WHITE PLAINS, N.Y.,
May 13, 2016 /PRNewswire-USNewswire/
-- Mark your calendars, grab some baby carrots and pita chips,
and get ready to celebrate National Hummus Day with Sabra Dipping
Company. This annual holiday gives consumers nationwide a chance to
share their love of hummus by participating at events, online or at
home.
"National Hummus Day is a day to celebrate our fans and welcome
those who have been wanting to try one of America's favorite dips,"
said Eric Greifenberger, director of
marketing, Sabra Dipping Company. "Gathering around the kitchen
counter after a long day of school or work and connecting with
family over fresh food is the perfect way to celebrate on National
Hummus Day, and every day."
Hummus fans can visit Sabra.com throughout National Hummus Day
for limited time promotions. In the spirit of sharing, Sabra
coupon values are more than tripled when shared to help make
connections through food even more delicious. Sabra has
partnered with social influencers to share new usage ideas and
recipes on its social media platforms throughout the day.
For fans visiting NYC Design Week, Sabra has collaborated with
Food Artist and Designer Emilie Baltz to host an interactive eating
experience at the DesignJunction + Dwell on Design show at ArtBeam.
"TRACES: The Unofficial Meal" will feature hummus alongside a host
of vibrant, natural and local ingredients, presented on a large
table where diners eat only with their hands – passing food,
dipping hummus – while sharing a multisensory moment
together. As they eat without utensils, the traces of their
interactions with one another and the food create an abstract
painting that represents the art of fresh connections through
shared food experiences.
Hummus continues to grow in popularity and can now be found in
more than 30% of Americans homes. People who eat
chickpeas/hummus are 1:
- More likely to have a lower waist circumference and BMI
- More likely to have better diet quality and glucose
control
Hummus fans can join the conversation on social media with
hashtag #NationalHummusDay and celebrate with Sabra's 12 flavors of
delicious hummus, including new Taco Inspired with Pico de Gallo.
About Sabra Dipping Company, LLC
Sabra Dipping
Company, LLC is the leader in the refrigerated dips and spreads
category and producer of America's top-selling hummus. Sabra's
award-winning products include more than a dozen flavors of hummus
and a wide range of refrigerated dips and spreads including salsa,
guacamole and Greek yogurt dip. Sabra's range of offerings
include items that are non-GMO, vegetarian, gluten-free, kosher and
vegan and can be found nationwide in club stores, supermarkets,
specialty retailers and through food service. Sabra operates a
gold LEED certified factory in Virginia. Find Sabra at www.sabra.com,
www.facebook.com/sabra and @Sabra on Twitter and Instagram.
Sabra Dipping Company was formed as a U.S./Canadian joint
venture between Strauss Group and PepsiCo. The Sabra joint venture
draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's
expertise to continue building this growing business.
1 *O'Neil CE, Nicklas TA, Fulgoni VL. Chickpeas and
hummus are associated with better nutrient intake, diet quality,
and levels of some cardiovascular risk factors: National Health and
Nutrition Examination Survey 2003-2010. J Nutr Food Sci.
2014; 4(1):254. doi.org/10.4172/2155-9600.1000254.
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SOURCE Sabra Dipping Company, LLC