EA Delays Titanfall for Xbox 360 - Analyst Blog

Electronic Arts (EA) recently postponed the release of the Xbox 360 version of Titanfall for an additional two weeks. It will now hit retail stores in North America on April 8 and Europe on April 11. The Xbox One and PC versions of the game were launched earlier this year on March 11.

This is the second time that the game’s release has been delayed. It was earlier delayed till March 25 and March 28 in North America and Europe, respectively. According to sources, this delay would give Bluepoint, the developer of the version, some more time to incorporate changes to improve the overall experience for all Xbox 360 players.
 
Respawn Entertainment developed the Xbox One and PC versions.

The success or failure of Titanfall is crucial to both EA and Microsoft (MSFT). EA believes that the improved Titanfall will increase its customer base and thus help it in registering robust growth and profitability going forward.

Microsoft, on the other hand is hoping to use the game as a unique selling point for its newest console, the Xbox One, which again is competing with the likes of Sony’s PlayStation 4.

EA’s pipeline consists of high-quality titles and with increasing online exposure, social games guarantee market share gains over the long term.

However, the gloomy macroeconomic environment and increasing competition from Activision Blizzard Inc. (ATVI), Take-Two Interactive Software (TTWO) and Zynga Inc. (ZNGA) may act as headwinds going forward.  

Currently, Electronic Arts has a Zacks Rank #3 (Hold).
 

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