata-based
keyword searches.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search
engine. Today, blinkx has indexed more than 18 million hours of audio, video,
viral and TV content, and made it fully searchable and available on demand.
blinkx's founders set out to solve a significant challenge - as TV and
user-generated content on the Web explode, keyword-based search technologies
only scratch the surface. blinkx's patented search technologies listen to - and
even see - the Web, helping users enjoy a breadth and accuracy of search results
not available elsewhere. In addition, blinkx powers the video search for many of
the world's most frequented sites. blinkx is based in San Francisco and London.
More information is available at www.blinkx.com.
Press Contacts for blinkx:
Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com
Clare Gayner
Bite Communications
+44 (0)20 8834 3454
Clare.Gayner@bitepr.com
This information is provided by RNS
The company news service from the London Stock Exchange
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