IRVINE, Calif., Oct. 19, 2016 /PRNewswire/ -- For the third
year in a row, Mazda North American Operations (MNAO) and
NBCUniversal are teaming up to give back to someone who makes a
difference in their community. From October
10 to October 24, 2016, viewers are invited to nominate
themselves, or others involved in nonprofitsi, for this
year's Mazda Drive for Good® community charity contest, developed
to highlight a nonprofit that deserves recognition, awareness and
additional funds to boost their efforts. In order to enter, or
nominate someone else, visit nbc.com/mazdadrive4good and simply
describe how the project or cause makes a difference and brings joy
to the community.
"We developed Mazda Drive for Good as a way to support local and
national charity organizations, allowing us to donate our time and
money to the organizations that matter most to the Mazda
community," said Masahiro Moro,
president and CEO of MNAO. "The partnership with NBCUniversal
allows us to expand the positive impact we've seen from the
program, with the ultimate goal of highlighting the efforts of
another important cause."
At the conclusion of the contest, a panel of judges will review
the submissions and choose one winner to receive a $30,000 donation—money raised as part of the 2016
Mazda Drive for Good® program. The winner will then be notified of
the award through a surprise in-person appearance by an
NBCUniversal talent. As part of the celebration, the winner or the
organization's representative will attend NBC's "Christmas in
Rockefeller Center" on November 30,
recognizing their award and influence in the community.
The partnership between MNAO and NBCUniversal spans across
NBCUniversal's broadcast, cable and digital networks with calls for
nominations. Creative content for the partnership was created by
NBCUniversal's Content Innovation Agency. Viewers are encouraged to
nominate themselves through an online contest where they can tell
their story and why their community needs assistance. Click here to
learn about last year's recipient, The Confetti Foundation.
"We're proud to join our longstanding partner, Mazda, for
another year of their Drive for Good initiative and tell the
stories of these remarkable individuals," said Alison Tarrant, executive vice president, Client
Partnerships, NBCUniversal. "Each year we further our momentum to
give this worthy initiative even more impact with the scale that
linear television and power of the NBCUniversal portfolio
offers."
The Mazda Drive for Good winter event is in its fourth year of
fundraising and for 2016, Mazda will continue its donation of
$150 per new Mazda sold or leased
between November 21, 2016 and
January 3, 2017, and donate an hour
of charitable service for every test drive taken during that time.
Since its launch in 2013, Mazda has donated more than $12.9 million to charity and has pledged more
than 192,000 charitable service hours. Mazda believes that buying a
car isn't just an artificial act. The time and money donated as
part of the community creates a ripple effect across the country
and develops a community of its own—leaving a lasting effect on
those in need.
Mazda is committed to helping communities through monetary
donations and volunteer service, and will continue its work with
four national charities and more than 40 local charities, all of
which will be announced at a later date. Follow the conversation at
#MazdaDrive4Good or MazdaUSA.com/Drive4Good.
About Mazda North American Operations
Mazda North American Operations is headquartered in Irvine, California, and oversees the sales,
marketing, parts and customer service support of Mazda vehicles in
the United States and Mexico through nearly 700 dealers. Operations
in Mexico are managed by Mazda
Motor de Mexico in Mexico City. For more information on Mazda
vehicles, including photography and B-roll, please visit the online
Mazda media center at InsideMazda.MazdaUSA.com.
About NBCUniversal
NBCUniversal is one of the world's leading media and
entertainment companies in the development, production, and
marketing of entertainment, news, and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment television networks, a premier motion
picture company, significant television production operations, a
leading television stations group, world-renowned theme parks, and
a suite of leading Internet-based businesses. NBCUniversal is a
subsidiary of Comcast Corporation. To learn more visit:
www.nbcuniversal.com
i All entries must include a tax-exempt
501(c)(3) nonprofit organization ("Charity"). Employees of a
Charity are eligible to be nominated.
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SOURCE Mazda North American Operations