MIAMI, Aug. 19, 2015 /PRNewswire/ -- IMS Internet
Media Services (IMS) and Electronic Arts (EA) today announced a
collaboration to help brands play-to-win in Latin America. IMS, the leading digital
marketing and communications company that partners with fast-moving
businesses seeking to expand into Latin
America, will represent dynamic advertising inventory within
EA games directed to end users in Latin
America, with an early focus in Mexico and Brazil.
EA is one of the leading entertainment brands in the world, with
top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences.
With games such as EA SPORTS™ FIFA, Real Racing™ 3 and Plants vs.
Zombies™, EA engages with millions of monthly active users in
Latin America alone. Across
Latin America, game apps are the
most popular downloaded mobile content, leading music and
videos.
"With mobile gaming experiencing CAGR of 45% for 2014-2018, in
what is quickly becoming one of the most mobile centric markets in
the world, Latin America is a
burgeoning gaming market," said Gaston
Taratuta, CEO and Founder of IMS. "We look forward to
connecting brands with players, and providing value to the whole
ecosystem through innovative advertising techniques that re-engage
gamers as they are served."
Latin America represents
$4 billion of a global games market
worth over $91 billion in 2015, and
touches about 1.9 billion people globally (NewZoo Global Games
Market Report 2015). Furthermore, gamers are less engaged with
second screens, so their attention is undivided.
"Video ads in EA games have a 2.5 times higher ad recall than
television, making it a powerful place for brands to connect with
their consumers," said Dave Madden,
Senior Vice President, Global Media Solutions of EA. "We look
forward to working with IMS to help brands bring value to this
highly engaged audience in Latin
America."
In a ten year career in digital marketing, IMS has partnered
with platforms and brands from all over the globe to bring
innovative advertisement tools to local brands.
EA SPORTS, Real Racing and Plants vs. Zombies are trademarks
of Electronic Arts Inc. FIFA is the property of its respective
owner and used with permission.
About IMS
IMS Internet Media Services (IMS), a joint
venture with Sony Pictures Television, is a leading digital
marketing and communications company that partners with fast-moving
businesses seeking to expand into and within Latin America. IMS helps brands reach new
levels of engagement and grow within the region through our
exclusive ecosystem of commercial partnerships, creative and
content solutions, and media investment and management services.
Leading brands such as Apple, Crackle, EA, Foursquare, LinkedIn,
Spotify, Twitter, Vevo and Waze have partnered exclusively with IMS
to strengthen their presence in Latin
America. IMS is headquartered in Miami, with offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru,
Ecuador, Guatemala, Costa
Rica and Uruguay.
www.imscorporate.com
Leslie Green I Bulleit Group I
leslie@bulleitgroup.com I 415-742-1894 I www.bulleitgroup.com
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SOURCE IMS; Electronic Arts