IRVING, Texas, Nov. 21, 2017 /PRNewswire/ -- For women on the
go, 7-Eleven now offers cosmetic convenience with the launch of
Simply Me Beauty™, an affordable, fashion-forward line of makeup.
Available exclusively at 7-Eleven stores, the Simply Me Beauty
brand was created to appeal to millennial women.
The assortment of 40 items is designed to meet the needs of any
female consumer. The well-rounded collection of cosmetics and
cosmetic accessories for the face, eyes and lips includes offerings
for day or night use, different complexion types and skin tones.
All items are affordably priced between $3
and $5.
Appropriate for any age, the new Simply Me Beauty line of
cosmetics was created for busy millennial-aged women looking for
their makeup and accessory must-haves while taking care of
business, family and themselves.
"The beauty industry has seen dramatic growth of cost-conscious
cosmetics in the marketplace because millennial women are looking
for a variety of colors at affordable prices," said Lindsay Robertson, 7-Eleven product development
category manager. "They like to buy and try, and our goal when
developing the Simply Me Beauty line was to create a line of makeup
that had a quality look and feel without a high price barrier."
Beauty products is a $46 billion
industry that is expected to increase by 12 percent by 2020, and
makeup makes up 17 percent of the cosmetic market, another number
that is expected to continue to grow. Drug stores and supermarkets
have 30 percent of the market, and 7-Eleven plans to gain market
share in a big way with this introduction.
Items in the special freestanding "Gorgeous on the Go" display
include: eyeshadow palettes, blushers, highlighter, bronzer, BB
foundation creams, hi-def concealers, volumizing mascara, eyebrow
powder and wax, eyeliner, lip gloss and crayons, cream lipsticks,
translucent powder compact, faux eyelashes, assorted makeup
brushes, blender sponge, eye makeup remover, nail buffer and nail
polish remover.
"Convenience isn't always just about a quick stop for something
to eat and drink," said Jack Stout,
7-Eleven senior vice president of merchandising. "7-Eleven tries to
offer our customers solutions for lots of different needs. We
believe that for many, this top quality line of cosmetics and
cosmetic accessories can become regular purchases in addition to
fill-in stops."
"Much of the time, makeup items like lip and eye colors are
spur-of-the-moment, impulse buys," said Joy
Pico, 7-Eleven category manager. "If the price is right,
that makes it easier to justify. For a millennial working woman
wanting to refresh her makeup while grabbing lunch at 7-Eleven
stores, Simply Me Beauty is a welcomed offering and is priced just
right for her. "
The 7-Eleven private brands team benchmarks all new items
against popular national brands to ensure equal or better quality
along with features not found anywhere else. When customers try any
of the items carrying one of the 7-Eleven brands, they are
surprised to find it at 7-Eleven, and delighted at the item's
uniqueness, quality and value.
7-Eleven is supporting the launch with a social media program
during the holiday shopping season.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the
convenience-retailing industry. Based in Irving, Texas, 7-Eleven® operates,
franchises or licenses more than 63,000 stores in 18 countries,
including 10,900 in North America. Known for its iconic brands
such as Slurpee®, Big Bite® and Big
Gulp®, 7-Eleven has expanded into high-quality salads,
side dishes, cut fruit and protein boxes, as well as pizza, chicken
wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers
customers industry-leading private brand products under the
7-Select® brand including healthy options, decadent
treats and everyday favorites, at an outstanding value. Customers
also count on 7-Eleven for payment services, self-service lockers
and other convenient services. Find out more online
at www.7-Eleven.com, via the 7Rewards®
customer.
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SOURCE 7-Eleven, Inc.