LOS ANGELES, Sept. 25, 2017 /PRNewswire/ -- The Glam
App partnered with coveted beauty entity Byrdie on a 4-day
London Fashion Week pop-up salon, curated by CEO Cara Santana and Chief Creative Officer
Joey Maalouf. The suite ran
from 9.15 – 9.18 at the London
Westbury Mayfair Hotel, offering express hair,
makeup, and nail services to attendees plus facials by Dr. Tatiana.
The partnership between Byrdie and The Glam App marked the
first for the two.
"Byrdie Beauty UK is the go to digital platform for all
things beauty. Collaborating together for LFW was a natural fit. We
were so excited to bring on demand beauty and the Byrdie digital
experience to Londoners!" - co-founder, actress Cara Santana.
The Glam App is an affordable luxury beauty on demand experience
for every woman, everywhere.
"Byrdie and The Glam App, both born out of Los Angeles, have worked together on many
events stateside so we loved seeing them bring to life what they do
best—making women feel their best—during LFW." -
Amy Lawrenson, Editorial
Director Byrdie UK
The UK is a major market for The Glam App, comprising
over 80,000 of their users. "The Brits have always epitomized
glamour and elegance, so naturally we chose to activate in
London. As one of our top 5
markets, it's proven to be a synergetic decision," notes
Santana.
As far as LFW beauty trends, co-founder Joey Maalouf, whose roster includes
Rachel Zoe, Goldie Hawn, and Kendall Jenner, weighs in. "I love the
individuality and confidence UK style has. It's a story where
fashion + beauty meet self-expression. For Nails, painted on
geometric shapes and crackled metallic stripes. For makeup, The 90s
are back! Grunge eye-makeup looks with a twist -- glossy pink
eyelids and a smoked out bottom lash line. For hair, a wearable
crimped wet look and 90s super model inspired blowouts are the
statement of the season!"
Download The Glam App here. More info: www.theglamapp.com |
www.byrdie.co.uk
The Glam App launched in 2015 by actress Cara
Santana and stylist, Joey Maalouf. Created with the
desire to cultivate the craft of emerging local artists, while
simultaneously providing an affordable, luxurious beauty experience
for everyone. The platform, currently in 23 cities, allows you to
choose from a range of services – from a blow dry to a polish
change. The Glam App delivers a salon at the push of a
button.
Media inquiries: Alexandra Lasky
- Ali@theinfluence.com | www.theinfluence.com
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SOURCE The Glam App